11 - PT2 Revision Worksheet MCQ

Grade: 11 MARKETING – Marketing Environment
Name: Roll no:
TOPICS:
UNIT 3: Market Segmentation, Targeting and Positioning
UNIT 4: Fundamentals of Marketing Mix
Employability Skills: ICT Skills
MARKET SEGMENTATION
1. What does market segmentation involve?
A. Grouping consumers based on similar characteristics
B. Increasing production levels
C. Selling one product to all consumers
D. Randomly selecting a target audience
2. Which of the following is NOT a basis of market segmentation?
A. Geographic segmentation
B. Economic segmentation
C. Behavioral segmentation
D. Demographic segmentation
3. Demographic segmentation includes which of the following?
A. Climate and terrain
B. Lifestyle and personality
C. Age, gender, and income
D. Brand loyalty
4. Segmenting a market based on how customers use a product is called:
A. Geographic segmentation
B. Usage-based segmentation
C. Psychographic segmentation
D. Behavioral segmentation
5. Which of the following is an example of psychographic segmentation?
A. Dividing customers by climate
B. Targeting health-conscious individuals
C. Grouping customers by gender
D. Segmenting based on income levels
6. Behavioral segmentation considers:

A. Customers’ spending capacity
B. Customers’ loyalty and buying behavior
C. Geographic location of customers
D. Political preferences of customers
7. The process of dividing a market into distinct groups with common needs is known
as:
A. Market segmentation
B. Market positioning
C. Market targeting
D. Market differentiation
8. Which factor is NOT typically used in geographic segmentation?

A. Region
B. Climate
C. Occupation
D. Population density
TARGETING
9. Which strategy involves targeting a specific segment with a tailored marketing mix?
A. Mass marketing
B. Niche marketing
C. Undifferentiated marketing
D. Product-focused marketing
10. What is the process of evaluating the attractiveness of each market segment called?
A. Segmentation
B. Targeting
C. Positioning
D. Differentiation
11. Which of the following is an example of undifferentiated marketing?
A. Selling luxury watches to high-income individuals
B. Offering a single product to all consumers without customization
C. Customizing car features based on customer preferences
D. Advertising sports gear only to athletes
12. What does "target market" mean?
A. All customers in the global market
B. A specific group of customers a company aims to serve
C. Competitors in a particular industry
D. The geographical area of operation
13. When a company decides to target two or more segments with different products, it
is using:
A. Undifferentiated marketing
B. Differentiated marketing
C. Concentrated marketing
D. Niche marketing
14. What is an advantage of niche marketing?

A. It targets the largest possible audience.
B. It requires minimal market research.
C. It allows for tailored products and services.
D. It focuses on mass production and distribution.
15. A company chooses to market a single product to multiple segments. This is called:
A. One-to-one marketing
B. Product specialization
C. Market specialization
D. Mass customization
16. In targeting, the ideal segment is:

A. The smallest segment available
B. A segment with high growth potential and profitability
C. A segment that all competitors are already targeting
D. A segment with low purchasing power
POSITIONING
17. What is the main goal of positioning in marketing?
A. To reduce the production cost
B. To create a distinct image of the product in the customer’s mind
C. To merge different customer segments
D. To offer the lowest price in the market
18. Positioning strategies can include all the following EXCEPT:
A. Positioning based on product attributes
B. Positioning against competitors
C. Positioning based on price and quality
D. Positioning based on irrelevant features
19. What is the term for a concise description of the target market and the value
proposition offered?
A. Market analysis
B. Marketing mix
C. Positioning statement
D. Consumer behavior study
20. Which tool helps in visually representing the position of a product compared to
competitors?
A. SWOT analysis
B. Perceptual map
C. Value chain analysis
D. Market share graph
21. Repositioning a product means:

A. Launching a completely new product
B. Changing the target audience of a product
C. Altering the existing image of a product in the market
D. Offering discounts to increase sales
22. Positioning is done to:

A. Increase market segmentation
B. Make a product more relevant to competitors
C. Differentiate a product in the minds of customers
D. Ensure that a product is priced the lowest
23. Which positioning strategy emphasizes the unique features of a product?

A. Value-based positioning
B. Attribute-based positioning
C. Competitor-based positioning
D. Price-based positioning
24. A perceptual map is used to:

A. Evaluate market profitability
B. Identify gaps in the market for a product
C. Determine competitors’ marketing budgets
D. Understand the supply chain process
25. "The ultimate driving machine" is an example of:

A. Market segmentation
B. Positioning statement
C. Targeting strategy
D. Customer feedback
26. A value proposition includes all EXCEPT:
A. Product benefits
B. Customer needs
C. Competitors’ weaknesses
D. Cost of production
27. Which of the following is a critical step in developing a positioning strategy?

