The document outlines a Design Thinking module focusing on the Elaboration and Exposition phases, emphasizing the importance of sketching and prototyping ideas. It includes practical exercises for building a tower with limited materials and highlights storytelling as a key communication tool. Additionally, it references various resources and examples to enhance understanding of effective storytelling in design contexts.
The document outlines a Design Thinking module focusing on the Elaboration and Exposition phases, emphasizing the importance of sketching and prototyping ideas. It includes practical exercises for building a tower with limited materials and highlights storytelling as a key communication tool. Additionally, it references various resources and examples to enhance understanding of effective storytelling in design contexts.
The document outlines a Design Thinking module focusing on the Elaboration and Exposition phases, emphasizing the importance of sketching and prototyping ideas. It includes practical exercises for building a tower with limited materials and highlights storytelling as a key communication tool. Additionally, it references various resources and examples to enhance understanding of effective storytelling in design contexts.
The document outlines a Design Thinking module focusing on the Elaboration and Exposition phases, emphasizing the importance of sketching and prototyping ideas. It includes practical exercises for building a tower with limited materials and highlights storytelling as a key communication tool. Additionally, it references various resources and examples to enhance understanding of effective storytelling in design contexts.
lesson 4 lesson 4 4.2 EXPOSITION PHASE 4.1 ELABORATION PHASE Storytelling From sketch to prototype lesson 4 DESIGN THINKING MODELS E62 Model lesson 4 DESIGN THINKING MODELS E62 Model lesson 4 E62 Model Elaboration phase
How to work on an idea?
How make it more tangible?
How to test how it works?
lesson 4
Sketching solutions… DRAW the tallest tower possible that will support a marshmallow, in 18 minutes with:
• 20 sticks of dry spaghetti
• 1m string • 1m tape • one marshmallow lesson 4
…versus prototyping solutions
BUILD the tallest tower possible that will support a marshmallow, in 18 minutes with:
• 20 sticks of dry spaghetti
• 1m string • 1m tape • one marshmallow lesson 4 E62 Model Elaboration phase
Rapid Prototyping lesson 4 E62 Model Elaboration phase
Rapid Prototyping It is vital to think of possibilities at all scales, to sketch or don’t fall in write them down to love with your share in the process, first ideas! but not to fall in love with them as “The Solution” Blythe et al, 2016 lesson 4 E62 Model Exposition phase
how to engage with the
audience and communicate a solution effectively? lesson 4 E62 Model Exposition phase
Concept illustration Barker, R. T., & Gower, K. (2010). Strategic application of storytelling in organizations: Toward effective communication in a diverse world. The Journal of Business Communication (1973), 47(3), 295-312. https://www.youtube.com/watch?v=dSyyAcrsnT4
build empathy Learn more about Coca Cola approach to Storytelling here:
telling stories that matter “An inconvenient truth for us [is] the part of the brain reserved for thinking about batteries is very small”– Duracell’s CEO
See 5 Examples of Great Storytelling Tactics
for Boring Products here:
https://www.bluestonepim.com/blog/5-examples-of-great- storytelling-tactics-for-boring-products MEIA.DÚZIA® Inspirada nas cores, na pintura e nos tubos de tinta acrílica e óleo, a marca MEIA.DÚZIA® criou e desenvolveu uma nova utilização para as bisnagas de Mel aromatizado BEESWEET®. As embalagens alumínio, usando-as para o embalamento de design exclusivo – Gota, são consideradas RENOVA®. Black Label. The Sexiest Paper on das famosas compotas. Com a bisnaga em das mais bonitas do mundo pelo Packaging of Earth . alumínio, não é preciso colheres ou facas the World. para barrar, os doces não são expostos ao ar após abertura e a fruta não oxida com a luz, mantendo as cores fortes e vivas. https://every.to/masterful-storytelling/how-oatly-wins-stories-that-create-binding-commitments lesson 4 WORK FOR NEXT CLASS
(Cognition and Poetics) Burke, Michael - Troscianko, Emily - Cognitive Literary Science - Dialogues Between Literature and Cognition-Oxford University Press (2017) PDF
(Cognition and Poetics) Burke, Michael - Troscianko, Emily - Cognitive Literary Science - Dialogues Between Literature and Cognition-Oxford University Press (2017) PDF
