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    McDonalds Final

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    ashishgiri
    The document discusses McDonald's operations globally and in India. It covers McDonald's history starting in 1937 in California. It then discusses how McDonald's expanded globally and into India. The next sections cover McDonald's marketing mix using the 7 P's of marketing. Specific topics in the marketing mix include products, place, price, promotion, people, processes, and physical environment. The document also discusses the differences between globalization and internationalization strategies. Finally, it outlines McDonald's training programs and operations processes from a customer entering to ordering, receiving their food, paying, and leaving.

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    McDonalds Final

    Uploaded by

    ashishgiri
    2K views22 pages
    The document discusses McDonald's operations globally and in India. It covers McDonald's history starting in 1937 in California. It then discusses how McDonald's expanded globally and into India. The next sections cover McDonald's marketing mix using the 7 P's of marketing. Specific topics in the marketing mix include products, place, price, promotion, people, processes, and physical environment. The document also discusses the differences between globalization and internationalization strategies. Finally, it outlines McDonald's training programs and operations processes from a customer entering to ordering, receiving their food, paying, and leaving.

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    The document discusses McDonald's operations globally and in India. It covers McDonald's history starting in 1937 in California. It then discusses how McDonald's expanded globally and into India. The next sections cover McDonald's marketing mix using the 7 P's of marketing. Specific topics in the marketing mix include products, place, price, promotion, people, processes, and physical environment. The document also discusses the differences between globalization and internationalization strategies. Finally, it outlines McDonald's training programs and operations processes from a customer entering to ordering, receiving their food, paying, and leaving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views22 pages

    McDonalds Final

    Uploaded by

    ashishgiri
    The document discusses McDonald's operations globally and in India. It covers McDonald's history starting in 1937 in California. It then discusses how McDonald's expanded globally and into India. The next sections cover McDonald's marketing mix using the 7 P's of marketing. Specific topics in the marketing mix include products, place, price, promotion, people, processes, and physical environment. The document also discusses the differences between globalization and internationalization strategies. Finally, it outlines McDonald's training programs and operations processes from a customer entering to ordering, receiving their food, paying, and leaving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22
    At a glance
    Powered by AI
    Some of the key takeaways from the document are that McDonald's uses standardized global marketing strategies while also customizing for local cultures. It has over 30,000 restaurants globally employing both franchising and company-owned operations. McDonald's also places strong emphasis on training employees through various management development programs.

    McDonald's uses the 7 P's of marketing - Product, Place, Price, Promotion, People, Process and Physical Evidence. It standardizes some products and customizes others for local markets. McDonald's locations are widespread with over 30,000 restaurants globally.

    McDonald's has structured training programs to provide impressive customer service. It offers various Management Development Programs (MDPs) at different levels as well as advanced operations courses to train employees.

    BY: PRIYANKA

    MAHESHWARI
    PUSHP KAMAL
    SANCHIT ROHATGI
    SRIKANTH KUNDU
    INTRODUCTION

     Every body is familiar with McDonald’s


    and its hospitality.
     Globalization Vs Internationalization.
     Use of 7 P’s of Marketing.
     Training the employees.
     Operations in McDonald’s.
     Hamburger University in East Finchley.
    SOMETHING ABOUT
    McDONAL’D
    • Rechard and Maurice McDonald in 1937.

    • Tiny drive-in restaurant east of pasadena,


    California.

    • Ray Kroc, in 1954 franchise McDonald’s


    in USA.

    • International venture in 1967 in Canada.


    • George Cohon open first restaurant in eastern
    Canada in 1968.

    • Vikram Bakshi & Amit Jatia introduced


    McDonald’s in India.

    • 30,000 restaurants in 100 countries and 80%


    are franchises.
    MARKETING MIX –
    MCDONAL’D
    7 P’S
    PRODUCT
    PLACE
    PRICE
    PROMOTION
    PEOPLE
    PROCESS
    PHYSICAL
    PRODUCT
    FEATURE
    QUALITY
    QUANTITY
    PLACE
    LOCATION
    NUMBER OF OUTLET
    PRICE
    STRATEGY
    DETERMINANTS
    PROMOTION
    ADVERTISING
    PUBLIC RELATION
    SALES PROMOTION
    PEOPLE
    QUANTITY
    QUALITY
    TRANING
    PROMOTION
    PROCESS

    BLUEPRINTING
    AUTOMATION
    CONTROL PROCEDURES
    PHYSICAL
    CLEANLINESS
    DÉCOR
    AMBIENCE OF THE SERVICE
    GLOBALIZATION
    V/S
    INTERNATIONALIZATION
    Globalization:

    ØMarketing strategies – Taking the world


    as a
    single entity

    ØStandardized products, promotional


    campaigns
    Internationalization:

    ØCustomizing marketing strategies


     cultural, regional and national
    differences
     group countries by social, cultural,
    technological, political and
    economic
    similarities

    Ø Think global, act local


    TRAINING THE
    EMPLOYEE
    Ø Structure training programmes
    Ø Impressive service
    Ø Management development
    programmes(MPD)
    MDP1
    MDP2
    MDP3
    MDP4
    Ø Advanced operations course
    Ø Higher echelons
    OPERATION:GUEST
    SERVICE

    GUEST ENTERS
    McDONALD’S

    GETS TO THE TABLE

    WALKS UP TO THE COUNTER AND PLACES


    THE ORDER
    PROCESSING ORDER
    Ø Make-to-order
    Ø Gets activated in response to an
    actual order
    Ø Both work-in-process and finished
    goods inventory kept to a
    minimum
    Eg: Varieties of burgers

    Ø Make-to-stock
    Ø Process activated to meet
    expected or forecast demand
    Ø Guest’s orders are served from
    target stocking level
    Eg: Ice-creams, mousses
    RAW MATERIALS
    ØPatty: Vista Processed Food Product Pvt.
    Ltd.

    Ø French Fries: McKenn International

    Ø Cold Drinks: Enrich Food Product Pvt. Ltd.

    Ø Buns: Cremica Food Products Pvt. Ltd.

    Ø Lettuce : Meena Agritech

    Ø CO2 : City Traders


    GUESTS TAKES THE FOOD AND
    SETTELES

    FINISHES THE FOOD

    BILLING

    WALKS TO THE WAITER PLACES


    CASHIER AND THE BILL AND
    PAYS GUEST PAYS

    LEAVES
    McDONALD’S
    M
    C
    D
    O
    N
    AL
    D
    S
    THANK YOU

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