Kohinoor Electronics

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Name
Roll no
Arun Iyer
Neha Chauhan
Hitesh Karkera
Preshit Kharde
Nikshit Solanki
65
56
68
70
82
ABOUT KOHINOOR
Kohinoor Televideo Pvt Ltd is a prominent retail chain in electronic goods.
The Company had established their first showroom in 1968
It was founded and promoted by Shri Ram Mewani at the age of 24
The Company deals in electronic goods like LED, LCD, Plasma -Televisions, All Size Refrigerators, All
Type Washing Machines, Air Conditioners, Cameras and Home Appliances.
Since few years, it has added an exclusive segment for Computers including Desktops, Laptops, All in
ones, Printers and Accessories.
The Company also promotes the sale of latest mobiles, smartphones, iphones, ipads, tabs in consumer
market of brands like Samsung, Apple and Sony.
The Company is authorized dealer of all the major brands in market including Samsung, LG, Sony,
Panasonic, Toshiba, Carrier, Canon etc.
SHOWROOM LOCATIONS
The company has presently opened showrooms at various locations like:
HEAD OFFICE:Address:
Kohinoor Televideo Pvt. Ltd.
182, Haji Habib Building,
Dr. Ambedkar Road,
Dadar East
Mumbai - 400014
HIERARCHY
REGIONAL SALES
MANAGER
STORE
MANAGER
DEPARTMENT
HEAD
SALES
REPRESENTATIVES
RECRUITMENT &
SELECTION
Company
network is being managed

by more than 300 personnel directly.
Method of recruitment followed are
in 2 rounds: Interview with HR
Final Interview
Selection is done from the head
office itself
SELECTION
Qualification.
Testing
his/her knowledge about the

market.
Willingness to work hard.
Putting the candidate in practical
situations, and finding out his/her
reaction to the same.
Sending
on fields.
A trial test on field to check if
candidate can withstand the
pressure.
Customer handling talent.
Working under pressure.
BUDGETS
Budget is taken into consideration and is done on a
daily basis.
Per day expense goes around 2500/3000 per store.
This includes tea, coffee, stationary & maintenance
Store manager of the store send a voucher to the head
office regarding the per day expense and it is sanctioned
from head office itself.
QUOTA (STOREWISE &

SALESMEN WISE)
Store quota is quota for the store manager for the particular store.
For the particular store Andheri (West) we visited the quota sale is
5 crore/month
Incentives are applicable only if the target is achieved ie the 5
crore/month
Salesmen wise quota
Quota per sales person for television which we are focusing is 2025 lakhs per month
Total of 5 salesmen are there in the store focusing on the television
category
Inorder a sales person get incentive he must achieve 85% of the
quota entrusted to him.
INCENTIVES
Incentives
are fixed according to the
products
For eg for sale of one Samsung TV
incentive is 500rs per TV, where as
for Panasonic brand it is 300rs.
Incentive varies from brand to brand
and also product.
Also a sales person is eligible only if
complete 85% of thw quota
MOTIVATION TO THE TEAM

Provide Weekly rewards to the sales person who has
achieved highest sale Best Employee Of The
Week
Rewards are gift hampers
Pay the employees what they are worth
They provide employees with a pleasant place to
work
Offer opportunities for self-development (conduct
training programs)
Foster collaboration within the team
HOW HE CONTROLS THE TEAM

1.TIME
Time plays an important role when it comes to
dealership.
The dealer had placed the time clock in a spot fro where
bit could be easily seen by the staff while entering and
leaving the workplace
2. JOB EVALUATION
A handbook was used as an guideline for job evaluation
of the staff by issuing it to them
Performance of its staff was noted by the dealer and
noted down in the handbook
3.INSPECTING
The dealer used to walk through the work areas several times
a day and used to make sure whether his staff was working
properly
4.MANNERS TRAINING
The dealer used to train them on the following things:
For example a customer must be taught when a customer
approaches their desk
Teach them the hand shake and the eye that they should
maintain while dealing with the customers and the parties

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Kohinoor Televideo Pvt Ltd is a prominent retail chain in electronic goods.

The Company had established their first showroom in 1968

It was founded and promoted by Shri Ram Mewani at the age of 24

network is being managed

his/her knowledge about the

QUOTA (STOREWISE &

are fixed according to the

MOTIVATION TO THE TEAM

HOW HE CONTROLS THE TEAM

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