E-Commerce Website

Introduction:
We've built a groundbreaking e-commerce platform that will change the way you shop online. It's
designed for today's shoppers, with easy-to-use features and personalized options. We've carefully
chosen specific user needs and built the platform around them. From making an account to finding
products, making choices, and getting help, we've got you covered. We use the latest technology
and best practices to make sure your shopping experience is smooth and enjoyable every step of
the way.
In summary, our e-commerce platform offers a seamless and user-centric shopping experience.
Through intuitive design, comprehensive functionality, and a commitment to excellence, we aim
to exceed expectations and set new standards in the industry. Join us and discover the difference
of an exceptional shopping journey.

Primary Actor:
In an e-commerce project, the primary actor is typically the "User" or "Customer." This actor
represents individuals who visit the platform to browse products, make purchases, manage their
accounts, and engage with various features offered by the platform.

Secondary Actors:
The secondary actor in an e-commerce project can vary depending on the specific functionalities
and features of the platform. However, a common secondary actor in e-commerce systems is the
"Administrator" or "Store Manager." This actor is responsible for managing the backend of the
platform, including product listings, inventory management, order processing, customer support,
and overall site administration.
Other secondary actors might include:
- Suppliers: Entities responsible for providing products to the platform.
- Payment Gateway Providers: Services responsible for processing payments securely.
- Shipping and Logistics Providers: Entities responsible for delivering products to customers.
- Review Moderators: Individuals responsible for moderating product reviews and ratings.
- Customer Support Representatives: Personnel responsible for assisting users with inquiries,
issues, and complaints.
These secondary actors play crucial roles in supporting the functionality and operations of the e-
commerce platform, working alongside the primary actor (the User) to ensure a seamless shopping
experience.
User Functional Requirements
URF1: Account Management:
URF1.1: User Registration:
User registration is a fundamental aspect of the e-commerce website, allowing users to create
personalized accounts to facilitate future transactions and interactions. The registration process
provides users with access to exclusive features, personalized recommendations, and order-
tracking capabilities.
During the registration process, users are prompted to provide essential information, including
their full name, email address, and a secure password. The system verifies the validity of the email
address to ensure accurate communication channels. Upon successful registration, users receive a
confirmation email containing a verification link or code to activate their account.
URF1.2: User Login:
User login functionality enables registered users to access their accounts securely. Upon visiting
the website, users are presented with a login interface where they can enter their registered email
address and password. The system authenticates the user's credentials against the stored database
to grant access to the account.
In cases where users forget their passwords, the system provides a "Forgot Password" feature.
Users can initiate the password reset process by providing their registered email address. The
system sends a password reset link or temporary password to the user's email, allowing them to
regain access to their account securely.
URF1.3: Account Dashboard:
Once logged in, users gain access to their personalized account dashboard, which serves as a
centralized hub for managing account-related activities. The account dashboard provides users
with the flexibility to update their profile information, including shipping addresses, contact
details, and communication preferences.
Furthermore, the account dashboard offers a comprehensive view of the user's order history,
displaying past purchases, order statuses, and tracking information. Users can track the progress
of their orders, view estimated delivery times, and access digital invoices or receipts for completed
transactions.
The account dashboard also serves as a platform for users to manage their subscriptions, including
newsletter opt-ins and marketing communications. Users have the autonomy to subscribe or
unsubscribe from newsletters, promotional offers, and updates based on their preferences.

URF2: Product Browsing and Search:

URF2.1: User-friendly Interface for Browsing:
Users should encounter a visually appealing and intuitive interface when browsing products on the
e-commerce website. The interface should be designed with clear navigation elements and an
intuitive layout to facilitate easy product discovery. Categories such as clothing, electronics, and
home goods should be prominently displayed on the homepage, allowing users to navigate to their
desired sections effortlessly.
URF2.2: Browse Products by Categories:
Users should have the option to explore products by different categories, enabling them to narrow
down their search based on specific interests or preferences. The website should organize products
into relevant categories, ensuring a seamless browsing experience. Categories may include but are
not limited to clothing, electronics, home appliances, and accessories.
URF2.3: Advanced Search Functionality:
The website should feature an advanced search functionality that empowers users to find products
quickly and efficiently. The search bar should be prominently displayed and allow users to enter
keywords related to the products they are looking for. Additionally, users should have the option
to apply filters such as price range, brand, size, color, and customer ratings to refine their search
results further.

