k

THESIS
SYNOPSIS
2024 – 2025

SRILANKAN REFUGEE CAMP REDEVELOPMENT, TRICHY

(LIVE)

SUSTAINABLE MIXED USE DEVELOPMENT, KOYAMBEDU

CMBT, CHENNAI (LIVE)

ONE DISTRICT PRODUCT PLAZA, SEMENCHERI, CHENNAI

(HYPOTHETICAL)

SUBMITTED BY
SUHAIL HASAN
RRN - 200101601027
B Arch A - Section
2020 - 2025

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 SRILAKAN REFUGEE CAMP REDEVELOPMENT

1.1 INTRODUCTION AND BACKGROUND OF THE STUDY

Introduction/Background:
The protracted displacement of populations in Sri Lanka due to civil conflict has
resulted in numerous refugee camps that lack adequate infrastructure and facilities.
This thesis aims to explore innovative architectural solutions for the redevelopment of
these camps, transforming them from temporary shelters into sustainable
communities that promote resilience, dignity, and integration.

1.2 AIMS AND OBJECTIVES

Redeveloping the Sri Lankan refugee camp in Trichy is a significant

and sensitive undertaking
1.Analyze the current state of refugee camps in Sri Lanka, focusing on infrastructure,
living conditions, and social dynamics.
2.Develop design principles that prioritize community participation, sustainability, and
cultural relevance.
3.Propose a comprehensive redevelopment plan that includes housing, communal
spaces, and essential services.
4.Adequate Housing: Provide a range of housing options that cater to different
family sizes and needs, ensuring safe, comfortable, and dignified living conditions

1.3 SCOPE AND LIMITATIONS

Scope:
The of 1,246 people staying in 450 houses spread across blocks A to D in Kottapattu
rehabilitation camp for Sri Lankan Tamils along the Trichy Pudukottai highway.
Established 35

2
years ago, the camp is one of the largest refugee camps in the state. It is necessary
to restore the shelters in this refugee. It’s possible for us to redevelop this refugee
implementing our design concepts as an area of sustainable dwelling

Limitations:
Cultural Sensitivity:
Architectural designs must respect the cultural identity and heritage of the Sri Lankan
Tamil community, which may require specific design elements that resonate with their
traditions.
Infrastructure Challenges:
Existing infrastructure may be inadequate to support new development, requiring
significant investment in utilities, transportation, and public services.

Community Needs:
The architectural design must accommodate communal spaces, housing diversity,
and access to essential services, which can complicate layout and design

choices. Accessibility:
Ensuring that the redesigned spaces are accessible to all, including those with
disabilities, requires careful planning and design considerations.

Environmental Impact:
The impact of construction on the local environment must be considered, requiring
designs that minimize ecological disruption

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1.4 METHODOLOGY

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1.5 PROBLEM STATEMENT

Overcrowding: Limited land and infrastructure lead to congested living conditions.

Inadequate Housing: Temporary shelters are poorly constructed, unable to
withstand weather extremes.
Lack of Basic Amenities: Insufficient access to clean water, sanitation, healthcare,
and electricity.
Livelihood Challenges: Limited opportunities for employment or income generation.
Social Integration: Refugees face challenges in integrating with the local community.
Educational Gaps: Limited facilities and resources for children’s education.
Environmental Degradation: Poor waste management and deforestation in nearby
areas

•Proximity to Urban Areas: The site should be close to urban centers to provide
access to essential services such as healthcare, education, and employment
opportunities.
•Transportation Accessibility: Consider sites with good connectivity to public
transportation networks, making it easier for residents to commute for work or access
services.
•Crime Rates: Choose areas with low crime rates to ensure the safety of residents.
•Conflict Zones: Avoid locations that are prone to social or political unrest, which
could jeopardize the safety and stability of the camp.
The site selection for the redevelopment of the Sri Lankan refugee camp in Trichy
should be based on a comprehensive analysis of location, environmental factors,
social dynamics, and infrastructure availability. By justifying the selection with a focus
on community needs and sustainability, the redevelopment can lead to a supportive,
functional, and resilient living environment for the refugee population.

