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    Presented By:-Soniya Tayde Roll No-89

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    Soniya Tayde
    Germany is a country located in central Europe with a population of over 83 million people. Germany has a highly developed economy and is a global leader in several industries such as automobiles, machinery, chemicals, and electronics. Some key cultural aspects of Germany include their emphasis on punctuality, order, and following rules and processes. The largest industries are automobile production, machinery, and chemicals.

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    Presented By:-Soniya Tayde Roll No-89

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    Soniya Tayde
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    Germany is a country located in central Europe with a population of over 83 million people. Germany has a highly developed economy and is a global leader in several industries such as automobiles, machinery, chemicals, and electronics. Some key cultural aspects of Germany include their emphasis on punctuality, order, and following rules and processes. The largest industries are automobile production, machinery, and chemicals.

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    About Germany culture,mode of entry

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    Germany is a country located in central Europe with a population of over 83 million people. Germany has a highly developed economy and is a global leader in several industries such as automobiles, machinery, chemicals, and electronics. Some key cultural aspects of Germany include their emphasis on punctuality, order, and following rules and processes. The largest industries are automobile production, machinery, and chemicals.

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    Download as pptx, pdf, or txt
    22 views14 pages

    Presented By:-Soniya Tayde Roll No-89

    Uploaded by

    Soniya Tayde
    Germany is a country located in central Europe with a population of over 83 million people. Germany has a highly developed economy and is a global leader in several industries such as automobiles, machinery, chemicals, and electronics. Some key cultural aspects of Germany include their emphasis on punctuality, order, and following rules and processes. The largest industries are automobile production, machinery, and chemicals.

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    Presented By:-

    Soniya Tayde
    Roll No-89
    Flag of Germany
    Location of Germany
    Country Profile

    • Continent- Europe
    • Area: 357,386 sq km (137,849 sq miles)
    • Currency- Euro (1 Euro78.40)
    • Population- 83,52 millions
    • Capital: Berlin, 3.5 million inhabitants.
    • President-Frank-Walter Steinmeier
    • Major language: Standard German, with substantial
    differences in regional dialects.
    • Climate- Cold winters and cool summers
    • Major religion: Christianity, Protestant 26%, Roman
    • Catholic 26%, unaffiliated
    or other 28.3%, Muslim 3.7%
    PESTEL ANALYSIS OF GERMANY
    German Culture

    • Stand-up comedy and live music nights are not that


    popular tend to go more bigger music concerts
    • Debt is a dirty word.
    • Providing customer satisfaction is considered less
    important than following processes and rules.
    • Germans like to lecture you and point out if you are
    doing something wrong.
    • A love of cleanliness and order.
    • Being on time.
    • Dogs in bars and restaurants.
    • Bad luck and cultural faux pas to wish before
    actual birthday.
    • Oktober Fest is the world’s biggest beer
    festival.
    • Punctuality, Patience, Perfection
    • Berlin Wall Celebration.
    Industry Sectors
    • The automobile production industry is one of the biggest
    industries in Germany.
    Top brands in Germany
    • BMW- Owns Roll Royce, Mini
    • Volkawagen- Owns 12 brands from 7 European
    Countries Volkswagen Passenger Cars, Audi, SEAT, ŠKODA,
    Bentley, Bugatti, Lamborghini, Porsche,
    Ducati, Volkswagen Commercial Vehicles, Scania and
    MAN.
    • DHL- One of the leading logistics company.
    • Knorr- Best Seller in Readymade Soup Mix
    • Mercedes Bez- Most of the taxis are mercedes in
    Germany.
    Company failed in Germany- Uber- San Francisco,
    California, US.
    German Food and Specialties
    Interesting facts about Germany
    • One third of Germany is still covered in forests and
    woodlands
    • College education in Germany is free even for
    internationals – tuition fees for bachelor’s degrees in
    public universities was abolished in 2014 due to politicians
    • The world’s narrowest street is in Reutligen, Germany,
    measures 31 cm called Spreuerhofstrasse.
    • Fanta originated in Germany as a result of the Second
    World War
    • 65% of the highways in Germany (Autobahn) have no
    speed limit.
    • Germany’s capital centre has shifted seven times.
    • Prison escape is not punishable by law in Germany.
    • It’s illegal to run out of fuel in the German Autobahn and is
    punishable by a fine of around EUR 90.
    • Munich is the second most punctual large airport in the world.
    • First magazine ever seen was launched in 1663 in Germany.
    • Smoking is banned in public places but drinking is still legal.
    • German is the most widely taught third language across the
    world.
    • The Brandenburg Gate is most famous landmark. A symbol of
    Berlin and Germany during the Cold War. Symbol of peace and
    unity.
    • The Allianz Arena football stadium, widley known for exterior of
    Inflated fluorine based plastic pannels and world’s first colour
    changing exterior.
    Mode of Entry
    • Networking- Business networking events
    organized in Germany bring together
    extraordinary groups of highly-skilled and
    talented entrepreneurs who are focused on
    communication, sharing, creating and developing
    ideas.
    • Legal Aspects- Nationals from outside the
    EU/EEA/Switzerland will need a visa or work
    permit in order to legally reside and work in
    Germany.
    • Forget about emotion and go for numbers-
    German candidates don’t care about the “equity
    story” of the company. They want to hear about
    facts, numbers and objectives. Also, don’t forget
    to respect the deadlines you fixed.
    • Expect longer sales cycles
    German customers are also loyal & sticky, which
    helps on the retention side, but which also leads
    to longer sales cycles. On the B2B-side, decisions
    are made with more people involved.

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