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    Art One Logo

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    A logo is a graphic mark or symbol used by organizations to promote public recognition. The "LOVE" print created by artist Robert Indiana for the Museum of Modern Art in 1965 later became the basis for the widely distributed 1973 US Postal Service "LOVE" stamp. In the 1970s, student Carolyn Davidson was paid $35 to design a logo for a new shoe company started by Phil Knight, but was later given stock worth over $600k. The simple swoosh logo Davidson created for Nike has become one of the most recognizable brands logos worldwide, worth an estimated $26 billion alone due to its success. Students are assigned a logo design project to sketch concepts and design their own personal logo to demonstrate understanding

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    Art One Logo

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    api-293964578
    3K views11 pages
    A logo is a graphic mark or symbol used by organizations to promote public recognition. The "LOVE" print created by artist Robert Indiana for the Museum of Modern Art in 1965 later became the basis for the widely distributed 1973 US Postal Service "LOVE" stamp. In the 1970s, student Carolyn Davidson was paid $35 to design a logo for a new shoe company started by Phil Knight, but was later given stock worth over $600k. The simple swoosh logo Davidson created for Nike has become one of the most recognizable brands logos worldwide, worth an estimated $26 billion alone due to its success. Students are assigned a logo design project to sketch concepts and design their own personal logo to demonstrate understanding

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    A logo is a graphic mark or symbol used by organizations to promote public recognition. The "LOVE" print created by artist Robert Indiana for the Museum of Modern Art in 1965 later became the basis for the widely distributed 1973 US Postal Service "LOVE" stamp. In the 1970s, student Carolyn Davidson was paid $35 to design a logo for a new shoe company started by Phil Knight, but was later given stock worth over $600k. The simple swoosh logo Davidson created for Nike has become one of the most recognizable brands logos worldwide, worth an estimated $26 billion alone due to its success. Students are assigned a logo design project to sketch concepts and design their own personal logo to demonstrate understanding

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views11 pages

    Art One Logo

    Uploaded by

    api-293964578
    A logo is a graphic mark or symbol used by organizations to promote public recognition. The "LOVE" print created by artist Robert Indiana for the Museum of Modern Art in 1965 later became the basis for the widely distributed 1973 US Postal Service "LOVE" stamp. In the 1970s, student Carolyn Davidson was paid $35 to design a logo for a new shoe company started by Phil Knight, but was later given stock worth over $600k. The simple swoosh logo Davidson created for Nike has become one of the most recognizable brands logos worldwide, worth an estimated $26 billion alone due to its success. Students are assigned a logo design project to sketch concepts and design their own personal logo to demonstrate understanding

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    Art One

    Logo design Project

    WHAT IS A LOGO?

    A logo is a graphic mark, emblem, or


    symbol commonly used by commercial
    enterprises, organizations and even
    individuals to aid and promote instant
    public recognition. Logos are either purely
    graphic (symbols/icons) or are composed of
    the name of the organization (a logotype or
    wordmark).

    FAMOUS ARTIST: Robert Indiana (American Artist)


    Robert Indiana, born Robert Clark, is an American artist
    associated with the pop art movement. His "LOVE" print, first
    created for the Museum of Modern Art's Christmas card in 1965,
    was the basis for the widely distributed 1973 United States
    Postal Service "LOVE" stamp.

    Analyze this
    Logo Design:
    1. What elements of
    art do you see?
    2. What principles of
    design do you
    see?
    3. Why is this
    successful?

    40 years ago, Carolyn Davidson was a student at


    Portland State University when she met Phil
    Knight and was asked to make a logo for a new
    shoe company.
    Mr. Knight paid $35 for her logo, but was given
    stock later (now worth $643k)
    Mr. Knight originally said: 'Well, I don't love it, but
    maybe it will grow on me'

    What
    makes
    this logo
    successful
    ?

    TheSwoosh, is thelogoof
    American athletic shoe and
    clothing manufacturer
    Nike, Inc.. Today, it has
    become one of the most
    recognizable brandlogos in
    the world, and the most
    profitable, having a worth of
    $26 billion alone.The logo
    has been described the "the
    living, vibrant symbol of the
    firm.

    The ART of the Logo


    https://www.youtube.com/watch?v=x3jTSB2ez-g

    What Mark is right for


    you?

    LOGO PROJECT
    Directions:
    1. Watch the PowerPoint on Logo Design.
    2. Examine famous logos and dialog what elements
    and principles do you see used in each design?
    How does that element or principle make the logo
    successful?
    3. Notice the two artists on the display board. What
    logo did they create?
    4. Divide sheet of newsprint into three sections and
    come up with 3 rough sketches of possible
    concepts for your personal logo.
    5. Meet in a small group critique to pick the best
    design.
    6. Redraw your final logo design on 9x11 tag board.
    Color it with marker.
    7. Mount on black poster board attach a rubric and
    turn into the turn in folder.

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