Social Media PowerPoint Presentation

THE $OBAY NETWORKS V College of Bachelors of the State of Yucatan
SOCIAL
MEMBERS: ARJONA COLLÍ LANDRI ESTEFANÍA

CHAN ESPINOZA MICHEL ALEJANDRO
EK AQUINO ALEXANDER ABIMAEL
TEACHER: ROSARIO RAYGOZA
GROUP: 2°"S
WHAT ARE SOCIAL NETWORKS?
SOCIAL NETWORKS, IN THE VIRTUAL WORLD, ARE SITES AND APPLICATIONS THAT OPERATE AT
DIFFERENT LEVELS SUCH AS PROFESSIONAL, RELATIONSHIP, AMONG OTHERS BUT ALWAYS
ALLOWING THE EXCHANGE OF INFORMATION BETWEEN PEOPLE AND/OR COMPANIES.
SOCIAL NETWORKS AND SOCIAL MEDIA
EITHER
• THE MAIN PURPOSE OF SOCIAL NETWORKS IS TO CONNECT PEOPLE. YOU COMPLETE YOUR PROFILE ON
SOCIAL MEDIA CHANNELS AND INTERACT WITH PEOPLE BASED ON THE DETAILS THEY READ ABOUT YOU.
• SOCIAL MEDIA, IN TURN, IS A BROAD TERM THAT COVERS DIFFERENT MEDIA, SUCH AS VIDEOS, BLOGS
AND THE ALREADY MENTIONED SOCIAL NETWORKS. TO UNDERSTAND THE CONCEPT, WE CAN LOOK AT
WHAT WE UNDERSTOOD AS MEDIA BEFORE THE EXISTENCE OF THE INTERNET: RADIO, TV, NEWSPAPERS,
MAGAZINES.
THE MOST USED SOCIAL NETWORKS IN MEXICO
FACEBOOK
THIS IS THE MOST VERSATILE AND COMPLETE SOCIAL NETWORK. A PLACE TO GENERATE BUSINESS,
MEET PEOPLE, CONNECT WITH FRIENDS, GET INFORMED, HAVE FUN, DEBATE, AMONG OTHER THINGS.
FOR COMPANIES, IT IS PRACTICALLY IMPOSSIBLE NOT TO HAVE FACEBOOK AS AN ALLY IN A
STRATEGY OF
DIGITAL MARKETING, WHETHER TO GENERATE BUSINESS, ATTRACT TRAFFIC OR
INTERACTING WITH CUSTOMERS.
YEAR OF FOUNDATION: 2004
USERS IN LATIN AMERICA: 141 MILLION
INSTAGRAM
IT IS A SOCIAL NETWORK FOR SHARING PHOTOS AND VIDEOS BETWEEN USERS, WITH
THE POSSIBILITY OF APPLYING FILTERS.
IN 2012, THE APPLICATION WAS ACQUIRED BY FACEBOOK FOR NO LESS THAN ONE
BILLION DOLLARS. SINCE ITS ACQUISITION, THE SOCIAL NETWORK HAS CHANGED A
LOT AND TODAY IT IS POSSIBLE TO PUBLISH PHOTOS IN DIFFERENT PROPORTIONS,
VIDEOS, STORIES, BOOMERANGS AND OTHER PUBLICATION FORMATS.
• YEAR OF FOUNDATION: 2010
• USERS IN LATIN AMERICA: 60 MILLION
TWITTER
IT IS TRUE THAT TWITTER REACHED ITS PEAK IN MID-2009 AND, SINCE THEN, IT HAS
BEEN DECLINING, WHICH DOES NOT MEAN THAT ALL AUDIENCES STOPPED USING THE
SOCIAL NETWORK.
TODAY, TWITTER IS USED MAINLY AS A SECOND SCREEN, WHERE USERS COMMENT
AND DISCUSS WHAT THEY'RE WATCHING ON TELEVISION, POSTING COMMENTS ON
NEWS, REALITY SHOWS, FOOTBALL GAMES AND OTHER PROGRAMS.
• USERS IN THE WORLD: 319 MILLION
WHATSAPP
WHATSAPP IS THE MOST POPULAR INSTANT MESSAGING SOCIAL NETWORK. PRACTICALLY THE ENTIRE POPULATION
THAT HAS A SMARTPHONE ALSO HAS WHATSAPP INSTALLED.
IN 2017, IT ALSO ENTERED THE STORIES FASHION AND IMPLEMENTED THE FUNCTIONALITY, WHICH WAS NAMED
“WHATSAPP STATUS”.
• USERS IN THE WORLD 1.2 BILLION

