Social Influence F P
Social Influence F P
Social Influence F P
Minority Influence
Minority influence refers to the situation where one person or a small group of people
influences the views and behaviour of others. It is most likely to lead to internalisation (public
and private beliefs).
1.The minority draw attention to their views
2.Over time the consistency in the minoritys views increases the amount of interest from other
people and makes other people start to rethink their own views
3.The sense of conflict between majority and minority views makes people think about the
topic. It is this deeper processing which is important in the process of conversion to the
minority viewpoint
4.Some minorities engage in quite extreme activities to draw attention to their views. This is
the augmentation principle (if a person performs an action when there are known constraints,
their motive for acting must be stronger).
5.Over time increasing numbers defect to the minority position (the snowball effect)
6.Social change occurs when the minority has become the majority. The previous view of
deviance, and its source, is forgotten (social cryptomnesia).
Conformity
changes in behaviour and/or attitudes occurring in response to group pressure
Internalisation
conformity behaviour where the individual had completely accepted the views of the majority
Compliance
conforming to the majority view in order to be liked, or to avoid ridicule or social exclusion.
Compliance occurs more readily with public behaviour, and is based on power.
Identification
conforming to the demands of a given role because of a desire to be like a particular person in
that role
Buffers
aspects of situations that protect people from having to confront the results of their actions
Agentic state
a state of feeling controlled by an authority figure, and therefore lacking a sense of personal
responsibility
Autonomous state
being aware of the consequences of our actions and therefore taking voluntary control of our
behaviour
Independent behaviour
resisting the pressures to conform or obey
Locus of control
a personality dimension concerned with perceptions about the factors controlling what
happens to us
Minority influence
a majority being influenced to accept the beliefs or behaviour of a minority