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    Evolution of Enterprise Applications-SaaS

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    Mansi Dhamija
    This document provides an overview and agenda for a session on enterprise applications and disruptive technologies. It discusses Square and Kindle Direct Publishing as examples of disruptive technologies. It also covers a case study comparison of Oracle versus Salesforce customer relationship management (CRM) systems. Additional topics include revenue models and costs structures for enterprise applications, and how software as a service (SaaS) has changed the capital expenditure versus operating expenditure model for software through cloud computing platforms like Amazon Web Services.

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    Evolution of Enterprise Applications-SaaS

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    Mansi Dhamija
    98 views17 pages
    This document provides an overview and agenda for a session on enterprise applications and disruptive technologies. It discusses Square and Kindle Direct Publishing as examples of disruptive technologies. It also covers a case study comparison of Oracle versus Salesforce customer relationship management (CRM) systems. Additional topics include revenue models and costs structures for enterprise applications, and how software as a service (SaaS) has changed the capital expenditure versus operating expenditure model for software through cloud computing platforms like Amazon Web Services.

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    This document provides an overview and agenda for a session on enterprise applications and disruptive technologies. It discusses Square and Kindle Direct Publishing as examples of disruptive technologies. It also covers a case study comparison of Oracle versus Salesforce customer relationship management (CRM) systems. Additional topics include revenue models and costs structures for enterprise applications, and how software as a service (SaaS) has changed the capital expenditure versus operating expenditure model for software through cloud computing platforms like Amazon Web Services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    98 views17 pages

    Evolution of Enterprise Applications-SaaS

    Uploaded by

    Mansi Dhamija
    This document provides an overview and agenda for a session on enterprise applications and disruptive technologies. It discusses Square and Kindle Direct Publishing as examples of disruptive technologies. It also covers a case study comparison of Oracle versus Salesforce customer relationship management (CRM) systems. Additional topics include revenue models and costs structures for enterprise applications, and how software as a service (SaaS) has changed the capital expenditure versus operating expenditure model for software through cloud computing platforms like Amazon Web Services.

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    EVOLUTION OF ENTERPRISE APPLICATIONS

    Mrugendra Shintre

    Session Agenda
    Continue previous session disruptive technologies

    Square and Kindle Direct Publishing (15 mins) Case Study Discussion Oracle versus Salesforce (30 mins) Revenue Models and Cost Structures for Enterprise Applications New Revenue Models SaaS CapEx versus OpEx for Software AWS and Cloud Computing

    Pop Quiz
    What is the claim to fame of Jack Dorsey?

    The guy found not one but two disruptive technologies. One was Square. The other was _________?

    Square
    $10 Billion in transactions, $300 Million (estimated) in

    revenue 1 Million + devices shipped Starbucks announced that they will phase out older card readers and use Square in all their stores Square Register any idea what this is?

    Kindle Direct Publishing


    Demo of KDP

    Case Study
    What is a CRM System and what does it do in practice?

    Remember the Online Advertising Example from

    yesterday? White-boarding of the acquisition process and how CRM would come into the picture

    Timeline of Events
    Oracle/Siebel

    Salesforce

    Understanding the TCO of Enterprise Software


    You want to run Microsoft Office (licensed version not

    pirated). What do you need? Lets assume you have never heard the term Computer

    A computer or laptop = 40000/ License of Office 2013 = 10000/ Someone to help you install Office 2013 = 5000/ Support for Laptop = 8000/ Support for Office = 2000/-

    TCO = 65000. Bad News you got to get the 57000 RIGHT NOW.

    TCO Theres ton of hidden costs


    Cost of Initial Hardware we talked laptop because MS Office is a

    standalone application. Enterprise Software is not standalone. Runs on powerful servers that are expensive Cost of Software License - Per User - Per Transaction - CPU Usage Maintenance Fees You need to pay for maintenance since common people do not understand enterprise software. It is complex. Support You reach out to someone when IIML email is down. The person in Computer Center who supports the email is paid and the institute is bearing a cost

    So what is SaaS (Software as a Service)?


    Q: What is the need of a customer who wants to install Microsoft Office? A: What they really want is a simple and capable word processing solution, something thatll do spreadsheets and lastly a solution thatll help create and manage presentations

    SaaS Demo
    Google Documents

    Why SaaS? Whats in it for the Buyer?


    Less pain overall Lower Capital Expenditure. SaaS Seller will say zero but

    that is NOT true


    Lower TCO Ability to pay as you go based on usage No maintenance costs Automatic upgrades zero cost to upgrade

    SaaS what does a software company need to change


    Perpetual/On-Premise
    Primary Revenue Driver Pricing Model Licensing Fees One time license fee and optional annual maintenance

    SaaS/On-Demand
    Subscription Renewals Subscription based driven by actual consumption

    Distribution Product Development Critical Operational Process Infrastructure and Deployment


    Product Upgrades Support

    Indirect and Channel Heavy Longer cycle, Big Bang Order and Entitlement Management Customer deploys and installs product
    Annual, version based and revenue generating Multiple versions and instances supported at any given time

    Direct and Online Shorter continuous cycles Usage Monitoring and Billing Build or rent infrastructure to host the application
    Quarterly, real-time and nonrevenue generating Only one release supported at any given time

    CRM Market EOY 2011

    Source: Gartner

    Projects by Vendor

    Cloud Computing
    SaaS

    IaaS
    PaaS

    Video Pinterest using Cloud Computing

    Cloud Computing
    Demo Evernote Demo Amazon Cloud Drive

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