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1.6 SITE DETAILS

SITE LOCATION : Thiappanandhal, Tiruchirappalli, Tamil Nadu 606907

SITE AREA : 41,735 sq m

NEIGBOURHOOD CONTEXT
IG CAMP OFFICE
DIG OF PRISON OFFICE AND RESIDEDNCY
GOVERNMENT LAW COLLEGE
SRI SAI HEALTH MASSAGE
RAJA NRSERY GARDEN
KHAJA NAGAR POSTOFFICE
BHARATHIDASAN UNIVERSITY
ANNA STADIUM

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DESIGN APPROACH

* Cultural Reflection
* Eco-Friendly Materials
* Passive Design Strategies
* Water Management
* Access to Green Spaces
* Health Facilities
* Essential Services
* Flexible Outdoor Spaces
* Urban Connectivity
* Transportation Access

The needs and aspirations of the residents, the design can create a supportive and
functional living environment that enhances the quality of life for the refugee
community while promoting integration with the broader context.

1.7 LIVE CASE STUDY

1. GANDHI TIBETAN REFUGE SELF HELP CENTER, WEST BENGAL

Location :Havelock Villa, 119/B, Gandhi Rd, Darjeeling, West Bengal 734101

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The Tibetan Refugee Self-Help Centre (TRSHC) is an important institution that
represents the resilience and cultural preservation efforts of Tibetan refugees.
Established in 1960 in Darjeeling, West Bengal, India, it serves as both a
rehabilitation center and a community hub for Tibetan refugees.

2. FRIENDS OF CAMPHILL, KARNATAKA

LOCATION : Bannerghatta Road, Bangalore 560 083, India

It seems there might be a mix-up regarding the name or nature of the organization.
While Friends of Camphill Karnataka is known as an intentional community focused
on supporting individuals with intellectual and developmental disabilities, there isn’t
publicly available information about a refugee camp specifically associated with this
organization.

However, if the question is about any initiative by the Friends of Camphill Karnataka
that also engages with refugees or displaced populations, it would be helpful to have
more details. Alternatively, this might refer to a separate organization or effort
involving refugees in Karnataka.

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3. BHANDRA TIBETAN CAMP 1, MAHARASHTRA
LOCATION : Tibet Camp 238, Maharashtra 441702,House No.30,P/o, Pratapgad,
Maharashtra

The Bhandara Tibetan Camp 1 is part of the Tibetan refugee settlements established
in India after the Tibetan diaspora fled Chinese occupation in 1959. Located in the
Bhandara district of Maharashtra, this camp is one of several across India aimed at
rehabilitating Tibetan refugees by providing land, housing, and livelihood
opportunities.

1.8 THRUST AREA

1. Housing and Infrastructure

Permanent Housing: Transitioning from temporary shelters to durable, weather-
resistant housing.
Basic Amenities: Ensuring access to clean water, sanitation, electricity, and waste
management.
2. Social Integration and Community Development
Cultural Preservation: Supporting cultural and religious practices to maintain identity.
Social Cohesion: Initiatives to foster harmony between refugees and host
communities.
3. Environmental Sustainability
Eco-friendly Construction: Using sustainable building materials and techniques.

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Green Spaces: Incorporating parks, gardens, and green infrastructure.
4. Health and Well-being
Healthcare Access: Establishing clinics and mobile healthcare services.
Mental Health Support: Counseling services to address trauma and stress.
Nutrition Programs: Ensuring food security and nutritional well-being.
5. Legal and Governance Frameworks
Land Rights and Tenure: Formalizing land ownership or long-term leasing
agreements.
Policy Support: Advocating for policies that support refugee rights and integration.
Community Participation: Engaging refugees in planning and decision-making
processes.
6. Education and Child Welfare
Schools and Childcare: Building facilities to provide education and safe spaces for
children.
Scholarships: Offering financial aid for higher education and special programs.
7. Cultural and Psychological Support
Rehabilitation Programs: Addressing trauma and displacement through community
engagement.
Art and Cultural Activities: Encouraging creativity and preserving heritage.

1.9 REFERENCES

https://www.thehindu.com/news/cities/Tiruchirapalli/state-government-
sanctions-30-crore-to-build-new-houses-for-sri-lankan-
refugees/article68645490.ece#:~:text=The%20State%20government%20has%20
sanctioned,existence%20about%2037%20years%20ago.

https://www.thehindu.com/news/cities/Tiruchirapalli/cm-inaugurates-30-new-
houses-for-sri-lankan-tamil-refugees-at-vazhavanthankottai/article67318452.ece

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 SUSTAINABLE MIXED USE DEVELOPMENT

1.1 INTRODUCTION AND BACKGROUND OF THE STUDY

* As urbanization accelerates worldwide, cities face pressing challenges

such as population growth, environmental degradation, and socio-economic
disparities. In this context, sustainable mixed-use development emerges as a
transformative approach to urban planning that integrates residential,
commercial, and recreational spaces within a single framework. This
development model not only maximizes land efficiency but also promotes
vibrant communities, reduces reliance on automobiles, and fosters social
interaction.

