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    MBA 15004 13 Ravindra Kumar

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    Ravindra Sharma
    1) BMW was founded in 1917 and is headquartered in Munich, Germany. It is now one of the top 10 largest car manufacturers in the world with brands like BMW, Mini, and Rolls-Royce. 2) BMW is known for its premium brands and strong market position in both the car and motorcycle industries. It continues to launch innovative products in its competition with Mercedes to be the largest luxury car maker. 3) In 2012, BMW sold approximately 1.29 million cars globally and uses assembly plants in countries like Thailand, Malaysia, Russia, Egypt, Indonesia, and India to manufacture vehicles.

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    MBA 15004 13 Ravindra Kumar

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    Ravindra Sharma
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    1) BMW was founded in 1917 and is headquartered in Munich, Germany. It is now one of the top 10 largest car manufacturers in the world with brands like BMW, Mini, and Rolls-Royce. 2) BMW is known for its premium brands and strong market position in both the car and motorcycle industries. It continues to launch innovative products in its competition with Mercedes to be the largest luxury car maker. 3) In 2012, BMW sold approximately 1.29 million cars globally and uses assembly plants in countries like Thailand, Malaysia, Russia, Egypt, Indonesia, and India to manufacture vehicles.

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    1) BMW was founded in 1917 and is headquartered in Munich, Germany. It is now one of the top 10 largest car manufacturers in the world with brands like BMW, Mini, and Rolls-Royce. 2) BMW is known for its premium brands and strong market position in both the car and motorcycle industries. It continues to launch innovative products in its competition with Mercedes to be the largest luxury car maker. 3) In 2012, BMW sold approximately 1.29 million cars globally and uses assembly plants in countries like Thailand, Malaysia, Russia, Egypt, Indonesia, and India to manufacture vehicles.

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    Download as pptx, pdf, or txt
    69 views15 pages

    MBA 15004 13 Ravindra Kumar

    Uploaded by

    Ravindra Sharma
    1) BMW was founded in 1917 and is headquartered in Munich, Germany. It is now one of the top 10 largest car manufacturers in the world with brands like BMW, Mini, and Rolls-Royce. 2) BMW is known for its premium brands and strong market position in both the car and motorcycle industries. It continues to launch innovative products in its competition with Mercedes to be the largest luxury car maker. 3) In 2012, BMW sold approximately 1.29 million cars globally and uses assembly plants in countries like Thailand, Malaysia, Russia, Egypt, Indonesia, and India to manufacture vehicles.

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    Submitted by:Ravindra Kumar MBA/15004/13 Semester - 1st

    *BMW (Bavarian Motor Works) was founded in 1917. *Headquarter of BMW is in Munich, Bavaria, Germany.

    *BMW Group is now one of the ten largest car manufacturers in the world
    with its BMW, MINI and Rolls-Royce brands.

    *It possesses three of the strongest premium brands in the car industry. *The group also has a strong market position in the motorcycle sector and
    operates a successful financial services business.

    *BMW brand is often cited as one of the best in the world. *The company continues to launch a stream of innovative products as part
    of its battle with German peer Mercedes to be the worlds largest luxury
    car maker.

    *It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.

    *BMW cars price range starts form Rs. 30 lakhs in Indian Market. *Cars ranges are from luxurious to sports.

    *Consumes are mostly of upper level income group and in some extent
    middle level also.

    *BMW's Cars are sold in more than 140 countries. *The BMW Group sold approximately 1.29 million cars in 2012.

    1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 2008 2009 2010 2011 1202239 1380384 1224280

    1450085

    1068770

    2012

    No. of Cars Approx

    *BMW has its own dealership and outlets, where the customers can buy
    the cars.

    *BMW has is great brand value, on which customers have their faith.
    *BMW has its own identity of making cars engines, BMWs engines are
    widely used and successful engines in the world.

    *Many sports car manufacturer use the engines of BMW.

    *The main supplier of BMW accessories is in itself GERMANY and one more
    is US Auto Parts, it is the company of California.

    *Few more companies are there from BMW get their raw parts and
    accessories.

    *We have a pie diagram of suppliers and their region.

    1% 3% 14% Germany Rest of Western Europe Central & Eastern Europe North America Asia/ Australia Africa

    15%

    50%

    17%

    *Currently, the BMW Group uses assembly plants to manufacture


    automobiles in six locations i.e. Thailand, Malaysia, Russia, Egypt, Indonesia and India.

    Assembly Plants Warehouses Dealers Outlets Customers

    *There are numerous companies are in the field of luxury and sports cars. *Few top competitors are:-

    *Audi
    *Mercedes

    *Opel
    *Porsche *Volkswagon

    12 11.12 10 8 6 4 2 0 9.87

    9.16

    8.29 6.84 4.59 4.08 3.89 3.78 3.76

    3.21 3.09 3.04 2.86 2.77 2.68 2.5 2.43

    1.65 1.56

    Market Share (%)

    *BMW is known for its class. *Corporate sector or business tycoons loves BMWs cars

    *These cars are also known for racing


    *Cars look and design plays very important role for interest for customers

    *Innovations like electric car also cause of interest in this brand


    *BMWs punch line is enough to get attention i.e.
    Machine The Ultimate Driving

    *www.bmwgroup.com *BMWs annual report 2012

    *www.driveinside.com Car Research


    *http://www.usautoparts.net/bmw/parts/ *http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/produktion/pr
    oduktionsnetzwerk/produktionsstandorte/montagewerke.html

    *http://www.digitalstrategyconsulting.com/intelligence/2011/05/top_20_
    car_brand_searches_ford.php

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