URF3: Product Information Display:

URF3.1: Comprehensive Product Details:
Users should encounter comprehensive product information displayed on individual product
pages. Each product page should include essential details such as product name, description, price,
available sizes/colors, and images. The product name should be prominently displayed at the top
of the page, followed by a detailed description that highlights the key features and benefits of the
product. This description should provide users with valuable insights into the product's
functionality, materials, and intended use.
Additionally, the product page should specify the price of the item, including any discounts or
special offers that may apply. Users should be able to easily identify the price and understand the
value proposition of the product. The availability of different sizes/colors, if applicable, should be
indicated, allowing users to select their preferred options before making a purchase.
Furthermore, the product page should showcase high-resolution images of the product from
various angles. Users should have the ability to zoom in on images for a closer look, enabling them
to examine the product in detail. The images should accurately represent the appearance and
features of the product, providing users with a realistic preview of what they can expect to receive.
URF3.2: High-Quality Product Images:
The website should feature high-quality images of products displayed on their respective product
pages. Users should be able to view multiple images of each product from different angles,
allowing for a detailed examination of the product's appearance and design. Clear and visually
appealing images enhance the user experience and provide users with a realistic representation of
the product.
The product images should be professionally captured to showcase the product in the best possible
light. Lighting, angles, and background should be carefully chosen to highlight the product's
features and details effectively. Additionally, the images should be optimized for fast loading times
without compromising on quality, ensuring a seamless browsing experience for users.

URF4: Shopping Cart Management:

URF4.1: Adding Products to the Shopping Cart:
Users should have the option to add products to their shopping cart for future purchase
consideration. Each product page should feature an "Add to Cart" button, allowing users to
conveniently add items to their cart with a single click. Upon clicking the button, the selected
product should be seamlessly added to the shopping cart without interrupting the user's browsing
experience.
URF4.2: Viewing and Editing the Shopping Cart:
The website should provide users with easy access to their shopping cart, allowing them to view
and manage the items they have added. Users should be able to access their shopping cart from
any page on the website, with a visible indicator displaying the number of items in the cart. Upon
accessing the shopping cart, users should be presented with a summary of all selected items,
including quantities and total prices.
Furthermore, users should have the ability to edit the contents of their shopping cart as needed.
This includes updating the quantity of items, removing products, or adding discount codes. The
shopping cart interface should be intuitive and user-friendly, enabling users to make adjustments
effortlessly.

URF5: Checkout Process:

URF5.1: Streamlined Checkout Process:
The website should provide users with a streamlined and user-friendly checkout process to
facilitate efficient completion of purchases. The checkout process should be divided into clear and
sequential steps, guiding users through each stage of the transaction. Users should be able to
navigate seamlessly from entering their shipping information to confirming their order, with
minimal friction or unnecessary steps.
URF5.2: Guest Checkout Option:
In addition to account-based checkout, the website should offer a guest checkout option for users
who prefer not to create an account. Guest checkout allows users to complete their purchases
without the need to register an account, providing a convenient and hassle-free experience. Users
should be able to enter their shipping and payment information securely without the requirement
of creating a permanent account.
URF5.3: Order Summary and Review:
During the checkout process, users should be presented with a detailed order summary before
finalizing their purchase. The order summary should include a comprehensive breakdown of the
selected items, their quantities, prices, and any applied discounts or promotional offers.
Additionally, users should have the option to review and verify their order details, ensuring
accuracy and transparency before proceeding to payment.
URF5.4: Multiple Payment Options:
The website should support multiple payment options to accommodate user preferences and ensure
flexibility during checkout. Accepted payment methods should include credit/debit cards, PayPal,
and other popular payment gateways. Users should have the freedom to choose their preferred
payment method and complete their transactions securely using their preferred payment
credentials.
URF5.5: Secure Payment Processing:
During the checkout process, the website should prioritize security measures to protect users'
payment information and ensure secure transaction processing. All payment transactions should
be encrypted using SSL technology to prevent unauthorized access or interception of sensitive
data. Additionally, the website should comply with industry-standard security protocols and PCI-
DSS requirements to safeguard user payment information.

