Coffeenabites-K-updated
Coffeenabites-K-updated
Coffeenabites-K-updated
ENTREPRENEURSHIP
BUSINESS PLAN
BUSINESS NAME: CoffeeNa Bites
SUBMITTED:
Avila, Heart
Burnot, Hari S.
Briones, Kelvin Jhon C.
Dalde, Jean Kenne
Diño, Solan Keneth D.C
Gicana, Julie Anne D.
Llorca, Princess Angel N.
Mabini, Ralph Anthony
Tampon, Vincent F.
CHAPTER I
EXECUTIVE
SUMMARY
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CoffeeNa Bites is a delicious brownies business, which stands out with unique ingredients used, setting
it apart from its three competitors. CoffeeNa Bites products offer a lot of health benefits, which gives them a
very special advantage. The business aims to provide a delightful experience, excellent service, affordable prices
and a welcoming presence that brings about innovation by offering great taste and mouthwatering products.
CoffeeNa Bites wants its customers to enjoy and be satisfied with their brownies. It also aims to become a go-
to destination for everyone who wants to enjoy their leisure time. The business is also accessible to everyone
because it is along the highway and offers delivery service. It is in Palmera: it can be seen quickly because it
CoffeeNa Bites used different social media to promote and showcase its unique brownies and ensure
hassle-free delivery. Social media is key to reaching customers nowadays, building the brand and publicizing
the food business and the food products offered. Facebook, Instagram and TikTok will be used to introduce the
business to the market. This platform allows customers to browse to the menu, place orders, and stay updated
with the latest offerings. We also have faster transactions through the use of GCash , a mobile payment system
application. CoffeeNa Bites ensures fast delivery, so the brownies stay fresh and delicious. Consumers may have
the option to pick up the product or have it delivered at their place. Additionally, CoffeeNa Bites provide a gold
card and free WiFi to enhance the customers loyalty and repeat purchase. The business owners are confident in
the uniqueness and innovation of their product offerings, convenient platforms and mobile payment to promote
the business and stand out among competitors. Initial capitalization for the business is PHP 60,000 good for 2
months expenses. Expected revenue for 1 year is PHP336,000 while total cost of goods sold amounted to PHP
168,715
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CHAPTER II
ORGANIZATION AND
MANAGEMENT
PLAN
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A. Introduction (Background of the business)
The origins of the banana are as complex and convoluted as the nature of the banana’s taxonomic origins
themselves. Archeologists have focused on the Kuk valley of New Guinea around 8,000 BCE as the area where
humans first domesticated the banana. Additionally, though this is the first known location of banana
domestication, other spontaneous domestication projects may have occurred throughout Southeast Asia and the
South Pacific. Kuk is the first known instance of banana domestication, but it is probably not the cradle from
which all other domesticated species sprang. From New Guinea, the Kuk domesticated variety appears to have
spread to the Philippines, and then radiated widely across the tropics. Researchers find it difficult to trace the
diffusion of the banana after its arrival in the Philippine islands, and in many cases, it appears the banana was
introduced into areas only to be reintroduced, and in a sense, rediscovered, hundreds or thousands of years later.
