Social Psychology

Group behavior
Attraction

Attitude Aggression
 AP EXAM: Social Psychology (8–10%)
AP students in psychology should be able to do the following:

 • Apply attribution theory to explain motives (e.g., fundamental attribution error, self-serving bias).

 • Describe the structure and function of different kinds of group behavior (e.g. deindividuation, group polarization).

 Explain how individuals respond to expectations of others, including groupthink,conformity, and obedience to authority.

 • Discuss attitudes and how they change (e.g., central route to persuasion).

 • Predict the impact of the presence of others on individual behavior (e.g.,bystander effect, social facilitation).

 • Describe processes that contribute to differential treatment of group members (e.g., in-group/out-group dynamics, ethnocentrism, prejudice).

 • Articulate the impact of social and cultural categories (e.g., gender, race, ethnicity) on self-concept and relations with others.

 • Anticipate the impact of behavior on a self-fulfilling prophecy.

 • Describe the variables that contribute to altruism, aggression, and attraction.

 • Discuss attitude formation and change, including persuasion strategies and cognitive dissonance.

 • Identify important figures in social psychology (e.g., Solomon Asch, Leon Festinger, Stanley Milgram, Philip Zimbardo).
 A Question
 We have learned about a number of different fields within
psychology. What do you think social psychology is?
 Social Psychology
 Social psychology: Psychology that studies the effects of
social variables and cognitions on individual behavior and
social interaction.
 Social psychology looks at how people’s thoughts, feelings,
perceptions, motives and behavior are influenced by other
people.
 It tries to understand behavior and

mental processes within its social context.

 Social Context
 Social context includes the real, imagined, or symbolic
presence of other people; the activities and interactions that
take place among people; the settings in which behavior
occurs; and the expectations and social norms governing
behavior in a given setting (Sherif, 1981).
 Major Themes of
Social Psychology
 There are three major themes of social psychology
that we will look at:
 1. The power of social situations
 2. Subjective social reality
 3. The promotion of human condition
 Situationism vs. Dispositionism
 Situationism:  Dispositionism:
 A view that says environmental  A view that says internal factors
conditions influence people’s (genes, traits, character qualities)
behavior as much or more than their influence our behavior more than
personal disposition does. the situation we are in.

Regardless of your view, people’s behavior depends heavily on two

factors: the social roles they play, and the social norms of the group.
 Social Standards of Behavior
 Social Roles: One of several socially defined patterns of
behavior that are expected of persons in a given setting or
group.
 The roles people assume may be the result of a person’s interests,
abilities and goals, or they may be imposed on a person by
cultural, economic or biological conditions.
 Social Standards of Behavior
 Social Norms: A group’s
expectations regarding
what is appropriate and
acceptable for it’s
members’ attitudes and
behaviors in given
situations.
 Social Pressure
 Social pressure can create powerful psychological effects such as
prejudice, discrimination, blind obedience, and violence.

 Social roles, rules, how we are dressed, competition, or the

mere presence of others can profoundly influence how we
behave and think.
 We usually adapt our behavior to the demands of the social
situation, and in ambiguous situations, we take our cues from
the behavior of others in that setting.
 Conformity
 When people interact in groups,
there are specific psychological
effects that happen.

 Conformity: The tendency for

people to adapt their behaviors,
attitudes, and opinions to fit the
actions of other members of a
group.
Normative Social Influence

Influence
resulting from a
person’s desire to
gain approval or
avoid disapproval
 The Asch Effect
Asch’sStudy
The Asch Effect:
A form of conformity in
which a group majority
influences individual
judgments.