URF6: Order Confirmation and Tracking:

URF6.1: Instant Order Confirmation:
Upon successfully placing an order, users should receive an instant order confirmation to
acknowledge the completion of their purchase. The order confirmation should be sent via email
and should include detailed information such as order number, purchased items, total cost,
shipping address, and estimated delivery time. This confirmation email reassures users that their
order has been received and is being processed.
URF6.2: Shipment Tracking Updates:
After the order has been processed and shipped, users should receive timely updates regarding the
status and location of their shipment. The website should provide users with a tracking number
and a link to track their package in real time. Additionally, users should receive email notifications
at key stages of the shipping process, such as when the package is out for delivery or has been
delivered.
URF6.3: Order History and Tracking:
Users should have access to a comprehensive order history within their account dashboard,
allowing them to track the status of past and current orders. The order history should display
relevant information such as order dates, statuses, tracking numbers, and links to detailed order
summaries. This feature enables users to keep track of their purchases and facilitates easy reference
for future inquiries or returns.
URF6.4: Delivery Notifications:
As the delivery date approaches, users should receive proactive notifications regarding the
imminent delivery of their order. These notifications should include estimated delivery times and
any additional instructions for receiving the package. Providing users with delivery notifications
ensures transparency and helps them plan to receive their orders conveniently.

URF 7: Reward System for User Participation:

The reward system for user participation should be a central component of the website's
gamification strategy, designed to motivate and incentivize users to actively engage with the
platform. Here are more details on how the reward system can be implemented:
URF 7.1: Points Accumulation:
Users earn points for completing various actions and activities on the website, such as making
purchases, participating in challenges, writing reviews, sharing content on social media, referring
friends, and achieving specific milestones. Points can be awarded based on the level of engagement
or difficulty of the task.
URF 7.2: Badges and Achievements:
In addition to points, users can unlock badges or achievements for reaching certain milestones or
completing specific challenges. Badges serve as visible indicators of accomplishment and can be
displayed on user profiles or within community forums to showcase users' progress and
contributions.
URF 7.3: Tiered Reward Structure:
The reward system may incorporate a tiered structure where users progress through different levels
or tiers based on their level of engagement and participation. Higher tiers unlock access to
exclusive rewards, privileges, or perks, providing users with additional incentives to increase their
involvement and loyalty to the platform.
URF 7.4: Redeemable Rewards:
Accumulated points and badges can be redeemed for rewards such as discounts on future
purchases, freebies, access to premium content or features, exclusive events or promotions, or even
physical merchandise. Users should have the flexibility to choose from a variety of reward options
based on their preferences and interests.

URF8: Customer Support and Assistance:

URF8.1: Comprehensive Help Resources:
The website should offer comprehensive help resources to assist users with inquiries, issues, and
general assistance. This includes a dedicated FAQ (Frequently Asked Questions) section that
addresses common queries related to orders, shipping, returns, and account management.
Additionally, the website should provide informative guides, tutorials, and troubleshooting tips to
empower users to resolve issues independently.
URF8.2: Contact Channels:
Users should have access to multiple contact channels to reach customer support representatives
for personalized assistance. The website should prominently display contact information,
including email addresses, phone numbers, and live chat support options. Additionally, users
should have the ability to submit inquiries or support tickets directly through the website's interface
for prompt resolution of their issues.
URF8.3: Timely Responses:
The customer support team should prioritize prompt responses to user inquiries and support
requests. Users should receive acknowledgment of their inquiries within a specified timeframe,
along with regular updates on the status of their requests. Customer support representatives should
be trained to provide courteous, helpful, and timely assistance to ensure a positive experience for
users seeking support.
URF8.4: Resolution of Issues:
The website should demonstrate a commitment to resolving user issues effectively and efficiently.
Customer support representatives should possess the knowledge and resources necessary to
address a wide range of user concerns, including order discrepancies, product inquiries, and
technical issues. Users should receive satisfactory resolutions to their issues, with clear
communication and follow-up as needed.