• Sustainable mixed-use developments are characterized by their ability

to create diverse, accessible environments that meet the needs of residents and
businesses alike. By encouraging walking and cycling, these developments
contribute to lower greenhouse gas emissions while enhancing the overall quality of
urban life. Furthermore, they can support local economies by providing opportunities
for small businesses and creating jobs within the
community.

• This thesis aims to investigate the principles and practices of sustainable mixed-
use development, focusing on its benefits, challenges, and best practices. Through a
combination of literature review and case studies, the research will identify key
design strategies, policy frameworks, and communityengagement techniques that
contribute to the success of such developments.Ultimately, this study seeks to
provide actionable insights for urban planners,policymakers, and developers,
advocating for a sustainable future in urbandesign.

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1.2 AIMS AND OBJECTIVES

Aim
1.Analyze the impact of sustainable mixed-use developments on urban
sustainability, including environmental, social, and economic dimensions.
2. Explore best practices and innovative design solutions that promote
accessibility, community engagement, and resource efficiency

Objectives
1. To Promote Stakeholder Engagement: Highlight the importance of
2. collaboration among various stakeholders, including government,
3. developers, and community members, in achieving successful sustainable
4. mixed-use developments.
5. To Identify Best Practices: Compile and analyze successful case studies to
6. identify design strategies, policies, and community engagement approaches
7. that enhance the sustainability of mixed-use projects.
8. To Analyze Social Dynamics: Investigate how mixed-use developments
9. foster community interaction, inclusivity, and social equity, contributing to a
10. sense of belonging among residents..

1.3 SCOPE AND LIMITATIONS

Scope
Environmental Assessment: Evaluation of the environmental impact of mixeduse
developments, including aspects such as energy efficiency, waste
management, and green infrastructure.

Social Impact Analysis: Exploration of the social implications of sustainable

mixed-use developments, focusing on community engagement, social equity,
and public health outcomes.

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Limitations
The study will be limited to urban mixed-use developments, potentially overlooking
the unique challenges and opportunities present in suburban or rural settings. The
research will primarily focus on developments completed in the last two decades,
which may not fully capture the long-term impacts and sustainability outcomes of
these projects.

1.4 METHODOLOGY

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1.5 PROBLEM STATEMENT

Problem Statement
Koyambedu, home to the Chennai Mofussil Bus Terminus (CMBT), is a high-density
area with significant transportation, commercial, and residential activities. However,
the region faces challenges such as urban congestion, inefficient land use,
environmental degradation, and lack of integrated amenities. This hinders the
sustainable growth of the area and its potential to serve as a thriving urban hub.

SITE JUSTIFICATION:
Proximity to Major Roads: The area is well-connected via important roadways
such as the Chennai Bypass Road and Inner Ring Road, facilitating access for
residents, businesses, and visitors.
Multi-Modal Transport: With access to bus, metro, and private vehicle transit,
the location promotes reduced reliance on personal vehicles, supporting public
transport-oriented development (TOD) and contributing to reduced carbon
emissions.
High Footfall and Demand for Mixed-Use Spaces: As a key transport node
with high daily footfall from commuters, the area is primed for retail, office,
residential, and recreational spaces. The existing demand makes it a prime
location for a mixed-use development

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1.6 SITE DETAILS

LOCATION: Koyambedu, Chennai, Tamil Nadu 600107, India

SITE AREA: 31 acre (1,25,453 sq m)

NEIGHBOURHOOD CONTEXT

ELECTION COMMISSION OFFICE

I- SHUTTLE BADMITON ACADEMY
KOYAMBEDU MARKET
PALMSHORE RESTAURANT
ROHINI CINEMA’S
VR MALL
DR. MGR EDUCATIONAL AND RESEARCH INSTITUTE
IRISZ FASHION INSTITUTE

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DESIGN REQUIREMENTS:

1.Residential Spaces: 6. Recreational and Community Spaces:

Varied Housing Types. Fitness and Sports Facilities.
Green Spaces for Residents. Community Center
2. Commercial Spaces:
Retail Outlets.
Office Spaces.
Shopping complex.
3.Parking and Service Spaces.

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4. Mobility and Transportation Spaces:
Pedestrian Walkways.
Bicycle Lanes .
5. Public and Semi-Public Spaces:
Parks and Green Areas.
Public Seating and Shaded Areas.

