Business English I

Welcome



Ivana Nikoli
predava engleskog jezika

ivana.nikolic@fmz.edu.rs

019/430-804
430-805



PLAN RADA

KNJIGA
Intelligent Business, Course book; Pre-
Intermediate Business English; Christine
Johnson

TEXTS:
Unit 1 Move over game boys
Unit 2 No hiding place
Unit 6 An elevator to space
Unit 13 - Revolution in the car industry
Unit 15 - The kids are all right


VOCABULARY

Unit 1 Keynotes; Roles and activities; Word building; Job titles;
Unit 2 - Keynotes; Using the internet;
Unit 3 Keynotes; Synonyms; Prefixes; Review 1;
Unit 4 Keynotes; Word building;
Unit 5 Keynotes; A successful company; Business failure;
Collocations;
Unit 6 Keynotes; Financing ventures; Collocations; Review 2;
Unit 7 Keynotes; Collocations, Multi-part verbs;
Unit 8 - Keynotes; Starting a career; The application process;
Unit 9 Keynotes; Word building; Review 3;
Unit 10 Keynotes; Price trends; Synonyms; Verbs that take an
object; Dilemma & Decision: Guide to making money on the
stock exchange;
Unit 12 Keynotes; Collocations; Review 4;
Unit 13 Keynotes; Design to delivery; Word building;
Unit 15 Keynotes; Management styles; Multi-part verbs;


GRAMMAR

Unit 1 Nouns: Types & Plural; Types of verbs; Present Simple
& Continuous;
Unit 2 Articles; Quantity and number; Countable and
Uncountable;
Unit 3 - Modals Offers and requests;
Unit 4 - Comparatives and superlatives; Prepositions;
Unit 5 - Past Simple; used to; Past Continuous;
Unit 6 Modals of possibility;
Unit 7 - Present Perfect (Continuous); Past Perfect (Continuous);
Unit 8 - The Imperative; Gerunds and infinitives;
Unit 9 Modals of obligation; Relative clauses;
Unit 10 Future plans and intentions;
Unit 12 - Making questions; Participial adjectives;
Unit 13 - Adjectives and adverbs; Sentence structure;
Unit 15 - Question Tags;

KOLOKVIJUMI:

07.04.2014. (Units 1-6)

26.05.2014. (Units 7-15)


Unit 1 - Activities

Keynotes
Companies have different activities
and work in different ways. Some
companies manufacture or produce
goods, others provide services;
retailers sell goods to the general
public. Companies employ people to
work for them in many kinds of jobs.
Each person has responsibility for a
specific area of work and a role within
the team or group they work with.

manufacture (n,v), manufacturer,
manufacturing

produce, production, product, producer

employ, -ment, -ee, -er

retail vs wholesale job vs work

market

a) place to buy smt (fish, fruit &
vegetable, flower market)
b) =supermarket, grocery store
(American English)
c) the market - the total amount of
trade


Vocabulary: Word building job titles

How do you call someone who works in
the following areas?
a technical job technician;
accounts accountant

art / banking / economics / engineering
/ music/ law

How do you call someone who
analyses the financial markets?


He / she is called a financial analyst.
How do you call a person who
- gives advice about financial services
- represents the company
- assists the manager
- offers consultancy services to
management
- develops software / produces films

Move over game boys

Lynn Robinson is a co-founder of Frognation. The
company creates soundtracks and designs and translates
Japanese video games for the UK market. With her
partners in Tokyo and her international team of designers
and developers, Lynn creates the video games that
thousands are playing today.

Lynn runs the UK office of Frognation, while her
two business partners run the Tokyo office. Her Japanese
computer system, and, of course, email make it possible
to work across borders and time zones. Frognation
represents producers with great game ideas and helps
them to sell their ideas to Sony or Nintendo in Tokyo.
Once the games go into development, Lynn and her
team provide advice on everything from the music
soundtrack and graphics to the game programming and
characters. The result is a new kind of video game,
created by artists, which provides exciting game play.

Cultural understanding is important. When she is in
meetings in Japan, Lynn gives advice on what will work in
both countries. In the West, Lynn becomes the Japan
expert, giving clients information about Japanese culture.
When her Japanese partners come to meetings in the UK,
Lynn helps them to present their ideas in the best way,
and tries to avoid any cultural misunderstandings.

Video games sales are sky-rocketing at the
moment. There are thousands of opportunities to build
careers in the video game industry, but women dont often
consider gaming as a career. Today most video games
are created by men, and for men. So it is no surprise that
almost all video games are either sports games or shoot-
em-ups. With more women like Lynn joining the video
game industry, however, things could change.

What word goes best with the given verb?

to book a factory /deal / room / business

to set up a room / customer / book /
meeting

to make competition / a book / a room /
a deal

to open a market / competitor / manager
/
new branch

to break into a market / competition /
a deal / a TV show

to face a room / competition /
a factory / love


Which verb cannot be used in the
following sentences?

1. They offer / take/ provide good service
at a reasonable rate.
2. I give / purchase/ buy products for my
company.
3. We create / design / imagine new
products every season.
4. When you invest / set up / found a
company it is a good idea to get financial
advice.
5. Does Jill still run / close / manage the IT
department?

NOUNS - TYPES


Common & Proper

man, chair, book

John, London, Microsoft
Countable and Uncountable
a book, two books, three books....

water, rice, information, advice, news,
furniture, research, traffic

a piece of information, a glass of water

two pieces of information, two glasses
of water

Collective/Group Nouns

family, government, team, committee,
company, group, public, management

The management is / are united on this
question.


Which of the nouns are countable and
which are uncountable?

- Do you have any statistics on web users?
- We have a lot of information about shopping
on the internet.
- Some people dislike shopping on the net.
- Do you have many customers in the US?
- We dont have much time to analyse all the
data.
- Do you use much surveillance equipment in
your company?
- There is a camera in reception.

Binary & Aggregate

Binary
(sun)glasses, scissors, jeans, trousers
(pants), shorts
Aggregate:
Singular in form: police, people,
offspring, majority, data
The police are looking for him.
Plural in form: communications, arms,
goods, outskirts

Compound Nouns
balance sheet
deadline
advertising executive
overdraft
hanger on
dry-cleaning
output
Gerund Nouns


walking, talking

make, run, study, prefer, travel