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    Mmmm.docx

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    22PUCAA12 MALATHI.A

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    Mmmm.docx

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    22PUCAA12 MALATHI.A
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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4 views6 pages

    Mmmm.docx

    Uploaded by

    22PUCAA12 MALATHI.A

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 6

    A STUDY ON CONSUMER SATISFACTION TOWARDS MUGI

    LIQUID DETERGENT (WITH SPECIAL REFERENCE TO PALANI TOWNS)


    QUESTIONNAIRE
    I.PERSONEL DETAILS
    1.1) Age
    a) Below 20 years b) 21-30 years

    c) 31 – 40 years d) above 40 years


    1.2) Gender
    b) Female
    a) Male

    1.3) Marital status


    b) Unmarried
    a) Married

    1.4) Educational qualification


    a) Upto Higher Secondary b) Degree/ Diploma

    c) Professional courses d) Illiterate

    1.5) Occupation

    a) Employees b) Business

    c) Agriculture d) Professional

    e) House wife f) others

    1.6) Monthly income

    a) Upto Rs.20000 b) Rs.20000 – Rs.30000

    c) Rs.30000 – Rs.40000 d) Above Rs.50000


    1.7) Type of family

    a) Joint family b) Nuclear family


    1.8) Size of family
    a) Upto 3 members b) 3 – 5 members

    c) Above 5 members 1.9) Place of

    residence

    a) Own house b) Rental house

    c) Leased house

    II.SATISFACTION TOWARDS MUGI LIQUID DETERGENT

    2.1) Where do you purchase Mugi Liquid Detergent?

    a) Retail shop b) Supermarket

    c) Mall d) Department Store

    e) Local Dealers f) Online purchase

    2.2) How long are you using Mugi Liquid Detergent?

    a) Upto years b) 2 - 4 years

    c) 4 - 5 years d) Above 5 years

    2.3) Sources of information?

    a) Friends b) Relatives

    c) Advertisement d) Salesman

    e) Social Media

    2.4) How much amount spent for Mugi Liquid Detergent per month?

    a) Below Rs.200 b) Rs.200 – Rs.300


    c) Rs.300 – Rs.500 d) Above 750

    2.5) Mode of payment?

    a) Cash b) Debit card

    c) Credit card d) QR code

    2.6) Are you frequently buyer of Mugi Liquid Detergent?

    a) Yes b) No

    2.7) How frequently do you purchase Mugi Liquid Detergent?

    a) Daily b) Weekly once

    c) Monthly d) Occasionally

    2.8) Are you recommended Mugi Liquid Detergent to others?


    a) Yes b) no

    2.9) How satisfied are you with the quality of Mugi Liquid Detergent?

    a) Highly satisfied b) satisfied

    c) Neutral d) Dissatisfied

    2.10) Do you preferred any sales promotion schemes like discount or coupon
    while purchasing Mugi Liquid Detergent?
    a) Yes b) No

    2.11) For what purpose do you buy Mugi Liquid Detergent?

    a) Removing tough stains b) whitening clothes

    c) Freshness and odor control d) softening clothes e) All of the above


    2.12) What type of cloth do you usually wash with Mugi Liquid Detergent?

    a) Cotton b) synthetic

    c) Delicates d) All of the above

    2.13) Which factor motivates you to buy Mugi Liquid Detergent?


    S.NO FACTORS RANK(1-5)

    1 Price

    2 Quality

    3 Fragrance

    4 Easy to remove stains

    5 Quantity

    2.14) Are you satisfied with price?

    a) Yes b) No

    2.15) How do you use it Mugi Liquid Detergent?


    a) Washing machine b) in Bucket

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