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Mastering The ART of

PM Interviews

Ankit Shukla
🗒 Agenda

1 Intro to PM Interviews 2 Types of Questions 3 Practice

→ The PM Job → Product Sense → Practice Questions


→ Skills → Metrics → Self Practice
→ Interview Structure → Root Cause Analysis
→ Strategy
→ Behavioral
→ Technical
Data
Business
ANALYTICS 👬 Users
Teams

Partners User Research & Market Research


Sales and 🚀Launch and
Marketing Adoption
💡 Ideas StAKEHOLDER MAnagement

Internal CREativity & PROBLEM SOLVING


Stakeholders

StAKEHOLDER MAnagement

🧠 Validation & Testers 📌 Testing & QA


Research

EXECUTION TECH

🗒Product 💬 Sprint ⚒ Design &


🎯Prioritization
Backlog Backlog Development

PRIORITIZATION
Developers Designers
🗒 PM Interview Structure

1. Reach out: Inbound or Outbound.

2. HR Screening round.

3. Take Home Assignment (Optional)

4. Product Sense & Some Combination.

5. Technical Acumen

6. Behavioral

7. Negotiation

8. Offer
I want to
become a PM

Why

Because
I am
passionate

Does she
have the skills?
🧠 Product Sense

📊 Metrics

🧐 Root Cause Analysis


PM Interview Questions
🗳 Strategy

🤝 Behavioral

󰞐 Technical
The Fundamental Interview Skills

Thinking on the feet Awareness of PDLC

Pattern Recognition Communication


Product Design Questions
Examples

1. How would you design an airport ATM? (Stripe | 2024)


2. How would you improve Linkedin for Job-seekers? (Google | 2024)
3. Your favorite product, and how would you improve it? (Popular)
4. Build a parking solution as a Google Maps PM? (Google | 2024)
5. Build an App for theme park in Bay Area? (Meta | 2024)
6. Build a learning experience product for Youtube? (Google | 2024)
7. Build an ecommerce website for camping gadgets? (Linkedin | 2024)

Problems/ Solutions/
Goals Users Metrics
Desires Features
Product Sense Questions
How to answer

Ask clarifying questions:


To be on the same page as interviewer. To fix the scope.

Problems/ Solutions/
Goals Users Metrics
Desires Features

Summarize.
How would you design an
e-learning platform for corporates?
How would you design an e-learning platform for corporates?
Bad Answer

I would design a website where companies can upload training videos for their employees.
It would have user accounts and a way to watch videos. Maybe we could add some quizzes too.
We'd make it look nice and professional.

Good Answer

1. Clarification of the problem and goals


2. Identification of key stakeholders (HR, employees, content creators)
3. Outline of core features (user management, course creation, progress tracking, assessments)
4. Consideration of key requirements (scalability, security, integration)
5. Basic discussion of potential challenges
6. Suggestion of some success metrics

Outstanding Answer

As detailed as “Good Answer”, more depth, additionally with proactive identification and mitigation of risks and trade-offs.
Metrics Questions
Examples

1. As a PM at Spotify Podcasts, define success and what metrics


would you measure? (Meta | 2024)
2. How would you measure the success of Google Cloud Storage? (Google | 2024)
3. How would you measure the effectiveness of Ebay’s search algorithm? (Ebay | 2024)
4. What metrics would you measure as a PM for DoorDash? (DoorDash | 2024)
5. How would you measure success for Airline’s baggage claim service? (Google | 2024)
6. How would you design a product performance monitoring
for Instagram Reels? (Google | 2024)

Skills

✔ User Empathy ✔ Data Fluency


✔ Problem Solving ✔ Prioritization
✔ Communication ✔ Business Sense
Metrics Questions
How to answer

1. Ask clarifying questions: Understand the feature.


To be on the same page as interviewer. To fix the scope.

