Top 100 Campaign

Case Studies

I. Heidi Part I for iPad

About the app
This bilingual interactive picture-audio book with wonderful illustrations by Diana Kizlauskas will delight your children. Over 130 years ago, the Swiss author Johanna Spyri wrote a series of stories about Heidi. Nobody could have imagined then that Heidi would become as famous as she is today. In this first of three sequels, Heidi, an orphaned Swiss girl, lives happily with her grandfather in a small hut in the Swiss mountains until one day her aunt Dete takes her to Frankfurt.

About the company

Katrin Draemann Barothy is the founder and central producer of JustKidsApps, a mobile picture & audio book, development and distribution company. She holds degree in computer science and business administration. Mother to a seven year old who adores audio books as well as other books (both electronic and conventional). In Autumn 2010, after more than 10 years of experience working within the SAP environment, Katrin decided in to start on a new career challenge and produce children's books geared specifically for the iOS marketplace. When Katrin started on this path there was only a limited choice of picture book apps available in German, and none in Swiss German. She was determined to change that, and thats exactly what she did.

Heidi Part I for iPad ranking before Top 100 Campaign

Heidi Part I for iPad ranking after Top 100 Campaign

During the five day period throughout which our Top 100 Campaign service was actively implemented Heidi Part I rose to into the App Stores list of Top 50 Books for the iPad. The book was featured in the iPad Books Whats Hot section for several weeks in a row afterwards: Utilizing ComboApps Top 100 Campaign to promote Heidi Part I for iPad allowed the app to achieve long-term results. The app has been periodically featured in iPads Books Whats Hot section long after all marketing activities had ceased.

II. MobiReader Pro

About the app
MobiReader Pro is an innovative mobile business tool that lets users instantly capture, document, and organize everything from business cards and contacts to entire documents easily and effectively. The app can process text written in English, German, French, Spanish, Italian and Russian. To capture contact details on any business card, simply take a photo of the card with your mobile devices camera. MobiReader Pro will instantly recognize and categorize the contacts name, their area of business, the company name, phone number, email address, and postal address. An augmented reality (AR) feature allows you to see the location of an address as an icon in the camera view of your mobile phone. As you move your camera around, the exact location will appear as an icon.

About the company

Since its establishment in 1999, DIOTEK Co., Ltd. has been leading the software market for mobile devices focusing on smart phones and touchscreen phones. Through strategic partnerships with global device manufacturers, the company provides various products worldwide for both general consumers and corporate customers, which include handwriting recognition, electronic dictionaries, mobile OCR, speech recognition/synthesis software, etc.
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DIOTEK is now developing optimal solutions for mobile software and touchscreen interface, which will enhance the utilization of innovative digital devices

MobiReader Pro ranking before Top 50 Campaign

MobiReader Pro ranking after Top 50 Campaign

As the result of implementing ComboApps Top 50 Campaign this app grew in visibility within the App Store, and was included in the marketplaces Whats Hot iPhone Business Apps category feature.

III. Contacts AIO

About the app
Contacts AIO is a multipurpose social networking app that allows users to send SMS & group SMS messages as well as single & group emails, share location information, utilize social networking portals such as Twitter and Facebook, and more. The application supports English, Korean, and French, and offers users a pattern keyboard to make typing messages a quick breeze.

About the company

Geniein Inc. is the leading Korean iOS app development company, based in Seoul, Korea. The company iOS apps portfolio consists of the iPhone apps like M-tube, E-mail Talkm Smart Keyboard (+Smart Favorites) and more.

Contacts AIO ranking before and after Top 100 Campaign

Once our TOP 100 Campaign was carried out Contacts AIO broke into Apples TOP 100 iPhone Utilities app list for the first time. Furthermore, the application retained a position within this list for several consecutive weeks after active promotional efforts had ceased on ComboApps part.

IV. Alien Raid

About the app
Alien Raid is a new concept game combining shooting and defense features in one game to create an exciting and unique experience. Unlike previous defense games, Alien Raid provides shooting action together with strategy elements to provide a more stimulating game experiences for players. Alien Raid includes beginner and expert modes, so users are able to approach and feel the game with more ease and have more fun. The game provides a wide selection of stage types, such as endless mode, as well as target and sequence stages for a more diverse experience. Different types of weapons are included for players to utilize to deal the various alien enemies they encounter.