Adding to the confusing tangle of banana proliferation is the parallel development of hybrid fruits. Human
ingenuity manipulated the seedless, and thus asexual, forms of domesticated bananas into hybrids by careful
techniques of culling and planting that fused and refined different domesticated varieties. Thus, the origins of the
banana have been difficult at best to pinpoint. In general, however, it can be said that bananas originated in
Southeast Asia and the South Pacific around 8,000 to 5,000 BCE. In recent years the Philippines has been in the
top five banana exporters in the world, and the top ten in production, exporting around 3.5 million tons of bananas
annually. In 2018 84% of bananas (and 99% of the Cavendish cultivars) were produced on the island of Mindanao,
with Davao region, Northern Mindanao and Soccskargen as the top three regions. The Coffee grown worldwide
can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. There, legend says the
goat herder Kaldi first discovered the potential of these beloved beans. The story goes that that Kaldi discovered
coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did
not want to sleep at night. Kaldi reported his findings to the abbot of the local monastery, who made a drink with
the berries and found that it kept him alert through the long hours of evening prayer. The abbot shared his
discovery with the other monks at the monastery, and knowledge of the energizing berries began to spread. As
word moved east and coffee reached the Arabian peninsula, it began a journey which would bring these beans
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across the globe . Coffee in the Philippines has a rich history, with the first tree introduced in 1740 in Lipa,
Batangas. The Macasaet family helped plant Liberica seedlings, leading to the growth of coffee plantations in
Batangas. In the 1860 Batangas exported coffee to America and Europe, leading to Cavite growing coffee
seedlings in 1876. Lipa remained the Philippines’ coffee production center, with Batangas Barako commanding
five times the price of other Asian beans. In 1887, Spain honored Lipa with a city coat of arms, recognizing its
importance in the coffee trade. In the 1950s, the Philippine government and Americans introduced resistant coffee
varieties and instant coffee, increasing demand. Farmers returned to growing coffee in the 1960s, but a surplus
led to import bans. Brazil’s frost in the 1970s soared coffee prices. The Philippines produces 30,000 metric tons
of coffee annually, 70% from Mindanao, and is one of the few countries producing commercially viable Arabica,
Liberica (Barako), Excelsa, and Robusta varieties due to its suitable climatic and soil conditions. The Philippines,
once the fourth largest coffee-producing nation, has a coffee industry dating back to 1740. As of 2014, the country
produces 25,000 metric tons of coffee, ranking 110th in output. The country produces four main coffee varieties:
Arabica, Liberica (Barako), Excelsa, and Robusta. Despite efforts to revitalize the industry, most coffee is
consumed within the country, with some old arabica varieties being rejuvenated for export. (Source Philippines
coffee board) Bananas are a great source of fiber, vitamins, and minerals, and they can help regulate blood sugar
levels, promote healthy digestion, and support heart health. Thus, bananas are naturally sweet, so you can scrap
any unnecessary sweeteners from your coffee! Next, there are the existing benefits of coffee. It’s loaded with
antioxidants and a great source of caffeine, which can help boost your energy and mental clarity. Add The Good
StuffTMto the mix, and your brew now also contains collagen (to support hair, nail and skin health), l-theanine
(to promote calm and combat the coffee jitters), Himalayan pink salt (for hydration), MCT oil (to help you feel
fuller for longer) and Ceylon cinnamon(to reduce inflammation). In combination banana and coffee offers a lot
ofhealthbenefits which includes Balanced Energy Release. The caffeine in black coffee provides an immediate
energy boost while the natural sugars in bananas offer sustained energy release. This combination ensures that
you have the stamina to powerthrough your workout without experiencing a mid-session energy crash.
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B. Name of the business: CoffeeNa bites
The entrepreneurs chose the name “CoffeeNa Bites” because of two (2) major reasons:
First, because it came from the words coffee and banana combined which are the main ingredients for the
business main product. Secondly, it is because of the taglish phrase “coffee na bites” which indicated that the
coffee product is in a soft bite form or can be bitten. Most people when they hear the word coffee products, they
most likely assume that it is in a liquid or powdered form however, in this business the coffee banana bites are in
a soft bite form. The name CoffeeNa Bites is unique and has a catchy sound to it. It could grab people’s attention
and make them wonder about the product. “CoffeeNa Bites” is good for breakfast, lunch, dinner and snacks.
“CoffeeNa Bites” can be substituted for a meal as it has a lot of nutrients coming from, the two main ingredients.
With a combination of two favorite Filipino products which are coffee and banana. The product can satisfy the
customers’ hunger and can put a smile on their faces. “CoffeeNa Bites” undergoes a process, which involves a lot
of planning and work to achieve the highest, Freshest and tastiest quality of the product. This is the meaning and
story behind the brand or company name. It is the business responsibility and obligation to make sure that the
waste generated is properly disposed on time, which involves the monitoring, recycling, collection and disposal
of various types of waste materials. These actions can save the business a costly money for mistakes and can also
help prevent the environment from harm and promote a greener, healthier, and safer environment. By offering
products bundled on our hot coffee banana bites. The design of the logo is
banana and coffee, which are the main ingredients of the product. The
entrepreneur chose to design the logo in a circle form and added several tiny
sparkling. Stars to make it unique and eye-catching to the eyes of people. The entrepreneur chose warm color for
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the background and vibrant colors for the business name to balance the logo’s visual presentation, attracts
attention from the people and it is also not sensitive to the eyes.
