Persuasive Unit Day 1-2 Johnston Middle School: 8 Grade Language Arts
Persuasive Unit Day 1-2 Johnston Middle School: 8 Grade Language Arts
Persuasive Unit Day 1-2 Johnston Middle School: 8 Grade Language Arts
Anticipatory Set: Students will be shown three different commercials/PSAs that can be associated with a variety of persuasive techniques. They will be shown these clips one at a time and asked to discuss the clip with their families. How did this clip attempt to persuade you? How was it effective? What could have been done better? After each commercial there will be a sharing whip, and a member of each family will share the groups thoughts. Persuasive techniques will not be front-loaded; however, tomorrows lesson will begin by defining these techniques using student observations.
http://www.youtube.com/watch?v=OAXG3pzxZXI Appeal to pity, testimonial, and ethical appeal
*These ideas will be introduced tomorrow. Allow students to explain how these commercials/PSAs were effective or ineffective without the vocabulary (End Day 1.)
Instructional Input: This class period begins by introducing necessary vocabulary on the Persuasive Writing Techniques graphic organizer. Wherever possible, students ideas from yesterday should be used to help define each term. Students will write the definition in their own words and come up with an example. Techniques will be addressed individually and students will get to share their examples so that their peers can steal them if they like (15 min.) Collaborative Practice: In groups of four, students will complete a gallery walk of different advertisements. They will have a 1-2 minute conversation and will then individually respond to the following prompts: What technique(s) are being used in this ad and explain why it did or didnt work? Think of a couple of school/community issues in which you could persuade your classmates using this technique (20 min.) Independent Practice: While considering their responses during the gallery walk, students will complete an exit slip. They will give their top 2 ideas for their own PSAs. Students will be instructed that this must be a community or global issue and cant just be something that pertains to them (e.g. convincing their parents to get them a car.)
Technique
Bandwagon Appeal
Snob Appeal
Testimonial
Transfer
Ethical Appeal
Appeal to Fear
Appeal to Pity
Loaded Language