13 Project Stakeholder

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The key takeaways are that stakeholder satisfaction is a key project objective and is managed through four processes: Identify Stakeholders, Plan Stakeholder Management, Manage Stakeholder Engagement, and Control Stakeholder Engagement.

The four processes of project stakeholder management are: Identify Stakeholders, Plan Stakeholder Management, Manage Stakeholder Engagement, and Control Stakeholder Engagement.

The inputs of the Control Stakeholder Engagement process are work performance data, project documents, and organizational process assets. The outputs are work performance information, change requests, project management plan updates, project document updates, and organizational process assets updates.

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13 Project Stakeholder Management

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by


PMI Mumbai Chapter. All rights reserved.
CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

Contents

PMBOK
PMBOK

1. Identify Stakeholders
2. Plan Stakeholder Management
3. Manage Stakeholder Engagement
4. Control Stakeholder Engagement

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13

Project Stakeholder Management

PMBOK

391

Introduction

Stakeholder satisfaction is managed as a key project objective using the following processes
Identify StakeholdersThe process of identifying the people, groups, or organizations that
could impact or be impacted by a decision, activity, or outcome of the project: and analyzing and
documenting relevant information regarding their interests, involvement, interdependencies,
influence, and potential impact on project success.
Plan Stakeholder ManagementThe process of developing appropriate management
strategies to effectively engage stakeholders throughout the project life cycle, based on the
analysis of their needs, interests, and potential impact on project success.
Manage Stakeholder EngagementThe process of communicating and working with
stakeholders to meet their needs/expectations, address issues as they occur, and foster
appropriate stakeholder engagement in project activities throughout the project life cycle.
Control Stakeholder EngagementThe process of monitoring overall project stakeholder
relationships and adjusting strategies and plans for engaging stakeholders.

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13

Project Stakeholder Management

PMBOK

Project Management Process Groups


Initiating

Planning

Identify
Stakeholders

Plan
Stakeholder
Management

Executing
Manage
Stakeholder
Engagement

Monitoring and
Controlling

Closing

Control
Stakeholder
Engagement

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13.1

Identify Stakeholders

PMBOK

393

Introduction

Identify Stakeholders is a process of identifying the people , groups or


Organizations that could impact or be impacted by a decision, Activity
or outcome of the project, analysing and documenting relevant
information regarding their interests involvement, interdependencies,
influence and potential impact on the Project success.
Identify Stakeholders is the process of identifying all people or
organizations impacted by the project and documenting relevant
information regarding their interests, involvement and impact on project
success.
It is critical for project success to identify the stakeholders early in the
project and analyze their levels of interest, expectations, importance and
influence.
CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13.1

Identify Stakeholders
Inputs

1. Project Charter
2. Procurement
documents
3. Enterprise
Environmental factors
4. Organizational process
Assets

Tools and Techniques

1. Stakeholder Analysis
2. Expert Judgement
3. Meetings

PMBOK

393

Outputs

1. Stakeholder Register

Identifying all people or organizations impacted by the project and their interests

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13.1.1

Identify Stakeholders

PMBOK

394

Inputs

1. Project Charter Indicates internal and external stakeholders


2. Procurement documents Project buyer, seller, suppliers etc.

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13.1.2

Identify Stakeholders
1. Stakeholder Analysis:

PMBOK

395

Tools and Techniques

It is a process of systematically gathering and analyzing quantitative


and qualitative information to determine whose interest should be taken
into account throughout the project.
It identifies interests, expectations and influence of the stakeholders
and relates them, to the purpose of the project.
It identifies stakeholder relationships that can be leveraged to build
coalitions and potential partnerships to enhance projects success.
Multiple classification models could be used like:

Power (level of authority) /Interest (concern) grid


Power /Influence (active involvement) grid
Influence /Impact (ability to effect changes) grid
Salience model (power, urgency (need for urgent attention), legitimacy
(involvement is appropriate))

CAPM Certification Examination Training Material Version 5.0 Copyright 2013 by PMI Mumbai Chapter. All
rights reserved.

13.1.2

Identify Stakeholders
1. Stakeholder Analysis: Example

PMBOK

397

Tools and Techniques

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rights reserved.