2. Find why this product was created?

3. Map the user journey and critical metrics (Divide into segments)

4. Create Metric Tree. Leading & Lagging Metrics.

5. Find DND metric


What would be the success metrics for Whatsapp Status Updates?
How to answer Time Spent Ad Revenue

Daily Active Users

Status Creation Status Consumption

# users creating # statuses # users viewing # engagement on


Time Spent
status generated status tab status

New Repeat
Users users Status Views Replies Reports
RCA - Root Cause Analysis
Examples

1. Engagement on Facebook News feed is going down, what would you do? (Meta | 2023)
2. Instagram feed impressions are down by 30%, what would you do? (Pinterest | 2024)
3. How would you measure the effectiveness of Ebay’s search algorithm? (Ebay | 2024)
4. What metrics would you measure as a PM for DoorDash? (DoorDash | 2024)
5. How would you measure success for Airline’s baggage claim service? (Google | 2024)
6. How would you design a product performance monitoring
for Instagram Reels? (Google | 2024)

Skills

✔ User Empathy ✔ Data Fluency


✔ Problem Solving ✔ Prioritization
✔ Communication ✔ Business Sense
Root Cause Analysis Implementation Bugs

Infrastructure Issue

Technical Factors
Feature Add/Change

UX/UI Update

Product Factors
Behaviour Shift

Segment Change

Metric Change User Factors


Marketing Campaigns

Pricing Changes

Business Factors
Competitor Actions

Market Trends

External Factors
Regulatory Changes
Strategy Questions
Examples

1. Should Google enter into Health & Fitness Market? (Google | 2024)
2. How would you increase the profitability for BlinkIT?
3. Why is profile completion important for Linkedin? (Linkedin | 2024)
4. How would you grow revenue if you were (Spotify/Netflix/Youtube)?
(DoorDash | 2023)
5. What do you think about Facebook’s acquisition of Instagram? How to decide if
you should acquire someone?

Skills

✔ 2nd Order Thinking ✔ Data Fluency


✔ Problem Solving ✔ Market Understanding
✔ Communication ✔ Business Sense
Important Strategic Thinking Tools

3C | 4P

Porter’s 5 Forces 3C - 4P Issue Trees:


Understand The Market Understand Company Divide and Conquer
Profitability Cases
Profits

Revenue Costs

Number of users ARPU Marketing Operations Product Dev.

% Traffic Conversion Repeat Buys Price

Marketing Activation
Market Entry

Should We Enter a Market?

Market Size & Alignment & Required


Growth Potential Share Investment
Acquisition Strategy

Should We Acquire This


Company?

Company Value Fitment Cost

Threat New Market Integration Price Integration Cost


Should
Should WeWe Acquire
Acquire This
Company?
This Company?

Company Value Fitment Cost

Valuation Growth Threat New Market Integration Price Integration Cost


Behavioral Questions
Examples

1. Introduce yourself.
2. How do you influence people who don’t report to you?
3. How do you enable cross functional collaboration?
4. A situation when you have to deal with a difficult person?
5. Your recent weakness. One weakness you have recovered from?
6. How do you manage conflict? A situation.
7. Talk about an achievement/problem solving you are most proud of?
8. How do you handle a feature request from sales team?

Skills

✔ Cross Functional Collaboration


✔ Leadership Skills
✔ Stakeholder Management
Behavioral Questions
How to answer

1. Start with a takeaway and always have a takeaway. 16 Leadership Principles

2. Communicate in a structure. Be Prepared.

3. Never bad mouth. Look at the big picture.

4. Show that you don’t repeat mistakes.

5. Be specific and highlight your contribution.


Technical Questions
Why are they asked?

1. You need to understand how your product & ecosystem works.


2. You need to collaborate with developers.
3. You need to be curious to learn, to solve problems.
4. You need to help your non-tech stakeholders.

Skills

✔ Cross Functional Collaboration


✔ Basics of Tech
✔ Problem Solving
5 types of tech questions
Common Tech Terminology Experience & Role Specific Stakeholders

What are APIs? Read your resume well.


How do you get estimates
What is CDN? Read the job description well.
from engineers?
How Youtube Works? Overview of company’s tech stack.
Why Cache is faster? Your experiences.
How do you create and
Which APIs have you worked with?
prioritize a product
roadmap?

Explain for a kid or grandma Problem Solving


How do you address tech
How would you explain a database to a kid? How would you improve the speed of a website? debt and bugs in a sprint?
How would you explain API to your grandma? How would you measure the performance of
In layman terms help me understand how a an API? How do you keep your
payment gateway works. Write algorithm to calculate the estimated time developers motivated?
to arrive at Swiggy.
How to Practise
How to Practise

Revise This Deck +


Resources

Pick Questions Glassdoor | AmbitionBox | Lewis Lin

Record Yourself Answering Zoom | Descript

Review with AI DeepSeek | ChatGPT | Claude

Find a Buddy

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