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Entrepreneurship
Quarter 2 – Module 7
Forecasting Revenues
And Costs
This instructional material was collaboratively developed and
reviewed by educators from public and private schools, colleges, and
universities. We encourage teachers and other education stake
holders to email there feedback, comments, and recommendations to
the Department of Education at action @deped.gov.ph
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What I Need to Know
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as well as the profit that the business is earning. Making informed estimates reduces
risks that might be experienced by the entrepreneur in the future.
In this module, you will be making informed estimates about revenues and
calculated estimates involving costs incurred by the business. Factors affecting
forecasting will be discussed to better help you in making projections.
After carefully studying the contents of this module, you should be able to:
• Identify essential factors in forecasting revenues and costs;
• Calculate mark-up and selling price of a product or merchandise;
• Compute projected revenues;
• Compute projected costs.
• Create a table showing projected revenue and costs.
What I Know
Before starting with this module, let us see what you already know about
forecasting revenues and costs. Answer the questions below.
Encircle the letter that bests correspond to your answer.
1. Refers to the amount added to the cost of a product to determine the selling
price –
a. Revenue b. Cost c. Mark Up d. Mark Down
2. Aling Marta sells bibingka in her neighbourhood, every day she can sell 45
pieces of bibingka at 20 pesos each. How much is her daily revenue?
a. 900.00 b. 450.00 c. 800.00 d. 1000.00
3. It is a planning tool that helps entrepreneur copes up with uncertainties in
the future operation of the business.
a. Revenue b. Selling c. Benchmarking d. Forecasting
4. The selling price of an item or merchandise is computed by adding cost per
unit and __________?
a. Revenue b. Mark Up c. Discount d. Number of Items
5. Mang Berting is a fruit vendor selling at the local public market. He gets his
mangoes from a supplier at 25 pesos per kilo and sells it at 45 per kilo to his
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customers. How much mark-up was Mang Berting adding to his selling
price?
a. 25.00 b. 30.00 c. 15.00 d. 20.00
6. Aling Elvie sells t-shirt at 175.00 pesos each. If each t-shirt costs 135.00
pesos, How much is the mark-up?
a. 30.00 b. 45.00 c. 40.00 d. 50.00
7. It is the result when sales exceed the cost to produce goods or render
services -
a. Forecasting b. Selling c. Revenue d. Benchmarking
8. It is a tool that allows managers to make educated estimates on revenue
and costs of the business in order to cope up with uncertainties of the future
–
a. Estimating b. Guessing c. Forecasting d. Benchmarking
9. Refers to goods and merchandise at the beginning of operation of business
or accounting period.
a. Merchandise Inventory, end c. Expenses
b. Merchandise Inventory, beginning d. Freight-in
10. Mang Lito sold 5 pairs of slippers. Suppose Mang Lito purchased the 5 pairs
of slippers at P 30.00 each and pays P120.00 freight. Calculate how much
is the cost of goods sold?
a. 220.00 b. 420.00 c. 270.00 d. 200.00
11. Refers to amount paid to transport goods or merchandise purchased from
the supplier to the buyer.
a. Merchandise Inventory, end c. Expenses
b. Merchandise Inventory, beginning d. Freight-in
12. Costs incurred through payment of utilities such as electricity and water -
a. Revenue c. Mark-up
b. Operating expenses d. Free
13. Merchandise or goods purchased are referred to as –
a. Purchases c. Costs
b. Operating Expenses d. Loss
14. It is the result when cost to produce goods or render services is greater than
the sales –
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a. Selling b. Revenue c. Benchmarking d. Loss
15. Jean purchased 5 baskets for P 30.00 each. According to her calculation, P
10.00 shall be added to the cost as mark-up. How much is the selling price
of each basket?
a. 35.00 b. 40.00 c. 50.00 d. 60.00
How was the pre-test? If your answers are all correct, well very good! This
only shows that you already know about the topic. Please continue to study to know
more about the topic.
If your score is low, this means that this module is for you. Studying this
module will help you understand the concept of forecasting and how this lesson applies
to your daily life. Continue studying this module to know the answers to all the
questions and a lot more things to learn.
You may now start learning!
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Lesson Forecasting the Revenues of the
1 Business
What’s In
You have learned in the previous lesson the 4Ms of operations, you now have
the idea on what product/s to manufacture and sell. Now, you also have a business
model. One of the most challenging parts in developing a business plan is the financial
plan. This part allows the entrepreneur to make decisions based on financial
assumptions without even having started the business. Therefore, these financial
projections should be given the most attention by the entrepreneur.
