Improving Business Communication Skills: Making Judgments vs. Sharing Emotions

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File C5-116 December 2009 www.extension.iastate.

edu/agdm

Improving Business Communication Skills

ood relations among members of a business are critical for success. Good communication skills are an important element for the development of good relationships. Poor communications starve a relationship while good communications nourish it. This is true regardless of whether you are a member of a committee looking at starting a business or a member of a team operating a business. So improving communication skills is important for success. But this doesnt just happen. Both the receiver and the sender must work at developing verbal and listening skills.

Making Judgments vs. Sharing Emotions


Judgments and emotions are different. Judgmental statements are I am right, you are wrong. Statements of emotions are I am angry, I am afraid and I am worried. Judgments are often the result of how we feel. It is often an expression of our feelings. Judgments are much more likely to be heard as criticisms than are feelings. If I say, You are wrong, you are likely to feel criticized and attacked. As soon as we feel criticized, it is hard to hear anything else that is said. Our mind is consumed by the criticism. However, if I say, I am angry, you are less likely to feel attacked. This is because expressions of emotion (how we feel) are true statements. If I say that you are wrong, you will probably disagree. But if I say that I am angry, no one can argue. Although expressing our feelings seems to make us vulnerable, they really make us safer. If we make a judgment and attack the other person, we are isolating them and inviting them to counterattack. However, if we share how we feel, we are exposing ourselves to the other person. This makes it easier for the other person to respond in kind. Both people feel safer. Ideas versus Feelings Communicating ideas brings our minds together. But communicating emotions brings us together as individuals. It is assumed that we should share ideas but keep our feelings to ourselves. This is part of the culture of rural communities. However, emotions are very powerful and cannot be ignored. Feelings are more important than ideas at inuencing our behavior and decisions.

Business Discussions
Do not allow ridicule, punishment or lecturing in business discussions. Encourage listening, understanding, nding alternatives, commitment to action, and support for one another. Listen not only to what the other person is saying, but also to what he/she is feeling. Being respectful of all team members is important at all times. Attack, Counterattack, Withdraw When we are under pressure we become frustrated and may verbally attack the behavior of someone we work with. The other person feels hurt by our comments and counterattacks. This system of attack and counterattack continues until someone withdraws from the conversation. Instead of counterattacking, the other person may hold their feelings and the situation will not escalate. However, the other person will harbor these feelings and the emotions may be vented later. Sharing our Feelings Instead of attacking and judging the other persons behavior, we could have shared our feelings about our frustrations. This will tend to bring us together rather than drive us apart.

Keys to Effective Communication


Simply reading the following keys to effective communications will not improve your communication skills. You must practice them. Practice them until they become habits.
Don Hofstrand Co-Director, Ag Marketing Resource Center Iowa State University Extension 641-423-0844, dhof@iastate.edu

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Give your attention - When someone starts to talk to you, stop what you are doing and thinking. Face the person and devote your whole attention to what and how it is being said. Listen, not just hear - One of the keys to good communication is the willingness to listen for meaning in what the other person says and not just for the words. Watch facial expressions and body language. Dont let your mind wander - While the person is talking, do not think about your answer or response. Listen until the person is nished, then decide what you are going to say. Check for accuracy - When the person is nished talking, paraphrase back to the person what was said to you. If you heard right, then respond to that statement or question. Be aware of others needs - You need to be aware of the needs of the other business associates. Each person has different needs that should be considered and respected. Although each of us has differing needs, all of us have a need for trust, responsibility, praise, security, sense of belonging, and recognition. Ask, dont tell - demonstrate equality - Do this by asking for advice or asking a person to do something. This shows you respect the other person as a peer or equal. Telling often implies a superior/subordinate relationship, such as boss vs. employee. Keep an open mind - Do not criticize, pass judgment, or preach. It is extremely important to learn to make objective evaluations about ideas, people, and situations. You are making a value judgment when you attach your values, beliefs, or needs to an appraisal. Offer advice, dont give advice - Learn to offer in-sights, advice, and expertise without being forceful. It is wrong to say this is how you should handle it or this is what you should do. It is
. . . and justice for all The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To le a complaint of discrimination, write USDA, Ofce of Civil Rights,

File C5-116
better to say what do you think about this way, or I suggest we.... However, sometimes it is not appropriate to even soft-pedal advice. You should offer it only if asked for. Develop trust - Trust is the product of open and honest communications. So it is important that good communication channels exist. Also, trust is an essential ingredient of teamwork. If trust exists among business associates, teamwork and cooperation are much easier to achieve. Create feelings of equity - People share a sense of equality if all parties are informed, trust exists, and work is based on cooperation. For business ventures to succeed, all the parties must feel that they are equals. If one party feels left out or feels like a subordinate, success becomes less likely. Develop comfortable relations - Tension and stress are normal in any relationship. However, the level of tension and stress can be reduced in businesses that develop teamwork and trust through open and honest communication. Become genuinely interested in others - All of us have a need to feel important and be understood. One of the ways we feel important is if others are interested in us. So talk in terms of the other persons interests and try to understand another point of view. If we expect others to understand us, we must rst understand them. Motivate others - There are several ways to motivate people. Both negative and positive reinforcement are effective. But in the long run, negative reinforcement like criticism or punishment often creates a desire for revenge. Too often we think of positive reinforcement as receiving more income, but other positive reinforcements that require little effort are praise, trust, interest, and recognition. Keep a sense of humor - Laugh at the goofy things that happen. Laugh off little annoyances. Smile at every opportunity. Seeing the humor in a situation can often defuse it.
Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964. Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Jack M. Payne, director, Cooperative Extension Service, Iowa State University of Science and Technology, Ames, Iowa.

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