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Chapter 2

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Supply and Demand

The Supply Curve


The

supply curve shows how much of a good


producers are willing to sell at a given price,
holding constant other factors that might
affect quantity supplied

This

price-quantity relationship can be shown


by the equation:

Qs Qs (P)
Chapter 2: The Basics of Supply and Demand

Slide 1

Supply and Demand


Price
($ per unit)

The
TheSupply
Supply
Curve
CurveGraphically
Graphically

P2
The supply curve slopes
upward demonstrating that
at higher prices, firms
will increase output

P1

Q1

Q2

Chapter 2: The Basics of Supply and Demand

Quantity
Slide 2

Supply and Demand


Change
Changein
inSupply
Supply

The cost of raw


materials falls

At P1, produce Q2

At P2, produce Q1

Supply curve shifts right


to S

P1
P2

More produced at any


price on S than on S
Q0

Chapter 2: The Basics of Supply and Demand

Q1

Q2
Slide 3

Supply and Demand

The Demand Curve


The

demand curve shows how much of a


good consumers are willing to buy as the
price per unit changes holding non-price
factors constant.

This

price-quantity relationship can be shown


by the equation:

QD QD(P)
Chapter 2: The Basics of Supply and Demand

Slide 4

Supply and Demand


Price
($ per unit)

The demand curve slopes


downward demonstrating
that consumers are willing
to buy more at a lower price

D
Quantity
Chapter 2: The Basics of Supply and Demand

Slide 5

Supply and Demand


Change
Changein
inDemand
Demand

Income Increases

P2

At P1, purchase Q2

At P2, purchase Q1

Demand Curve shifts right P1

More purchased at any


price on D than on D

Q0
Chapter 2: The Basics of Supply and Demand

Q1

Q2
Slide 6

The Market Mechanism


Price
($ per unit)

S
The curves intersect at
equilibrium, or marketclearing, price. At P0 the
quantity supplied is equal
to the quantity demanded
at Q0 .

P0

D
Q0
Chapter 2: The Basics of Supply and Demand

Quantity
Slide 7

The Market Mechanism


Price
($ per unit)

Surplus
P1

Assume the price is P1 , then:


1) Qs : Q2 > Qd : Q1
2) Excess supply is Q2 Q1.
3) Producers lower price.
4) Quantity supplied decreases
and quantity demanded
increases.
5) Equilibrium at P2Q3

P2

D
Q1

Q3

Q2 Quantity

Chapter 2: The Basics of Supply and Demand

Slide 8

The Market Mechanism


Price
($ per unit)

Assume the price is P2 , then:


1) Qd : Q2 > Qs : Q1
2) Shortage is Q2 Q1.
3) Producers raise price.
4) Quantity supplied increases
and quantity demanded
decreases.
5) Equilibrium at P3, Q3

P3

P2

Shortage
Q1

Q3

D
Q2 Quantity

Chapter 2: The Basics of Supply and Demand

Slide 9

Changes In Market Equilibrium

Income Increases &


raw material prices fall
increase in D is
greater than the
increase in S

The

P2
P1

Equilibrium

price and
quantity increase to P2,
Q2
Q1

Chapter 2: The Basics of Supply and Demand

Q2
Slide 10

Example 1: Market for Eggs


P

Prices fell until


a new equilibrium
was reached at $0.26
and a quantity
of 5,300 million dozen

S1970

(1970

dollars per
dozen)

S1998
$0.61

$0.26

D1970
5,300 5,500
Chapter 2: The Basics of Supply and Demand

D1998
Q (million dozens)
Slide 11

Example 2: Market for a College Education


P

S1995

(annual cost
in 1970
dollars)

$4,573

Prices rose until


a new equilibrium
was reached at $4,573
and a quantity
of 12.3 million students

S1970

$2,530

D1970
7.4

12.3

Chapter 2: The Basics of Supply and Demand

D1995

Q (millions of students enrolled))


Slide 12

Elasticities of Supply and Demand


Price
PriceElasticity
Elasticityof
ofDemand
Demand

Measures the sensitivity of quantity demanded to price


changes.
It

measures the % change in the quantity demanded


for a good or service that results from a one percent
change in the price.