About the company

Founded in Seoul, Korea, Wizdom Studio Inc. is comprised of a team of professionals who are committed to creating purely original and endlessly playable mobile games for iOS consumers the world over. Wizdom Studio Inc. had approached ComboApp in order to help the organization break Alien Raid through into the App Stores Top 100 iPhone Games category, and help increase the apps exposure and visibility overall.

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Alien Raid ranking before and after TOP 100 Campaign

ComboApp Marketing & PR Agency executed their TOP 100 Campaign on behalf of Alien Raid starting September 23rd, 2011. Less than in one business day after our campaign had begun; the app broke into the App Stores TOP 100 lists for iPhone Strategy Games and Adventure Games categories. Furthermore, Alien Raid peaked in 35th position in the iPhones TOP Paid Adventure Games category and in 56th position in the iPhones TOP Paid Strategy category.

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V. LoopMash
About the app
LoopMash is an innovative virtual instrument that presents customers with a new way to blend simultaneously up to four two-bar loops together by juggling similar elements across looped beats and tunes. Ported to the iOS platform, this instrument lets user choose from over 40 presets and 250 included loops ranging all the way from ethno to disco. Quality content, intuitive control and 3-D navigation for effortless page browsing make this app a must-have for partygoers, music aficionados and pretty much everyone in between. The company was about to release the iPhone musical app and set a high bar of breaking through into the App Store iPhone Music chart as well as the general iPhone Apps Top 100. Given the number of iPhone apps being released on the App Store daily, the task to elevate the app to the Top 100 list was extremely challenging.

About the company

Steinberg has been providing award-winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of audio software and hardware, with more than 1.5 million users worldwide. Steinberg also provides business customers with license management and copy protection systems. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing, and form the backbone of facilities specializing in music composition and production, mastering, restoration, broadcast, sound design, audio post for the film industry among many others.

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LoopMash ranking after Top 100 Campaign

ComboApp began actively carrying out a TOP 100 Campaign on behalf of LoopMash directly after its initial release onto the App Store on March 14th, 2011. Results from ComboApps efforts in executing this campaign exceeded both the clients expectations as well as our own. Almost immediately after implementing our TOP 100 campaign LoopMash soared in the App Stores TOP 50 Music apps category. Furthermore, the app retained a position within this list for two consecutive weeks. More generally, after our TOP 100 campaign LoopMash remained in Apples Top 100 Music apps list for nearly a month in total. In further windfall, LoopMash was also featured on the App Stores coveted New & Noteworthy and What's Hot iPhone app categories a premiere position for any app to gather buzz and visibility and remained within them for several consecutive weeks. LoopMash was listed in the App Stores Staff Favorites category after our TOP 100 Campaign was implemented as well.

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VI. PadDraw Holidays

About the app
PadDraw is a drawing app for children. It displays drawings from books and allows child to tap on them in order to color them in. The colored drawings can then be saved as photos with a single tap from within the

game.

The app comes with three coloring modes, each appropriate for a different age group. If a child wants to start fresh, they simply shake the iPad and the colors will reset so they can color their pictures again. The app includes a variety of cute images both children and their parents will approve of. Plus, with an easy and interactive layout, as well as a simple interface that makes selecting colors and coloring a breeze, children are sure be able to use this app to its full potential and enjoy it thoroughly.

About the company

Originally from Hamburg, Inhaber Olaf Japp is an established software developer who has almost two decades of successful work experience under his belt. In 1991 he has created his first software consulting company, where he worked for a few fortune 2000 companies like Dupont, Dresdner Bank and Commerzbank. After 15 years of consulting and traveling around in different towns in Germany he decided to move to ZrichSwitzerland which now is the "Silicon Valley of Europe". Here in Zrich he was working
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for a bank in a C# .NET software development team for a couple of years. After a little break, which he used to learn Objective-C to build software for Mac OS and iOS, Olaf Japp started to build a business as an indie iOS/Mac OS developer. Olaf Japp has contacted ComboApp in order to successfully break through to the App Store TOP 100 for iPad Educational category and ensure the raising of awareness of his app as well as obtaining high visibility on the App Store starting from the apps initial release.

