DIGITAL MARKETING

Practical Tools :
1. Blogs
A blog is an online source of information such as news, a diary or a

journal that is updated frequently or periodically following a consistent
schedule. A blog is a tool that is used to express and share
information with the purpose of educating your online audience. You
can consider a blog your personal website that is updated frequently
to maintain value for your followers. Blogging in digital marketing refers to
creating content consistently that is interesting to readers while providing information
and awareness.
Key Features of Blogs
Content: Written text supplemented with images, videos, and links.
Themes and Templates: Provide consistent style and navigation.
Personalization: Reflects the blogger's personal style or brand.
Engagement: Encourages interaction through comments and feedback.
Categories and Tags: Organize and facilitate content search.
Community Building: Establishes connections between readers and bloggers.
Free Platforms to Create/Publish Blogs:
Blogger: A Google platform with customizable templates; offers free and paid plans for
advanced features.
Medium: Allows writers to publish articles for free and earn money based on
engagement.
Tumblr: A microblogging platform with features for text, photos, videos, and social
networking.
Wix: Offers limited free plans with basic features, but advanced features require
upgrades.
2. Vlogs
A vlog is a video blog, or a series of videos that are regularly posted

online. Vlogs can be a way to record thoughts, experiences, or to
discuss a topic. They can cover a wide range of topics, such as travel,
fashion, beauty, cooking, fitness, education, or simply sharing personal
stories and thoughts.
ASSESSMENT WORK :
1. Review a book, movie, TV show, or other form of media that you have
recent enjoyed or found thought-provoking. Write a blog post discussing
your thought the media, what you liked or didn't like about it, and
whether you would recommend it to others.
2. Discuss a social issue or cause that you are passionate about
advocating for. Write blog post raising awareness about the issue,
sharing facts and statistics, and suggesting ways that others can get
involved or make a difference.
3. Share a recipe or cooking technique that you've mastered or enjoy

experimenting with. Write a blog post detailing the recipe, step-by-step
instructions, and any tips or variations you recommend for making it
your own.
4. Explore a topic related to health and wellness, such as fitness,
nutrition, mental health or mindfulness. Write a blog post sharing
strategies, advice, or personal experiences for maintaining a healthy
lifestyle and taking care of yourself.
GMASS
● If you want to connect a google sheet to Gmail, create a google
sheet with three columns First name, Last name, Email
address.
● Then select google sheet icon then click on allow.
Mobile Friendly Test
A mobile-friendly test is a tool that assesses how well a website looks and
functions on mobile devices. The test can help identify issues like:
● Slow page load times

● Unresponsive elements or links
● Text that is too small to read
● Layouts that don't adjust correctly to different screen sizes
Mobile-friendly tests can provide a grade or pass/fail result, along with a list of
recommendations for improvement.
● Improved SEO rankings

● Better user experience
● Increased discoverability
● Better performance
● Higher conversion rates
Search mobile friendly test on google
Page Speed: 52%
The page speed score of 52% indicates moderate performance on mobile
devices. While it is not poor, there is significant room for improvement to
ensure faster loading times for mobile users. Slower speeds may affect user
experience and engagement.
2. "Is your page mobile friendly?" Button
This suggests that the website still needs a detailed test to determine whether
it is fully optimized for mobile devices. Clicking the button likely runs additional
tests for features like responsiveness, text readability, and interactive
elements.
3. Mobile Screenshot of Your Web Page

The screenshot below shows how Flipkart’s website appears on a mobile
device. This is an essential visual confirmation that the website is loading
correctly on smaller screens and is easy to navigate.
Website Load Test

A website load test is a way to measure an application's performance and
stability under different levels of traffic. It's important because it helps
developers identify issues like: Slow page load times, System lag, Crashes,
and The application's breaking point.
Load testing helps developers identify issues like system lag, slow page load times, or
crashes when different levels of traffic are accessing the application during production
rather than post-launch.
Benefits of load testing
● Improved performance and reliability. ...

● Improved user experience. ...
● More confidence in your release. ...
● Test production scenarios in development. ...
● Faster time to market. ...
● Improved cost control. ...
Performance Grade: 90 (B)
This is the overall performance score of the website based on various
optimization factors. A grade of 90 is good, indicating that the website is
well-optimized but might have minor areas for improvement.
2. Page Size: 816.9 KB

This indicates the total size of the webpage being loaded, including HTML,
CSS, JavaScript, images, and other resources. A page size under 1 MB is
generally considered reasonable for a fast load time.
3. Load Time: 953 ms

This is the time it took for the page to fully load (less than 1 second). A load
time under 1 second is excellent and indicates that the website is highly
responsive.
4. Requests: 20
This is the total number of HTTP requests made by the browser to load all the
resources (such as scripts, stylesheets, images, etc.). A lower number of
requests usually contributes to faster loading, and 20 is a good count for a
modern webpage.

DIGITAL MARKETING

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Practical Tools :

A blog is an online source of information such as news, a diary or a

Content: Written text supplemented with images, videos, and links.

Themes and Templates: Provide consistent style and navigation.

Personalization: Reflects the blogger's personal style or brand.

Engagement: Encourages interaction through comments and feedback.

Categories and Tags: Organize and facilitate content search.

Community Building: Establishes connections between readers and bloggers.

Free Platforms to Create/Publish Blogs:

A vlog is a video blog, or a series of videos that are regularly posted

3. Share a recipe or cooking technique that you've mastered or enjoy

● Slow page load times

● Improved SEO rankings

3. Mobile Screenshot of Your Web Page

Website Load Test

● Improved performance and reliability. ...

2. Page Size: 816.9 KB

3. Load Time: 953 ms

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