Egg Production
Egg Production
Egg Production
DOLDOL, BACONG
Submitted by:
Refe, Wowie
Tinaytina, Loraine
Tolentino, LJ Stagg
INTRODUCTION
Commercial egg production has become one of the most viable and essential agricultural
sector in the Philippines. Given their low cost, high nutritional content, and variety, eggs
continue to remain an essential component in Filipino diets, and demand for eggs is continually
increasing. A common product consumed all over the world, eggs are a great source of vital
nutrients. . They are an excellent source of minerals, vitamins, and protein. Due to factors
including population growth, rising incomes, and growing awareness of the nutritional value of
eggs, demand for eggs is only expected to increase (Amy Richter, 2024).
Egg Production is broad in terms of business in the Philippines. Most of us Filipinos are
engaged in poultry production as a source of income and for business. Poultry farming is one of
the most straightforward businesses or enterprises, an agricultural existing product that most of
us consume and develop over the several years. Egg poultry production has more opportunities
and income to the local communities aside from satisfying our needs. The quantity of egg
products is determined primarily by the needs of the population since we all know that it is
The study entitled “A Feasibility Study on Poultry Egg Production” was introduced
by our proponent. Rozee’s Freshie Eggs is the proposed business which is to produce quality
and accessible fresh eggs to the consumer. The proponent wants to establish this type of
business because she wanted to provide the consumer needs in her neighborhood and to
supply eggs to the retailers. Despite of having a lot of existing egg poultry farm in Negros
Oriental, there may be a gap between local egg production and consumption in Doldol
Bacong. This means that additional local supply is needed to meet growing demand. The
proponent came up with an idea to share her knowledge and skills to have a small business
that may help and provide the constant egg accessibility. The proposed project is located at
barangay Doldol, Bacong where the poultry house or farm is situated and away from
civilization. The study focuses on how the business can able to stand out and meet the
consumer's trust by showing commitment to quality, animal welfare, and sustainability. This
feasibility study aims to evaluate the potential success of a new egg production that will be
This study entitled “A Feasibility Study on Small Poultry Egg Production” aims
to explore the possibility of establishing Poultry Egg Production in the Barangay of Doldol,
Bacong.
The aspect of this study will be focused on assessing the viability of egg production in
Brgy. Doldol, Bacong, Negros Oriental. It will serve the increasing demand of eggs in Brgy.
Doldol, Bacong and probably the neighboring barangays in the near future. This proposed
business will be engaged in raising white leghorns and selling its good quality eggs. To ascertain
the viability of the proposed project, the researchers will consider the five main components of a
feasibility study– marketing, management, technical, socio-economic, and financial aspects. The
analysis is confined only in Brgy. Doldol in Bacong, Negros Oriental. The respondents'
response will reflect all the data and information obtained in the study. The
result of this study, therefore, should not be construed as also true beyond
The proponent- She would be able to equip her knowledge and skills necessary to successfully
launch and manage her own business. She would be able to supplement income through the
The consumer- The new established poultry egg production would give easy access to them.
The researchers- This study will motivate researchers to launch their own business in the future
The academe- The study will help us understand how small businesses can be successful in the
community. It gives opportunities for students or faculty to gain a hands-on experience in poultry
The community- The study will provide accessible and affordable eggs for everyone. It can
create jobs for local people, and help the economy to grow.
RESEARCH METHODOLOGY
Research Environment
The feasibility study will be conducted at Bacong, Negros Oriental which is one of the
agricultural areas in Negros Oriental. The Municipality of Bacong is the 4th class municipality in
the province of Negros Oriental and it is 8 kilometers away from Dumaguete City. Bacong is a
small coastal town neighboring Dumaguete City on its south. Fishing and farming are one of the
primary sources of income in this municipality. One of the barangay in Bacong is Doldol,
Bacong where the proposed project will be situated. Farming is one of the primary sources of
The respondents of this study are direct consumers since it is a small business. In order to
identify this group of people, the researchers used purposive sampling. Due to a large number of
total households to become possible customers, the researchers use Slovin’s formula to come up
Research Instrument
The instrument used to gather data and information is through survey questionnaires
made by the researchers. Survey method is defined as the collection of information from a
sample of individuals through their responses to questions with the use of printed questionnaires
The researchers used survey questionnaires and conduct survey in order to obtain relevant
information and gather necessary data about the preferences of the respondents when it comes to
the product offered by the proposed business. The above mentioned-research instrument where
used in the process of collecting the data required for the study. The survey questionnaire where
distributed to their respondents to determine the viability of the new established egg production
in their place.