Let us now examine how the sale of products generates revenues. In this
lesson, we will identify the mark-up and selling price of the product. We will also project
the revenues that the business will make from the sale of products
What’s New
Have you tried estimating the time that it takes you to travel from home to
school? Try to fill in the necessary information in the table below. Write your estimate
in Estimated Time column, after arriving to school fill in the Actual Time in the blank
provided.
Estimated Time Actual Time
1. ____________ __________
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2. ____________ __________
3. ____________ __________
How close were your estimates compared to the actual time? Did your
estimate fell short compared to the actual time? What do you think were the factors
that might have contributed in getting you early to school? List the reasons in the blank.
___________________________________________________________________
___________________________________________________________________
__________________________________________________________________
On the other hand, does your actual time exceed your estimates? What do
you think were the factors that might have contributed in arriving later than your
estimated time? List the reasons in the blank.
___________________________________________________________________
___________________________________________________________________
__________________________________________________________________
What is It
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annual basis. Before going to forecasting and projecting the revenues of the business,
let us determine first what revenue is.
Revenue is a result when sales exceed the cost to produce goods or render
the services. Revenue is recognized when earned, whether paid in cash or charged to
the account of the customer. Other terms related to revenue includes Sales and
Service Income. Sales is used especially when the nature of business is
merchandising or retail, while Service Income is used to record revenues earned by
rendering services.
You have just learned about what revenue is. This time, let us study the
various factors to consider in forecasting revenues.
The entrepreneur would want his/her forecasting for his/her small business
as credible and as accurate as possible to avoid complications in the future. In
estimating potential revenue for the business, factors such as external and internal
factors that can affect the business must be considered. These factors should serve
as basis in forecasting revenues of the business. These factors are:
1. The economic condition of the country. When the economy grows, its growth
is experienced by the consumers. Consumers are more likely to buy
products and services. The entrepreneur must be able to identify the overall
health of the economy in order to make informed estimates. A healthy
economy makes good business.
2. The competing businesses or competitors. Observe how your competitors
are doing business. Since you share the same market with them,
information about the number of products sold daily or the number of items
they are carrying will give you idea as to how much your competitors are
selling. This will give you a benchmark on how much products you need to
stock your business in order to cope up with the customer demand. This will
also give you a better estimate as to how much market share is available for
you to exploit.
3. Changes happening in the community. Changes’ happening in the
environment such as customer demographic, lifestyle and buying behaviour
gives the entrepreneur a better perspective about the market. The
entrepreneur should always be keen in adapting to these changes in order
to sustain the business. For example, teens usually follow popular
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celebrities especially in their fashion trend. Being able to anticipate these
changes allows the entrepreneur to maximize sales potential.
4. The internal aspect of the business. Another factor that affects forecasting
revenues in the business itself. Plant capacity often plays a very important
role in forecasting. For example, a “Puto” maker can only make 250 pieces
of puto every day; therefore he/she can only sell as much as 250 pieces of
puto every day. The number of products manufactured and made depends
on the capacity of the plant, availability of raw materials and labour and also
the number of salespersons determines the amount of revenues earned by
an entrepreneur.
Now that all factors affecting forecasting revenues are identified, you can now
calculate and project potential revenues of your chosen business. The table below
shows an example of revenues forecasted in a Ready to Wear Online Selling
Business.
Example: Ms. Fashion Nista recently opened her dream business and
named Fit Mo’to Ready to Wear Online Selling Business, an online selling business
which specializes in ready to wear clothes for teens and young adults. Based on her
initial interview among several online selling businesses, the average number of tshirts
sold every day is 10 and the average pair of fashion jeans sold every day is 6.
From the information gathered, Ms. Nista projected the revenue of her it Fit Mo’to
Ready to Wear Online Selling Business.
She gets her supplies at a local RTW dealer in the city. The cost per piece of
t-shirt is 90 pesos, while a pair of fashion jeans costs 230 pesos per piece. She then
adds a 50 percent mark up to every piece of RTW sold.
Mark up refers to the amount added to the cost to come up with the selling
price. The formula for getting the mark up price is as follows:
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Selling Price = Cost + Mark Up
Selling Price = 90.00 + 45.00
Selling Price for T-shirt = 135.00
Table 1 shows the projected daily revenue of Ms. Nista’s online selling
business. Computations regarding the projected revenue is presented in letters in
upper case A, B, C, D, and E.