D. Address
E. Vision
The "CoffeeNa Bites" vision is to become one of the most successful local businesses started by
students that serves simple yet extraordinary products that can satisfy the cravings of the customers, to be known
not only here in the Philippines but all around the world and to expand its branches nationwide and to make the
business profitable. "CoffeeNa Bites" will support the Philippines economy, pay taxes, and contribute to the
progress and stability of the country especially when experiencing financial turmoil.
F. Mission
• It aims to give the customers a new and unique product that has one-of-a-kind taste.
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G. Goals
• Improve productivity
H. Key Personnel
1 coffee supplier, 2 banana suppliers, 1 chocolate chip supplier, and 1 all purpose flour supplier
The store will open six (5) days a week from Monday-Friday and opens from 10:00am and close at 5:00pm.
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J. Organizational Chart
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I. Owners - are responsible for operation, financing and managing the operations once the business
is running. They are also responsible for planning and decision making.
II. Banana Suppliers - are responsible for supplying banana for the business
III. Coffee Supplier- are responsible for supplying coffee for the business
IV. Chocolate chip Supplier -is responsible for supplying chocolate chips for the business
V. All purpose flour Supplier – is responsible for supplying flour for the business
Cook – are responsible for preparing all the ingredients and ensuring the quality and freshness of the
final product.
Sellers/Cashier – are responsible for managing the transaction between the customers using cash
registers or GCash and introducing new products.
Driver – is responsible for delivering and handling the product deliveries in a timely manner.
K. Ownership: PARTNERSHIP
A partnership is an agreement between two or more people to manage a business operation and divide the
assets and profit based on your share. Partnership allows the collaboration of various skills, resources,
experiences, viewpoints, etc. To create a stronger basis for the success of the business. The entrepreneur chose
partnership because they are still students which means they are not free all the time. By doing so the owners
can take shifts to manage the business. Also, partnership allows the business to decide my four people instead of
1 person. lastly, the owners don’t have the money for the capitalization, so they decided to split the share and
partner with each other. We will be using a general partnership as there are multiple owners to manage the
business, and the owners will also have equal shares of the profit.
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L. Capitalization
EMPLOYEE’S SALARIES
Incentives
• Parents (Financial)
• Entrepreneurship subject teacher (guidance)
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CHAPTER III
PRODUCT PLAN
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A. Purpose of the Product
The purpose of CoffeNa Bites is to offer a unique and healthy snack experience with variety of ingredients
used, combines the softness of the product itself with the sweetness and nutrition of banana and coffee it apart
from traditional banana and coffee product. It seeks to satisfy the craving for a delightful and wholesome trend,
CoffeNa Bites shows its unique features. The first one is it melts in your mouth. The second one is the
good quality and deliciousness of the snacks. Lastly, CoffeNa Bites has a free Wi-Fi that add features to the store
and attract customers. The customers are allowed to stay while enjoying their CoffeNa Bites product, making it
an ideal spot for studying, working or simply catching up with friends. This option is perfect for some students
who love soft and delicious snacks while enjoying their free time.
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C. Material and Equipment Requirements and Source of Supply
Materials Source
• Oven • From Sampol Market
• Packaging box and cupcake liner • From online shop (TikTok shop)
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D. Product Process and Control that will be used to Manufacture the Product
Ingredients
2 cups milk/water
3. Put the brown sugar and mix until the sugar dissolves
6. Put instant coffee, baking powder and baking soda, then pinch of salt
7. Put the sifted flour and additional water for desirable consistency
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E. Disturbing Logistics
CoffeNa Bites uses social media like Facebook, TikTok and Instagram. Customer can either order online or
come to our store. If the customers want to order a bulk order. CoffeNa Bites can cater it can be minimum of 10
boxes or 60 pieces). Also, there is delivery we can even deliver them to you, but the shipping fee is shouldered
by the customer.
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Preparation/Preparing
• This includes gathering the ingredients needed making the snacks according to the
customers desire tapping
Packaging
• Once the products are prepared, that can now undergo to packaging stage
• The freshly made CoffeeNa Bites are carefully packaged to ensure the freshness and
its good condition during the delivery process.
Delivery
• Customers have option to either pick up their order at the store or choose delivery
work.
• If delivery made is selected, CoffeeNa Bites offer a delivery secure with a small
fee, which is shouldered by the customer.