ADDICTION TO SOCIAL MEDIA
• A STUDY CONDUCTED BY THE CHICAGO BOOTH SCHOOL OF BUSINESS FIVE YEARS AGO INDICATED THAT FACEBOOK,
TWITTER AND OTHER SOCIAL NETWORKS HAVE A GREATER CAPACITY FOR ADDICTION THAN TOBACCO OR ALCOHOL
BECAUSE, AMONG OTHER THINGS, ACCESSING THEM IS EASY AND FREE.
40 IBERDROLA
THE MOST CONSUMED SOCIAL NETWORKS IN THE WORLD
Although each country has a preference for one network or another, according to the number of
monthly active users globally, these were the ten most used during
2018 (data in millions of users).
Facebook
YouTube
WhatsApp
Facebook Messenger
WeChat
Instagram
Tumblr
QQ
Qzone
Sina Weibo
Source: Statista 2019.
CAUSES AND PROFILE OF PEOPLE ADDICTED TO
SOCIAL
NETWORKS
AMONG THE MOST RECOGNIZED CAUSES OF ADDICTION TO SOCIAL NETWORKS ARE LOW SELF-
ESTEEM, PERSONAL DISSATISFACTION, DEPRESSION OR HYPERACTIVITY AND EVEN LACK OF
AFFECTION, A LACK THAT TEENAGERS OFTEN TRY TO FILL WITH FAMOUS LIKES
TEENAGERS ARE THE MOST AT RISK OF FALLING INTO ADDICTION, ACCORDING TO EXPERTS, FOR
THREE FUNDAMENTAL REASONS: THEIR TENDENCY TOWARDS IMPULSIVITY, THE NEED TO HAVE A
BROAD AND EXPANSIVE SOCIAL INFLUENCE AND, FINALLY, THE NEED TO REAFFIRM THEIR GROUP
IDENTITY.
IN HER BOOK ALONE TOGETHER: WHY WE EXPECT MORE FROM TECHNOLOGY AND LESS FROM EACH
OTHER, SHE DESCRIBES IN DETAIL THE NEGATIVE IMPACTS OF BEING CONSTANTLY CONNECTED,
WHICH PARADOXICALLY BRINGS WITH IT A CERTAIN SENSE OF LONELINESS. AS SHE HERSELF
STATES, “THE BONDS WE FORM WITH TECHNOLOGY ARE OUR WAY OF BEING CONNECTED TO
OUR OTHERS.” THE TIES
“THROUGH THE INTERNET IS NOT, IN THE END, THE
LINKS THAT WORRY.”
SYMPTOMS OF
SOCIAL MEDIA ADDICTION
THE BORDER IS BLURRY, BUT THERE ARE SOME INDICATIONS THAT GIVE ENOUGH CLUES AS TO WHETHER
OR NOT SUCH DEPENDENCE ON SOCIAL NETWORKS EXISTS, ALTHOUGH THE LAST WORD ALWAYS BELONGS
TO A MEDICAL PROFESSIONAL.
SYMPTOMS
NERVOUSNESS WHEN THERE IS NO INTERNET ACCESS, THE SOCIAL NETWORK DOES NOT WORK OR
IS SLOWER THAN NORMAL.
CHECK SOCIAL NETWORKS AS SOON AS YOU GET UP AND BEFORE GOING TO BED.
FEELING RESTLESS IF YOU DON'T HAVE YOUR SMARTPHONE AT HAND.
WALKING USING SOCIAL NETWORKS.
FEEL BAD IF YOU DON'T GET LIKES, RETWEETS OR VIEWS.
USING SOCIAL MEDIA WHILE DRIVING.
PREFER COMMUNICATION WITH FRIENDS AND FAMILY THROUGH SOCIAL NETWORKS THAN FACE TO
FACE.
FEELING THE NEED TO SHARE ANYTHING IN YOUR DAILY LIFE.
BELIEVING THAT THE LIVES OF OTHERS ARE BETTER THAN THE ONES WE SEE ON THA
SOCIAL MEDIA. T
CHECK IN AT EVERY PLACE YOU GO.
POWER POINT
ADVANTA DISADVANTAG
•GES
PRESENTS TEXTS, IMAGES AND VIDEOS • PRESENTATION OF IDEAS
IN A COORDINATED MANNER.
• A SOUND CAN BE INSERTED IN THE HIERARCHICALLY, WHICH CAN BE
PRESENTATION, DEPENDING ON THE DISTRACTING FOR THE AUDIENCE.
TOPIC TO BE DISCUSSED.
• IT IS A TRADITIONAL AND LINEAR
• PRESENT THE EXHIBITION IN SEQUENCE PRESENTATION, WHICH CAN BORE AN
IN AN ORGANIZED AND DYNAMIC AUDIENCE DEPENDING ON THE TOPIC TO
MANNER. BE DISCUSSED.
• LINKS CAN BE CREATED BY MEANS OF
HYPERLINKS ON DIFFERENT SLIDES.
• IT CAN BE EASILY SAVED AND SENT, BUT
THERE IS A RISK OF IT BEING DAMAGED • SIMPLIST PRESENTATION OF IDEAS
BY A VIRUS.
PREZI.COM
ADVANTAGES Prez i
CAN BE USED ONLINE OR
DOWNLOADED FOR OFFLINE USE. DISADVANTAG
• INNOVATIVE APPLICATION THAT ALLOWS THE
USER TO MANAGE THEIR PRESENTATION
ESBE ACCESSED THROUGH A
• IT CAN ONLY
CREATIVELY, SINCE THERE IS A DEVICE THAT IS CONNECTED TO THE
CONNECTION BETWEEN THE DIFFERENT
SLIDES. INTERNET.
ALLOWS YOU TO ZOOM IN ON DETAILS AND • IT IS LIMITED ACCESS WHEN IT IS FREE.

MODIFY THEM WITHOUT HAVING TO MAKE
ANOTHER SLIDE. • TO SAVE IT AS A PORTABLE FILE IT IS
ONLY POSSIBLE ON CD.
THE FINAL RESULT OF A PRESENTATION
LOOKS LIKE A SMALL FILM, SINCE IT ALLOWS • IT IS MANDATORY TO REQUIRE A
THE EXHIBITOR TO MANAGE IT AT HIS OR
HER PACE, WITHOUT NEEDING ACCOUNT.
kJ .
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THE $OBAY NETWORKS V College of Bachelors of the State of Yucatan

MEMBERS: ARJONA COLLÍ LANDRI ESTEFANÍA

• YEAR OF FOUNDATION: 2009

• USERS IN THE WORLD 1.2 BILLION

ALLOWS YOU TO ZOOM IN ON DETAILS AND • IT IS LIMITED ACCESS WHEN IT IS FREE.

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