Table 1
Projected Daily Revenue
Fit Mo'to Ready to Wear Online Selling Business
Type of Cost per Mark-up Selling Projected Projected
RTW's Unit 50% Price Volume Revenue
(A) (B) (C) (D) (E)
Average
No. of
(Daily)
Items Sold
(Daily)
Table 2 shows the projected monthly and yearly revenue of Ms. Nista’s online
selling business. Computations about the monthly revenue is calculated by multipying
daily revenues by 30 days ( 1 month).
Example, in table 1 the daily revenue is 3,420.00. To get the monthly
projected revenue it is multiplied by 30 days. Therefore,
Projected Monthly Revenue = Projected daily revenue x 30 days
Projected Monthly Revenue = 3,420.00 x 30
Projected Monthly Revenue = 102,600.00
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On the other hand, the projected yearly revenue is computed by multiplying
the monthly revenue by 12 months. The calculation for projected yearly revenue is as
follows.
Projected Yearly Revenue = Projected daily revenue x 365 days
Projected Yearly Revenue = 3,420.00 x 365
Projected Yearly Revenue = 1,248,300.00
Table 2
Projected Monthly and Yearly Revenue
Fit Mo'to Ready to Wear Online Selling Business
Type of Selling Projected Projected Projected Projected
RTW's Price Volume Revenue Volume Revenue
Average Average No.
No. of Items of Items
(Monthly) (Yearly)
Sold Sold
(Monthly) (Yearly)
(C)= (A+B) F= (D x 30 G= (C x F) H= (D x 365 I= (C x H)
days) days)
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Computation for assumed increase of revenue on specific months is as
follows:
Projected Monthly Revenue (Increase) = Revenue (January) x 5 % increase
Projected Monthly Revenue (Increase) = 102,600.00 x .05 Projected
Monthly Revenue (Increase) = 5,130.00
Important Assumptions:
February to May Increase of 5% from previous revenue
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September to October Loss 5% from previous revenue
What’s More
After learning the calculations presented, you can now compute the projected
revenue by day, month and year based on your business concept.
Aling Minda is operating a buy and sell business, she sells broomsticks (walis
tingting) in her stall at a local market. She gets her broomsticks from a local supplier
for 25 pesos each. She then adds 50 percent mark-up on each broomstick.
Every day, aling Minda can sell 30 broomsticks a day.
Use the template below and fill in the necessary figures based on the
scenario. Remember to use the factors to consider in projecting revenues and refer to
tables 1, 2 and 3 as your guide.
Table 1
Projected Daily Revenue
Name of Business ___________________________
Merchandise/ Cost Mark-up Selling Projected Projected
Products per ____% Price Volume Revenue
Unit (B) (C) (D) (E)
(A) Average No.
of Items (Daily)
Sold (Daily)
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(A) (B)= (A x (C)= (A+B) (D) (E) =(C x D)
.50)
Total
Total
For Table 3, use the following assumed increases in sales every month. From January
to May, 5 percent increase from previous sales. For the month of June, 10 percent
increase from previous sales. For the months July to December, record the same sales
every month.
Table 3
Projected Monthly Revenue
Name of Business ___________________________
Month January February March April May June
Revenue
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Month July August September October November December
Revenue
What I Can Do
It is understood that you now know how to calculate mark-up and selling price
of an item or merchandise. Let us try the following situation to see if you have
understood the concepts.
Kyle, a local entrepreneur is planning to sell 10 liter bottled water in his sari-
sari store. A local water purifying business in the city sells their 10 liter bottled water
for 20 pesos each. Kyle wants to add 25 per cent mark up from the original cost of 10
liter bottled water. Calculate how much mark-up Kyle should add. Determine how
much should be the selling price for 10 liter bottled water.
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Lesson Forecasting the Costs to be
2 Incurred
What’s In
You have learned in Lesson 1 that the revenue generated by selling RTW’s
has a corresponding amount of costs incurred. This cost was the amount of RTW
before adding its mark-up price. Each piece of t-shirt has a corresponding cost of 90.00
pesos, while each pair of jeans has a corresponding cost of 230.00 pesos. These
costs are incurred each time revenues are generated. On the other hand, the business
also incurs costs in its operation, these costs are called Operating Expenses.
Operating expenses such as payment on Internet connection, Utilities expense
(i.e.Electricity), Salaries and Wages and Miscellaneous are essential in the operation
of the business; this allows the business to continue operate in a given period of time.