Statistical Treatment of Data
approaches for data analysis. Particularly, the Frequency and Percentage distribution was used
for numeral analysis of the respondents’ profiles as well as their perceptions on availing poultry
egg production.
f
Frequency and Percentage Distribution: P= x 100
N
Slovin’s formula is used to calculate the minimum sample sized needed to estimate a
n = N / (1 + Ne2)
where:
N: Population size
MANAGEMENT ASPECT
Form of Organization
The form of business organization chosen by the proponent is a sole proprietorship. The
legislation states that this type of business is owned by a single individual who bears full
responsibility for all assets, obligations, and profits and losses. Furthermore, it was found that the
sole proprietor had complete control over the company’s resources and profits and was allowed
Organizational Structure
According to Figure 1 the manager, is also the owner of the poultry farm, occupy on the
top level, where two (2) recruited employees are in charge of carrying out the necessary chores
for the poultry farm and tasked to deliver the eggs in the store. In line with their timetables, the
two employees will perform their duties each day. Moreover, one (1) employee is assigned to
take charge in the store. The manager or owner of Rozee’s Freshie Eggs, along with the
employed staff, will venture to ensure that the customers receive good quality of service and
goods.
Figure 1
MANAGER/OWNER
FARM
STORE WORKER
WORKER (2)
Manager
The manager is the owner as well of the business which is the egg production.
Making sure birds are healthy and well looked after by meeting their daily needs
Keeping accurate records of all required data and correctly storing necessary
documentation
Manpower Recruitment
worker compensation.
Table 1
NUMBERS
- Good courteous
skills customers
on basic operations of
- TRUSTWORT Perform
HY cashiering
activity.
Job Analysis
Job Summary: Assist in daily farm operations, ensuring efficient egg production and
Job Descriptions:
Responsibilities:
Job Qualifications:
Job Summary: Manage store operations, providing excellent customer service and maintaining
inventory.
Job Description:
Responsibilities:
Cash handling
Job Qualifications:
The poultry farm will operate from 6:00 AM to 5:00 PM, a total of eleven (11) hours a day and
thirty (30) days in a month while the store operates from 8:00 AM to 5:00 PM, a total of nine (9)
Table 2
Time Task
Table 3
Day Task
and storage)
Table 4
Time Task
Table 5
MARKETING ASPECT
Project Description
Poultry production project refers to the production of eggs from broilers and layers
respectively. Poultry egg is important source of high quality proteins, minerals and vitamins to
balance the human diet. Rozee's Freshie Eggs presents a strong business opportunity in Doldol
Bacong market, addressing the growing need for convenient access to good quality egg products.
The enterprise aims to establish a small-scale, efficient, and sustainable egg production business
providing good quality eggs to consumers. The poultry farm will execute the entire egg
production process which includes the collection and sorting of eggs guaranteeing the exclusive
supply of freshly laid eggs to consumers. To ensure the well-being of the hens and to ensure the
good production of eggs, we will provide them a good environment that includes health care
preference for fresh, affordable and good quality eggs in Doldol, Bacong where there are 234
households. With few egg suppliers, the demand of eggs in Doldol is steadily increasing.
Demand
Eggs are one of the most important agricultural commodities in the Philippines. It is
meals that are usually enjoyed by people of all ages. Eggs provide nutritional benefits and its
nature is being a cheaper alternative for protein. In Doldol, Bacong, Negros Oriental, the demand
for eggs is continuously increasing due to few existing producers. The result shows that 100% or
150 out of 150 respondents are willing to purchase eggs if there is a new egg store that will be
established in Doldol, Bacong. This revealed that the people are willing to patronize a new egg
store despite the existing competitors. The markets interest in egg products never seems to
decline. Many people choose eggs to fulfill their family’s need for animal protein. This condition
Supply
People’s need for animal products such as eggs continues to increase. This is on line with
the increase in population, level of education, and public attention to the role of nutrition and
food, especially protein, in daily life. Despite having existing egg stores in Doldol, Bacong, a
new egg store business is not just to broaden the consumers’ choice, but mainly to help supply
the market’s needs for eggs. It will help supply eggs that are readily available in various
quantities and qualities. This new business will make eggs easily accessible to consumers by
offering a reliable point of purchase. This is especially important for households that depend on
Demand and supply analysis helps businesses identify shifts in consumer preferences. By
understanding this analysis, egg producers can adjust their offerings to meet changing consumer
desires, staying competitive in the market. Doldol, Bacong has a growing population, which
directly impacts the demand for eggs. This population growth or increase in the number of
households leads to higher demand for eggs which is the reason why a new egg store needs to be
established in the area. This is to help ensure a consistent supply of eggs, especially if local
production isn’t enough to meet demand. This also ensures that eggs reach the market in
sufficient quantities and at the right time. According to the survey conducted by the researchers,
establishing a new egg store has a high chance of being successful since according to the result,
150 out of 150 or 100% of the respondents responded “Yes” to the question “If a new egg store
Product Strategy
Our product strategy for the egg poultry business focuses on delivering good quality,
ethically produced eggs that cater to diverse consumer preferences. We will segment our product
offerings targeting specific market segments like health-conscious consumers, families, and
premium product seekers. By emphasizing animal welfare, sustainability, and freshness, we will
position our brand as a trusted source for nutritious, ethically produced eggs. Additionally, we
will focus on innovation in packaging, adopting eco-friendly materials, and enhancing the
consumer experience.