Asch’s test had 4 trials. There were groups of 7 people, 6 of whom were
aware of the test. They would be shown cards like the one above and asked
which of the lines matched exhibit 1. In the first three trials, all 6 of the
“knowing” participants answered correctly. The 7th participant followed
correctly. On the 4th trial, the first 6 participants intentionally answered
incorrectly, in an attempt to see what the 7th participant would do.
 Asch’s Results
 75% of those subjected to group
pressure conformed to the false
judgment of the group one or more
times, while only 25% remained
completely independent.
 In related studies, up to 80%
conformed with the majority’s
false estimate at least once, while
33% yielded to the majority on
half of the trials or more.
 Characteristics that Promote
Conformity
 Asch identified 3 factors that influence whether a person will
yield to group pressure:
 1. The size of the majority
 2. The presence of a partner who dissented from the majority
 3. The size of the discrepancy between the correct answer
and the majority’s opinion.
 Conformity
 Conformity increases when…
 You feel incompetent or insecure.
 You are in a group of 3 or more.
 You are impressed by the status of the group.
 You have made no prior commitment to a
response.
 You are being observed by the others in the
group.
 Your culture strongly encourages respect for
social standards.
 Informational Social Influence
 Influence resulting from one’s
willingness to accept others’
opinions about reality
 Often results in internalization
or private acceptance, where a
person genuinely believes that
the information is right
 Sherif 1935

Video: http://www.youtube.com/watch?v=5F8mgkwM1E0
 Sherif (1935)
Autokinetic Effect Experiment
Aim: Sherif (1935) conducted an experiment with the aim of demonstrating that
people conform to group norms when they are put in an ambiguous (i.e. unclear)
situation.

•Method : Sherif used a lab experiment to study conformity.

•He used the autokinetic effect – this is where a small spot of light (projected onto a
screen) in a dark room will appear to move, even though it is still (i.e. it is a visual
illusion).
•When participants were individually tested their estimates on how far the light
moved varied considerably (e.g. from 20cm to 80cm).
•The participants were then tested in groups of three.
•Sherif manipulated the composition of the group by putting together two people
whose estimate of the light movement when alone was very similar, and one
person whose estimate was very different.
• Each person in the group had to say aloud how far they thought the light had
moved.
 Sherif (1935) Autokinetic
Effect Experiment
 Results: Sherif found that over numerous estimates (trials) of the movement of light,
the group converged to a common estimate. The person whose estimate of
movement was greatly different to the other two in the group conformed to the view
of the other two.

 Sherif said that this showed that people would always tend to conform. Rather than
make individual judgments they tend to come to a group agreement.

 Conclusion: The results show that when in an ambiguous situation (such as the
autokinetic effect), a person will look to others (who know more / better) for
guidance (i.e. adopt the group norm). They want to do the right thing but may lack
the appropriate information. Observing others can provide this information. This is
known as informational conformity.
 Obedience
Milgram’s Experiments
Milgram’s Obedience Study
 Non Conformity
 Not everyone conform to social pressure.
 Smith and Bond (1998) discovered cultural differences in conformity
between western and eastern countries.
 People from western cultures (such as America and the UK) are more likely to
be individualistic and don't want to be seen as being the same as everyone else.
 They value being independent & self sufficient (the individual is more important
that the group), & as such are more likely to participate in non conformity.

 In contrast eastern cultures (such as Asian countries) are more likely to value
the needs of the family and other social groups before their own.
 They are known as collectivist cultures and are more likely to conform.
 Groupthink
 Groupthink: The mode of thinking that occurs when the
desire for harmony in a decision-making group overrides a
realistic view of the alternatives.

 Factors that promote groupthink:

 Isolation of the group
 High group cohesiveness
 Directive leadership
 Lack of norms requiring methodical procedures
 Homogeneity of members’ social background
 High stress from external threats
 Group Polarization
 Group Polarization: When members of a group have
similar, though not identical, views about a topic and
discuss them, their opinions become more extreme
and pronounced.

Polarizing Figures
 Other Group Behaviors
 Social Facilitation: Tendency for improved performance of tasks in the presence of
others.
 This is generally because of a heightened state of awareness.
 The exception is new skills- SOCIAL IMPAIRMENT- If it is a difficult task
or you are not very good at it…you will perform WORSE in front of a group

Social Loafing: Tendency for people in Deindividualization: Loss of self-

a group to exert less effort when pooling awareness and self-restraint occurring in
their efforts towards a common goal. group situations that foster action and
anonymity.
Zimbardo’s Prison Study
• Showed how we deindividuate AND become the
roles we are given.

