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    Introduction To E-Business and E-Commerce

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    Introduction To E-Business and E-Commerce

    Uploaded by

    SakibMDShafiuddin
    42 views22 pages
    really good piece of information.

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    really good piece of information.

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    Download as ppt, pdf, or txt
    42 views22 pages

    Introduction To E-Business and E-Commerce

    Uploaded by

    SakibMDShafiuddin
    really good piece of information.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 22

    Slide 1.

    Introduction to e-business and


    e-commerce

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.2

    The impact of the Internet on


    business
    Andy Grove, Chairman of Intel, one of the
    early adopters of e-commerce, has made a
    meteorological analogy with the Internet.
    He says:
    Is the Internet a typhoon force, a ten times
    force, or is it a bit of wind? Or is it a force that
    fundamentally alters our business? (Grove,
    1996)

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.3

    E-business opportunities
    Reach
    Over 1 billion users globally
    Connect to millions of products

    Richness
    Detailed product information on 20 billion +
    pages indexed by Google. Blogs, videos,
    feeds
    Personalized messages for users

    Affiliation
    Partnerships are key in the networked
    economy
    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.4

    What is e-commerce and e-business?


    You are attending a role in the e-business
    team of a global bank
    You anticipate you may be asked the
    distinction between e-commerce and
    e-business.
    Write down a definition for each
    E-commerce:

    E-business:

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.5

    What is e-commerce and e-business?


    E-commerce :
    All electronically mediated information
    exchange between an organization and its
    external stakeholders (Chaffey)
    Digitally enabled commercial transactions
    between and among organizations and
    individuals

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.6

    What is e-commerce and e-business?


    E-business:
    All electronically mediated information
    exchanges, both within an organization and with
    external stakeholders supporting the range of
    business process (Chaffey)
    Digital enablement of transactions and
    processes within a firm, involving information
    systems under firms control. Does not include
    commercial transactions involving an exchange
    of value across organizational boundaries
    (Laudon)
    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.7

    Figure 1.2

    The distinction between buy-side and sell-side e-commerce


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.8

    Figure 1.3

    Three definitions of the relationship between e-commerce and e-business


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.9

    Intranet vs. Extranet

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.10

    Figure 1.4

    The relationship between intranets, extranets and the Internet


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.11

    Why Study E-commerce?

    E-commerce technology is different, more


    powerful than previous technologies
    E-commerce bringing fundamental
    changes to commerce
    Traditional commerce:

    Passive consumer
    Sales-force driven
    Fixed prices
    Information asymmetry
    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.12

    Unique Features of E-commerce


    Technology
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.

    Ubiquity
    Global reach
    Universal standards
    Information richness
    Interactivity
    Information density
    Personalization/customization
    Social technology
    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.13

    Origins & Growth of E-commerce

    Precursors:
    Electronic Data Interchange (EDI)

    1995: Beginning of e-commerce


    First sales of banner advertisements

    Since then, e-commerce fastest growing


    form of commerce in the United States

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.14

    The Growth of B2C E-commerce

    SOURCES: eMarketer, Inc., 2009a; U.S. Census Bureau, 2009b;


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.15

    The Growth of B2B E-commerce

    SOURCES: U.S. Census Bureau, 2009a; authors estimates.


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.16

    E-commerce: A Brief History


    19952000: Innovation
    Key concepts developed
    Dot-coms; heavy venture capital investment

    20012006: Consolidation
    Emphasis on business-driven approach

    2006Present: Reinvention
    Extension of technologies
    New models based on user-generated content, social
    networking, services

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.17

    Web 2.0 and Beyond

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.18

    Figure 1.7

    Evolution of web technologies

    Source: Adapted from Spivack (2007)


    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.19

    Business-Consumer Model of e-Commerce


    Classified by market relationship
    Business-to-Consumer (B2C)
    Business-to-Business (B2B)
    Consumer-to-Consumer (C2C)

    Classified by technology used


    Peer-to-Peer (P2P), e.g., BitTorrent and Napster
    Mobile commerce (M-commerce)

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.20

    Summary and examples of transaction alternatives between businesses,


    consumers and governmental organizations
    Figure 1.8

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.21

    E-government
    What is?
    What are the benefits?

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

    Slide 1.22

    Thank You
    for
    Your Attention

    Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

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