InvestmentProposal_20241125_014745_0000

Vee Energy Services
“ Powered By Sunshine”
INVESMENT
PROPOSAL
TABLE OF CONTENTS
About Us 1
Opportunity Highlights 2
Business Model 7
Recent Milestones 8
Financial Target 8
Funding Requirements 10
Contact 11
ABOUT VEE ENERGY SERVICES
Vee Energy Services is a fast-growing solar EPC provider, committed to advancing

renewable energy adoption in India. Our focus lies in designing, procuring, and
constructing efficient solar power systems for residential, commercial, and
industrial customers. We do business in B2B, B2C and B2G, With an experienced
team and a data-driven approach, we are positioned to capitalize on the immense
growth potential of India's solar energy market.
Our prime focus is B2C business as Indian residential solar market ,supported by
favorable policies and increasing energy demands, represents an untapped
opportunity worth over $6.4 billion annually, and we aim to lead this
transformation with scalable and innovative solutions.
OUR TEAM
Alok Kumar Singh

Founder
Addl. Private Secretary to Hon'ble Minister for Food Processing
Industries.
Former Advisor in Ministry of Communications.
Former Addl. Private Secretary to Hon’ble Minister for Power, New &
Renewable Energy and Minister of State for Skill Development &
Entrepreneurship, Govt. of India till 2021.
Sukant Singh Rajput Aman Bhaskar R K Singh

CEO & MD Chief Operations Officer Chief Technology Officer
VEE ENERGY SERVICES | PAGE 1

OPPORTUNITY HIGHLIGHTS
1. Market Potential & Insights

India’s solar EPC market is estimated to grow at a CAGR of 25% from
2024 to 2030. The residential sector alone contributes 25-30% to the
market, driven by cost reduction in solar technology, favorable polices
of government and increased adoption of solar systems.
According to a November 2023 report by the Council on Energy,
Environment and Water (CEEW), more than 25 crore households in
India have the potential to deploy 637 GW of solar energy capacity on
rooftops.
Deploying just one-third (212 GW) of this potential could support the
entire electricity demand of the Indian residential sector (~310 TWh
annually). Current installed capacity in the residential sector is only 2.7
GW, leaving a huge untapped opportunity for growth.

Market potential with different payback periods- with subsidy

The map below shows how much energy different states in India can
generate annually using rooftop solar systems. This data is based on the
proven performance of well-maintained solar systems (with regularly
cleaned solar panels) nationwide.
It also shows us the sates which are to be prioritize for commercial sector
according to their generation capacity.

Market potential of Bihar
1. Consumer Interest and Adoption:
50,246 applications received under PM - Surya Ghar: Muft Bijli Yojana since February 2023
indicates strong consumer interest.
49,341 applications approved for technical feasibility, reflecting a high conversion potential.
15,914 consumers have already selected vendors, showing active engagement in the installation
process.
2. Current Installations:
766 rooftop solar panels installed across the state, benefiting 236 households with
subsidies.Progress is faster in south Bihar (541 installations) compared to north Bihar (225
installations), indicating a higher regional uptake in the south.
The state’s untapped demand (over 49,000 approved applications), coupled with subsidy
incentives, creates a favorable environment for solar EPC companies to capture market
share and contribute to scaling renewable energy in the region.
Market potential of Uttar Pradesh
1. Current Solar Capacity and Growth:
2,567 MW of solar energy capacity installed as of December 2023, reflecting a consistent

growth trajectory over the last seven years.
The state targets 22,000 MW by 2026-27, with 6,000 MW dedicated to rooftop solar systems.
This ambitious goal indicates a massive opportunity for both utility-scale and rooftop solar
projects.
2. Rooftop Solar Growth:
Installing 6,000 MW of rooftop solar across residential, government, and industrial buildings
offers an estimated market size of ₹30,000 crore (assuming average costs of ₹50,000/kW).
3. Policy and Incentives:
UP Solar Energy Policy 2022 and schemes like Har Ghar Solar Yojana and Solar Cities foster an
investment-friendly environment, encouraging widespread adoption of solar energy.
16 Nagar Nigams and Noida City being developed as solar cities, with a target of at least 10%
renewable energy consumption in municipal operations. Eg: Development of Ayodhya as a
model solar city, targeting solarization of 13,50,000 houses within the policy period.
Subsidies: Additional ₹30,000 per consumer for rooftop solar installations, complementing
central government incentives, makes installations more affordable and attractive to residents.