Now that you have learned what cost is, let us identify the costs and
expenses incurred by the business in generating revenues.
What’s New
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Have you tried recording the amount of money you spend from your daily
allowance? You might be experiencing difficulties in making your allowance meet your
daily needs as student. Try to fill in the information below to come up with a breakdown
of your daily allowance.
Were you able to get a positive total? You may have spent your daily allowance
wisely and saved some of your daily allowance. Did you spend all your allowance and
ended up with a zero total? You may have spent your allowance on expenses essential
to your need as a student.
Considering your expenses as a student, a business also has expenses
necessary for its upkeep. It would be best for any business to arrive with a positive
total; this would mean profit for the business. Careful consideration and projection of
these factors could mean success for the business.
What is It
You have just learned about what cost is. This time let us identify costs and
expenses incurred by the business.
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Cost of Goods Sold / Cost of Sales refer to the amount of merchandise or
goods sold by the business for a given period of time. This is computed by adding the
beginning inventory to the Net Amount of Purchases to arrive with Cost of goods
available for sale from which the Merchandise Inventory end is subtracted.
Merchandise Inventory, beginning refers to goods and merchandise at the
beginning of operation of business or accounting period.
Purchases refer to the merchandise or goods purchased. Example: Cost to
buy each pair of Jeans or t-shirt from a supplier.
Merchandise Inventory, end refers to goods and merchandise left at the
end of operation or accounting period.
Freight-in refers to amount paid to transport goods or merchandise
purchased from the supplier to the buyer. In this case, it is the buyer who shoulders
this costs.
In a merchandising business such as Fit Mo’to Ready to Wear Online Selling
Business, the formula to compute for costs of goods sold is as follows:
Let us calculate the cost of goods sold of Ms. Fashion Nista’s online selling
business for the month of January.
Table 4 shows the costs incurred during the first month of operation of Fit
Mo’to Ready to Wear Online Selling Business. Since Ms. Nista get her stocks from an
online supplier, there is no need to order ahead and stock more items. Therefore, there
is no Merchandise Inventory, beginning as well as Merchandise Inventory, end. Ready
to wear items purchased online from the supplier are then sold as soon as they arrived.
Cost of goods is calculated by simply multiplying the number of items sold every
month (300 t-shirts and 180 pairs of jeans) to its corresponding cost per unit (90.00
pesos for every t-shirt and 230.00 pesos for every pair of jeans). A cost in transporting
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the goods from the supplier to the seller (Ms. Nista) or Freight-in is then added to Net
Cost of Purchases.
Table 4
Projected Cost of Goods Sold (Monthly)
Fit Mo'to Ready to Wear Online Selling Business
Type of Cost per Unit Projected Volume
RTW's
Average No. of
Items Sold
(Monthly) Projected Costs of
Purchases (Monthly)
(A) F = (D x 30 days) J = (A x F)
Table 5
Freight-in paid by Ms. Nista every month
Type of No. of Items Projected Volume Freight In (January
RTW's Sold (Daily) Average No. of Items Only)
Purchased (Monthly)
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(A) F = (D x 30 days) K = (F/12) x 250
T-Shirts 10 300 6,250.00
Let us now substitute the values from table 4 and table 5. Since there is no
Merchandise Inventory, beginning and end, let us add Cost of Purchases and Freight-
in to get the Cost of Goods Sold.
Merchandise Inventory, beginning P 00.00
Add: Net Cost of Purchases 68,400.00
Freight-in 10,000.00
Cost of Goods Available for Sale P 78,400.00
Less: Merchandise Inventory, end 00.00
Cost of Goods Sold P 78,400.00
Now that the cost of goods sold is now calculated, let us now identify
expenses that the business incurs in its operation. Operating expenses such as
Internet connection, Utilities like electricity and miscellaneous expense are important
to keep the business running. These expenses are part of the total costs incurred by
the business in its day-to-day operation and are paid every end of the month. The
operating expenses and assumed amount are presented below:
Operating Expenses
Add: Internet Connection P 1,299.00
Utilities (Electricity) 800.00
Miscellaneous expense P 300.00
Total Operating Expense P 2,399.00
To calculate the total costs incurred by the business, cost of goods sold and
total operating expenses are then added. The calculation for the costs incurred for the
month of January is presented below:
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The projected monthly costs covering the first of operation of Ms. Nista’s
Fit Mo’to RTW Online Selling Business is presented in Table 6.