13.1.2

Identify Stakeholders

PMBOK

Tools and Techniques

2. Expert Judgment : To ensure comprehensive identification and


listing of shareholders involve through individual consultation / panel
format :

Senior Management
Other units within the organization
Identified stakeholders
Project managers who have worked on the projects in the same area
Subject matter experts (SMEs)
Industry groups and consultants
Professional and technical associations

3. Meetings
Profile Analysis Meetings

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397

13.1.3

Identify Stakeholders

PMBOK

Outputs

1. Stakeholder Register
Identification Information: Name, position, location, role, contact details
Assessment information: main requirements, expectations, potential
influence, phase of project with most interest
Stakeholder Classification: Internal/External, supporter/neutral/resistor etc.

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398

13.2

Plan Stakeholder Management

PMBOK

Introduction

Plan Stakeholder Management is a process of developing appropriate


management strategies to effectively engage stakeholders throughout
the project life cycle, based on the analysis of their needs, interests and
potential impact on project success.
The key benefit of this process is that it provides a clear actionable plan
to interact with project stakeholders to support the project interests.
Plan Stakeholder Management identifies how the project will affect
stakeholders, which then allows the project manager to develop various
ways to effectively engage stakeholders in the project, to manage their
expectations, and to ultimately achieving the project objectives.

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13.2

Plan Stakeholder Management


Inputs

1. Project Management
Plan
2. Stakeholder Register
3. Enterprise
Environmental factors
4. Organizational process
Assets

Tools and Techniques

1. Expert Judgement
2. Meetings
3. Analytical Techniques

PMBOK

Outputs

1. Stakeholder
Management Plan
2. Project Documents
Updates

Developing Management Strategies to effectively engage stakeholders

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13.2

Plan Stakeholder Management

PMBOK

Inputs

1. Project Management Plan Indicates internal and external


stakeholders
2. Stakeholder Register Identification Information, Assessment
information and Stakeholder Classification.

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13.2

Plan Stakeholder Management

PMBOK

Tools and Techniques

1. Expert Judgment: In order to create the stakeholder


management plan, judgment and experts should be sought from
groups or individuals within the organization, such as

Senior management
Project team members
Other units or individuals with in the organization
Identified key stakeholders
Project Managers who have worked in the same domain
Subject Matter experts in business or project area
Industry groups and consultants
Professional and technical associations, regulatory bodies, and non
governmental organizations

2. Meetings

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13.2

Plan Stakeholder Management


3. Analytical Techniques:

PMBOK

Tools and Techniques

The engagement of the stakeholders can by classified as follows:

Unaware: Unaware of project and potential impact


Resistant: Aware of project and potential impact and resistant to change
Neutral: Aware of Project yet neither supportive not resistant
Supportive: Aware of project and potential impact and supportive to change
Leading: Aware of project and potential impact and actively engaged in ensuring
the project is a success.

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13.2

Plan Stakeholder Management


1. Stakeholder Management Plan

PMBOK

Outputs

The Stakeholder Management Plan can be formal or informal, highly


detailed or broadly framed, based on the needs of the project.
In addition to the data gathered in Stakeholder register the stakeholder
management plan can include
Desired and current engagement levels of the key stakeholders
Scope and impact of change to stakeholders
Identified interrelationships and potential overlap between stakeholders
Stakeholder communication requirements for the current project phase.
Information should be distributed to the stakeholders, including language,
format, content and level of details
Reason for the distribution of the information and the expected impact
Time frame and frequency for the distribution of required information.
Method for updating and refining Stakeholder Management Plan as project
progresses and develops

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403

13.3

Manage Stakeholder Engagement

PMBOK

Introduction

Manage Stakeholder Engagement is the process of communicating and


working with stakeholders to:
Influence/manage their expectations:
- to increase the likelihood of project acceptance by negotiating and
influencing their desires to achieve and maintain the project goals
Address concerns:
- which have not become issues
- usually related to the anticipation of future problems
- need to be uncovered and discussed and risks assessed
Clarifying and resolving identified issues which may result in
- change request
- postpone for another project or phase or organizational entity

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13.3

Manage Stakeholder Engagement


Inputs

Tools and Techniques

PMBOK

Outputs

1. Stakeholder
Management Plan

1. Communication
Methods

1. Issue Logs

2. Communication
Management Plan

2. Interpersonal skills

3. Project Management
Plan Updates

3. Change Log
4. Organizational
Process Assets

3. Management skills

2. Change Requests

4. Project document
updates
5. Organizational Process
Assets Updates

Communicating and working with stakeholders to meet their needs /expectations

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13.3

Manage Stakeholder Engagement


1. Stakeholder Management Plan

PMBOK

Inputs

2. Communication Management Plan


3. Change Log
Used to document changes during a project
The impact of changes of on project in terms of time, cost and risk must be
communicated to appropriate stakeholders