Place Strategy
The proponent decided that the proposed business will be located at barangay Doldol,
Bacong, Negros Oriental. The farm is approximately 700 square meters, and the stall will be
situated at Purok 1 Doldol also known as Dolway where the market is there.
Pricing Strategy
The product’s price will be determined depending on the production cost and the number
of products produced. The product price would be reasonable enough to provide equal benefits to
both consumer and the business. Things that should be considered in coming up with certain
prices are product costs, such as direct materials and utilities. The total production cost will be
divided into how many has been produced to come up with the unit cost then add a mark-up.
Promotion Strategy
The promotion provides customers to have knowledge about the business existence.
Furthermore, the public will also be aware of the business as well as the product it offers, which
will help the customers patronize the business. The information will be disseminated through
a. Mouth-of-word
online reviews and social sharing. This is the least expensive strategy of advertising the
Almost everyone is now familiar and have the access to the social media platforms such
as Facebook, Google site, Instagram and others. These will help the customers be updated
with any news locally and internationally. The business can also make its own website to
give the customers all the information they need about the business.
This is one medium used in promoting a business. The posters, flyers and tarpaulin
should contain all important information about the business such as the name of the
business, the location where it is established, and the product and services being offered.
Survey findings
Table 6
Mother 87 58%
Father 31 21%
The data above shows that 87 out of 150 (58%) respondents are mother. It shows that
mothers are the one who usually purchased grocery including egg as part of their meal. While 31
respondents for father with 21%, 17 respondents for Bread winner with 11%, and 15 respondents
Table 7
Table 7 shows that the respondents consider egg as part of their meal where all of the
Table 8
Everyday 14 9%
Table 8 shows that the respondents usually buy eggs twice a week with 76 respondents
which is 51%. While there are 37 respondents (31%) buy egg once a week. There are only 9% of
the respondents who buy eggs every day and every other week.
Table 9
Respondents’ response on how many pieces they usually buy eggs in a day
11-15 pieces 13 9%
1 tray 32 21%
Table 9 shows that 66 respondents which is 44% usually buy 2-5 pieces of eggs in a day.
There are 39 respondents (26%) buy 6-10 pieces of egg in a day, 32 respondents (21%) buy 1
Question 10
Small 38 3
Medium 101 1
Large 62 2
Jumbo 12 4
The data shows the sizes of eggs the respondents usually buy. As shown in the table,
medium have 101 respondents and is ranked first, 62 respondents for large and is ranked second,
38 respondents for small and is ranked third, and 12 respondents for jumbo and is ranked last.
Table 11
Respondents’ responds on how much they usually pay for a piece of egg
Table 11 shows the price respondents will usually pay for a piece of egg. It shows that 58
respondents (39%) are paying P10-11 for large eggs. 49 respondents (32%) pay P8-9 pesos for
small eggs. 34 respondents (23%) pay P9-10 pesos for medium eggs. Only 6% pay P12 and
Table 12
Respondents’ response if they will avail and purchased egg if a new egg store established in
Doldol,Bacong
No - -
Table 12 shows the respondents willingness to avail or purchase eggs if there will be a
new egg store established in Doldol, Bacong. All of the respondents answered yes which is
100%.
TECHNICAL ASPECT
This section presents the services, service procedure, service flow, after-sale services,
service policies, supplies and storage, inventory, list of equipment, furniture, and fixture, utilities
of the business, water disposal, labor requirements, legal requirements, interior design and
Services
The primary focus of the business is to provide a quality and accessible egg among
costumers in Doldol, Bacong. The business offers quality eggs and friendly customer service to
the community.
