Front Cover Analysis.

Target Audience:
Gender: Male
Age: 20-35
Social Class: Middle to Upper
Class
Interests: Music,
Music Festivals,
Gigs,
Friends

The masthead of Q magazine is the first thing that the

audience will see. Following conventions of magazines, Q has
the masthead in the top left corner. This means it can be
seen and will also be the first thing a person will look at. The
masthead is a bright red colour, which will be seen as a more
aggressive colour that can suggest anger and rebellion.
This shows its trying to attracts a stereotypically male
audience. The connotation to rebellion can be linked to the
genre of the magazine as it mostly writes about indie and
rock music which is what these types of songs are about. It
also fits in with the general colour scheme of red, grey and
black.
The name itself doesnt give away much about the
magazine; suggesting that its audience already has
knowledge of what they are buying; due to either buying it
before or knowing about it through other people because it is
a successful magazine. This will target the audience of
The main image is a close-up shot of Liam Gallagher; who is
middle to upper class people as they expect the things they
looking directly at the camera, giving a direct mode of
buy to be the best and if a magazine can be so well known
address to communicate with the audience. This is done to
without the name directly telling them anything that means
make the reader feel like he is looking directly at them and
its good.
holds the readers attention, creating a feeling of privacy and
intimacy. The points of interests using the rule of three are
right on his eyes, reinforcing the idea that he is looking directly
at the reader. This enforces the feeling of privacy which is
anchored by the main coverline Its been boring without
me, hasnt it? This is posed as a question rather than a
statement because they want the reader to be interested in the
answer or answer it themselves. This coverline is directed at
the target audience of people over 20 because it suggests that
they have previous knowledge of Liam Gallagher and what he
did. People over that age will clearly know the answer to the
question if they're interested in the music Q magazine talks
about. The phrase makes them feel included in the niche
market that the phrase includes. This once again anchors itself

Front Cover Analysis.

The use of the coverline LIAM

THEN. NOW. TOMORROW gives
the audience an idea of what the
magazine will feature without
giving too much away so the
reader will still buy the magazine. It
gives away enough information
about what will be discussed and
the fact it doesnt it say a lot
makes the reader intrigued about
what will be written about. As it
states that its a world exclusive
before it shows that no other
magazine will have the same
information thats why its a secret
and being kept especially for this
magazine. It will once again attract
an audience because its something

The tagline for the magazine is The worlds greatest

music magazine this will also attract wealthier people
because its suggests that its above other magazines
and its something that rich people will feel good
spending their money on; because its better than others
when they spend their money on Q and not other music
The other coverlines featured are ones such as King
magazines.
of Leon RETURNS!. This stands out because of the
explanation mark and because of the colour scheme of
red contrasting against the plan background. The
cover lines which are more important are in red to
match the masthead and they will attract more
attention due to their bright colour. The rest of the
coverlines stick to the same layout, font and colours.
This makes the reader feel more familiar with the
magazine and are more likely to buy it if its something
they already know. The regular readers will also know
exactly what to expect from each colour. They all
stand out against the duller background. The bands
which are talked about are all indie and rock bands,
this enforces the genre of the magazine. Most of the
bands which are discussed also feature primarily
males so this will attract a male audience because its
something they can identify with and see themselves
and what they enjoy represented in a good light. The
genre of indie and rock is also male dominated in both
Following
and conventions,
the targeting
barcode the
is in a
artist and codes
consumer;
this means that
place
where
most
people
wont
look.
It
takes
up
white
magazine to that audience will give them a wider
space
empty, this makes
marketwhich
whenwould
tryingotherwise
to sell thebe
magazine.
the magazine look fuller.
The place where the barcode would usually is taken by
a white puff which is contrasted with the black shirt
making it stand out.

Contents Page Analysis.

There are two fonts used on the contents pages. One font is used for
the titles and another is used for the extra information. The contents
page sticks to the colour scheme of red and black that is on the cover.
The use of these two fonts keeps the page looking consistent and
clean. The font for the extra information is smaller and not bold; this is
something the audience would expect because its not as important so
it doesnt stand out as much.
The main image on the page uses a direct mode of address as
does one of the secondary images. This attracts the audiences
attention to the photos as they feel more private and this may be
used as a way to convince the reader to read the article featuring
the people
in the photos.
It is a fullalso
bodyuses
shota direct mode of address
The
extra information
in features