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F. Regulatory and other Compliance Issues
CoffeeNa Bites will be registered as partnership type of business to the Department of Trade Industry
(DTI) and Food and Drugs Administration (FDA). A barangay clearance and sanitary permit will also be secured
before applying for a mayor's permit to operate as a store-based business micro enterprise. The Bureau of Internal
National Revenue (BIR) registration will also be done after going all the necessary registration documents and
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CHAPTER Ⅳ
MARKET PLAN
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A. Market Analysis
● SWOT ANALYSIS
Strength:
1. Product Innovation: CoffeeNa Bites are a novel and distinctive blend of coffee and banana that appeals to
2.Convenience: Because they are bite-sized, busy people can easily eat them on the go.
3.Health Benefits: Coffee is rich in antioxidants and can provide energy in those who consume it. Banana are
4.Reasonable Cost: We would like to keep the cost down so that everyone can purchase CoffeeNa Bites.
Weakness:
1.Lack of Market Familiarity: CoffeeNa Bites may not have a market at first to build the foothold and reputation
2.Shelf Life: Bananas being perishable goods, the shelf life for CoffeeNa Bites may be reduced, and thus proper
3.Product Costs: Compared to normal snacks foods, the cost of ingredients as well as the manufacturing process
may lead to higher prices which may further affects the price and availability.
4.Competition: Iconic brands have provided wide variety in highly competitive snacking space.
Opportunities:
1. Expand distribution channels to include retailers, cafes and online platforms that will help expand the
audience.
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2. Developing of a limited - edition or seasonal flavor: To maintain the curiosity of customers and diversity the
product.
3. Marketing to consumer group: The marketing would focus on health enthusiasts, runners, or coffee lover.
4. Collaborations and Partnership: A tie-up with a fitness studio, coffee shop or similar types of business to
Threats:
1. Customer Preferences: There may be a shift in the current trend of snacking, which could have an impact on
2. Economic Factors: People may spend less overall, including on snacks, if they have discretionary income.
3. Negative Media Coverage: CoffeeNa Bites reputation would be weakened by unfavorable press or health
4. Competition form Well-Establishment Business: The new product possesses serious threat to market share
from well-established snacks food businesses, who may launch comparable goods to compete.
Based on the strength analysis, CoffeeNa Bites introduces an innovation by launching a new product
idea that consists of combining coffee and banana to target the health-conscious customers. Their size also makes
them very convenient for customers who's in rush, which is further encouraged by the health benefits get from
eating a coffee and bananas. The reasonable price seeks to ensure that everyone has the availability to buy
CoffeeNa Bites.
The product CoffeeNa Bites may struggle in market familiarity due to low initial product awareness,
and due to the perishability of the banana which may lead to controlled distribution. Also, there is inflation with
There are opportunities to expand distribution through, introducing limited edition flavors of CoffeeNa Bites to
keep the customers engaged, reaching out for coffee shops or fitness places for advertising and training lately.
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The main threats of CoffeeNa Bites are the shifting of consumers preferences in their chosen foods.
Competition in other food industries. Also, there is inflation with the price of the ingredients.
B. Market Segmentation
AGE GROUP
3%
Early Childhood
43.10% 38.90% Adolescence
Middle Childhood
Middle Age
34.10%
11.40% Late Adulthood
Market Segmentation According to the data early childhood category is the lowest of all, it has (2.8 %)
compared to the adolescence and middle age potential costumers they are the highest percentage of person
achieving (34.1 - 38.9%) this is followed by middle childhood category with (11.9%) and late adulthood
individuals with (11.4%). This data is based on the provided pie chart that reveals in the place of Palmera,
adolescents is the highest while the early childhood category is the lowest with the adolescents having (20)
Market Segmentation According to the data early childhood category is the lowest of all, it has (2.8 %)
compared to the adolescence and middle age potential costumers they are the highest percentage of person
achieving (34.1 - 38.9%) this is followed by middle childhood category with (11.9%) and late adulthood
individuals with (11.4%). This data is based on the provided pie chart that reveals in the place of Palmera,
adolescents is the highest while the early childhood category is the lowest with the adolescents having (20)
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C. Product Characteristics
CoffeeNa Bites, a popular snack choice among students, senior citizens, and adolescents. It stands
1. Usage of high-quality ingredients – CoffeeNa Bites is made from high-quality and sanitize ingredients
ensuring that every customer will receive quality snack in affordable price.
2. Unique flavors - CoffeeNa Bites brownies have its unique and authentic flavor unlike your traditional
chocolate brownies CoffeeNa Bites offers banana and coffee flavors in just one affordable snack.