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13.3

Manage Stakeholder Engagement

PMBOK

Tools and Techniques

1. Communication Methods
2. Interpersonal skills: Building trust, resolving conflict, active listening,
overcoming resistance to change
3. Management skills: Presentation skills, negotiating, writing skills and
public speaking

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13.3

Manage Stakeholder Engagement


1. Issue Logs

PMBOK

Outputs

Used to document and monitor resolution of issues


Issues do not normally rise to become a project or activity
Usually addressed in order to maintain good, constructive working
relationships amongst stakeholders, including team members
Issues are categorized based on (i) urgency and (ii) potential impact
For issues, owners are assigned for resolution with target dates
Unresolved issues can be a major source of conflict and project delays.

2. Change Requests: May also include corrective or preventive actions as


appropriate
3. Project Management Plan Updates
4. Project document updates
5. Organizational Process Assets Updates: May include causes of issues,
reasoning behind corrective actions taken, Lessons Learned form
managing stakeholder
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13.4

Control Stakeholder Engagement

PMBOK

Introduction

Control Stakeholder Engagement is the process of


Monitoring overall stakeholder relationships and
Adjusting strategies and plans

To Increase efficiency and effectiveness of stakeholder


engagement activities

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13.4

Control Stakeholder Engagement


Inputs

1. Project Management
Plan
2. Issue Log
3. Work Performance
Data
4. Project Documents

Tools and Techniques

1. Information
Management Systems
2. Expert Judgement
3. Meetings

PMBOK

Outputs

1. Work Performance
Information
2. Change Requests
3. Project Management
Plan Updates
4. Project document
updates
5. Organizational Process
Assets Updates

Increasing efficiency and effectiveness of stakeholder engagement activities

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13.4

Control Stakeholder Engagement

PMBOK

Inputs

1. Project Management Plan:


Information used but not limited to
What project lifecycle and processes are planned for each phase?
How work will be accomplished?
How human resources, their roles, responsibilities, reporting, staffing is
planned?
How changes will be monitored and controlled?
Need and techniques that will be used for communication among
stakeholders

2. Issue Log:
Updated with closure of issues
Addition of new issues

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13.4

Control Stakeholder Engagement

PMBOK

Inputs

3. Work Performance Data


Observations and measurement identified during project activities but not
limited to

% of work completed,

Technical performance measures

Start and finish dates of scheduled activities

Number of changes requests, defects,

Actual costs, duration , etc.

4. Project Documents
Documents include but are not limited to
Project Schedule
Stakeholder register
Issue log, Change log, and
Project Communications

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13.4

Control Stakeholder Engagement

PMBOK

Tools and Techniques

1. Information Management Systems


To capture, store and distribute information about project costs,
performance and schedule
To consolidate reports from different systems and distribute reports

2. Expert Judgement
To ensure identification and inclusion of all stakeholders reassessment of
current stakeholders can be done
Inputs can be sought from groups or individuals with specialized training or
like subject matter expertise

3. Meetings
To exchange and analyse information on stakeholder engagement.

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13.4

Control Stakeholder Engagement

PMBOK

Outputs

1. Work Performance Information


Information created through contextual analysis of work performance data
and integration based on its relation with other areas
Correlated and contextual information that can be used for decision making

2. Change Requests
Result of analysis of performance data and interaction with stakeholders
Corrective actions to help bring future project performance in line with project
management plan
Preventive actions to reduce probability of future negative project performance

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13.4

Control Stakeholder Engagement

PMBOK

Outputs

3. Project Management Plan Updates


Change in strategy or approach to improve stakeholder engagement may
lead to updates in document included but not limited to

Change management plan

Communications management plan

Cost management plan

Human resources management plan

Procurement management plan

Quality management plan

Requirements management plan

Risk management plan

Schedule management plan

Scope management plan

Stakeholder management plan


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13.4

Control Stakeholder Engagement

PMBOK

Outputs

4. Project Document Updates

Project documents that may be updates include but not limited to

Stakeholder register

Issue log

5. Organizational Process Assets Updates

Organizational process assets that may be updated include but not limited
to

Stakeholder notifications

Project Reports

Project Presentations

Project Records

Feedback from stakeholders

Lessons learned documentation

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