Chapter 4:
Data Visualization
Dr. Nor Erne Nazira Bazin
Faculty of Computing
What is data visualization
01 You can simply impress your audience and add a unique
zing and appeal to your Presentations. Easy to change
colors, photos.
Data visualization in Business Intelligence
You can simply impress your audience and add a unique
zing and appeal to your Presentations. Easy to change
colors, photos. 02
Data visualization basic design principles
03 You can simply impress your audience and add a unique
zing and appeal to your Presentations. Easy to change
colors, photos.
Data visualization best practices
You can simply impress your audience and add a unique
zing and appeal to your Presentations. Easy to change
colors, photos.
04
www.free-powerpoint-templates-design.com
3
What is data visualization?
Graphical representation of data to:
Convey information Communicate
effectively in a more complex relationships Reveal hidden insights
appealing way in datasets
Identify Emphasize key take
trends/pattern in the aways from data
datasets
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Improve ability to understand information behind massive amount of data
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A better and faster way to identify patterns, trends, and correlation in the data sets
6
Business data visualization
Main features of Main features of Where data
business data business data visualization is used
visualization in business
• Abstract: data is not • Information seeking • Part of a BI or analytics
directly defining or • Analysis process
visualizing a real world • decision support • Communication of results all
phenomenon • monitoring, and kinds of reports
• Often quantitative communication. (periodical/seasonal or real
• Often structured or semi- • Using simple, time) and presentations (e.g.
structured, repeated standard, and abstract PowerPoint)
• Multidimensional images • Presentation of results in
• Directly comprehendible by (symbol/chart/diagram statistical analysis, data mining
average human (in a /map) or other advanced analytics.
particular “business”) • Highly reused and • Visual analytics
commonly accepted • Operational or administrative
• Utilizes data binding monitoring
techniques to
generate
visualizations in an
Data Visualization in Business Intelligence | AltexSoft automated way
Comparison of visualization field
Source : Business Data Visualization | edocr
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Visual analytics
Use of tool and processes to analyze datasets using interactive visual interfaces.
Make faster decisions Promote data literacy
Users can understand data Making data easier to work with
insights much more quickly and understand democratizes data
by seeing and working with analytics, getting more people
01 data sets when they are in a
visual format 03 across and organization involved
Share findings & track 04
progess 02 Explore data easily
Interactive reports and dashboards Self-service analytics tools
help users track, organize and which allow users to interact
share key performance with data in a visual context
indicators across an organization allows them to discover hidden
relationships and patterns in
the data without relying on
help from IT
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Data visualization in business intelligence
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Basic design principle -CASE
C- Clarity C A A - Accuracy
Charts/ graphics use to Data presented in the
deliver message clearly charts must free from
and straightforward using error and not hindered
suitable chart that match by the visualization
the purpose
E – Elegance S - Simplicity
Visual quality should be Ease of extraction for
pleasing to the eyes to attract E information and key insights
audiende
www.presentationgo.com
Data visualization best practices
SET CONTEXT KNOW AUDIENCE EFFECTIVE VIZ SIMPLE
Understand who Specific visual for Use only data to
Provide general will benefit from specific data type focus user
background the visualization attention, do not
information on why and what are their Ensure visual overload.
particular data requirements assist audience in
point is important understanding Design for
main takeaways maximum impact
eliminate
distraction