• Philip Zimbardo has students at Stanford University

play the roles of prisoner and prison guards in the
basement of psychology building.

• They were given uniforms and numbers for each

prisoner.

• What do you think happened?

 What Makes up a Group
 Generally, groups are characterized by three features:
 Roles- an expected set of behaviors for the group members
 Norms- rules of conduct
 Cohesiveness- force that pulls group members together and
forms bonds that last.

 All of these are subject to social reality.

 Social Reality
 Social reality: An individual’s subjective interpretation of
other people and of relationships with them.
 Determines who we find: attractive or threatening; who we
are drawn to or avoid…

 The judgments we make about others depend on their behavior

and our interpretations of their action.
 Interpersonal Attraction
 Reward theory of attraction: The theory that says we like
those who give us maximum rewards or benefit at minimum
costs.
 According to this theory, attraction is a form of social learning.

 Psychologists have identified four especially strong sources

of reward that predict interpersonal attraction.
 Exceptions to the Rule
 Although the reward theory of attraction seems to make sense, it fails to
explain a few situations:
 A woman in an abusive relationship
 Joining a frat/hazing

 Why might someone engage in these relationships?

 Four Sources of Attraction
 1. Proximity: The idea is that people will work
harder to make friends with those to whom they are
closest (physically).

 2. Similarity: People usually find it more rewarding

to have a relationship with someone who shares the
same attitudes, interests, values and experiences as
they do.
 Four Sources of Attraction
 3. Self-Disclosure: It takes time to develop the trust
necessary to share intimate details about oneself.
 Generally we want to spend time around those who know
us best.

 4. Physical Attractiveness: Yes it is vain, but it is

reality. People are generally attracted to those who are
more physically attractive.
 Average=attractive
 Beautiful=unapproachable
 Other Theories of Attraction
 Reward theory of attraction is not the only theory about
why we are attracted to who we are.
 Matching Hypothesis: A prediction that most people will find
friends and mates that are perceived to be about their same
level of attractiveness.
 Other Theories of Attraction
 Expectancy-Value Theory: The theory that people decide
to pursue a relationship by weighing the potential value of
the relationship against their chances of succeeding in that
relationship.
 We try to have relationships with the most attractive people we think will
probably like us in return, while minimizing the risk of failure

I am guessing that Jay-Z would not

give up his relationship with Beyonce
for one with Lady Gaga.
Making Cognitive Attributions
Explaining to ourselves why people act the way they do.
 Cognitive Dissonance
 Cognitive Dissonance: A highly motivating state in which
people have conflicting cognitions (thoughts), especially
when their voluntary actions conflict with their attitudes.
 Marines in boot camp
 Cognitive Dissonance Theory
 Cognitive dissonance theory says that when people’s
cognitions and actions are in conflict (a state of dissonance)
they often reduce the conflict by changing their thinking to
fit their behavior.
 “Pain is just weakness leaving the body.”

 Examples of cognitive
dissonance theory in action?
Cognitive Dissonance Theory
 Example of Cognitive Dissonance
 Smokers tend to experience cognitive dissonance because it is widely
accepted that cigarettes cause lung cancer, yet virtually everyone wants to
live a long and healthy life. In terms of the theory, the desire to live a long
life is dissonant with the activity of doing something that will most likely
shorten one's life.
 The tension produced by these contradictory ideas can be reduced by
quitting smoking, denying the evidence of lung cancer, or justifying one's
smoking.
 For example, a smoker could rationalize his or her behavior by concluding
that everyone dies and so cigarettes do not actually change anything. Or a
person could believe that smoking keeps one from gaining weight, which
would also be unhealthy.
 Attribution Theory
 The idea that we give a casual explanation for someone's behavior.
 We credit that behavior either:

•To the situation or…. •To the person’s disposition.

Was my friend mean

because he/she had a
bad day or is just a bad
person?
 Class Activity
 Now you guys have a unique opportunity. We
are taking a break from notes because I want
your feedback about me.

