Final
Final
Final
Answer
Introduction
The word innovation derives from the Latin word innovatus, which is to renew or change. The main driver for innovation is often the courage and energy to better the world. An essential element for innovation is its application in a commercially successful way. Innovation comes about through new combinations of a new product a new process opening of new market new way of organizing the business new sources of supply.
Process of Innovation
The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation.
The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation
Types Of Innovation
Product Innovation
Process Innovation Marketing Innovation Organizational Innovation Business Model Innovation
Set Goals and Objectives Identify Problems and/or Opportunities Seek Opportunities
Define clearly your goals and objectives Challenge all assumptions Seek opportunities to innovate
Open your mind Mental Floss Discover your creative rhythm Health Makes Wealth
Become an expert in a field you love Become passionate about your field
No knowledge of the night sky is required. One touch innovation turns anyone into an instant astronomer.
The earliest known working telescopes appeared in 1608 and are credited to Hans Lippershey A truly revolutionary product with ground breaking technology, Sky Prodigy is the product of a culmination of decades of telescope advancements. It combines electronic motors, an intelligent on-board computer, a digital camera and Star Sense technology to create an automatic, instant alignment telescope that requires no input from the user. With built-in tracking cameras and a digital database of more than 4000 heavenly objects, the SkyProdigy telescopes sight themselves in less than 3 minutes, so even a first-time stargazer can experience the thrill of discovery.
Cont..
The telescopes use: an integrated imaging camera and patented Star Sense Technology to automatically align with the night sky and determine where the telescope is currently pointing. The camera automatically captures an image of the sky, which is processed internally to positively identify the stars in the image. Once a positive match is found, SkyProdigy determines the coordinates of the center of the captured image. The process is automatically repeated two more times so that the system has three known alignment points that can be used to make an accurate model of the night sky.
Cont.
Price : ($797.5) Weight :18 (lbs) (8.16 kg) Optical Design : Newtonian Reflector Aperture :130 mm (5.12 in)
The brand name that comes to your mind when, you hear the word NOODLES?
MAGGI NOODLES
Introduction
Julius Michael Johannes Maggi (Frauenfeld, Switzerland, 9 October 1846 Ksnacht, 19 October 1912) was a Swiss entrepreneur, inventor of precooked soup and the Maggi spice.
Maggi noodles is a brand of instant noodles manufactured by Nestl. Nestle is a Swiss company founded in 1866 by Henri Nestle. Nestle market its products in 130 countries across the world. Nestle sells over a billion product every day. Nestle put the nutrition as the core of their business i.e: The main consideration of Nestle is Good Food, Good Life to all consumer.
Vision Statement : Nestl Nordens aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.
Mission Statement: To become an inspiring growth partner that delivers creative, branded food and beverage solutions enabling operators to innovate, and delight our consumers.
Objective : Good to know
Good to remember
Good to talk Consumers
MAGGI
A key need for a product that provides good quality food convenient. take less time to cook Maggi consumer uses that product to get fast relief from hunger Claimed to be 2 minute noodles.
MAGGI IN INDIA
Maggi in India Nestl India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestl SA, introduced the Maggi brand in India in 1982. With the launch of Maggi noodles, NIL created an entirely new food category instant noodles - in the Indian packaged food market.
Maggi launched in India at a time when the instant noodle was not that well known a category.
Tagline, Fast to cook and good to eat
STP ANALYSIS
Segmentation: Age Life style Eating habits of urbanfamilies Targeting Kids Youth Office Goers Working women Positioning : Easy to cook Good to Eat 2-minute Noodles
Brand recall and Future trends Introducing a fictitious character who can connect with kids for better brand recall. Organization contests, Games and industrial visits for school kids to further strengthen the brand image. Invite housewives to send new innovative recipes made from maggi and introduce rewards for the same. Foray into the Chinese food segment by introducing branded products for chowmeen, schezwan and Hakka noodles.
PHOTOCOPIER
INVENTION
1937 XEROGRAPHY CHESTER. F. CARLSON AMERICAN LAW STUDENT PATENT NUMBER(S) 2,297,691
Inducted 1981: PHYSICIST CHESTER F. CARLSON, THE FATHER OF XEROGRAPHIC PRINTING, WAS BORN IN SEATTLE, WASHINGTON.
IN 1938 SUCCEEDED IN OBTAINING HIS FIRST 'DRY-COPY' AND THE FIRST OF MANY PATENTS TWO YEARS LATER
CONT..
Invention Impact Chester Carlson's Frustrations Selling the Xerox Photocopier Carlson - Patent Attorney Experiments with photoconductivity Electrophotography experiments in the kitchen(1938 patent process) First photocopy on a zinc plate covered with sulfur "10-22-38 Astoria - on a microscope slide, placed on top of more sulfur and under a bright light. After the slide was removed, a mirror image of the words remained. Failed to sell the invention; rejected by over 20 companies IBM, General Electrics
MODEL A
1949 first Xerographic machine MODEL A Hit in North America Photocopying xeroxing Pre-xerographic copying technologies high cost of supplies Xerographic copier manufacturers marketed specially designed papers for better xerographic output.
GOOD TIMES FOR XEROX The 914 was a phenomenal success. In three years Haloid Xerox's income went from $2 million in 1960 - when the first 914 was sold - to over $22 million by 1963. 1961 shortened its name to XEROX and its stock was listed on the New York Stock Exchange. Xerox introduced 24 new products over the next 20 years. CHANGING MARKET o XEROX v/s THE COPIER Ricoh emerging competitor during 1955, developed RiCopy 101 Diazo copier Developed the prize-winning RiCopy DT 1200 Minolta, Panasonic, Toshiba, Sharp, Konica and Canon started to produce small office copiers. NEW BRANDS NOT TRUSTED Copier Dealerships offer local service Canon most successful to employ this tactic (Guerilla Marketing)
RE-BRANDING: - Correct customers when referred to their brand of photocopier as a "Xerox machine". - "Xeroxing" corrected to "copying" - "Xerox Machine" - the "photocopier machine". COPIERS TODAY: - Xerox no longer the market leaders, still the most trusted brand. - 1975-85 the main battle was fought. - Neglected development in their core business and invested millions into the computer market.
Jaipur Foot
Back to Life
A person can walk like a normal person without a stick or support Run, ride a bicycle and climb a tree Go back to work in the field, factories, shops and offices
JAIPUR-FOOT
cont
Stern training & skills are required to fabricate SACH Foot. Raw Material for fabrications is not locally available. It is costly and unavailability of the material further adds to the cost. Requires very little training to fabricate. Raw Material for fabrication is locally available.
It is very economical
cont
No cross- leg sitting is possible because it requires adduction at forefoot & transverse rotation of foot in relation to shank. SACH Foot is suitable only for walking on level ground Cross- legged sitting is possible because sufficient forefoot adduction & transverse rotation of foot walking on uneven ground and rough terrain is very comfortable.
Video:
E-BOOKS
An electronic version of a printed book Book-length publication in digital form
Advantages of E-Books
Many books are available Free of cost You dont have to carry bundle of books with you all the time
Drawbacks of E-Books
Cant provide visual appeal in library E-books mostly used for reference purposes
Due to faults in hardware or software, e-book readers may malfunction and data loss can occur
Piracy of e-books
Environmental concerns
Conclusion:
Creativity is thinking up new things. Innovation is doing new things The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the presentthe decline will be fast. Innovation happens because there are people out there doing and trying a lot of different things. An innovation is said to be an accident meeting a prepared mind.