Entrepreneur Marking Scheme

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ENTERPRENUERSHIP

MARKING KEY

QUESTION 1
a) Explain the business environment [2]
- Business environment is the sum of all external and internal factors (1) that
influence a business (1)

2 marks for correct definition


1 mark for part definition

b) Explain two ways in which STAR PACK may protect the environment [4]

- Recycling
- Litter picking
- Correct waste disposal
- Reuse

MODEL ANSWERS

Liter picking (1) the business may conduct litter picking campaigns to tidy up
the environment (1)

Correct disposal of waste (1) the business may provide dustbins in the
workplace for proper dumping of waste (1)

1 mark for point mentioned and 1 mark for explanation.


2 points mentioned and explained 4marks

c) Analyse the STAR PACK’S two factors in the internal business (6)

- Management
- Culture
- Structure
- Resources
- Process
- Employees

MODEL ANSWER
- Management (1) Star Pack effective management sets the strategic direction
and make crucial decisions (1) however poor management can lead to
inefficiencies, low moral and poor performance.
- Culture (1) A strong organisational culture fosters employee loyalty,
teamwork and motivation, which enhances productivity and service quality
(1) however a toxic culture can lead to poor customer experiences.

2 points developed, and applied

QUESTION 2

a) State two ways in which the government controls business enterprise


[2]

- Regulation and legislation


- Taxation
- Licencing and permits
- Subsidies and grants
- Monetary policy
- Competition policy
- Trade policy
- Consumer protection
- Environment regulation
- Labor laws
- Price controls

2 points stated

b) Explain two ways in which the government assist STAR PACK


enterprise activities [4]
- Funding
- Advertising
- Marketing linkages
- Training
- Mentorship
- Risk management
- Trade Agreements

MODEL ANSWER

- Funding(1) Government can provide grants and subsidies to support Star


Pack Enterprise for start up capital to cover costs of development and
research (1)
- Advertising (1) trade shows and Expos; government can assist by organising
and sponsoring trade shows and expos which allows the Star Pack Enterprise
to showcase its packaging materials to potential customers and partners.

2 points explained
c) Discuss how business activities of Star Pack may damage the physical
environment [6]

- Pollution
- Resource depletion
- Waste Generation
- Climate Change
- Biodiversity Loss
- Land Use Changes
- Noise and Light Changes
- Chemical Use

MODEL ANSWERS

- Pollution (1) Air pollution; emissions from Star Pack factory of packaging
bottles etc which releases carbon dioxide into the atmosphere(1) resulting in
air quality degradation and climate change(1)

- Resource depletion (1) such as water wastage, excessive water withdrawal by


Star Pack Enterprise when manufacturing bottles(1) can end up depleting
water sources and impact aquatic ecosystems (1)

2 points discussed, developed and applied

QUESTION 3
a) Recommend one way in which Infinity Hair Salon may protect the environment [2]

- Recycling
- Reclamation of wasted Land
- Litter Picking
- Tree Planting
- Re-use
- Proper Disposal of Waste

2 marks for 2 points stated


1 mark for point stated

b) Explain two benefits of conducting an EIA (4)

- Protects The Environment


- Promotes Sustainable Development
- Improves Public Health
- Informs Decision -Making
- Encourages Community Participation
- Legal Compliance
- Prevents Financial Losses

MODEL ANSWERS

- Protects The Environment (1) An EIA helps to identify potential environment


damage before a project is started ,such as pollution, habitant destruction, by
addressing these issues early, so developers can avoid or minimize harm to
ecosystem (1)

- Promotes Sustainable Development (1) EIA encourages decision -makers to


think long term about the environment and social consequences of their
projects (1)

2 points explained

c) Analyse Infinity Hair Salon’s business activities which require an EIA (6)

- Construction and Infrastructure Development


- Mining and Extraction Industries
- Energy Production
- Industrial and Manufacturing Facilities
- Agriculture and Forestry
- Tourism and Recreational Projects
- Waste Management and Disposal
- Water Management and Use
- Fishing and Aquaculture
- Transportation and shipping

MODEL ANSWERS

- Waste Management and Disposal (1) hazardous waste treatment facilities can
have significant impacts on local air, soil and water if not properly managed
(1)
- Wate Management and Use (1) water treatment can impact nearby
ecosystems and water quality (1)

2 points developed and applied

d) Explain two factors that may lead to Infinity Hair Salon to relocating from the
shopping mall [4]

- New market
- Competition
- Taxes increased/ high rental
- Labour ( costs / skills)

MODEL ANSWERS

- New market (1) Infinity Hair Salon may be striving to attract new markets,
as a result it maybe necessary to relocate to different location to be nearer to
prospective clients who would like to do hairs styles (1)

- Competition (1) there may be many hairs dressing salon operating near
Infinity Hair Salon, nearly forcing them out of business as they may have a
competitive edge over Infinity Hair Salon concerning the different hair styles
they offer hence the need to relocate to where there is little or no competition
(1)

2 points mentioned and explained

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