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    Functions of News Paper Departments

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    Nupur Bhutani
    The document describes the key departments of a newspaper - the Editorial Department and Business Department. The Editorial Department includes subdivisions like the Newsroom, Editorial Room, Picture Division, Copy Desk, and Library. The Business Department handles advertising and circulation. It receives different types of advertisements and the Circulation Manager is responsible for statutory circulation reporting and promoting non-statutory circulation through various strategies.

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    Functions of News Paper Departments

    Uploaded by

    Nupur Bhutani
    98 views7 pages
    The document describes the key departments of a newspaper - the Editorial Department and Business Department. The Editorial Department includes subdivisions like the Newsroom, Editorial Room, Picture Division, Copy Desk, and Library. The Business Department handles advertising and circulation. It receives different types of advertisements and the Circulation Manager is responsible for statutory circulation reporting and promoting non-statutory circulation through various strategies.

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    The document describes the key departments of a newspaper - the Editorial Department and Business Department. The Editorial Department includes subdivisions like the Newsroom, Editorial Room, Picture Division, Copy Desk, and Library. The Business Department handles advertising and circulation. It receives different types of advertisements and the Circulation Manager is responsible for statutory circulation reporting and promoting non-statutory circulation through various strategies.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    98 views7 pages

    Functions of News Paper Departments

    Uploaded by

    Nupur Bhutani
    The document describes the key departments of a newspaper - the Editorial Department and Business Department. The Editorial Department includes subdivisions like the Newsroom, Editorial Room, Picture Division, Copy Desk, and Library. The Business Department handles advertising and circulation. It receives different types of advertisements and the Circulation Manager is responsible for statutory circulation reporting and promoting non-statutory circulation through various strategies.

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    Functions of News Paper

    Departments

    Editorial Department
    All reading material except advertisements are assembled
    in the Editorial department. A large newspapers Editorial
    department will have five general divisions.
    1. Newsroom - Here local, regional, national international news is
    received through terminals. It would have sub classification in terms
    of political news, agriculture, finance art etc. News received is then
    converted into news reports, features columns, etc..
    2..Editorial Room Here the Editor and the Editorial page writers
    handle the material that goes in the editorial page , including feature
    stories, book reviews and letters from the readers

    Editorial Department continued


    3. Picture division Here staff photographers submit their
    photographic assignments received from picture editor,
    city editor etc. Space and equipments for picture
    processing are located in this room.
    4. Copy Desk The copy editor is the last link between the
    news paper and the public. His department constitutes the
    back bone of the news paper. Here experienced copy
    readers read the various news items. They edit, correct,
    check and verify facts, indicate paragraphs and write
    headlines. Subsequently the page layouts are decided and
    the copy is then delivered for composing and printing.

    Editorial Department continued


    5.Library - In big news papers a library
    popularly called the morgue is attached to the
    Editorial Department. It stores dead copy
    which can be used as background for current
    stories. Past news clipppings, statistics on
    important socio economic matters are also
    stored here. At present most of this information
    is stored online.

    Functions of Business Department


    1.Advertisement Department This department supports the survival and
    success of the news paper as a commercial venture. It receives the
    following types of advertisements .
    a. Classified advertisements {normally 24 words or specified lines ,only
    message}
    b. Display advertisements {Picture, catch copy , persuasive by nature}
    c. Black and white advertisements
    d. Colour advertisements
    e. Specified position advertisements {front page etc.}
    f. Gate fold advertisements {on front page , two covers for
    magazine etc.}
    g. Government advertisements,
    h. Advertorials {advertisement in the form of text matter}
    i. Advertisement under Box nos.

    Functions of Business Department


    continued.
    2. Circulation department :- This department is headed by the
    circulation manager. He performs certain statutory functions as well as
    certain non statutory functions.
    Statutory functions:a.
    He deals with the Audit Bureau of circulation. He has to provide
    the information about the number of unsold copies.
    b He furnishes the circulation details to the Registrar of News Papers .
    c.
    He has to satisfy the Registrar that the newsprint consumption is
    In proportion the circulation and printing capacity.
    d.
    He should satisfy the Registrar that all the payments have been
    received from the agents and it is credited to the news paper
    account.
    e.
    The registrar should also be supplied with the transportation details.

    Functions of Business Department


    continued.
    Non Statutory Functions :a. Promotion of circulation among various territories and
    various interest groups by offering discounts, gifts and
    other offers.
    b. Suggest the opening of new editions based on
    competition.
    c. Conduct periodical swot analysis.
    d. Train and motivate agents / hawkers.
    e. He should adopt a push strategy atao sell his new
    magazine etc. with the regular newspaper.
    f. Conduct readership surveys.
    g. Ensure prompt and timely delivery of the news paper.

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