1.7 LIVE CASE STUDY

1. PHOENIX MARKET CITY, CHENNAI

LOCATION : Velachery Rd, Indira Gandhi Nagar, Velachery, Chennai, Tamil Nadu
600042

Phoenix MarketCity in Chennai is often highlighted as one of the best examples

of sustainable mixed-use development due to its innovative design, focus on
sustainability, and integration of diverse urban functions. Here are several key
reasons why Phoenix MarketCity stands out:

1. Integrated Mixed-Use Development

1. Comprehensive Space Utilization: Phoenix MarketCity combines retail,
dining, entertainment, and office spaces within a single development. This
diverse mix creates a vibrant community where residents and visitors can live,

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work, and play without needing extensive travel.
2. Community Hub: The development serves as a central hub for social and
cultural activities, featuring spaces for events, exhibitions, and community
engagement, fostering a sense of belonging and interaction among visitors.
2. Sustainable Building Practices
1. Green Certifications: Phoenix MarketCity has received certifications like the
BCA Green Mark, demonstrating its commitment to sustainable building
practices. This certification indicates that the development adheres to
stringent environmental standards.
3. Energy Efficiency: The mall incorporates energy-efficient systems, such as
LED lighting and high-performance HVAC systems, reducing overall energy
consumption. The design maximizes natural light, reducing reliance on
artificial lighting during the day.
3. Water Management and Conservation
1. Rainwater Harvesting: The development features rainwater harvesting
systems that collect and reuse rainwater for irrigation and other non-potable
uses, reducing the demand for municipal water supply.
1. Wastewater Treatment: Phoenix MarketCity employs efficient wastewater
management strategies, treating and recycling greywater for irrigation and
toilet flushing, further conserving water resources.
4. Public Spaces and Connectivity
1. Ample Public Areas: The design includes spacious public areas, green zones,
and landscaped gardens, encouraging outdoor activities and enhancing the
overall experience for visitors. These spaces provide opportunities for
relaxation, social interaction, and community events.
Transportation Accessibility: Located near major transportation routes and
public transit options, Phoenix MarketCity promotes sustainable commuting.
Its design encourages walkability and easy access to public transport,
reducing reliance on private vehicles.

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2. COROMANDEL PLAZA, CHENNAI
LOCATION : Rajiv Gandhi Salai, Navalur, Tamil Nadu 600130

Coromandel Plaza, located in Navalur along Chennai's Old Mahabalipuram Road

(OMR), is a mixed-use development that combines shopping, entertainment, and
office spaces. Opened in 2011, it encompasses approximately 300,000 square feet of
gross leasable area.

Key Features:
Retail Outlets: The plaza houses over 100 stores, including major department stores,
offering a variety of shopping options.
Dining Options: It features designated food and beverage areas, including a food
court with various culinary choices.
Entertainment: A four-screen multiplex theatre provides entertainment options for
visitors.
Amenities: The plaza includes well-defined shopping zones, a gymnasium, high-
speed passenger lifts, and ample parking facilities

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3.. DLF CYBERCITY, CHENNAI
LOCATION : 124, Mount Poonamallee Rd, Manapakkam, Chennai, Tamil Nadu
600089

DLF Cybercity Chennai is a prominent Information Technology (IT) Special Economic

Zone (SEZ) located in Manapakkam, Chennai. Spanning approximately 43 acres, it
stands as one of the largest operational IT parks in South India, offering around 6
million square feet of workspace.

Key Features:
Design and Architecture: The complex comprises multiple blocks, each designed to
provide state-of-the-art facilities for IT and IT-enabled services. The architectural
design emphasizes functionality and sustainability, contributing to its LEED Platinum
certification.
Amenities: DLF Cybercity offers a range of amenities, including food courts, fitness
centers, and recreational zones, ensuring a conducive work environment for
employees. The campus also features extensive landscaping, internal roads, and a
dedicated fire station.
Tenant Profile: The park hosts a diverse range of tenants, including Fortune 500
companies and leading technology firms, making it a significant hub for IT activities in
the region.
Sustainability: Emphasizing eco-friendly practices, DLF Cybercity incorporates
energy-efficient systems and green building standards, contributing to its LEED
Platinum certification

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NET CASE STUDY

1. MARINA ONE, SINGAPORE

LOCATION : 7 Straits View, Singapore 018936

Marine One in Singapore is widely recognized as one of the best examples of

sustainable mixed-use development due to its innovative design, commitment
to environmental sustainability, and integration of community spaces. Here
are some key reasons why Marine One stands out