The date is right on top of the

title, its in red with the contrast
of the black and plain
background to fit the colour
scheme.
The logo is in the right corner
to keep the brand identity
clear. This is also kept with
the colour scheme of red,
black and white. This is even
with the main photo of the
person wearing red and black.
The only thing that doesnt
match is the blue background
and once again it is a
masculine colour to attract

such as you might think to make the magazine feel more tailored
towards the reader and more personal rather than just using more
general pronouns so they feel like the magazine is specifically for
them and not just anyone.
The title for the contents page is bold and the largest writing on the
page, next to the masthead for Q. This clearly indicated what the
page is. It is also in black on a white background which gives it a
contrast. The sub-heading gives a short overview of the main
features of the magazine as its called the highlights showing that its
seen as the best things from this months magazine and is trying to
convince the reader to read those articles.
The photos on the page anchor themselves to the articles by having
the page numbers in a box on the corner of the. The captions in the
boxes in the pictures arent directly linked to the articles but more to
the photo in a catchy caption. This presents the magazine in a less
serious way than other magazines might, this may attract their
target audience of males because they are stereotypically more
immature and would appreciate this kind of humour.

Contents Page Analysis.

The contents pages are split into three column. With the main image
always talking up 2/3 of the page. The colour scheme changed onto
blue and green which are still seen as stereotypically seen as male
colours. The colour changes with the title of the sub section it talks
about. This splits off the page in a way that makes it easy to read and
comprehendible in an easy way.
The page numbers are in red next to black writing which makes
them stand out in contrast. This means that this is the first thing the
reader will look at may just go straight there because they know
these will be in main things in the magazine. The titles are names of
the artists being written about in bold writing. This means that if you
know the artist the reader might just go straight there because its
the boldest thing and doesnt need the extra information
underneath.

Double Page Spread Analysis.

The drop cap is used to separate the paragraphs. It isnt

used right at the start of the article which is unusual as
most magazines do it to indicate the start of the article but
Q uses it when it changed topic.
There is one main image on each page. Both images use
direct mode of address. This can be used to keep the
audiences attention and makes them feel involved in the
article rather than just feeling like they're reading
something but like they're a part of the article itself; almost
as if its a conversation rather than an interview. The pose
in the first picture is casual which enforce the idea that this
is a conversation and can attract the older male audience
because it makes them feel even with the person being
interviewed rather then the celebrity being superior to
them as they most likely wouldnt like to be seen as they're
being talked down to, so that may make them more
compelled to carry on reading.

Each page is split into two columns with

the articles. This creates a clean look for
the magazine which is easy to read and it
sticks to this layout throughout the whole
spread. The columns are clearly split with a
line which makes it even easier to read so
there's no way to get it confused.
The font for the main article is easy to
read and follows conventions because its
how the audience would expect the article
to look. This means that the reader doesnt
have to struggle so they are more likely to
read the article because its something that
they are familiar with.
The same fonts are used for the date at
the top but bolder and bigger. The
captions in red boxes on the corner of the
photos featured on the double page spread
to attract the readers attention as
everything else is mostly black and white.
This contrast with everything else and
means
thatuses
the readers
eyes are language
attracted
The
article
a lot of informal
to it. is anchored by the causal poses in
which
the image. There is a lot of slang and
swearing used which shows that the
magazine is targeted towards older people
because it uses language which would be
inappropriate for younger audiences. That
language may also show that its targeted
towards males because they're seen as
more crude and would feel better about
that language being used. Swearing also
has connotations to being informal and

Double Page Spread Analysis.

There is no white space on the double page
spread. This means that the whole page is filled
with different things and where the article isnt
writer there are quotes or secondary images. This
keeps the magazine original and easy to read but
not boring to look at and will keep the audience
interested.
The branding of the magazine is kept through
the colour scheme being kept on the double
page spread. These colours are associated with
the magazine and even though the magazine
logo is only tiny in the corner someone who
reads Q magazine will still be able to tell what
magazine this is because of the colour scheme.
The whole double page spread gives an
impression of a casual conversation. This can
attract the audience of older male audiences
because it seems comfortable and not
patronising toward them.

How are these connected?

All of these link together by the colour
scheme of red, black and white. This connects
everything together and makes all the pages
in the magazine recognizable to Q magazine.
The fonts in these are all the same. This once
again keeps the magazine on brand and
recognisable and keeps the audience
engaged as its easily read.
The magazine keeps the celebrities it writes
about mostly in the same genre; this means
that if a person likes a genre of music they
will most likely enjoy most of the things being
written about or discover new things that they
will like.
The masthead for Q magazine is in all of these.
This keep the magazine on brand and makes sure
that the reader always remembers what they're
reading and makes it difficult to forget s that they
are more likely to buy another issue of the
magazine if they enjoyed the first one they read.