Bus F2 MS
Bus F2 MS
MARKING SCHEME
2. State whether each of the following factors fall under macro-environment or micro-environment.
(i) Competitive environment – Macro
(ii) Legal-political environment – Macro
(iii) Business structure – Micro
(iv) Business culture – Micro
3. Using examples, distinguish between man-made resources and human resources. (4 mks)
(i) Man-made resources – resources created by human being to be used in satisfying their
wants e.g clothes .
(ii) Human resources – Human being lendering services in production e.g teacher.
Factor Reward
(i) Land Rates
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6. State four ways in which government may regulate business activities. (4 mks)
(i) Regulation
(ii) Training
(iii) Trade promotion
(iv) Provision of public utilities
10. Highlight four circumstances under which personal selling is appropriate. (4 mks)
When launching a new product
When demonstration is required
Where market is concentrated in one area
When the value of the product is high.
Staff Category
(a) Executive officer Management
(b) Driver Junior
(c) Typist Junior
(d) Receptionist Subordinate
(c) Director Management
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14. Outline four factors to consider when selecting office requirement. (4 mks)
Cost
Adaptability
Durability
Availability of manpower
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