URF9: Account Dashboard and Management:

URF9.1: Personal Information Management:

Users should have access to a user-friendly account dashboard where they can manage their
personal information effectively. Within the account dashboard, users should be able to update
their profile details such as shipping addresses, billing information, contact information, and
communication preferences. The interface should be intuitive and easy to navigate, allowing users
to make changes effortlessly.
URF9.2: Order History and Tracking:
The account dashboard should provide users with a comprehensive view of their order history and
tracking information. Users should be able to access detailed summaries of past orders, including
order dates, statuses, tracking numbers, and itemized lists of purchased products. This feature
enables users to track the progress of their orders, review past purchases, and access digital
invoices or receipts for their records.
URF9.3: Subscription Management:
Users should have the ability to manage their subscriptions and communication preferences within
the account dashboard. This includes options to subscribe or unsubscribe from newsletters,
promotional emails, and marketing communications. Users should also have the flexibility to
customize their subscription settings, such as the frequency of emails or preferences for specific
product categories.
URF9.4: Wishlist Management:
The account dashboard should include functionality for users to create and manage wishlists for
saving favorite products. Users should be able to add products to their wishlists directly from
product pages and organize their wishlist items into categories or collections. Additionally, users
should have the option to share their wishlists with friends or family members for gift ideas or
recommendations.

URF10: Newsletter Subscriptions and Preferences:

URF10.1: Subscription Options:
Users should have the option to subscribe to newsletters or promotional emails to receive updates,
offers, and exclusive discounts from the e-commerce website. The website should prominently
display subscription options on various pages, such as the homepage, product pages, and checkout
process. Users should be able to opt-in to newsletters during account registration or through a
dedicated subscription form.
URF10.2: Customizable Preferences:
The website should allow users to customize their newsletter preferences to tailor the content they
receive to their interests and preferences. Within the account settings or subscription management
interface, users should have the ability to specify their communication preferences, such as
frequency of emails, preferred product categories, or topics of interest. This customization ensures
that users receive relevant and personalized content that enhances their shopping experience.
URF10.3: Opt-Out Mechanism:
Users should have the option to opt out of newsletter subscriptions at any time and easily
unsubscribe from promotional emails if they no longer wish to receive them. The website should
provide clear instructions and an intuitive interface for users to unsubscribe from newsletters,
either through a one-click unsubscribe link in emails or within their account settings. Respecting
user preferences and providing an effortless opt-out mechanism demonstrates a commitment to
user privacy and satisfaction.
URF10.4: Confirmation and Consent:
Before adding users to the mailing list or sending promotional emails, the website should obtain
explicit consent from users to comply with data protection regulations such as GDPR (General
Data Protection Regulation). Users should be required to confirm their subscription and explicitly
agree to receive promotional communications. Additionally, the website should provide
transparency regarding the type of content users can expect to receive and how their personal
information will be used.

URF11: Product Recommendations and Personalization:

URF11.1: Personalized Recommendations:
The website should utilize algorithms and data analytics to provide personalized product
recommendations to users based on their browsing history, purchase behavior, and preferences.
By analyzing user interactions and past purchases, the system can generate tailored
recommendations that match users' interests and preferences. Personalized recommendations
enhance the user experience by helping users discover relevant products they may be interested in
purchasing.
URF11.2: Dynamic Recommendations Placement:
Product recommendations should be strategically placed throughout the website, including on the
homepage, product pages, shopping cart, and checkout process. These recommendations should
be dynamically updated in real time to reflect changes in user behavior and preferences. By
presenting relevant product suggestions at various touchpoints, the system increases the likelihood
of users discovering and purchasing additional items, thereby maximizing sales opportunities.
URF11.3: Cross-Selling and Up-Selling:
In addition to personalized recommendations, the website should employ cross-selling and up-
selling techniques to suggest complementary or higher-value products to users. Cross-selling
involves recommending products that complement the items currently viewed or added to the
shopping cart, while up-selling involves suggesting premium or upgraded versions of products. By
strategically cross-selling and up-selling, the system can increase average order value and drive
additional revenue.
URF11.4: User Feedback Integration:
The system should incorporate user feedback and engagement data to continuously improve the
relevance and effectiveness of product recommendations. Users should have the opportunity to
provide feedback on recommended products through ratings, reviews, and interactions. The system
can use this feedback to refine its recommendation algorithms and ensure that recommendations
align with user preferences and expectations.

