Predictive Analytics

Deutsch Arabische Akademie
Decoding Buzzwords
Big Data, Predictive Analytics,
Business Intelligence
Brief about me
Bashar Tahayna
PhD in Computer Vision and Machine Learning
Part Timer @BirZeit, AAUJ
Founder GAA Software AG
Co-Founder GPAL IBM / Lenovo Partner
Consultant: Germany, Malaysia, UAE, KSA, and Palestine
Training ~~ Love
Agenda
Big Data
Big Data Analytics
Predictive Analytics & Big Data
Predictive Analytics Process
Predictive Analytics on Action
Predictive Analytics Banking and Finance
3
Pick your shirt
VS
Big data is a buzzword, or catch-phrase, used

to describe a massive volume of both
structured and unstructured data that is so
large that it's difficult to process using
traditional database and software techniques.
The Big Data Opportunity

Companies diverse data :
Web logs,
Emails,
Sensors,
Mobile data
Social media
and many other sources.
The insights hidden within this poly-structured

big data hold tremendous business value.
The 5 Vs of BIG Data
Variety
Volume
Velocity
Veracity
Value
We see increasing volumes of data,

that grow at exponential rates
Volume
refers to the vast amounts of data generated every second. We are not talking Terabytes but Zettabytes or Brontobytes. If
we take all the data generated in the world between the beginning of time and 2008, the same amount of data will soon be generated every minute. This makes
most data sets too large to store and analyse using traditional database technology. New big data tools use distributed systems so that we can store and analyse
data across databases that are dotted around anywhere in the world.
Variety
Volume
Velocity
Veracity
Value
We see increasing velocity (or speed) at

which data hanges, travels or increases
Velocity
refers to the speed at which new data is generated and the speed at which data moves around. Just
think of social media messages going viral in seconds. Technology allows us now to analyse the data while it is being generated
(sometimes referred to as in-memory analytics), without ever putting it into databases.
Variety
Volume
Velocity
Veracity
Value
10
We see increasing variety of data types

Variety
refers to the different types of data we can now use. In the past we only focused on structured
data that neatly fitted into tables or relational databases, such as financial data. In fact, 80% of the worlds data is unstructured
(text, images, video, voice, etc.) With big data technology we can now analyse and bring together data of different types such
as messages, social media conversations, photos, sensor data, video or voice recordings.
Variety
Volume
Veracity
Velocity
Value
11
We see increasing veracity (or accuracy)

of data
Veracity
refers to the messiness or trustworthiness of the data. With many forms of big data
quality and accuracy are less controllable (just think of Twitter posts with hash tags, abbreviations, typos and
colloquial speech as well as the reliability and accuracy of content) but technology now allows us to work with this
type of data.
Variety
Volume
Velocity
Veracity
Value
12
Value The most important V of all!
Variety
Volume
Having access to big data is no

good unless we can turn it into
value.
Companies are starting to
generate amazing value from
their big data.
Velocity
Veracity
Value
13
Big Data Analytics
14
Big Data Analytics

A process of examining big data to
uncover hidden patterns, unknown
correlations, market trends, customer
preferences.
The primary goal is to help companies

make more informed business decisions by
enabling data scientists, predictive
modelers and other analytics professionals
to analyze large volumes of conventional
or transaction data.
Big data can be analyzed with the software tools
commonly used as part of advanced analytics
disciplines such as predictive analytics, data
mining, text analytics and statistical analysis.
15
Put it simple
More data
more accurate analyses
more
confident decision making
greater operational
efficiencies, cost reductions, perfect scoring, and reduced
risk.
16
Scoring
34
52
18
23
41
11
17
What IBM Says
18
What is Predictive Analytics ?
Predictive
Analytics
helps
connect data to effective action
by drawing reliable conclusion
about the current conditions
and future events.
- Gareth Herschel, Research Director, Gartner Group
19
How can Predictive Analytics help?