PadDraw Holidays ranking after Top 100 Campaign

Due to the efforts of ComboApp PadDraw Holidays scored TOP 100 lists in both iPad Educational and Games-Kids categories immediately after the apps initial release. The awareness of the app among iPad users and its visibility has increased as planned. A press release was created and distributed to dedicated media resources to coincide with apps launch on the App Store. The app's main features, the benefits it holds for prospective users, as well as its major sales points were highlighted there in a professional and concise manner. Also PadDraw Holidays was presented on the related forums (Mommy Bloggers community).

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VII. 10Plus The Brain Game for you and your kids!
About the app
10Plus The Brain Game is a fast paced counting adventure thats as engrossing and entertaining as it is educational. With an emphasis on mathematics and more specifically addition the game presents players with a grid of numbers between 0 and 10, challenging them to add them up into sums of 10 as quickly and as many times as they can. 10Plus is a mobile mathematics gym accessible and intriguing enough to be enjoyed by everyone and educational enough to prove helpful to anyone. Novices and young kids just beginning to learn math can utilize the game as a learning tool to help them master the basics of addition.

About the company

Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is an energetic group of creatively minded game lovers dedicated to utilizing innovation and imagination to develop uniquely challenging and entertaining mobile gaming titles. The organization's parent company, Actoz Soft, is a major global game developer focused on the online gaming sector. Playpiegames Co., Ltd. have contacted ComboApp in order to employ a custom tailored package of highly effective marketing services geared to successfully break their new mobile application 10Plus through to the App Store TOP 25 for iPhone Paid Educational Games category immediately after the apps initial release.
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10Plus The Brain Game ranking after Top 25 Campaign

The efforts of ComboApps professional team culminated in 10Plus The Brain Game scoring TOP 25 list in iPhone Educational Games and additionally TOP 50 in Puzzle categories immediately after the apps initial release. The application was featured in the New Educational category for iPhone and scored #16 in TOP Paid iPhone Educational Apps. Furthermore, 10Plus The Brain Game retained its position in TOP 50 in the Educational Games category for several consecutive weeks long after all active promotional efforts had been completed on ComboApps part.

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VIII. Snakes and Ladder World Edition

About the app
Snakes and Ladder World Edition represents a digital update of the classic board game of the same name. Snakes and Ladder allows players to roll the dice, navigating a game board from start to finish as quickly as possible by taking advantage of short cuts ladders and avoiding pitfalls in the form of snakes that could send them going backwards. Offering vibrant graphics and engaging fast paced gameplay, this game can be enjoyed alone versus virtual opponents or by two live players at once.

About the company

Ibexis Studio is a burgeoning game and mobile applications developer focused on providing mobile solutions of the highest caliber to app shoppers across a diverse spectrum or genres. Ibexis Studio had contacted ComboApp roughly a month after releasing Snakes and Ladder World Edition onto the App Store. At the time the client contacted ComboApp the app had virtually no prior success in generating any significant volume of downloads. To remedy this situation, Ibexis Studio decided to employ our services to break the app through into the App Stores TOP 100 Paid iPhone Board Games category. Confident in the quality of their product, Ibexis hoped that such success would greatly increase their apps visibility throughout the mobile iOS marketplace and intrigue even more prospective customers to download it.
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Snakes and Ladder World Edition ranking before and after Top 100 Campaign

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As a result of complex marketing and promotional techniques performed by ComboApp, Snakes and Ladder World Edition was able to rise from relative obscurity to its requested TOP 100 Paid iPhone Board Games category, reaching 35th place in November 30, 2011. Additionally, Snakes and Ladder World Edition was featured in Apples Top Grossing iPhone Board Games list.

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IX. A+WordPuzzle
About the app
An exciting, arcade action infused word puzzle blast, A+WordPuzzle challenges users to find words hidden in grids of letters. The players goal is to diffuse word bombs to move from one stage to the next while highlighting as many other words as they can along the way to get the best score possible. A+WordPuzzle takes the classic brainteaser to a new and exciting level, plunging users into an action-packed arcade experience complete with amazing graphics, special effects, hidden theme word, game center achievements and the chance to prove their textual superiority against other players.

