Quality Function of The Deployment New

Quality Function Deployment (QFD)
Presented to: Sir Ishfaq Ahmed Presented by: Ali Raza Tariq Faizan Ali Shah Asif Butt M Sohaib Akram
Outline
Voice Of The Customer House Of Quality Benefits Of QFD Building A House Of Quality QFD Process Summary
Benefits Of QFD
Customer Driven Reduces Implementation Time Promotes Teamwork Provides Documentation
Customer Driven
Creates Focus On Customer Requirements Uses Competitive Information Effectively Prioritizes Resources Identifies Items That Can Be Acted On Structures Resident Experience/Information
Reduces Implementation Time

Decreases Midstream Design Change Limits Post Introduction Problems Avoids Future Development Redundancies Identifies Future Application Opportunities Surfaces Missing Assumptions
Provides Documentation
Documents Rationale For Design Is Easy To Assimilate Adds Structure To The Information Adapts To Changes (Living Document) Provides Framework For Sensitivity Analysis
Voice Of The Customer

Driving Force Behind QFD
Customer Dictates Attributes Of Product
Customer Satisfaction
Meeting Or Exceeding Customer Expectations Customer Expectations Can Be Vague & General In Nature Customer Expectations Must Be Taken Literally, Not Translated Into What The Organization Desires
Collecting Customer Information

What Does Customer Really Want ? What Are Customers Expectations ? Are Customers Expectations Used To Drive Design Process ? What Can Design Team Do To Achieve Customer Satisfaction?
Types Of Customer Information

Solicited, Measurable, Routine
Cus. & Market Surveys, Trade Trials
Unsolicited, Measurable, Routine

Customer Complaints, Lawsuits
Solicited, Subjective, Routine

Focus Groups
Solicited, Subjective, Haphazard

Trade & Cus. Visits, Indep. Consultants
Unsolicited, Subjective, Haphazard

Conventions, Vendors, Suppliers
House Of Quality
Interrelationship between Technical Descriptors Technical Descriptors (Voice of the organization) Customer Requirements (Voice of the Customer) Prioritized Customer Requirements
Relationship between Requirements and Descriptors Prioritized Technical Descriptors
Building A House Of Quality

List Customer Requirements (Whats) List Technical Descriptors (Hows) Develop Relationship (Whats & Hows) Develop Interrelationship (Hows) Competitive Assessments Prioritize Customer Requirements Prioritize Technical Descriptors
Technical Competitive Assessment

5 3 1 2 5 1 4 4 1 3 4 2 1 2 1 4
Our As Bs
Customer Requirements
Relationship between Customer Requirements and Technical Descriptors WHATs vs. HOWs
+9 +3 +1 Strong Medium Weak
Our Technical Competitive As Assessment Bs
Customer Competitive Assessment
Prioritized Customer Requirements

Importance Rating Target Value Scale-Up Factor Sales Point Absolute Weight & Percent
(Importance Rating) (Scale-Up Factor) (Sales Point)
Technical Descriptors Primary
Secondary
Secondary
Primary
+9 +3 +1
5 3 1 2 5 1 4 4 1 3 4 21 2 1 4
7 3 9 10 2 4 8 1
5 1.2 3 1.5 2 1 3 1.5 1 15 5 1 1.5 3 1 2 1.5 4 1 4
Strong Medium Weak
Our As Bs Customer Importance Target Value Scale-up Factor Sales Point Absolute Weight
Technical Our Competitive As Assessment Bs
Technical Descriptors Primary
1 3 4 21 2 1 4 Technical Our Competitive As Assessment Bs Degree of Technical Difficulty 1 8 4 2 9 8 2 5 2 3 4 31 3 1 5 Target Value Absolute Weight and Percent 90 133 Relative Weight and Percent Prioritized Technical Descriptors
Our As Bs Customer Importance Target Value Scale-up Factor Sales Point Absolute Weight
+9 +3 -3 -9
Strong Positive Positive Negative Strong Negative
Primary
Secondary
Interrelationship between Technical Descriptors (correlation matrix) HOWs vs. HOWs
Secondary
+9 +3 +1
5 3 1 2 5 1 4 4 7 3 9 10 2 4 8 1
Strong Medium Weak
5 1.2 3 1.5 2 1 3 1.5 1 15 5 1 1.5 3 1 2 1.5 4 1 4
QFD Process
HOWs HOWs
WHATs
HOW MUCH
WHATs HOW MUCH
House of Quality Sequence

Deploying resources through the organization in response to customer requirements
Quality plan Production process Specific components Specific components Design characteristics Design characteristics Customer requirements Production process
House 4
House 3
House 2
House 1
17
Besterfield, Mech. Eng.
Phase I Product Planning

Design Requirements Customer Requirements
Phase II Part Development

Part Quality Characteristics Design Requirements
Phase III Process Planning

Key Process Operations Part Quality Characteristics
Phase IV Production Planning

Production Requirements
Key Process Operations
Production Launch
QFD Summary
Orderly Way Of Obtaining Information & Presenting It Shorter Product Development Cycle Considerably Reduced Start-Up Costs Fewer Engineering Changes Reduced Chance Of Oversights During Design Process Environment Of Teamwork Consensus Decisions Preserves Everything In Writing

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Quality Function Deployment (QFD)

Reduces Implementation Time

Voice Of The Customer

Collecting Customer Information

Types Of Customer Information

Unsolicited, Measurable, Routine

Solicited, Subjective, Routine

Solicited, Subjective, Haphazard

Unsolicited, Subjective, Haphazard

Relationship between Requirements and Descriptors Prioritized Technical Descriptors

Building A House Of Quality

Technical Competitive Assessment

Our Technical Competitive As Assessment Bs

Customer Competitive Assessment

Prioritized Customer Requirements

Technical Descriptors Primary

5 1.2 3 1.5 2 1 3 1.5 1 15 5 1 1.5 3 1 2 1.5 4 1 4

Strong Medium Weak

Customer Competitive Assessment

Technical Our Competitive As Assessment Bs

Technical Descriptors Primary

Customer Competitive Assessment

Prioritized Customer Requirements

Strong Positive Positive Negative Strong Negative

Interrelationship between Technical Descriptors (correlation matrix) HOWs vs. HOWs

Strong Medium Weak

5 1.2 3 1.5 2 1 3 1.5 1 15 5 1 1.5 3 1 2 1.5 4 1 4

WHATs HOW MUCH

House of Quality Sequence

Besterfield, Mech. Eng.

Phase I Product Planning

Phase II Part Development

Phase III Process Planning

Phase IV Production Planning

Key Process Operations

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