The

price elasticity of demand is:

EP (%Q)/(%P)
Chapter 2: The Basics of Supply and Demand

Slide 13

Elasticities of Supply and Demand


Price
PriceElasticity
Elasticityof
ofDemand
Demand

The % change in a variable is the


absolute change in the variable divided
by the original level of the variable. So
the price elasticity of demand is also:

Q/Q P Q
EP

P/P Q P
Chapter 2: The Basics of Supply and Demand

Slide 14

Elasticities of Supply and Demand

Interpreting Price Elasticity of Demand Values


1) Because of the inverse relationship between P and
Q; EP is negative.
2) If |EP| > 1, the % change in quantity demanded is
greater than the % change in price. We say demand is
price elastic.
3) If |EP| < 1, the % change in quantity demanded is
less than the % change in price. We say demand is
price inelastic.

Chapter 2: The Basics of Supply and Demand

Slide 15

Price Elasticities of Demand


Price
4

EP -

The lower portion of


a downward sloping
demand curve is less elastic
than the upper portion.

Q = 8 - 2P

Ep = -1
2

Linear Demand Curve


Q = a - bP
Q = 8 - 2P
Ep = 0
4

Chapter 2: The Basics of Supply and Demand

Q
Slide 16

Elasticities of Supply and Demand


Other
OtherDemand
DemandElasticities
Elasticities

Income elasticity of demand measures the % change in


quantity demanded resulting from a one percent
change in income. The income elasticity of demand is:

Q/Q
I Q
EI

I/I
Q I
Chapter 2: The Basics of Supply and Demand

Slide 17

Elasticities of Supply and Demand


Other
OtherDemand
DemandElasticities
Elasticities

Cross price elasticity of demand = the % change in the quantity


demanded of one good that results from a one percent change in
the price of another good.

The cross price elasticity for substitutes is positive, while that for
complements is negative. For example, consider the substitute
goods, butter and margarine.

Qb/Qb Pm Qb
EQbPm

Pm/Pm Qb Pm
Chapter 2: The Basics of Supply and Demand

Slide 18

Elasticities of Supply and Demand


Elasticities
Elasticitiesof
ofSupply
Supply

Price elasticity of supply measures the % change in


quantity supplied resulting from a 1% change in price.

The elasticity is usually positive because price and


quantity supplied are positively related (Higher price
gives producers an incentive to increase output)

We can refer to elasticity of supply with respect to


interest rates, wage rates, and the cost of raw
materials.

Chapter 2: The Basics of Supply and Demand

Slide 19

SR Versus LR Elasticities
Price
PriceElasticity
Elasticityof
ofDemand
Demand

Price elasticity of demand varies with the amount of


time consumers have to respond to a price.

Most goods and services:

Short-run elasticity is less than long-run elasticity (e.g.


gasoline). People tend to drive smaller and more fuel efficient
cars in the long-run

Other Goods (durables):

Short-run elasticity is greater than long-run elasticity (e.g.


automobiles). People may put off immediate consumption, but
eventually older cars must be replaced.

Chapter 2: The Basics of Supply and Demand

Slide 20

SR Versus LR Elasticities
Income
IncomeElasticities
Elasticities

Most goods and services:


Income elasticity is greater in the long-run than in the
short run. For example, higher incomes may be
converted into bigger cars so the income elasticity of
demand for gasoline increases with time.

Other Goods (durables):


Income elasticity is less in the long-run than in the
short-run. For example, consumers will initially want
to hold more cars. Later, purchases will only to be to
replace old cars.

Chapter 2: The Basics of Supply and Demand

Slide 21

SR Versus LR Elasticities
Price
PriceElasticity
Elasticityof
of Supply
Supply

Most goods and services:

Long-run price elasticity of supply is greater than short-run


price elasticity of supply. Due to limited capacity, firms are
output constrained in the short-run. In the long-run, they can
expand.

Other Goods (durables, recyclables):

Long-run price elasticity of supply is less than short-run price


elasticity of supply. For example, consider the secondary
copper market. Copper price increases provide an incentive to
convert scrap copper into new supply. In the long-run, this
stock of scrap copper begins to fall.

Chapter 2: The Basics of Supply and Demand

Slide 22

SR Versus LR Elasticities: Coffee


Coffee
Coffee

S
Coffee prices are volatile:
A freeze or drought
decreases the supply
of coffee in Brazil

Price

P1

P0
Short-Run
1) Supply is completely inelastic
2) Demand is relatively inelastic
3) Very large change in price

D
Q1

Q0

Chapter 2: The Basics of Supply and Demand

Quantity
Slide 23

Understanding and Predicting the Effects


of Changing Market Conditions
1.