2. Favorable Policies
Government initiatives such as PM-KUSUM, state subsidies, and PM Surya Ghar Yojna for
decreasing dependency of nation on fossil fuel driven electricity. This has bolster the demand in
Renewable Energy market.
Due to these policies people are eager to switch to green energy but market lack trusted
vendors and companies who work professionally as well as transparently.
Only 2.56 percent of the PM Kisan Urja Suraksha evam Utthaan Mahabhiyan (PM-KUSUM)
scheme’s target of installing 10,000 megawatts (MW) of grid-connected solar power plants has
been achieved since it was unveiled in 2019.
The central government unveiled the Pradhan Mantri Surya Ghar Yojana (PMSGY) in February
2024 with a total scheme outlay of Rs75,021 crore. The scheme aims to help install 30
gigawatts (GW) of rooftop solar capacity across 10 million households in just three years.
Out of 10 million only 16 lakh household got solar under this scheme till 2024. More than 80%
market is still untapped. Moreover this scheme has only 3 yrs window from now.

BUSINESS MODEL
Quick, Safe And Professional Installation

Installed in just 8 hours (up to 5 kW)
Prefab structures with 10-year warranty
100% rust-proof guarantee
Tool-powered assembly, no welding
Direct Service By Vee Energy
No middlemen involved
In-house services: consultation, design, installation, paperwork, and maintenance.
One-stop solution
Solar Care Plan (Vee Pro)
Holistic maintenance for 5 years

Quarterly preventative maintenance visits
Quarterly solar panel deep cleaning
All spares/ repairs included
Max solar performance ensured
Customize Installation Plan
Segmented Installation Packages- Basic Plan, Standard plan & Premium Plan.
All the plans differ on basis of grade of equipment and quality of material.
Non of the plans compromises with the safety and efficiency of the system.
This approach ensures affordability & accessibility, empowering households of all financial
background to transition towards solar energy.
Easy EMI Financing Plans
Zero- Interest EMI plans for 6 months through partnered financial institutes.
Assisting client in getting subsidy and loan from banks and NBFC.
Under Vee Pro we also provide financial assistance for 5 yrs where Down payment= Subsidy and
EMI= Savings through solar.

RECENT MILESTONES
Successfully Strategic Project of Project of Solar

executed Partnerships: commercial street light and
projects with Collaborated rooftop in rooftop via B2G
cumulative with leading pipeline. in Odisha.
valuation of 10 solar panel and Estimated Valuation of 1cr.
lakh inverter valuation of 1cr.
manufacturers.
FINANCIAL TARGET
Future Targets for the Next Financial Year to Achieve ₹25

Crore Valuation
Revenue Breakdown:
Residential Sector (40% of Revenue, ₹10 Crore):Focus on scalable, cost-effective

rooftop solar installations for households.
B2G Sector (60% of Revenue, ₹15 Crore):Target government projects, municipal
solarization, and state-run subsidy programs.
Residential Sector (₹10 Crore Target)
Complete 300-400 installations of 4 kW average capacity.

Offer tiered solutions: basic (2 kW), standard (5 kW), and premium (8+ kW with
storage).
Partner with government agencies to ensure smooth subsidy processing for
customers.
Collaborate with banks for zero-interest EMI schemes.
Conduct 100+ awareness drives and local campaigns in target regions.
Invest in digital marketing to reach untapped urban and rural customers.

