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    Determinants of Consumer Behaviour

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    itistysondog
    The document discusses various cultural, social, personal, and psychological factors that influence consumer behavior. Cultural factors include beliefs, values, and customs passed down through generations as well as subcultures defined by nationality, age, gender, or religion. Social factors comprise reference groups, family roles and status, and social classes. Personal factors involve age and life stages, occupation, economic circumstances, and lifestyle. Psychological factors consist of motivation, perception, learning, and beliefs/attitudes.

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    Determinants of Consumer Behaviour

    Uploaded by

    itistysondog
    270 views16 pages
    The document discusses various cultural, social, personal, and psychological factors that influence consumer behavior. Cultural factors include beliefs, values, and customs passed down through generations as well as subcultures defined by nationality, age, gender, or religion. Social factors comprise reference groups, family roles and status, and social classes. Personal factors involve age and life stages, occupation, economic circumstances, and lifestyle. Psychological factors consist of motivation, perception, learning, and beliefs/attitudes.

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    it is very important to study the behaviour of the consumer.

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    The document discusses various cultural, social, personal, and psychological factors that influence consumer behavior. Cultural factors include beliefs, values, and customs passed down through generations as well as subcultures defined by nationality, age, gender, or religion. Social factors comprise reference groups, family roles and status, and social classes. Personal factors involve age and life stages, occupation, economic circumstances, and lifestyle. Psychological factors consist of motivation, perception, learning, and beliefs/attitudes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    270 views16 pages

    Determinants of Consumer Behaviour

    Uploaded by

    itistysondog
    The document discusses various cultural, social, personal, and psychological factors that influence consumer behavior. Cultural factors include beliefs, values, and customs passed down through generations as well as subcultures defined by nationality, age, gender, or religion. Social factors comprise reference groups, family roles and status, and social classes. Personal factors involve age and life stages, occupation, economic circumstances, and lifestyle. Psychological factors consist of motivation, perception, learning, and beliefs/attitudes.

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    Cultural

    Culture Sub Culture Social - Class

    Social
    References & Group Family Roles & Status

    Personal
    Age & life Cycle Stages Occupations Economic Circumstances Lifestyle

    Psychological
    Motivation perception learning Belief & Attitude

    Cultural Influences
    Culture: beliefs, values, & customs handed from one generation to next generation . Subcultures: It provides specific identification & socialization for its members. It Includes Nationality . Age or Gender . Religion .

    Social classes: groups whose rankings are determined by occupation, income, education, family background . Social classes was divided into seven classes: Upper-upper Lower-upper Upper-middle Middle class Working class Upper Lower Lower - Lower

    Social Influence

    Reference Group

    person or group that serves as a point of comparison for an individual in forming either general or specific values, attitudes or behavior . Reference Group is divided into six part Primary Group. Comparative Reference Group. Aspirational Reference Group. Disassociated Reference Group. Secondary Reference Group . Indirect Reference Group.

    - A reference group is any

    Family Family defined as two or more persons related by blood/ marriage or adoption who reside together.
    Roles & Status A person participates in many groups throughout the life like family, love, organization etc. Persons position in each group can be defined in terms of roles & status & guide your behavioural pattern .

    Personal Factors

    Age & life cycle Stages People buy different goods & things over there life name, different products at different stages & ages . Occupation- white collar & blue collar according to profession & job, people buy product. Economic Circumstances Product choice greatly affected by ones economic circumstances .

    Life Style A person life style is a persons pattern of living in world as expressed in persons activity , interest & opinion .

    Psychological Factors

    According To Dale S. Beach , Motivation can be defined as a willingness to expand energy to achieve a goal .

    Self-Actualization Esteem Needs Social Needs Safety Needs Physiological Needs

    According To Udai Pareek , Perception can be defined as a process of receiving , selecting , organizing , interpreting , checking & reacting to the sensoring stimulus of data .

    Attitudes is an enduring organization of motivational , emotional , perceptual , & cognitive process with respect to some aspect of the individuals world . Attitudes are likes & dislikes .

    Attitude components:

    Cognitive Affective Behavioral


    Cognitive Affective

    behavioral

    According To E.R. Hilgard , Learning is a relatively permanent change in behaviour that occur as a result of prior experience .

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