 Please describe me.

 What do you think of me? Be honest.
 Fundamental Attribution Error
 We tend to attribute people’s behavior and misfortunes to their personal
traits rather than situational forces.
 The Fundamental Attribution Error (FAE) is the tendency to
overemphasize personal traits while minimizing situational influences.
 Assigning the causality to personal characteristics when causality actually lies
with the situation.
 An Example…
 Think about the last time you were driving and were cut off by
another car. Did you think:
a) “what an idiot – that guy is a terrible driver;” or
b) “That guy must have a good reason to be in such a hurry.”
Attribution At Work
 Self-Serving Bias
 Self-serving bias is a error in the way we look at and interpret ourselves and the
situations we find ourselves in.
 Self-Serving Bias is the tendency for us to judge ourselves by a double standard:
a) When things go well, the success is a result of our own internal factors like
motivation, talent or skill.
b) When things go poorly it was the result of some uncontrollable external
factor.
 Attitude
Belief and feeling that predisposes one to respond in a
particular way to objects, people and events

Do our attitudes guide our actions?

Only if….
 External pressure is minimal.
 We are aware of our attitudes.
 The attitude is relevant to the behavior.
Attitudes
Social Thinking

 Attitudes follow
behavior
 Cooperative
actions feed
mutual liking
 Social Thinking

 Foot-in-the-Door Phenomenon
 tendency for people who have first
agreed to a small request to comply
later with a larger request

Example: If I give out an answer on a quiz, what happens next?

 Self-Fulfilling Prophecies

 Occurs when one person’s belief

about others leads one to act in ways
that induce the others to appear to
confirm the belief.

If you think someone finds you attractive, they

more likely will!!!
 Prejudice and Discrimination
 Our judgments about people can be both positive and
negative, but prejudice is always a negative
judgment.
 Prejudice is having negative thoughts, emotions,
attitudes or feelings towards an individual solely
based on his membership in a particular group.
 Can lead to self-fulfilling prophecy
 Rosenthal and Jacobson’s “Pygmalion in the
Classroom” experiment.

 Where prejudice is an attitude, discrimination is a

negative action taken against a person because of his
membership in a group.
 Jane Elliot (1968) -
"Blue eye/brown eye"
Aim: To emphasize the effects of discrimination and group bias on personal traits and
self-esteem.

Method: Segregated primary school class into two groups based on eye color.
- Told blue eyes meant you were smarter, quicker and more successful.
- Brown eyes meant you were lazy, untruthful, and stupid. Blue eyed children
were given privileges.
-A few days later the roles were reversed.

Results: Blue eyed children became bossy, arrogant, and smarter + showed
discriminatory behavior towards brown eyes.
-Brown eyes became timid, submissive and performed less well academically.
-The same thing happened when roles were reversed.
-This was despite any personal traits that may have been present previously

Conclusion: Being part of a group affects how you view yourself, and your behavior
towards out groups.
 5 Causes of Discrimination
1. Dissimilarity and Social Distance: The perceived difference between two people-usually
culturally based

2. Economic Competition: When one group wins economic benefits at the expense of another
group
Ex: old growth logging: jobs vs. environment

3. Scapegoating: Blaming an innocent person for one’s own troubles

Jewish people during Nazi Germany

4. Conformity to Social Norms: An “unthinking tendency” to keep things the way they are, even
if they may be wrong

5. Media Stereotypes: Images, words or ideas used to project groups in a certain, over-
generalized way.
 Social Relations
 Stereotype
 a generalized (sometimes accurate, but often
overgeneralized) belief about a group of people

 Does perception change with race?