A. Ignoring customer perceptions
B. Analyzing competitors’ positions
C. Avoiding differentiation
D. Targeting all customer segments equally
FUNDAMENTALS OF MARKETING MIX

1. The marketing mix is commonly referred to as:
A. The 5 P’s of marketing
B. The 3 C’s of marketing
C. The 4 P’s of marketing
D. The 6 S’s of marketing
2. Which of the following is NOT a component of the 4 P’s?

A. Product
B. Price
C. Packaging
D. Promotion
3. The marketing mix is designed to:

A. Identify competitors in the market
B. Align marketing efforts to customer needs
C. Reduce production costs
D. Avoid market segmentation
4. Which element of the marketing mix involves decisions regarding the distribution of
goods?
A. Product
B. Price
C. Place
D. Promotion
PRODUCT
5. Which of the following is NOT part of product decisions in the marketing mix?
A. Design and features
B. Pricing strategy
C. Quality levels
D. Branding and packaging
6. What term refers to the intangible benefits or services associated with a product?
A. Core product
B. Actual product
C. Augmented product
D. Virtual product
7. Which of the following is an example of a product feature?

A. Free delivery service
B. Smartphone with a 108MP camera
C. 10% discount on purchase
D. Advertisement on social media
PRICE
8. What does "price" in the marketing mix represent?

A. The manufacturing cost of a product
B. The amount customers are willing to pay
C. The advertising budget
D. The cost of transportation
9. Penetration pricing refers to:

A. Setting a high initial price
B. Offering discounts to loyal customers
C. Setting a low price to gain market share
D. Pricing based on competitor’s rates
10. Which of the following is a pricing strategy based on customers’ perceived value of a
product?
A. Cost-plus pricing
B. Value-based pricing
C. Competitive pricing
D. Penetration pricing
11. Which pricing strategy is used to quickly recover the cost of launching a new
product?
A. Skimming pricing
B. Penetration pricing
C. Discount pricing
D. Bundle pricing
PLACE
12. Place in the marketing mix focuses on:

A. The physical characteristics of the product
B. The geographical location of the business
C. The channels used to deliver products to customers
D. The promotional techniques employed
13. Which of the following is NOT a distribution channel?

A. Retailers
B. Wholesalers
C. Direct selling
D. Advertising agencies
14. Which of the following best describes "direct distribution"?

A. Selling products through retailers
B. Selling products directly to the customer without intermediaries
C. Selling products through wholesalers
D. Distributing products through a third-party marketplace
15. E-commerce platforms like Amazon represent which type of place strategy?
A. Brick-and-mortar distribution
B. Digital distribution
C. Multichannel marketing
D. Direct selling
PROMOTION
16. Which element of the marketing mix is focused on communicating with customers?
A. Product
B. Place
C. Promotion
D. Price
17. Which of the following is an example of sales promotion?

A. Social media advertising
B. Free samples and discounts
C. Television commercials
D. Product design updates
18. Public relations as a promotional activity involves:

A. Paid advertisements in newspapers
B. Building a positive image through media and events
C. Offering seasonal discounts
D. Providing personal selling services
19. Which promotional tool involves one-on-one interaction between a salesperson and
a customer?
A. Advertising
B. Public relations
C. Personal selling
D. Sales promotion
20. The goal of promotion in the marketing mix is to:

A. Set the price of the product
B. Inform and persuade customers about the product
C. Design the product
D. Choose the distribution channels

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Grade: 11 MARKETING – Marketing Environment

Name: Roll no:

6. Behavioral segmentation considers:

8. Which factor is NOT typically used in geographic segmentation?

14. What is an advantage of niche marketing?

16. In targeting, the ideal segment is:

21. Repositioning a product means:

22. Positioning is done to:

23. Which positioning strategy emphasizes the unique features of a product?

24. A perceptual map is used to:

25. "The ultimate driving machine" is an example of:

27. Which of the following is a critical step in developing a positioning strategy?

FUNDAMENTALS OF MARKETING MIX

2. Which of the following is NOT a component of the 4 P’s?

3. The marketing mix is designed to:

7. Which of the following is an example of a product feature?

8. What does "price" in the marketing mix represent?

9. Penetration pricing refers to:

12. Place in the marketing mix focuses on:

13. Which of the following is NOT a distribution channel?

14. Which of the following best describes "direct distribution"?

17. Which of the following is an example of sales promotion?

18. Public relations as a promotional activity involves:

20. The goal of promotion in the marketing mix is to:

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