Strategy
Strategy
Strategy
visit: www.studyMarketing.org 1
You can download this brilliant presentation at:
www.studymarketing.org
Visit www.studymarketing.org for more
presentations on marketing management,
branding and business strategy
visit: www.studyMarketing.org 2
Redefining
Strategy Execution
visit: www.studyMarketing.org 3
Execution is a discipline, and
integral part to strategy
No worthwhile strategy can be planned
without taking it into account the
organization’s ability to execute it
visit: www.studyMarketing.org 4
Execution is the major job of the
business leader
Execution requires a comprehensive understanding
of a business, its people and its environment – and
the leader is only person in a position to achieve that
understanding
visit: www.studyMarketing.org 6
Three
Building Blocks of
Execution
visit: www.studyMarketing.org 7
Building Block One: The Leader’s
Seven Essential Behaviors
Building Block Two: Creating Execution
Culture
Building Block Three: The Job No
Leader Should Delegate – Having the
Right People in the Right Place
visit: www.studyMarketing.org 8
Building Block One:
The Leader’s Seven
Essential Behaviors
visit: www.studyMarketing.org 9
Building Block One:
The Leader’s Seven
Essential Behaviors
2. Insist on Realism
• Realism is the heart of execution, but many
organizations are full of people who are trying to avoid
or shade reality
• Start by being realistic yourself. Then make sure
realism is the goal of all dialogues in the organization
visit: www.studyMarketing.org 10
visit: www.studyMarketing.org
Building Block One:
The Leader’s Seven
Essential Behaviors
4. Follow Through
• Clear, simple goals don’t mean much if nobody
takes them seriously
• The failure to follow through is widespread in
business, and a major cause of poor execution
visit: www.studyMarketing.org 12
Building Block One:
The Leader’s Seven
Essential Behaviors
7. Know Yourself
visit: www.studyMarketing.org 16
Building Block Two:
Creating Execution
Culture
You don’t need a lot of
complex theory or
employee surveys to
use this approach.
You just need to
change people’s
behavior so that they
produce results. 17
visit: www.studyMarketing.org
Building Block Two:
Creating Execution
Culture
visit: www.studyMarketing.org 18
Building Block Two:
Creating Execution
Culture
visit: www.studyMarketing.org 19
Building Block Two:
Creating Execution
Culture
visit: www.studyMarketing.org 22
The leaders aren’t
personally committed to
the people process and
deeply engaged in it !!
visit: www.studyMarketing.org 23
The execution-
oriented leader
devoted an
inordinate amount of
time and emotional
energy to hiring,
providing the right
experiences for, and
developing leaders.
visit: www.studyMarketing.org 24
Core Process of
Execution
visit: www.studyMarketing.org 25
Core Process of Execution
Strategy Process
People Process
Operational Process
visit: www.studyMarketing.org 26
Strategy
Process
Defines where
a business
wants to go
visit: www.studyMarketing.org 27
A strong strategic plan must address the following
questions:
visit: www.studyMarketing.org 28
Strategy Execution Review
Questions
• How strong is the organizational
capability to execute the strategy?
• Is the plan scattered or sharply
focused?
• Are the linkages with people and
operations clear?
visit: www.studyMarketing.org 29
People
Process
Defines who’s
going to get it
there
visit: www.studyMarketing.org 30
A robust people process
provides a powerful framework
for determining the
organization’s talent needs over
time, and for planning action
that will meet those needs.
visit: www.studyMarketing.org 31
Robust People Process based on the
following building blocks:
• Linking to strategic plan and business
results
• Developing the leadership pipeline though
continuous improvement, succession depth,
and reducing retention risk
• Deciding what to do about non-performers
visit: www.studyMarketing.org 32
Operation
Process
provides the
path for those
people.
visit: www.studyMarketing.org 33
A robust operation process
focuses on an operating
plan that links strategy and
people to results.
visit: www.studyMarketing.org 34
Operating plan includes the
programs your business is
going to complete within one
year to reach the desired levels
of such objectives as earnings,
sales, margins, and cash flow.
visit: www.studyMarketing.org 35
Source of Reference:
Larry Bossidy and Ram Charan, Execution : The
Discipline of Getting Things Done, Crown Business
Publication.
You can obtain this amazing book at this link: http://www.amazon.com/Execution-Discipline-Getting-
Things-Done/dp/0609610570/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219804145&sr=1-1
visit: www.studyMarketing.org 36