How are we
doing?
Why are we
on/off track?
What should
we do next?
20
What is predictive analytics? How does it differ from

historical analytics?
Data
What happened?
What is happening?
Why did it happen?
What will happen?

What do I want to happen?
ERP
CRM
SCM
Past
Present
Future
3Pty
Black
books
21
Predictive Analytics Process - CPA

Capture
Data Collection delivers an
accurate view of customer
attitudes and opinions
Predict
Act
Predictive capabilities bring repeatability to

ongoing decision making, and drive
confidence in your results and decisions
Text
Mining
Data
Collection
Data
Mining
Statistics
Unique deployment technologies and

methodologies maximize the impact of
analytics in your operation
Deployment
Technologies
Platform
Pre-built Content
Attract
Up-sell
Retain
22
Capture
Sources
Traditional Relational databases, flat files, excel
spreadsheets, etc
Big Data Hadoop, NoSQL
Systems, Analytic Data Stores, etc
Data Triangle
Methodology
Types
Forms
Structured,
Unstructured
Data at rest,
Data In Motion
23
Predict
Data Mining
Text Mining
Statistical Analysis
24
25
Intelligence Degree
26
Past may not resemble future
27
(Quarter1) Weeks
Revenue (Thousands)
$15
$21
$24
$25
$28
$32
$40
10
11
12
28
$45
$40
$35
$30
Rev. K$
$25
$20
$15
$10
$5
$0
0
6
Week
12
29
(Quarter1) Weeks
Revenue (Thousands)
$15
$21
$24
$25
$28
$32
$40
$41
$44
10
$48
11
$52
12
$54
30
Underlying relationship between AB&C?

Patterns difficult to visualize
(Quarter1)
Weeks
Revenue
(Thousands)
$15
$21
$24
$25
$28
$32
$40
10
11
12
31
Linear Regression
32
Revenue=15 +A+2B-C
(Quarter1)
Weeks
Revenue
(Thousands)
$15
$21
$24
$25
$28
$32
$40
$31
$26
10
$19
11
$17
12
$32
33
(Quarter1) Weeks
Best Fit Model
Multivariate Model
$15
$15
$21
$21
$24
$24
$25
$25
$28
$28
$32
$32
$40
$40
$41
$31
$44
$26
10
$48
$19
11
$52
$17
12
$54
$32
34
$45
$40
$35
Rev. k$
$30
$25
$20
$15
$10
$5
$0
0
10
12
14
Week#
35
The Benefits of Predictive Analytics (The Triple A)
Agility
Accuracy
Dealing with Absent Data.

36
Predictive Analytics: Banking and

Finance
Rule-based anti-money
laundering programs
are often ineffective
and time-consuming.
37
Segmentation
Here is segmentation to
clusters that indicates a
suspicious cluster based
on the collected data.
38
Other financial crimes
Credit card fraud,

Insider fraud,
Mortgage fraud,
Insurance fraud ,
others?
39
What Microsoft Says
40
Thank You
41

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Deutsch Arabische Akademie

Pick your shirt

Big data is a buzzword, or catch-phrase, used

The Big Data Opportunity

The insights hidden within this poly-structured

The 5 Vs of BIG Data

We see increasing volumes of data,

We see increasing velocity (or speed) at

We see increasing variety of data types

We see increasing veracity (or accuracy)

Value The most important V of all!

Having access to big data is no

Big Data Analytics

Big Data Analytics

The primary goal is to help companies

What IBM Says

What is Predictive Analytics ?

How can Predictive Analytics help?

What is predictive analytics? How does it differ from

What will happen?

Predictive Analytics Process - CPA

Predictive capabilities bring repeatability to

Unique deployment technologies and

Systems, Analytic Data Stores, etc

Past may not resemble future

Underlying relationship between AB&C?

Best Fit Model

The Benefits of Predictive Analytics (The Triple A)

Dealing with Absent Data.

Predictive Analytics: Banking and

Other financial crimes

Credit card fraud,

What Microsoft Says

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