URF12: Wishlist Management:

URF12.1: Creating and Managing Wishlists:
Users should have the ability to create and manage wishlists to save and organize products they
are interested in purchasing at a later time. The website should provide an intuitive interface for
users to create multiple wishlists and add products to them. Users should be able to edit, delete,
and rename wishlists as needed to keep their preferences organized.
URF12.2: Adding and Removing Products:
The wishlist management functionality should allow users to easily add and remove products from
their wishlists. Users should be able to add products to their wishlists directly from product pages
with a single click. Similarly, users should have the option to remove products from their wishlists
or move them to other wishlists effortlessly.
URF12.3: Sharing Wishlists:
Users should be able to share their wishlists with friends, family, or social networks to provide gift
ideas or recommendations. The website should offer sharing options that allow users to share
wishlists via email, social media platforms, or unique URL links. Recipients of shared wishlists
should be able to view the products and access product details directly from the shared link.
URF12.4: Notification of Wishlist Updates:
The system should notify users of any updates or changes to their wishlists, such as when a product
is added, removed, or purchased. Users should receive notifications via email or within their
account dashboard to stay informed about the status of their wishlist items. Additionally, users
should have the option to customize their notification preferences for wishlist updates.

URF13: Responsive Design:

URF13.1: Compatibility Across Devices:
The website should be designed to be compatible across a wide range of devices, including desktop
computers, laptops, tablets, and smartphones. Regardless of the device used to access the website,
users should experience consistent functionality, layout, and content presentation. This ensures
that users can seamlessly interact with the website regardless of their preferred device, enhancing
accessibility and user satisfaction.
URF13.2: Adaptability to Screen Sizes:
The website should feature a responsive design that adapts fluidly to different screen sizes and
resolutions. Content elements, such as text, images, and navigation menus, should dynamically
adjust and reposition themselves based on the available screen space. This ensures optimal viewing
and usability for users on devices with varying screen dimensions, from large desktop monitors to
small smartphone screens.
URF13.3: Touch-Friendly Interface:
For touchscreen devices such as smartphones and tablets, the website should incorporate touch-
friendly design elements and interactions. Buttons, links, and other interactive elements should be
large enough to be easily tapped with a finger, and touch gestures such as swiping and pinching
should be supported where applicable. This enhances the usability of the website on touchscreen
devices and provides a seamless browsing experience for users.
URF13.4: Performance Optimization:
In addition to visual design considerations, the website should prioritize performance optimization
to ensure fast loading times and smooth user experience across devices. Images, scripts, and other
resources should be optimized for efficient delivery, and caching mechanisms should be
implemented to minimize loading times for returning visitors. By prioritizing performance
optimization, the website enhances user satisfaction and reduces bounce rates, leading to higher
engagement and conversion rates.

URF14: Social Media Integration:

URF14.1: Social Sharing Buttons:
The website should incorporate social sharing buttons on product pages and other relevant content
to enable users to easily share their favorite products or content with their social networks. These
buttons should allow users to share content on popular social media platforms such as Facebook,
Twitter, Instagram, Pinterest, and LinkedIn. By facilitating social sharing, the website can increase
visibility and drive traffic from social media referrals.
URF14.2: Social Login:
The website should offer social login functionality, allowing users to sign in or register using their
existing social media accounts. By integrating social login options such as Facebook Login or
Google Sign-In, users can streamline the registration and login process, eliminating the need to
create separate credentials for the website. Social login enhances convenience for users and
encourages faster adoption of the website's services.
URF14.3: Social Media Feeds:
The website should display dynamic feeds of social media content, such as Instagram photos or
Twitter posts, to showcase user-generated content and foster community engagement. These social
media feeds can be embedded on the website's homepage, product pages, or dedicated social hubs,
providing users with a glimpse into the brand's social presence and encouraging interaction with
social media content.

