AQA GCSE Media Studies: Unit 1 Investigating The Media Exam Topic: Promotion and Marketing of Video Games

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AQA GCSE Media Studies

Unit 1 Investigating the Media Exam Topic: Promotion and Marketing of Video Games
Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use ZigZag Education, 2013 1

Starter
On the post-it note, write the following:
The name of the last video game you played

Place your post-it note under one of the following headings: CONSOLE COMPUTER MOBILE DEVICE

Which of these did you play your last video game on?

The Exam
20 lessons Pre-release issued 12th May 2014 (4 weeks to prepare)

Exam 11th June 2014

The Key Concepts


You will be expected to cover the following: Media Language Representation Audience Institution

Assessment Objectives
You are being assessed on:
AO1 : Knowledge and Understanding AO3 : Research, planning and presentation AO4 : Production and evaluation

The Exam

Topic : Promotion and Marketing of Video Games Length of the Exam 1 hour and 30 minutes long There are 60 marks available
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The Exam
A brief is released four weeks before your exam.
No formal teaching will take place, but you can work independently on the pre-release material during this time.

You MUST respond to the task in role!

The Questions
There are FOUR tasks the order and type of task may vary. i.e. There could be a task to test your knowledge and research of existing texts (i.e. video games) with particular reference to the audience or perhaps marketing and promotion methods. You may be asked to write a pitch/proposal and provide justification for a new video game. This could include details of the institution, the characters, format or narrative.

You may be asked to carry out a production task it could be to storyboard a video-game trailer, or it may be to produce a poster advertising a new video game.

Quick Quiz
1. 2. 3. 4. 5. 6. 7. 8. What key concepts will you look at? What is the topic area of study? How long is the exam? How many weeks in advance do you get the brief? What happens once you get the brief? How many questions are you required to answer? How many marks can you get overall? At this moment in time, do you have any questions?

30 Years of Video Games


What were the top five video games 30 years ago? Task: Get into groups. You will be given a year to research. Make a list of the top five games for that year. Split your group up and each student can research one of the top five games. You will then put your information together in a presentation.

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30 Years of Video Games


For each game, you should include the following details in your presentation:
Year of release Name of game Name of institution Target audience Age rating An image of the gameplay Platform(s) played on
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30 Years of Video Games


Save your presentation with the year as the name. Each group will now present their slides to the rest of the class.

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2013 Popular Video Games

http://www.game.co.uk Accessed 02/08/2013

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Top Trumps Video Game Institutions


Task:
Get into pairs. You will be given the name of an institution to research. You will be given a Top Trumps card with questions on it. Use the Internet to research the questions. Dont forget to find the institutions official website.
Complete the card by filling in the answer boxes.
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Quantic Dream

Stick the logo of the company here

Who owns the company?

David Cage

When was it founded?

1997

Top Trumps Example

Where is the company based?

France

What other media sectors is the company involved in? What platforms are their video games produced for? What are their most popular video games?

Motion Capture (Film)

Exclusive PS3

Heavy Rain

Is there a particular character associated with their video games?

No

What is the companys revenue?

Reported $100 million April 2013

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More about Quantic Dream


The genre is classed as Interactive Drama. They have 180 employees. Quantic Dream announced a new game on 4 June 2012 at E3, which will be released exclusively for the PlayStation 3 in October 2013, called Beyond: Two Souls. On 21 March 2013, they announced that they are working on a PlayStation 4 game. The Dark Sorcerer is a tech demo for the PlayStation 4.

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Plenary
In the back of your exercise book, write down the following: My favourite game is ............................... My favourite platform to play games on is ..................

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Homework
Make a diary of gameplay over a 24-hour period, i.e. after school /evening / early morning, break time, lunchtime. Collect information about the following: Platform Name of Game Type of Game Time Spent
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