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    P3 Aishvi Mehta CD-A

    Uploaded by

    aishvi005

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    P3 Aishvi Mehta CD-A

    Uploaded by

    aishvi005
    8 views11 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views11 pages

    P3 Aishvi Mehta CD-A

    Uploaded by

    aishvi005

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 11

    CD Sophomore 2024-25

    Poster Series
    History of Communication Design, Sem III
    P3_Aishvi Mehta_CD-A
    Inspired by Seurat's "A Sunday Afternoon on the
    Island of La Grande Jatte," this pizza box design
    reimagines the iconic pointillist style for a
    contemporary audience.Its textured surface mirrors
    the pointillist technique, while subtle references to the
    leisurely scene evoke a sense of relaxation and
    enjoyment. This unique packaging, combining art and
    culinary pleasure, aims to create a memorable and
    visually appealing product that stands out on shelves
    and resonates with both art enthusiasts and pizza
    lovers. Additionally, the octagon's structure and order
    align with Seurat's meticulous approach, while its
    association with infinity and eternity reflects the
    painting's timeless quality.

    Concept Note
    Process Notes
    The entire painting is created using tiny dots of color
    (pointillism)
    The painting depicts people from various social
    classes leisurely enjoying a Sunday afternoon in a
    park by the Seine River in Paris.
    The figures appear static, as if frozen in time.
    The clothing of the people reflects the late 19th
    century, with men in suits and hats, women in long
    dresses with parasols, and children in period attire
    The umbrellas add visual rhythm to the painting,
    breaking the vertical lines of trees and figures.
    Semicircles appear in various parts of the painting,
    from the curves of umbrellas to the seated postures
    of people.
    Process + Detail Photos
    Blank Pizza mockup Added the design Experimmenting in background colours
    Process + Detail Photos
    Top packaging of pizza box in the making Top packaging of the pizza box

    Added the slogan


    in border on every
    side of the package
    Process + Detail Photos
    Added semicircles to match
    Inner side packaging of the pizza box
    the form of painting

    Added the text


    behind the pizza box

    Used triangles to form a circle(pizza) and


    semicircles which are promininent shapes in the
    whole painting
    Mockup
    A3 Poster
    TYPEFACE 1
    CINZEL DECORATIVE BOLD

    TYPEFACE 2
    VIVALDI ITALIC
    Ideation
    Sketches
    Bibliography
    Millet, J.-F. (2024, August 9). Post-Impressionism | Cézanne, Van Gogh & Gauguin. Britannica. Retrieved
    August 28, 2024, from https://www.britannica.com/art/Post-Impressionism
    A Sunday on La Grande Jatte — 1884. (n.d.). The Art Institute of Chicago. Retrieved August 28, 2024,
    from https://www.artic.edu/artworks/27992/a-sunday-on-la-grande-jatte-1884
    A Sunday on La Grande Jatte - Georges Seurat — Google Arts & Culture. (n.d.). Google Arts & Culture.
    Retrieved August 28, 2024, from
    https://artsandculture.google.com/asset/a-sunday-on-la-grande-jatte/twGyqq52R-lYpA?hl=en
    What Is Post-Impressionist Art? — Google Arts & Culture. (n.d.). Google Arts & Culture. Retrieved
    August 28, 2024, from
    https://artsandculture.google.com/story/what-is-post-impressionist-art/YgVBUtbq8PnjIA?hl=en

    Image links
    A Sunday on La Grande Jatte
    Thank you!

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