3. Beneficial and Nutritious – CoffeeNa Bites is concentrated in potassium and carbohydrates; it also has
antioxidant properties. This maintains your bone, heart, skin, and eyes in a good condition.
4.Budget-friendly - CoffeeNa Bites is designed to be affordable. With student friendly pricing. Anyone can
indulge in a tasty and melts-in-your-mouth snack. CoffeeNa Bites believes in providing a nutritious and
CoffeeNa Bites sales strategy is to assure customers will have a wonderful experience and that what they
order is new and freshly baked CoffeeNa Bites. To do this, the owners will be creating a Facebook page and
Instagram account where the customers can buy or order a CoffeeNa Bites, and if the owners have an update on
a regarding to the product, the customers will have notification. And for the payment method, the owner and
customer will be using GCash for the fast transaction and to make sure that the customer will not get hassle on
buying CoffeeNa Bites, if the customers don't have a GCash, the owners will have a cash on delivery transaction,
we assure the costumers that with bring CoffeeNa Bites in their beloved homes. With these strategies, the owners
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will successfully develop credibility and make customers and potential costumers excited to purchase the
CoffeeNa Bites.
E. Pricing Policy
*To know the price, divide the total cost to the total production:
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E.3 Value Positioning
CoffeeNa Bites used that mark up for their brownies because the ingredients used are 100% quality
products. It’s not just about making it tasty; CoffeeNa Bites wants their consumers to enjoy their
delicious brownies while getting extra health benefits from the banana. Also, CoffeeNa Bites wants to
provide a product that is worth for the customers money. CoffeeNa Bites has a gold card to attract the
customers, they will get points upon purchasing their products. If the customers reach 100 points, they
can get a free CoffeeNa Bites product.
E.4 Competitive
F. Sales Projection
No./mth Qty. Sales in Qty. Sales in Qty. Sales in Qty. Sales in Qty. Sales in
peso peso peso peso peso
CoffeeNa PHP 4, OOO 48,000 PHP 52,800 PHP 58,080 PHP 63,888 PHP 70,277 PHP
Bites 7 336,000 369,600 406,560 447,216 491,939
Brownies
The demand for CoffeeNa Bites in Palmera has shown a stable increase in past 5 years. To extend
market penetration, CoffeeNa Bites will offer budget/student friendly pricing with nutritious and high-
quality product. At the same time, competition and encouraging marketing advertising will be done to
increase the visibility and familiarity also to widen the market of CoffeeNa Bites.
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CHAPTER V
FINANCIAL PLAN
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A. Start-up Summary
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C. Financial Projections (Statement of Changes in Equity)
CoffeeNa Bites
PROJECTED STATEMENT OF CHANGES IN EQUITY FROM YEARS 1-5
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Capital PHP 60,000 PHP 127,021 PHP 204,380 PHP 293,078 PHP 394,219
Add: Net Income PHP 77,021 PHP 88,359 PHP 100,789 PHP 114,451 PHP 129,443
Total PHP 137,021 PHP 215,380 PHP 305,178 PHP 407,529 PHP 523,662
Less: PHP 10,000 PHP 11,000 PHP 12,100 PHP 13,310 PHP 14,641
Withdrawals
Total of Changes PHP 127,021 PHP 204,380 PHP 293,078 PHP 394,219 PHP 509,021
in Equity
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*non-current
assets
Equipment PHP 18,540 PHP 16,686 PHP 15,019 PHP 13,517 PHP 12,165
(oven)
Accumulated PHP 1,854 PHP 1,669 PHP 1,502 PHP 1,351 PHP 1,216
Depreciation
expense
-Equipment
TOTAL NON- PHP 20,394 PHP 18,355 PHP 16,521 PHP 14,868 PHP 13,381
CURRENT
ASSETS
*Total assets PHP 226,839 PHP 288,202 PHP 377,923 PHP 480,239 PHP 596,383
*LIABILITIES
Accounts PHP 99,818 PHP 83,822 PHP 84,845 PHP 86,020 PHP 87,362
Payable
*EQUITY PHP 127,021 PHP 204,380 PHP 293,078 PHP 394,219 PHP 509,021
TOTAL PHP 226,839 PHP 288,202 PHP 377,293 PHP 480,239 PHP 596,383
LIABILITIES
AND EQUITY
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