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    Bakers and Cakes Bakery Products and Company

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    Utsav Mahendra
    This document provides an overview of CAKES & more, a small-scale bakery business located in New Delhi, India. Some key details include: - The bakery was established in 2011 as a partnership with Rs. 1.22 crore in initial capital. - Its objectives are to provide quality products and efficient customer service while offering healthy options. - A SWOT analysis identifies strengths like experienced staff and opportunities for expansion. - The bakery produces a variety of cakes and pastries using machinery like ovens and mixers. - Over three years of operation, the business grew its sales from Rs. 1.26 crore to Rs. 1.75 crore

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    Bakers and Cakes Bakery Products and Company

    Uploaded by

    Utsav Mahendra
    509 views21 pages
    This document provides an overview of CAKES & more, a small-scale bakery business located in New Delhi, India. Some key details include: - The bakery was established in 2011 as a partnership with Rs. 1.22 crore in initial capital. - Its objectives are to provide quality products and efficient customer service while offering healthy options. - A SWOT analysis identifies strengths like experienced staff and opportunities for expansion. - The bakery produces a variety of cakes and pastries using machinery like ovens and mixers. - Over three years of operation, the business grew its sales from Rs. 1.26 crore to Rs. 1.75 crore

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    Bakers and Cakes Bakery Products and Company

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    This document provides an overview of CAKES & more, a small-scale bakery business located in New Delhi, India. Some key details include: - The bakery was established in 2011 as a partnership with Rs. 1.22 crore in initial capital. - Its objectives are to provide quality products and efficient customer service while offering healthy options. - A SWOT analysis identifies strengths like experienced staff and opportunities for expansion. - The bakery produces a variety of cakes and pastries using machinery like ovens and mixers. - Over three years of operation, the business grew its sales from Rs. 1.26 crore to Rs. 1.75 crore

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    509 views21 pages

    Bakers and Cakes Bakery Products and Company

    Uploaded by

    Utsav Mahendra
    This document provides an overview of CAKES & more, a small-scale bakery business located in New Delhi, India. Some key details include: - The bakery was established in 2011 as a partnership with Rs. 1.22 crore in initial capital. - Its objectives are to provide quality products and efficient customer service while offering healthy options. - A SWOT analysis identifies strengths like experienced staff and opportunities for expansion. - The bakery produces a variety of cakes and pastries using machinery like ovens and mixers. - Over three years of operation, the business grew its sales from Rs. 1.26 crore to Rs. 1.75 crore

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    At a glance
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    The key takeaways are that the company operates in the bakery business producing cakes and pastries. It aims to provide best quality products and effective customer service.

    The company operates as a small scale partnership firm producing and selling cakes and pastries. It aims to provide best quality products, customer service and healthy options to customers.

    The company offers a variety of cakes like chocolate cake, cheese cake, croquembouche etc. and pastries like pineapple pastry, black forest pastry etc.

    CAKES & more. . .

    Company at Glance
    Name Product Status : CAKES & more : Cakes And Pastries : Small Scale

    Address
    Constitution Date of incorporation Cost of project

    : E-24/1, 6 East Patel Nagar, New Delhi


    : Partnership Firm : 1st April 2011 : Rs. 1,22,00,000 (Partners Capital Rs. 61,00,000 Bank Loan Rs. 61,00,000)

    Objective of Project
    To provide Best Quality of Products.

    To provide Effective and Efficient Services to the Customer within the time subscribed.

    To provide Best Facilities to the Customer at their Doorsteps.

    To provide Healthy and Nutritious Products.

    To win the hearts of our Customers.

    SWOT Analysis
    STRENGTHS New and different varieties Location Ambience of place Experienced staff Growing Market WEAKNESS THREATS OPPORTUNITY Expansion of the Product Line Growing concern for Health Potential to become a Premier Cake Provider

    Bakery products are perishable items


    Lack of experience

    Local Competition Economic downturn

    Financing

    Our Products
    CAKES Angel Cake Chocolate Cake Bundt Cake Cheese Cake Croquembouche Marble Cake Dobos Tarte Mille-Feuille French Fancy Chocolate Cake

    Our Products

    PASTRY Pineapple Pastry Black Forest Pastry Fresh Cream Nuggets Pastry Chocolate Truffle Pastry Chocolate Sacher Chocolate Chip Pastry Mix Fruit Gazer Pastry Blue Berry Pastry

    Manufacturing Process

    Mixing

    Panning

    Baking

    Packing

    Depanning

    Cooling

    Machinery and Equipment

    Deck Oven

    Dough Mixer

    Dough Molder

    Sugar Grinder

    Packing Machine

    Freezer

    Mixer Grinder

    Slicer

    Labor Requirement and Supervision Required


    Two Functional Head 1. Head Manager 2. Finance Head One Master Baker
    Three Assistant Baker

    One Utility Worker


    Two Drivers

    One Security Guard

    Product Mix
    CORE BENEFIT Satisfy needs and wants of Consumers BASIC PRODUCT Italian Baker Products : 1. Cakes 2. Pastry POTENTIAL PRODUCTS Mix flavor Italian food having different flavors.