URF14.4: Social Proof Integration:

Social proof elements such as user reviews, ratings, and testimonials should be prominently
featured on product pages to build trust and credibility with potential customers. User-generated
content and social proof indicators can influence purchase decisions by providing reassurance and
validation from other customers. By integrating social proof elements, the website enhances
transparency and fosters trust with users.

URF15: Multi-Language Support:

URF15.1: Language Selection Options:
The website should offer language selection options that allow users to choose their preferred
language for browsing and interacting with the website. A language selector dropdown or menu
should be prominently displayed on the website's interface, enabling users to switch between
available languages easily. This feature ensures inclusivity and accessibility for users from diverse
linguistic backgrounds.
URF15.2: Translation of Content:
All website content, including text, labels, buttons, and navigation menus, should be translated
accurately into the selected language to provide a seamless browsing experience for users. Content
translation should maintain consistency in tone, style, and terminology across languages to ensure
clarity and comprehension. Additionally, product descriptions, policies, and other essential
information should be available in multiple languages to cater to a global audience.
URF15.3: Localization of Currency and Units:
In addition to language translation, the website should localize currency and units of measurement
based on the user's selected language and region. Prices, currency symbols, and measurements
should be displayed in formats that are familiar and relevant to users in their respective regions.
This localization ensures that users can easily understand pricing and product specifications,
regardless of their language preferences.
URF15.4: Regional Customization:
The website should offer regional customization options to accommodate cultural preferences,
regulations, and market trends in different geographical regions. This may include customizing
product assortments, pricing strategies, promotional offers, and shipping options based on the
user's location or selected region. By tailoring the website experience to specific regions, the
system can enhance relevance and appeal to local audiences.

URF16: Product Reviews and Ratings:

URF16.1: Review Submission:

The website should allow users to submit reviews for products they have purchased or used. A
review submission form should be provided on each product page, allowing users to rate the
product and write a detailed review sharing their experiences, opinions, and feedback. Users
should be prompted to provide a rating on a predefined scale, such as a star rating system,
accompanied by a text field for additional comments.
URF16.2: Review Moderation:
Submitted reviews should undergo moderation to ensure relevance, authenticity, and compliance
with community guidelines. The moderation process may involve screening for inappropriate
content, spam, or fraudulent reviews. Moderators should review and approve legitimate reviews
promptly to maintain transparency and credibility within the review system.
URF16.3: Display of Reviews and Ratings:
Approved reviews and ratings should be prominently displayed on product pages to provide
valuable insights and social proof to prospective buyers. Each review should be attributed to the
respective user and accompanied by their rating, date of submission, and any associated comments.
Aggregate ratings, such as average star ratings based on all submitted reviews, should also be
displayed to provide an overall indication of product quality and user satisfaction.
URF16.4: User Engagement and Interaction:
Users should have the ability to interact with reviews by indicating helpfulness, liking, or
commenting on reviews submitted by other users. This interactive feature encourages user
engagement and fosters community participation within the review system. Users can provide
feedback on the usefulness or relevance of reviews and engage in discussions or conversations
related to specific products.

URF17: Order Customization and Personalization:

URF17.1: Product Customization Options:
The website should offer product customization options that allow users to personalize their
purchases according to their preferences. Depending on the nature of the products offered,
customization features may include selecting colors, sizes, materials, engraving options, or
uploading custom designs. These customization options empower users to create unique and
personalized products tailored to their tastes and needs.
URF17.2: Personalized Recommendations:
In addition to product customization, the website should provide personalized recommendations
based on user preferences, purchase history, and browsing behavior. By leveraging data analytics
and recommendation algorithms, the system can suggest relevant products or customization
options that align with each user's individual preferences and interests. Personalized
recommendations enhance the shopping experience by offering tailored suggestions that resonate
with users.
URF17.3: Dynamic Pricing and Discounts:
The website should offer dynamic pricing and discount options based on user interactions, loyalty
status, or purchase history. Personalized pricing strategies may include offering discounts or
promotional offers to incentivize users to customize their orders or purchase complementary
products. By tailoring pricing and discounts to individual users, the system can maximize
conversion rates and encourage repeat purchases.
URF17.4: Virtual Try-On or Visualization Tools:
For products such as apparel, accessories, or home decor items, the website may integrate virtual
try-on or visualization tools that allow users to preview customized products before making a
purchase. These tools may include virtual fitting rooms, 3D product configurators, or augmented
reality (AR) experiences that enable users to visualize how personalized products will look in real-
life settings. Virtual try-on tools enhance user confidence and reduce the risk of dissatisfaction
with custom purchases.