 Social Relations
 Americans today express much less racial and gender prejudice
 Social Relations
 Ingroup
 “Us”- people with whom one
shares a common identity

 Outgroup
 “Them”- those perceived as
different or apart from one’s
ingroup
 Social Relations
Just-World Phenomenon
 tendency of people to believe the world is just
 people get what they deserve and deserve what they get

Door in the Face Phenomenon

 The tendency for people who say no to a huge request, to
comply with a smaller one.
 Social Relations
 Aggression
 any physical or verbal behavior

intended to hurt or destroy

 Frustration-Aggression Principle
 Principle that frustration – the blocking of an attempt to
achieve some goal – creates anger, which can generate
aggression
 Social Relations
 Conflict
 perceived incompatibility of actions, goals, or ideas

 Social Trap or Prisoner’s Dilemma

 Axelrod & Hamilton (1981)
 a situation in which the conflicting parties, by each
rationally pursuing their self-interest, become caught
in mutually destructive behavior
 Video: http://www.youtube.com/watch?v=ED9gaAb2BEw
 Axelrod and Hamilton (1981)
 Tested reciprocal altruism.

 Tested humans using a game called "prisoner's dilemma", where players interact in pairs.

 Individuals can choose either to cooperate or defect. If they both cooperate they gain a reward
and if they both defect they don't gain anything.

 Viewed in evolutionary terms, there is no chance that cooperative behavior can evolve, so
natural selection will favor the defectors, and a cooperator will eventually be eliminated from
the population.

 If two players meet each other many times, they can adjust their strategy so that it works with
their last opponent's move.

 Axelrod and Hamilton argue that cooperation of this nature is an evolutionary stable strategy.
 Social Relations
 Equity
 a condition in which people receive from a relationship in
proportion to what they give to it

 Self-Disclosure
 revealing intimate aspects of oneself to others

 Altruism
 unselfish regard for the welfare of others
 Evolutionary explanations
of altruism
 Kin selection theory predicts that the degree of altruism depends on the
number of genes shared by individuals.
 Sime (1983)
 Analyzed accounts of how people fled from a burning building. Found that when
individuals were with unrelated group members before exit, they tended to become
separated; those with family members before exit tended to stay together. (Evidence
for group survival and Kin Selection Theory.)
 Evolutionary explanations
of altruism
 Dawkins (1976) proposed the selfish gene theory, arguing that there is an
innate drive for the survival and propagation of one’s own genes.

 Since animals living in social groups share many genes altruistic behavior
is seen as a way to guarantee the one’s own genes will be passed on the
future generations.

 Although this theory is supported by extensive observations and

documentation of altruistic occurrences, it does not explain why a small
number of people will help a complete stranger.
Bystander Effect
 Refers to cases in which individuals do not
offer any means of help to a victim when
other people are present.
 The greater the number of bystanders, the
less likely it is that any one of them will
help
 Several variables help to explain why the
bystander effect occurs, such as:
 Ambiguity
 Cohesiveness
 Diffusion of responsibility
 Bystander Effect
Video: Kitty Genovese
http://www.youtube.com/watch?v=JozmWS6xYEw&feat
ure=youtu.be

Video: Smoke Filled Room (Bystander/Diffusion of

responsibility)
http://www.youtube.com/watch?v=KE5YwN4NW5o&feat
ure=youtu.be
Social Relations
 Bystander Effect
 tendency for any
given bystander
to be less likely
to give aid if
other bystanders
are present
 Social Relations
 The decision-making process for bystander intervention
 Social Relations-Attractiveness
 Mere Exposure Effect
 repeated exposure to novel stimuli increases liking of them

 Conceptions of attractiveness vary by culture

 Social Relations
 Passionate Love
 an aroused state of intense positive absorption in another
 usually present at the beginning of a love relationship

 Companionate Love
 deep affectionate attachment we feel for those with whom
our lives are intertwined
 Social Relations
 Social Exchange Theory
 the theory that our social behavior is an exchange process, the
aim of which is to maximize benefits and minimize costs
 Superordinate Goals
 shared goals that override differences among people and
require their cooperation
 E.g. Two groups of people that dislike each other are lost in the forest and now
they have to work together in order to be successful (survive)
 Contact Theory
 Social Relations
 Graduated and Reciprocated Initiatives in Tension-reduction
(GRIT)
 a strategy designed to decrease international tensions
 one side announces recognition of mutual interests and
initiates a small conciliatory act
 opens door for reciprocation by other party