We must learn how to fit linear demand and supply


curves to market data.

2.

We determine numerically how a change in one


variable will cause supply or demand to shift and so
affect the equilibrium price and quantity.

3.

Assume the Available Data are:

Equilibrium Price, P*

Equilibrium Quantity, Q*

Price elasticity of supply, ES, and demand, ED.

Chapter 2: The Basics of Supply and Demand

Slide 24

Understanding and Predicting the Effects


of Changing Market Conditions
Price

Supply: Q = c + dP

a/b

ED = -bP*/Q*
ES = dP*/Q*

P*

-c/d

Demand: Q = a - bP
Q*

Chapter 2: The Basics of Supply and Demand

Quantity
Slide 25

Understanding and Predicting the Effects


of Changing Market Conditions

Lets begin with the equations for supply


and demand, and the elasticities:
Demand: QD = a - bP
Supply:

QS = c + dP

E (P/Q)( Q/P)
Chapter 2: The Basics of Supply and Demand

Slide 26

Understanding and Predicting the Effects


of Changing Market Conditions

Note: for linear demand curves, Q/ P is


constant (equal to the slope of the curve).

Substituting the slopes for each into the


formula for elasticity, we get:

ED - b(P * /Q*)

ES d(P * /Q*)
Chapter 2: The Basics of Supply and Demand

Slide 27

Understanding and Predicting the Effects


of Changing Market Conditions

Suppose we have values for ED, ES, P*,


and Q*, we can then solve for b & d, and
a & c.

QD a bP
QS c dP
Chapter 2: The Basics of Supply and Demand

Slide 28

Example: The Copper Market

Suppose we want to derive the long-run


supply and demand for copper:
The

data are:

Q* = 7.5 mmt/yr.

P* = 75 cents/pound

ES = 1.6

ED = -0.8

Chapter 2: The Basics of Supply and Demand

Slide 29

Understanding and Predicting the Effects


of Changing Market Conditions
Price

Supply: QS = -4.5 + 16P

1.69 = a/b

.75

+.28 = -c/d

Demand: QD = 13.5 - 8P
7.5

Chapter 2: The Basics of Supply and Demand

Mmt/yr
Slide 30

Example 1: Real versus Nominal Prices of Copper


1965 - 1999

Chapter 2: The Basics of Supply and Demand

Slide 31

Declining Demand and the Behavior of Copper Prices

The relevant factors leading to a decrease in the


demand for copper are:
1) A decrease in the growth rate of power generation
2) The development of substitutes: fiber optics and
aluminum

We will try to estimate the impact of a 20% decrease in


the demand for copper.

Recall the equation for the demand curve:


Q = 13.5 - 8P

Chapter 2: The Basics of Supply and Demand

Slide 32

Real versus Nominal


Prices of Copper 1965 - 1999

Multiply the demand equation by 0.80 to get the new equation. This
gives:
Q = (0.80)(13.5 - 8P) = 10.8 - 6.4P

Recall the equation for supply:


Q = -4.5 + 16P

The new equilibrium price is:


-4.5 + 16P = 10.8 - 6.4P
-16P + 6.4P = 10.8 + 4.5
P = 15.3/22.4 = 68.3 cents/pound

Chapter 2: The Basics of Supply and Demand

Slide 33

Example 2: Government Intervention - Price Controls

If the government decides that the equilibrium price is too


high, they may establish a ceiling price.

Natural Gas Market: In 1954, the federal government


began regulating the wellhead price of natural gas.

In 1962, the ceiling prices that were imposed became


binding and shortages resulted.

Price controls created an excess demand of 7 trillion


cubic feet.

Price regulation was a major component of U.S. energy


policy in the 1960s and 1970s, and it continued to
influence the natural gas markets in the 1980s.

Chapter 2: The Basics of Supply and Demand

Slide 34

Effects of Price Controls


Price
S
If price is regulated to
be no higher than Pmax,
quantity supplied falls
to Q1 and quantity
demanded increases to
Q2. A shortage results.

P0

Pmax

D
Excess demand

Q1

Q0

Chapter 2: The Basics of Supply and Demand

Q2

Quantity
Slide 35

Price Controls and


Natural Gas Shortages

The
TheData:
Data: Natural
NaturalGas
Gas

1975 regulated price $1.00


At $1.00/TcF
QS 18 TcF and Q 25 TcF
Shortage 7 TcF/yr
Chapter 2: The Basics of Supply and Demand

Slide 36

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