URF18: Loyalty Program Integration:

URF18.1: Membership Enrollment:
The website should offer users the option to enroll in a loyalty program to earn rewards, discounts,
or exclusive benefits. Users should be able to sign up for the loyalty program either during account
registration or through a dedicated enrollment process. Upon enrollment, users should receive a
unique membership ID or account that tracks their loyalty program participation and rewards
accumulation.
URF18.2: Points Accumulation:
As users engage with the website and make purchases, they should accumulate points or rewards
based on their spending activity. Points may be earned for every dollar spent, with bonus points
awarded for specific actions such as writing product reviews, referring friends, or participating in
promotional campaigns. Users should have visibility into their points balance and transaction
history within their account dashboard.
URF18.3: Redeemable Rewards:
Accumulated points should be redeemable for rewards, discounts, or other incentives that provide
tangible benefits to users. Rewards may include discounts on future purchases, free shipping,
exclusive access to sales or events, or bonus gifts. Users should have the flexibility to redeem their
points for rewards of their choice, with options tailored to their preferences and purchasing habits.
URF18.4: Tiered Membership Levels:
The loyalty program may offer tiered membership levels based on users' loyalty status or spending
levels. As users progress through different membership tiers, they may unlock additional benefits,
perks, or exclusive privileges. Tiered membership levels incentivize users to increase their
engagement and spending to unlock higher-tier rewards, fostering loyalty and retention.

URF19: Interactive Product Configurators

URF19.1: Customizable Product Visualization:
The website should incorporate interactive product configurators that allow users to customize
products according to their preferences. These configurators should provide a range of options
such as colors, sizes, materials, and features that users can adjust to personalize the product to their
liking. Through intuitive controls and visual representations, users should be able to see the
changes they make to the product in real-time, enhancing their understanding of how their
customizations will look.
URF19.2: Real-time Preview of Customizations:
As users interact with the product configurator and make changes to their customizations, the
website should provide a real-time preview of these alterations. This preview should dynamically
update to reflect the selected options, allowing users to visualize the final appearance of the
customized product before making a purchase decision. Real-time previews help users make
informed choices and ensure that their customizations meet their expectations.

URF20: Product Comparison:

URF20.1: Multi-Product Comparison:
The website should allow users to compare multiple products side by side to facilitate informed
purchasing decisions. Users should have the option to select multiple products from search results
or category listings and initiate a comparison process. The comparison interface should display
key product attributes, specifications, and pricing information in a clear and concise format for
easy comparison.
URF20.2: Detailed Attribute Comparison:
The comparison interface should provide detailed attribute comparison charts or tables that
highlight differences and similarities between selected products. Key attributes may include
product dimensions, features, specifications, materials, colors, and pricing. Users should be able
to customize the comparison view to focus on specific attributes or filter products based on their
preferences.
URF20.3: Visual Comparison Tools:
In addition to textual attributes, the website may offer visual comparison tools such as image
sliders or overlay views that allow users to visually compare product images side by side. Visual
comparison tools enable users to evaluate design differences, color variations, and aesthetic
preferences between products. Users can make more informed decisions based on visual
comparisons of product appearances.
URF20.4: User Feedback Integration:
The comparison interface may incorporate user-generated content such as ratings, reviews, and
testimonials to provide additional insights into product performance and user satisfaction. Users
can view aggregated ratings or read reviews directly within the comparison interface to consider
the experiences of other customers. User feedback integration enhances the credibility and
relevance of product comparisons.