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    30 Hours Famine Campine

    Uploaded by

    Aditya Kumar
    The document summarizes 7-Eleven's participation in World Vision's annual 30 Hours Famine campaign to raise money for countries facing disasters and emergencies. 7-Eleven's objectives were to raise $10 million through donation boxes in their 720 stores and improve their public image as a caring company. Their strategy was to persuade people to donate by experiencing a 30 hour fasting marathon and using several communication tools to promote donating to 7-Eleven only. The campaign was successful in serving many people and collecting the 4th largest amount of money, allowing donors to trust 7-Eleven to handle funds. Parents felt the campaign educated children to appreciate what they have.

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    30 Hours Famine Campine

    Uploaded by

    Aditya Kumar
    90 views9 pages
    The document summarizes 7-Eleven's participation in World Vision's annual 30 Hours Famine campaign to raise money for countries facing disasters and emergencies. 7-Eleven's objectives were to raise $10 million through donation boxes in their 720 stores and improve their public image as a caring company. Their strategy was to persuade people to donate by experiencing a 30 hour fasting marathon and using several communication tools to promote donating to 7-Eleven only. The campaign was successful in serving many people and collecting the 4th largest amount of money, allowing donors to trust 7-Eleven to handle funds. Parents felt the campaign educated children to appreciate what they have.

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    30 Hours Famine Campine

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    The document summarizes 7-Eleven's participation in World Vision's annual 30 Hours Famine campaign to raise money for countries facing disasters and emergencies. 7-Eleven's objectives were to raise $10 million through donation boxes in their 720 stores and improve their public image as a caring company. Their strategy was to persuade people to donate by experiencing a 30 hour fasting marathon and using several communication tools to promote donating to 7-Eleven only. The campaign was successful in serving many people and collecting the 4th largest amount of money, allowing donors to trust 7-Eleven to handle funds. Parents felt the campaign educated children to appreciate what they have.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    90 views9 pages

    30 Hours Famine Campine

    Uploaded by

    Aditya Kumar
    The document summarizes 7-Eleven's participation in World Vision's annual 30 Hours Famine campaign to raise money for countries facing disasters and emergencies. 7-Eleven's objectives were to raise $10 million through donation boxes in their 720 stores and improve their public image as a caring company. Their strategy was to persuade people to donate by experiencing a 30 hour fasting marathon and using several communication tools to promote donating to 7-Eleven only. The campaign was successful in serving many people and collecting the 4th largest amount of money, allowing donors to trust 7-Eleven to handle funds. Parents felt the campaign educated children to appreciate what they have.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    30 Hours Famine Campine

    G.APARNA
    Y.SRAVAN
    K.REKHA
    R.ADITYA
    MANIKEERTH
    This campaign is an annual international
    activity held by world vision to provide
    financial aid to countries faced with disaster's
    and emergencies.
    7-Eleven participated in the campaign in 1992
    with much success in soliciting contributions.
    In 1993 it took part in campaign and sponsor
    activities for soliciting contributions.
    7-Elevens Objectives
    To raise $10,000,000 in donations from
    contribution boxes located at their 720 nation-
    wide stores.
    To create a public perception of 7-Eleven as "a
    nice neighbor who offers customers the
    opportunity to do good.
    To develop 7-elevens goodwill both to the
    internal and external publics.
    strategy
    Aimed to persuade people of the need to
    donate.
    By making people experiencing starvation
    through 30 hour starvation marathon.
    Campaign organizers made public to
    distinguish the campaign from other relief
    programs.
    Several communication tools were used to
    make people to donate to 7-elevens only.

    Target
    Targeted not only Taiwanese but also those who
    have never participated in charity work before.
    To encourage Customers to donate to
    contribution boxes located in each store.
    To make sure that public know that fund-raising is
    legitimate
    To make people to participative in 30 hour
    starvation marathon.
    Made celebrities participate in Promotional
    Activities for up liftment of Campaign
    Advertising
    Campaign: Save a life not just a relief
    Mass media like TV ,Radios
    News papers
    Magazines
    Point of purchase
    Promotions
    Campus Famine Campine
    Cherishing bread
    Subscription donations
    Famine bus
    Games
    Film's ,press conferences
    Conclusion
    The campine became a successful event it
    severed many people .the money collected by
    this campine it the 4
    th
    largest amount.
    Due to its tagline and transparency many donors
    came farword to help those people
    From Campaign point of view it is a credible
    corporation to whom public can trust to handle
    the use of public funds.
    Parents felt that the campaign educated their
    children to appreciate what they have and not to
    take things for granted.

    THANKYOU

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