1. Sustainable Design Principles

* Green Building Certification: Marine One has achieved certifications such as
BCA Green Mark Gold Plus, which is a testament to its commitment to
environmentally friendly building practices. This includes using sustainable
materials, efficient energy systems, and implementing strategies to reduce the
building’s carbon footprint.
* Energy Efficiency: The development incorporates energy-efficient
technologies, such as high-performance glazing and energy-efficient HVAC
systems, reducing overall energy consumption. The use of solar panels helps
generate renewable energy, further minimizing reliance on non-renewable
resources.
2. Integration of Nature
* Biophilic Design: Marine One features biophilic design elements that connect
residents and visitors with nature. The incorporation of vertical gardens, green

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roofs, and landscaped terraces enhances biodiversity and improves air quality.
* Public Green Spaces: The development includes ample green spaces, parks,
and recreational areas that promote outdoor activities and community
engagement. These spaces are designed to encourage social interaction and
enhance the overall quality of life for residents.
3. Mixed-Use Functionality
* Diverse Land Use: Marine One combines residential, commercial, and
recreational spaces in one integrated development. This mix allows for a
vibrant community where residents can live, work, and play without needing
extensive travel, thus reducing traffic congestion and pollution.
* Accessibility: Located near major transportation hubs, Marine One is easily
accessible by public transport, promoting the use of eco-friendly transit
options. The design prioritizes pedestrian pathways and cycling
infrastructure, further encouraging sustainable commuting.
4. Community Engagement
* Inclusive Spaces: The design of Marine One includes facilities and amenities
that cater to diverse community needs, such as childcare centers, fitness facilities,
and community rooms. This inclusivity fosters a sense of belonging
among residents.
* Cultural and Social Programs: Marine One hosts cultural events,
workshops, and community programs that promote interaction among
residents, enhancing the social fabric of the community.

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2. THE WHARF, WASHINGTON D.C, USA
LOCATION : 7 Straits View, Singapore 018936

The Wharf in Washington, D.C., is often cited as one of the best examples of
sustainable mixed-use development due to its innovative design, focus on
community, and commitment to environmental sustainability. Here are
several key reasons why The Wharf stands out:

1. Integrated Community Design

* Mixed-Use Spaces: The Wharf combines residential, commercial, and
entertainment spaces, creating a vibrant urban environment where people can
live, work, and play. With over 1,500 residential units, 750,000 square feet of
retail space, and numerous entertainment venues, the development fosters a
diverse community.
* Community Engagement: Extensive public outreach and community
engagement were integral to the planning process. This ensured that the
development met the needs of local residents and stakeholders, fostering a

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sense of ownership and community pride.
2. Sustainable Building Practices
* Green Certifications: Many buildings within The Wharf have received LEED
certification, showcasing their commitment to sustainable building practices.
This includes the use of energy-efficient systems, sustainable materials, and
innovative design solutions.
* Energy Efficiency: The Wharf features high-performance building systems,
including energy-efficient HVAC systems and smart technologies that
optimize energy consumption. The incorporation of renewable energy sources
further reduces the overall carbon footprint of the development.
3. Water Management and Conservation
* Stormwater Management: The Wharf employs advanced stormwater
management techniques, such as green roofs and rain gardens, to manage
runoff and improve water quality. These systems help mitigate flooding and
protect the local waterways.
* Water Conservation: The development utilizes water-efficient fixtures and
appliances, significantly reducing water consumption throughout the site.
4. Public Spaces and Connectivity
* Extensive Public Waterfront: The Wharf features a beautiful waterfront
promenade, parks, and public spaces that enhance the quality of life for
residents and visitors. These areas are designed for recreation, relaxation, and
social interaction, encouraging community engagement.
* Pedestrian and Bicycle Friendly: The development prioritizes walkability and
cycling, with wide sidewalks, bike lanes, and easy access to public transit.
This encourages alternative transportation modes, reducing reliance on cars
and minimizing traffic congestion.

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1.8 THRUST AREA

Transit-Oriented Development (TOD): Integration with public transport and

pedestrian-friendly design.
Environmental Sustainability: Green spaces, energy efficiency, and water
management.
Mixed-Use Zoning: Blend of residential, commercial, and recreational spaces.
Smart Infrastructure: Technology-driven energy, waste, and mobility systems.
Mobility Solutions: Multi-level parking, EV charging, and non-motorized transport
zones.
Inclusive Design: Barrier-free access for all user groups.
Public Health and Well-being: Open green spaces and wellness facilities.
Disaster Resilience: Flood management and climate-adaptive infrastructure.