    AUGMENTED PRODUCT Diet Product Sugar Free or Low Calorie Product Free Home Delivery

    EXPECTED PRODUCT Good Taste Good Quality Varity Purity Attractive Packing

    Place Mix

    Place
    Address

    : New Delhi
    : E-24/1, 6 East Patel Nagar, New Delhi

    Chosen Patel Nagar, New Delhi, Because :


    1. 2. 3. 4. 5. 6. Native Place Populated Area Easy Availability of Building To Create Brand Image Easily accessible location Posh Area

    Price Mix

    1. Prices that suit the Niche Class 2. Price of product kept higher than the Competitor 3. Price to get Reasonable Profit 4. Minimize wastage of Local Resources

    Promotion Mix
    TYPES OF PROMOTION TECHNIQUES USED Advertisement Sales Promotion OBJECTIVE OF PROMOTION To ensure Awareness, Knowledge of Cakes & More concept to target customer. To Develop Liking, Preference and Conviction for the concept.

    Other Marketing Strategies


    Our USP, is everything is made live in front of the customers, and they can see the process through a glass mirror Greet Loyal customers on special occasions Target Corporate Office and Business Houses Maintaining customer database, which help to build loyalty program with profitable customer. Target customer through E-mail and Social Networking Sites

    Cost of Project
    S. NO 1. 2. 3. 4. 5. 6. 7. 8. PARTICULAR Land and Building Machinery Furniture & Fixtures Equipments Vehicles Preliminary expenses Pre-operative Expenses Working Capital AMOUNT (in Rs.) 1,00,00,000 8,28,000 72,000 3,21,000 2,00,000 90,000 1,00,000 5,50,000

    9.

    Miscellaneous Expenses
    TOTAL COST

    39,000
    1,22,00,000

    Working Capital
    S.No 1. 2. 3. 4. 5. 6. 7. Particulars Stock/Raw Materials Electricity Charges Stationery Charges Salary to Employees Insurance On Machines , Building and Vehicle Transportation Charges Taxes Amount 3,41,666 20,000 2000 63,000 80,334 10,000 10,000

    8.
    9. 10.

    Advertisement
    Telephone Charges Repair and Maintenance

    2500
    500 20,000

    TOTAL

    5,50,000

    Fixed Capital

    S.No 1. 2. 3. 4. 5. 6. 7.

    Particulars Land and Building Machinery Furniture & Fixtures Equipments Vehicles Preliminary expenses Pre-operative Expenses TOTAL

    Amount 1,00,00,000 8,28,000 72,000 3,21,000 2,00,000 90,000 1,00,000 1,16,11,000

    Trading and Profit and Loss Account


    Particulars Sales Closing Stock Total Income Opening Stock Year1
    1,26,00,000 4,00,000 1,30,00,000 ----

    Year2
    1,40,00,000 7,00,000 1,47,00,000 4,00,000

    Year3
    1,75,00,000 10,00,000 1,85,00,000 7,00,000

    Purchases
    Wages Electricity Charges

    41,00,000
    6,36,000 2,40,000

    45,00,000
    6,36,000 2,50,000

    60,00,000
    6,36,000 2,60,000

    Gross Profit
    Salaries Taxes Printing and Stationary Telephone Expenses

    80,24,000
    3,96,000 1,20,000 24,000

    89,14,000
    3,96,000 1,20,000 25,000

    1,09,04,000
    3,96,000 1,20,000 26,000

    6,000

    8,000

    10,000

    Insurance Premium
    Advertisement Repair and Maintenance Total Depreciation Interest on Loan @ 11% Net Profit Tax @ 30% Profit After Tax

    9,64,008
    30,000 2,40,000

    9,64,008
    30,000 2,40,000

    9,64,008
    30,000 2,40,000

    12,47,400 6,71,000

    10,74,450 5,36,800

    9,40,126 4,02,600

    43,25,592 12,97,678 30,27,914

    55,19,742 16,55,922 38,63,820

    77,75,266 23,32,580 54,42,686

    Balance Sheet
    Liabilities Partners Capital Net Profit Loans Total Liabilities Assets Fixed Assets Machinery -Depreciation Building Vehicle -Depreciation -Depreciation Furniture -Depreciation Computers -Depreciation Closing Stock Cash in hand Preliminary Expenses Miscellaneous Expenses Drawings Total Assets 7,03,800 90,00,000 64,800 1,20,000 24,000 4,00,000 20,00,000 30,000 13,000 16,49,314 1,40,04,914 5,98,230 81,00,000 58,320 72,000 9,600 7,00,000 25,00,000 30,000 13,000 15,42,670 1,36,23,820 5,08,496 72,90,000 52,488 43,200 3,840 10,00,000 35,00,000 30,000 13,000 15,41,662 1,39,82,686 Year 1 61,00,000 30,27,914 48,80,000 1,40,04,914 Year 2 61,00,000 38,63,820 36,60,000 1,36,23,820 Year 3 61,00,000 54,42,686 24,40,000 1,39,82,686

    Pay Back Period

    THANK YOU. . .

    Utsav Mahendra BBA 4502/09

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