The Future of Dat A Mining - Predict Ive Analytics

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The Future of Dat

a Mining Predict
ive Analytics

Unfulfilled Expectations
It overlaps with data profiling, data ware
housing and even such approaches to dat
a analysis as online analytic processing (O
LAP) and enterprise analytic applications.

Common Goals
All aim at understanding consumer beha
vior, forecasting product demand, managi
ng and building the brand, tracking perfor
mance of customers or products in the m
arket and driving incremental revenue fro
m transforming data into information and
information into knowledge. However, th
ey cannot be substituted for one another.

Technology Cycle
Data mining has endured significant cons
olidation of products since 2000

Predictive Analytics Enabling Technologi


es

Technology Hierarchy
Data mining is a process for knowledge di
scovery, primarily relying on generalizatio
ns of the "law of large numbers" and the
principles of statistics applied to them.

Methods
The method of data warehousing is struct
ured query language (SQL) and its various
extensions.

Definition

Data Warehousing, Data Mining and Pre


dictive Analytic Differentiators

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