1.9 REFERENCES

https://timesofindia.indiatimes.com/city/chennai/chennai-urban-public-hub-to-replace-
bus-terminus/articleshow/93718898.cms

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 ONE DISTRICT PRODUCT PLAZA

1.1 INTRODUCTION AND BACKGROUND OF THE STUDY

Introduction
The One District One Product (ODOP) initiative is a government program aimed at
promoting unique products from each district to boost local economies, preserve
cultural heritage, and create employment opportunities. The ODOP Plaza serves as
a dedicated space to showcase, market, and sell these district-specific products,
providing a platform for local artisans, entrepreneurs, and farmers to reach broader
markets.

Background of the Study

Originating in Japan and later adopted in India, the ODOP initiative focuses on
identifying and supporting one unique product per district. The concept gained
national momentum to align with the Atmanirbhar Bharat vision. ODOP Plazas act as
economic and cultural hubs, enhancing visibility for local products, preserving
traditional crafts, and generating livelihoods. These plazas play a key role in
connecting local producers to regional, national, and international markets, fostering
sustainable development and regional growth.

1.2 AIMS AND OBJECTIVES

Aim
To promote district-specific products by providing a dedicated platform for their
exhibition, marketing, and sale, thereby boosting local economies, preserving
cultural heritage, and supporting sustainable development.

Objectives
1. To showcase and market district-specific products under one roof.
2. To create employment opportunities by supporting local artisans, farmers, and

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entrepreneurs.
3. To enhance market access for ODOP products at regional, national, and global
levels.
4. To preserve and promote traditional skills and cultural heritage.
5. To foster economic growth by strengthening local supply chains and encouraging
entrepreneurship.
6. To attract tourism and trade by promoting unique local products

1.3 SCOPE AND LIMITATIONS

Scope
Economic Empowerment: Boosts local economies by promoting district-specific
products and creating employment opportunities.
Market Expansion: Provides a platform for local artisans, farmers, and
entrepreneurs to access regional, national, and global markets.
Cultural Promotion: Preserves and showcases traditional crafts, skills, and heritage
unique to each district.
Tourism Development: Attracts tourists by offering unique, authentic local products
under one roof.
Entrepreneurial Support: Encourages small businesses and startups through
increased visibility and sales opportunities.
Skill Development: Facilitates training and capacity-building for artisans and
producers to improve product quality.

Limitations
Limited Consumer Reach: ODOP Plazas may face challenges in attracting large
footfalls or a consistent customer base.
Infrastructure Costs: High capital investment and maintenance costs can limit
scalability and sustainability.

Product Quality and Consistency: Variability in production quality may impact

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competitiveness in larger markets.
Marketing Challenges: Limited promotion and branding can reduce awareness and
demand for ODOP products.
Dependency on Government Support: The success of ODOP Plazas relies
heavily on continuous government funding and policy support.
Regional Disparities: Uneven development and varying product popularity across
districts may affect overall performance.

1.4 METHODOLOGY

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1.5 PROBLEM STATEMENT
Tamil Nadu's diverse One District One Product (ODOP) initiative lacks a unified
platform to showcase products from all 38 districts. This results in limited market
reach, reduced visibility for rural artisans, and missed opportunities for connecting
these products to urban and international markets. Constructing an ODOP complex
in Semmancheri, Chennai, addresses this gap by creating a centralized hub for
showcasing, selling, and celebrating Tamil Nadu's heritage products.

Proximity to IT and Residential Hubs:

Located along the OMR (Old Mahabalipuram Road), Semmancheri is close to major
IT hubs like Siruseri and Sholinganallur, drawing a large urban, tech-savvy, and
affluent consumer base. Surrounded by rapidly growing residential areas, the site
caters to both residents and professionals.
Accessibility and Connectivity:
Well-connected by OMR, ECR (East Coast Road), and public transport systems,
including planned metro expansions.
The site ensures seamless access for tourists, local visitors, and product
transportation.
Tourism Corridor:
Its proximity to cultural and recreational attractions like DakshinaChitra,
Mahabalipuram, and Kovalam beach enhances tourist interest.
The complex can serve as a cultural gateway to Tamil Nadu's diverse products and
heritage.
Ample Space for Development:
Semmancheri offers the required land area for creating a large-scale ODOP complex
with scope for expansion, parking, landscaping, and sustainability features.
Urban-Rural Integration:
Strategically located between Chennai's urban centers and its rural outskirts, the
site bridges the gap between rural producers and urban consumers.