About the company

InterServ International Inc. is an experienced independent game developer founded in Asia. The company develops Massive Multiplayer Online Games, as well as Casual games for PC, Xbox LIVE consoles, and Mobile platforms. Their experience, innovation, and quality have won prestigious awards, including Most Innovative Game of E3 in 2004 with Iron Phoenix. This was the first game to allow 16 players to battle each other simultaneously in an online environment via mobile device. With no previous experience in marketing apps within the App Store, InterServ International contacted ComboApp shortly after the initial release of A+WordPuzzle. In order to increase the apps visibility throughout the web, improve its position in the App Store, and boost sales, InterServ International sought to break A+WordPuzzle through into the TOP 100 Paid iPad Word Games category.
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A+WordPuzzle ranking before Top 100 Campaign

A+WordPuzzle ranking after Top 100 Campaign

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Our professional teams efforts culminated in A+WordPuzzle rising well within Apples TOP 100 Paid iPad Word Games category. Ultimately the app reached its peak position 15th place - in December 30th, 2011. Furthermore, on this same day A+WordPuzzle broke into Apples highly competitive TOP 100 Paid iPad Educational Games list as well, peaking at #28 in that chart.

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X. Oh My Nuts
About the app
Oh My Nuts takes the notion of wacky arcade action to a whole other level. A strategic touch & drag shooting adventure in the spirit of modern mobile classics like Angry Birds, Oh My Nuts challenges gamers to complete one simple mission to complete each level: Aim their potbellied pig - squirrel in mouth - just right so that he spits him clear across the screen onto an acorn floating on the other side, and grabbing up to three available bonus stars while he's at it.

About the company

Gara Entertainment came to ComboApp with clear promotional goals in mind. Specifically, the company wanted to drive Oh My Nuts to break into App Stores TOP 100 Family and Puzzle games lists, as well as growing overall awareness for the game within the mobile marketplace. Although Gara Entertainment knew what they wanted to achieve via marketing efforts, they did not have a concept for how to turn this need into a reality. As so they approached ComboApp to create and execute all appropriate marketing services on their behalf.

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Because the ComboApp marketing team has a wealth of real world experience in mobile game promotions they were able to accurately analyze Oh My Nuts, establish concise target consumer demographics, and understand how to best customize our TOP 100 Campaign services to benefit the app. Collaborating with the client, ComboApp compiled and executed a unique iteration of our TOP 100 Campaign to push Oh My Nuts among app engaged gamers and increase visibility and download volumes. This targeted multifaceted promotion was able to inflate the games download numbers effectively enough to bound past other titles and secure a place in both Apples TOP 100 Family and Puzzle Games subcategories. Immediately after ComboApp executed their marketing campaign on behalf of Oh My Nuts the games profile and popularity within the App Store grew exponentially. Gara Entertainments goals and expectations when starting this project were met and exceeded, as Oh My Nuts broke into the App Stores TOP 100 iPhone Family Games list as well as into its TOP 100 Puzzle Games list. The game rose to the 93rd rank and 87th rank on these two lists respectively on February 25th, 2012. In addition to this, Oh My Nuts was featured in Apples coveted New Apps lists within these two categories as well, further bolstering its exposure to the iOS app shopping community at large.

Oh My Nuts ranking after Top 100 Campaign

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XI. Bouncing Bubbles - The absolutely crazy bubble shooter game

About the app
A wildly engaging arcade gaming adventure, Bouncing Bubbles game offers players a new spin on classic bubble shooter games, challenging users to blast all the bubbles off their screen in as few shots as possible across multiple unique game modes.

About the company

Founded in Germany, JRSoftWorX is an innovative mobile applications developer focused on creating dynamic entertainment apps across a diverse set of mobile platforms. JRSoftWorx has released nineteen unique apps on the App Store. The client was interested in pushing their Bouncing Bubbles title to greater visibility and subsequently popularity among the iOS gaming community. JRSoftWorX approached ComboApp looking to utilize our signature TOP 100 Campaign for both the iPhone and iPad optimized versions of the game.

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Starting from the first day of execution of our TOP 100 Campaign on behalf of JRSoftWorX, Bouncing Bubbles for iPhone rose from its former #230 position to become the 5th most popular app in the App Stores Paid iPhone Dice Apps category. The app remained in this categorys TOP 100 list for almost two consecutive weeks - 12 days in total. Meanwhile, the iPad optimized version of Bouncing Bubbles peaked at #16 on the App Stores Top Dice Paid iPad Apps list on March 28th as well.

Bouncing Bubbles (iPhone version) ranking before and after Top 100 Campaign

Bouncing Bubbles (iPad version) ranking before and after Top 100 Campaign

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