Social Influence F P

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Psychology

Social Influence Outline

Why people obey Agentic Shift


Milgram proposed that obedience to destructive authority occurs because a
person does not take personal responsibility but instead believes they are
acting for someone else (they are an agent). This shift from autonomy to an
agent is called the agentic shift. It is suggested that this occurs when a
person perceives someone else as a figure of authority, with greater power
due to their position in the social hierarchy. For agentic shift to occur, the
person must enter the social hierarchy voluntarily and perceive themselves
to be part of the hierarchy.
Research to support
Research that doesnt support
xAgentic shift does not explain why some of the participants did not obey

Why people obey social identity theory


The idea that an important part of our sense of self is determined by the
groups that we belong to (our personal identity is formed by our social
identity). The reason why people obey is because they identify with the
group and engage in the required behaviours. Obedience is an active
rather than a passive process (blind obedience). An essential part of this is
that people choose to be part of the group.
Research to support
Doesnt explain all situations of obedience: offers a better explanation than
agentic shift and explains why people dont obey (they dont identify with
the authority figure) but in some situations socialisation is a simpler
explanation. We are taught that in many situations it is appropriate to obey
others. Social identity is not a full explanation of obedience.

Explanations of independent behaviour


locus of control
Proposed by Rotter (1966), it suggests that those with an internal locus of
control believe that the things that happen to them are largely controlled by
themselves and those with an external locus of control have a tendency to
believe that things happen without their own control (by fate, luck etc.). It is
about the perception of what happens to someone, not what actually
happens.
How does it explain independent behaviour?
People who have an internal locus of control are more likely to behave
independently as they are more likely to base their decisions on their own
beliefs. They are also more confident and have less need for social
approval.

Explanations of independent behaviour: Resisting


pressures to conform
Independence is not the same as non-conformity; non-conformity is a matter
of deliberately acting in opposition to a set of group norms. Pressure to
conform is reduced by one other dissenting peer. Pressure to conform is
more likely to be resisted when an individual does not identify with the
majority group (in the outgroup).

Explanations of independent behaviour: Resisting


pressures to obey
Independence is not the same as disobedience; disobedience may just be a
reaction to authority. Pressure to obey is reduced if there is another
dissenting partner. Pressure to obey is reduced if the person in charge has
less authority.

Minority Influence
Minority influence refers to the situation where one person or a small group of people
influences the views and behaviour of others. It is most likely to lead to internalisation (public
and private beliefs).
1.The minority draw attention to their views
2.Over time the consistency in the minoritys views increases the amount of interest from other
people and makes other people start to rethink their own views
3.The sense of conflict between majority and minority views makes people think about the
topic. It is this deeper processing which is important in the process of conversion to the
minority viewpoint
4.Some minorities engage in quite extreme activities to draw attention to their views. This is
the augmentation principle (if a person performs an action when there are known constraints,
their motive for acting must be stronger).
5.Over time increasing numbers defect to the minority position (the snowball effect)
6.Social change occurs when the minority has become the majority. The previous view of
deviance, and its source, is forgotten (social cryptomnesia).

Conformity
changes in behaviour and/or attitudes occurring in response to group pressure

Informational social influence


Informational social influence is where someone conforms because they do not know what to
do, but they want to be correct. They follow the majority because they assume that the majority
know what is the right thing to do. This type of social influence tends to involve internalisation.

Normative social influence


Normative social influence is where someone conforms because they want to be liked and
accepted by the group. The person may publicly change their behaviour/views but privately
disagree. This type of social influence is also known as compliance.

Internalisation
conformity behaviour where the individual had completely accepted the views of the majority

Compliance
conforming to the majority view in order to be liked, or to avoid ridicule or social exclusion.
Compliance occurs more readily with public behaviour, and is based on power.

Identification
conforming to the demands of a given role because of a desire to be like a particular person in
that role

Buffers
aspects of situations that protect people from having to confront the results of their actions

Agentic state
a state of feeling controlled by an authority figure, and therefore lacking a sense of personal
responsibility

Autonomous state
being aware of the consequences of our actions and therefore taking voluntary control of our
behaviour

Independent behaviour
resisting the pressures to conform or obey

Locus of control
a personality dimension concerned with perceptions about the factors controlling what
happens to us

Minority influence
a majority being influenced to accept the beliefs or behaviour of a minority

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