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Justification
Market Potential: Semmancheri captures urban and tourist markets while promoting
rural crafts and products.
Strategic Location: Its connectivity to IT hubs, residential zones, and tourist spots
ensures high footfall.
Economic Boost: The complex will generate revenue, create jobs, and promote
rural entrepreneurship.
Cultural Promotion: A centralized location in Semmancheri strengthens Tamil
Nadu’s cultural identity and fosters awareness of district-specific crafts.

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1.6 SITE DETAILS

SITE LOCATION : Semmanjeri, Chennai, Tamil Nadu 600119

SITE AREA : 14,740 sq m

NEIGHBOURHOOD CONTEXT

AMETUNIVERSITY
HLC INTERNATIONAL SCHOOL
ST JOSEPH COLLEGE OFENGINEERING
NAVA NARASIMHATEMPLE
SATHYABAMA INSTITUTE OF SCIENECEAND TECHNOLOGY
JEPPIAR UNIVERSITY
THIRAM SPORTSACADEMY
UNITED LYRA SCHOOL

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DESIGN RREQUIREMENTS

a. Exhibition and Retail Area

Purpose: To showcase and sell ODOP products from all 38 districts. Requirements:
Separate pavilions for each district and 7 district one floor (38 district in total).
Modular, adaptable stalls (20-30 sq.m each).
Thematic design to reflect the culture and heritage of each district (e.g., Madurai for
jasmine, Thanjavur for Tanjore paintings).
Storage spaces for each stall.
Centralized billing counters.
b. Common Amenities
Visitor Facilities:
Restrooms (gender-inclusive and accessible).
Seating and relaxation zones with landscaping.
Drinking water stations.
Administration Block:
Office space for plaza management.
Security room and surveillance control.
Maintenance and housekeeping facilities.
c. Food Court
Purpose: To offer local cuisines from various districts.
Requirements:
Seating for 60-90 people.
Food stalls themed after Tamil Nadu’s culinary heritage (Chettinad, Kongu Nadu,
etc.).
Kitchens, dishwashing, and waste management facilities.
d. Multipurpose Hall
Purpose: For cultural events, workshops, or exhibitions.
Requirements:
Seating capacity: 50-80 people.

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e. Outdoor Market
Purpose: Seasonal or weekend flea markets for artisans.
Requirements:
Temporary stalls for flexibility.
Shaded spaces or tensile roofing.
Water and electricity points.
f. Parking
Capacity:
Cars: 60-100 slots.
Two-wheelers: 150 slots.
Separate bus parking for tourist groups.
g. Landscaping and Open Spaces
Purpose: Enhance the visitor experience and reflect Tamil Nadu’s culture.
Features:
Central plaza with sculptures or installations inspired by Tamil Nadu.
Water features like fountains or reflecting pools.
Native trees and shaded walkways.
h. Storage and Logistics
Centralized storage for bulk products.
Delivery and inventory management areas.
3. Architectural Style
Traditional Meets Contemporary: Incorporate Tamil Nadu's vernacular architecture
(e.g., courtyards, Chettinad pillars, terracotta tiles) blended with modern design
elements.
Thematic District Representation: Each district’s pavilion should highlight its unique
art and culture.
Green Design: Use sustainable materials, passive cooling techniques, and energy-
efficient systems.

4. Sustainability Features
Solar Panels: Rooftop solar panels for energy needs.

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Rainwater Harvesting: Capture and reuse rainwater..
Eco-Friendly Materials: Bamboo, terracotta, and locally sourced stone.
5. Accessibility
Universal design principles for wheelchair-friendly access, ramps, and elevators.
Clear signage in Tamil, English, and Braille.

1.7 LIVE CASE STUDY

1. THE UNITY MALL, MAHARASHTRA

LOCATION : ground floor society office, Stella Road, next to Big Bazzar,
Bhabola,Vasai West, Maharashtra 401201

The Unity Mall in Ulwe, Navi Mumbai, is an upcoming project spearheaded by theCity
and Industrial Development Corporation (CIDCO) of Maharashtra. This initiativealigns
with the Central Government's vision to create dedicated marketplaces thatshowcase
indigenous products, thereby promoting local artisans and entrepreneurs.The
foundation stone for the Unity Mall was laid by Prime Minister Narendra Modi,marking
a significant step towards its realization. This project is expected to boost thelocal
economy by providing artisans and small entrepreneurs with a prominentplatform to
reach wider markets. It also aims to attract tourists and visitors,contributing to Navi
Mumbai's status as a cultural and commercial hub.