Operational Strategies to Support Revenue Goals
Sales and Vendor Network Expansion:

Increase vendor partnerships to 200+ in residential and institutional segments.
Technology Investment:
Develop customized software solutions for project management, subsidy tracking, and
post-installation monitoring.
Efficiency and Scale:

Standardize installation processes to reduce costs and maximize efficiency.
Target 25% reduction in operational costs through process optimization.
CSR and ESG Positioning:

Highlight contributions to government’s net-zero goals in all B2G proposals.
Building a sustainable brand image to attract more institutional customers.
Metrics for Success
Revenue Goals: ₹25 crore split across residential (₹10 crore) and B2G (₹15 crore).
Installations: 400 residential systems (avg. 3 kW) and 10 municipal projects (avg. 300 kW).
Cost Efficiency: 10% reduction in project costs through partnerships and scaling.
Customer Satisfaction: Maintain a Net Promoter Score (NPS) >80.
Brand Awareness: Achieve a 15% market share in target regions.
By aligning these targets with strategic actions, Vee Energy Services

can confidently achieve its ₹25 crore valuation goal.

FUNDING
We seek a seed investment of 25 lakhs to Scale operations and expand into high-
demand regions & Strengthen our marketing and sales efforts to acquire new clients.
25 lakhs on 12% debt for

Plan 1 the period of 4 yrs
Proposed 25 lakhs on 7% debt for period of

Plan 2 4 yrs and after full repayment 5%
Plans stake in company.
25 lakhs on 8% stake of company

Plan 3 with addition 25 lakhs as CC with
an interest rate of 7%.
How your investment will be used efficiently

for target-driven growth?
Team Hiring
20%
Empanelment
30%
Funding
Allocation
Marketing
30%
Branch Opening
20%
CONTACT US
FOR
FURTHER
INQUIRIES
Address- Plot 17, 2nd Floor, Kh No-

31/24/17/14 & 25,Harijan Basti, Sector 7,
Dwarka,New Delhi- 110045
Website- www.veeenergy.in
Phone- 011- 47476277, 8448-252627

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Vee Energy Services

Vee Energy Services is a fast-growing solar EPC provider, committed to advancing

Alok Kumar Singh

Sukant Singh Rajput Aman Bhaskar R K Singh

VEE ENERGY SERVICES | PAGE 1

1. Market Potential & Insights

VEE ENERGY SERVICES | PAGE 2

VEE ENERGY SERVICES | PAGE 3

VEE ENERGY SERVICES | PAGE 4

1. Consumer Interest and Adoption:

Market potential of Uttar Pradesh

1. Current Solar Capacity and Growth:

2,567 MW of solar energy capacity installed as of December 2023, reflecting a consistent

2. Rooftop Solar Growth:

3. Policy and Incentives:

VEE ENERGY SERVICES | PAGE 5

VEE ENERGY SERVICES | PAGE 6

Quick, Safe And Professional Installation

Direct Service By Vee Energy

Solar Care Plan (Vee Pro)

Holistic maintenance for 5 years

Customize Installation Plan

Easy EMI Financing Plans

VEE ENERGY SERVICES | PAGE 7

Successfully Strategic Project of Project of Solar

Future Targets for the Next Financial Year to Achieve ₹25

Residential Sector (40% of Revenue, ₹10 Crore):Focus on scalable, cost-effective

Residential Sector (₹10 Crore Target)

Complete 300-400 installations of 4 kW average capacity.

VEE ENERGY SERVICES | PAGE 8

Sales and Vendor Network Expansion:

Efficiency and Scale:

CSR and ESG Positioning:

Metrics for Success

Customer Satisfaction: Maintain a Net Promoter Score (NPS) >80.

Brand Awareness: Achieve a 15% market share in target regions.

By aligning these targets with strategic actions, Vee Energy Services

VEE ENERGY SERVICES | PAGE 9

25 lakhs on 12% debt for

Proposed 25 lakhs on 7% debt for period of

25 lakhs on 8% stake of company

How your investment will be used efficiently

Address- Plot 17, 2nd Floor, Kh No-

Phone- 011- 47476277, 8448-252627

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