Service Procedure
Rozee’s Freshie Eggs will open at 8:00 am and will close at 5pm (but the seller will
come before 8am to set up and prepare for the opening of the stall located at Doldol, Bacong)
Service Flow
Egg collection:
Stall operation:
1. Display eggs in the stall and maintain a clean and organized stall.
In order to meet customer satisfaction regarding the quality of egg and the good service
after they avail Rozee’s Freshie Eggs, the business will also practice after-sale services. The
business will look after the customer’s concern on whether they have complaints or problem. If
the customers have any issues or suggestions, they can contact Rozee’s Freshie Eggs. Their
Service Policies
The business ensures quality, transparency and fairness when dealing with customers to
make them feel welcomed and valued. In addition, the following policies must be followed:
• “First come, first served”- Customers are served in the order they arrive at the stall
• Broken egg policy- refunds or replacement are only available for eggs broken during
The supplies and storage to be used in the proposed project are presented in Table 2.
Table 13
Vitamins
Inventory
List of Equipment, Furniture and Fixture
The list of equipment, furniture, and fixture to be used in the proposed project are
presented below.
Table 14
Total: P 104,499.00
Table 15
Furniture and Fixtures
1 pc Shovel 190.00
1 pc Sprayer 450.00
Total: P 4,730
Table 16
1 pc Stapler 182.00
1 pc Calculator 250.00
Total: P 1,095
Table 17
Maintenance Supplies
1 pc Dustpan 165.00
Total: P 2,296.00
The poultry farm will spend a total of Php 900.00 per month for the utilities as shown in
Table 18.
Table 18
Water 300.00/month
Php 900.00/month
Waste Disposal
where we segregates recyclable materials, organic waste (broken eggs), and general waste. There
are numerous ways to manage litter waste, one of which is the proper disposal of chicken
manure. Cleanliness is critical on the farm since it is necessary to reduce, if not eliminate, the
foul odor created by chicken excrement and to avoid any potential diseases. One way of properly
disposing of the manure is through compost pit or letting it dry in the sun. Dried manures can be
packed and sold in bags to interested buyers for fertilizer. Also, as for non-marketable eggs, the
yolk will be buried to prevent the odor from intensifying and utilizing the crushed eggshells into
small packs to be sold as a pesticide. As for the dead chicken, it should be properly disposed by
burying it or burning it to prevent possible diseases and for preventing the bad odor. As for the
culled chicken, it can be sold to interested buyers as well. These wastes will add revenue to the
business.
Labor Requirements
The business will hire three (3) workers for the operation. Their roles would be Worker A
for the egg production and farm management, Worker B for the egg collection and farm
maintenance, and Worker C for the stall operation and customer service. Workers are equipped
with necessary skills and knowledge about the business. Worker A and B will be paid 13,240.00
Legal Requirements
A business must comply with all legislative requirements to full operate. Prior to obtain
the mayor’s permit, the following essential documents or conditions must be secured.
3. Barangay Clearance P 75
4. Tax Clearance P 35
(DENR) P 500
6. Cedula P 22
8. Police Clearance P 75
9. Fire Clearance P 50
OTHERS:
TOTAL P 4,077
The figures presented below shows the layout of the poultry farm and its corresponding
This covers financial statement preparation, accounting, planning and budgeting. Finance
provides insight into the business’s financial situation and profitability. The financial statement
involved in this study are the statement of comprehensive income, the statement of financial
position, the statement of the changes in the owner’s equity and the statement of the cash flows.
SOCIO-ECONOMIC ASPECT
Employment Opportunities
One significant benefit of the local businesses to the local economy is their ability to
engage and support their communities by hiring local contractors. The business will hire three
(3) new employees from the municipality of Bacong which means that this proposed business
will give job opportunities to those who are unemployed. This can also help the local
government of Bacong, because the business will pay tax to the government.
Government Income
The proposed business is committed to fulfilling its legal obligations by paying taxes
promptly and accurately. These taxes and required permits will contribute to the Municipality of
Bacong's revenue stream, enabling the government to invest in vital projects and expenditures
Income
The proposed business will aid in raising the proponent' income and also to her
employees. The business can assist the proponent and employees' families by providing an
Community
The proposed business will support the Municipality of Bacong's industry and improve
practices. Furthermore, the business will actively support and enhance existing environmental
initiatives and programs within the barangay, contributing to a sustainable and healthy
community.
Environment
and promoting environmentally friendly practices. The business also follows local environmental
rules, use eco-friendly packaging, and reduce waste and pollution. By regularly checking the
impact and making improvements, the proposed business can help save mother earth.