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This initiative aligns with the broader national objective of promoting
indigenousproducts and supporting the 'Atmanirbhar Bharat' (Self-Reliant India)
mission bycreating sustainable economic opportunities at the grassroots level.
FREE PRESS JOURNAL
The Unity Mall is poised to become a landmark destination in Navi
Mumbai,celebrating the cultural diversity and craftsmanship of Maharashtra and the
entirenation

2. UNITY ONE MALL, JANAKPURI, DELHI

LOCATION : metro station, Unity One, Najafgarh Rd, adjacent Janakpuri West,
Janakpuri, New Delhi, Delhi 110058

Unity One Mall, located in Janakpuri, New Delhi, is a prominent shopping destination
offering a variety of retail, dining, and entertainment options. It is directly connected to
the Janakpuri West Metro Station, enhancing its accessibility for shoppers and
commuters.

The mall features a range of national and international brands, providing a

comprehensive shopping experience. Additionally, it houses various eateries and a
multiplex cinema, catering to diverse visitor preferences.

Regarding the One District One Product (ODOP) initiative, there is no publicly
available information indicating that Unity One Mall in New Delhi currently serves as a
designated 'Unity Mall' for promoting ODOP products. The ODOP initiative aims to

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promote indigenous products from different districts across India, and 'Unity Malls'
are proposed spaces dedicated to showcasing these products.

While Unity One Mall offers a diverse shopping experience, it does not appear to be
officially associated with the ODOP initiative at this time

3. UNITY ONE MALL,VISHWAS NAGAR, DELHI

LOCATION : Maharshi Valmiki Marg, Vishwas Nagar Extension, Vishwas Nagar,
Shahdara, Delhi, 110032

Unity One Mall in Delhi is a prominent retail destination offering a variety of shopping,
dining, and entertainment options. As of now, there is no publicly available
information indicating that Unity One Mall has adopted the 'One District One Product'
(ODOP) concept.

The ODOP initiative, highlighted in the Union Budget 2023-24, aims to promote
unique products from each district across India. This initiative includes the
establishment of 'Unity Malls' in state capitals or major tourist centers to showcase
and sell ODOP items, Geographical Indication (GI) tagged products, and other

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indigenous crafts. These Unity Malls are designed to provide dedicated spaces for
each state or union territory, facilitating the promotion of their distinct products.

While Unity One Mall continues to serve as a conventional shopping center, the
proposed Unity Malls under the ODOP scheme are distinct projects aimed at
enhancing the visibility and market reach of regional products. For instance, the Uttar
Pradesh government has allocated ₹200 crore to promote ODOP articles through a
proposed Unity Mall, emphasizing the state's commitment to this initiative.

In summary, Unity One Mall operates independently of the ODOP Unity Mall initiative.
The forthcoming Unity Malls are separate entities specifically designed to support and
promote the ODOP scheme across various regions in India.

1.8 THRUST AREA

Product Promotion and Marketing

1. Enhancing visibility of district-specific products through organized exhibitions,
branding, and promotional activities.
2. Leveraging digital platforms for e-commerce and online sales.

Infrastructure Development
1. Establishing well-designed, accessible, and sustainable plazas with modern
amenities for product display and retail.
2. Providing dedicated spaces for exhibitions, workshops, and training programs.

Skill Development and Capacity Building

1. Conducting training programs for artisans and entrepreneurs to improve product
quality, packaging, and innovation.
2. Promoting technology integration to modernize production processes.

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Market Linkages
1. Facilitating connections between local producers, national buyers, and
international markets.
2. Collaborating with government and private agencies for logistics and supply chain
improvements.

Cultural and Heritage Preservation

1. Promoting traditional crafts, skills, and indigenous products to preserve cultural
identity.
2. Showcasing local heritage through product storytelling and live demonstrations.

Economic Empowerment
1. Generating employment opportunities by supporting small businesses, artisans,
and farmer collectives.
2. Encouraging entrepreneurship through financial assistance, subsidies, and policy
support.

Tourism Development
1. Creating attractive spaces that appeal to tourists, offering authentic local products
and cultural experiences.
2. Promoting ODOP Plazas as tourism hubs to increase footfall and economic activity.

Sustainability and Innovation

1. Encouraging the use of eco-friendly materials and sustainable production practices.
2. Promoting innovation in product design, packaging, and marketing to meet
contemporary market demands.

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1.9 REFERENCES

https://www.india.gov.in/spotlight/one-district-one-product-odop

https://mica-mimi.in/index.php?option=com_content&view=article&id=134:one-
district-one-product&catid=37&Itemid=424

https://doda.nic.in/one-district-one-product-odop/

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