Table 6
Projected Monthly Costs (Year 1)
Fit Mo'to Ready to Wear Online Selling Business
Month January February March April May June
Cost of
Goods Sold
78,400.00 82,320.00 86,436.00 90,757.80 95,295.69 104,825.26
Cost of
Goods Sold
110,066.52 110,066.52 104,563.20 99,335.04 104,301.79 114,731.97
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What’s More
Mang Eduard operates a buy and sell business. He sells umbrellas in his
shop near the city mall. He gets his umbrellas from a local dealer. Each umbrella costs
90.00 pesos each. Expecting rainy season to come, Mang Eduard purchased 4 dozens
of umbrellas every week. The supplier then charges 200.00 pesos per dozen for
freight. Mang Eduard can sell 12 umbrellas every day.
Remember to use the factors to consider in projecting revenues and refer to
tables 4, 5 and 6 as your guide. Suppose Mang Eduard purchases and sales is the
same every month, fill in the necessary information in table 6.
Table 4
Projected Cost of Goods Sold (Monthly)
90
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Total
Table 5
Freight-in paid
Merchandise/ No. of Items Projected Volume Freight In (1 Month
Products Sold (Daily) Average No. of Only
Items Purchased
(Monthly)
Total
Table 6
Projected Monthly Costs (Year 1)
Cost of
Goods Sold
Expenses
Cost of
Goods Sold
Expenses
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Total Cost &
Expenses
What I Can Do
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Total
Assessment
Now, that you have finished the module, let us check what you have learned. Answer
the questions given below by encircling the letter of the correct answer.
1. Profit or Loss in computed by subtracting cost / expenses from –
a. Income/Revenue c. Sales
b. Sales Discount d. Operating expenses
2. Sales is an account title used to describe goods or merchandise sold by a
business. What nature of business uses Sales?
a. Servicing c. Merchandising
b. Barber Shop d. Both Servicing and Merchandising
3. Irene sells fashion bags online. She gets each bag for P 150.00 from a local
supplier. She then adds P 100.00 as mark-up for each bag. How much is the
selling price of each bag?
a. P 200.00 b. P 250.00 c. P 300.00 d. P 350.00
4. A merchandising business earns through –
a. Rendering services c. Donating products
b. Lending money d. Buys and sells goods
5. It is a tool that allows managers to make educated estimates on revenue and
costs of the business in order to cope up with uncertainties of the future –
a. Estimating b. Guessing c. Forecasting d. Benchmarking
6. Which of the following businesses use Service Income in recording revenues?
a. Beauty Salon b. Sari-sari store c. Movie House d. Hardware
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7. Refers to the amount of merchandise or goods sold by the business for a given
period of time –
a. Operating Expense c. Deductions
b. Cost of Goods Sold d. Sales
8. Aling Coring sold 5 pieces of rugs. She bought the rugs for 20 pesos and sold
it for 35 pesos. How much is the total cost of goods sold?
a. P 80.00 b. P 90.00 c. P 100.00 d. P 110.00
9. Freight-in refers to the amount paid to transfer goods or merchandise
purchased from the _________.
a. Buyer to the supplier c. Buyer to buyer
b. Supplier to the buyer d. Supplier to supplier
10. The costs incurred through payment of utilities such as water, electricity,
internet connection is considered as –
a. Costs c. Operating expenses
b. Purchases d. Personal Expense of the owner
11. Nathaniel sells bottled water in a nearby city bus terminal. Every day he can
sell 30 pieces of bottled water at 20 pesos each. How much is Nathaniel’ daily
sales?
a. P 900.00 b. P 800.00 c. P 700.00 d. P 600.00
12. The amount added to the cost of a product to determine the selling price is
called –
a. Mark-up b. Discount c. Mark-down d. Sale
13. Lina sold all ten t-shirts for 1,500.00 pesos. Suppose she added 50.00 pesos
as mark-up price for every t-shirt. How much was the cost for every t-shirt sold?
a. P 80.00 b. P 90.00 c. P 100.00 d. P 110.00
14. Refers to goods and merchandise left at the end of operation or accounting
period.
a. Merchandise inventory, beginning c. Freight-in
b. Merchandise inventory, end d. Freight-out
15. The Total Cost and Expenses is calculated by –
a. Adding cost and expenses c. Adding revenue and expense
b. Subtracting expenses from costs d. Subtracting expense from revenue
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Additional Activities
Now that you have learned how to forecast revenues and cost of the
business, investigate how these concepts are being applied by existing businesses in
your community. Using the table below, fill in the necessary information based on your
investigation.
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