Germany - Jam: Alan Durango José Ortega Kevin Soto Daniel Garzón LL
Germany - Jam: Alan Durango José Ortega Kevin Soto Daniel Garzón LL
Germany - Jam: Alan Durango José Ortega Kevin Soto Daniel Garzón LL
Alan Durango
Jos Ortega
Kevin Soto
Daniel Garzn Ll.
GERMANY
Location: West-central Europe
Climate: Las temperaturas medias en Alemania son
frescas. La media anual es de unos 9 C, con una
amplitud trmica de entre 15 y 20 c
Topographic: Total 357.022 km2, Land 348.672
km2, Water 8.350 km2, Coastline 2.389
Races of Ethnicities:
Germany: 80%, Other European 10.8%, Turks 3.3%, Asians 3.7%, Americans 0.5%,
Africans 0.7%.
Geographic locale (urban, local)
Urban: 60.377.657 = 74.26%
Rural: 20.928.199 = 25.74%
EXTRA WORK
Domestic environment
Agriculture 2,4%
Industry 29,7%
Services 67,8%
Political/Legal forces
Import turnover tax 19% - custom value
Sanitary certificates
Labeling and packaging
Economic climate
Largest economy in Europe
GDP $3.747 trillion
Imports $1276 trillion
Level of Technology
Is considered pentently in technology:
Specialization greentechnology
Competitive forces
Germany is a large import of jam in the
European Union, apparently are used for
breakfast as fundamental part.
Cultural forces
National peoploe
Attached to traditions
Octoberfest
Green culture and healtly
Geography and
infraestructure
Metropolis
West-central Europe
Competitive - Product: Very important, because based on that we can see the level
of competition or difficulty to enter a product.
Competitiveness - Price: Another important factor, since we cannot put a price
higher jam to what is there, because it would be harder to reach consumers. Also you
have to set the price counting the cost of preparation, transportation, among others.
Demographics Place: Best point a new product a country with high population
level, focusing as point of sale in supermarkets which is where most demand is
selling products.
Culture - Product: It is important in case you have problems or rejects a specific
product. Ex: sell hamburgers in a country that does not eat meat.
Politics - Price: Check if the country has, tariff barriers, a fixed price for the product
you're selling (if it suits us or not).
COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
MHLHUSER Pflaumenmus (GERMANY)
COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
Zenti`s (GERMANY)
COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
Mrs Darlington`s (ENGLAND)