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    Design Fundamentals

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    Nizar Pratama Putra
    This document provides an introduction to design fundamentals and principles. It defines design as a process that combines a designer's perception of an environment with the features of a solution. The goal is to match these features to the environment. Good design principles include alignment, proximity, repetition, and contrast. Design is a problem-solving process that is difficult to teach but relies on both intuition and scientific methods.

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    Design Fundamentals

    Uploaded by

    Nizar Pratama Putra
    46 views15 pages
    This document provides an introduction to design fundamentals and principles. It defines design as a process that combines a designer's perception of an environment with the features of a solution. The goal is to match these features to the environment. Good design principles include alignment, proximity, repetition, and contrast. Design is a problem-solving process that is difficult to teach but relies on both intuition and scientific methods.

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    This document provides an introduction to design fundamentals and principles. It defines design as a process that combines a designer's perception of an environment with the features of a solution. The goal is to match these features to the environment. Good design principles include alignment, proximity, repetition, and contrast. Design is a problem-solving process that is difficult to teach but relies on both intuition and scientific methods.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    46 views15 pages

    Design Fundamentals

    Uploaded by

    Nizar Pratama Putra
    This document provides an introduction to design fundamentals and principles. It defines design as a process that combines a designer's perception of an environment with the features of a solution. The goal is to match these features to the environment. Good design principles include alignment, proximity, repetition, and contrast. Design is a problem-solving process that is difficult to teach but relies on both intuition and scientific methods.

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    Design Fundamentals

    An Introduction
    Outline
    What is design?
    Designing web pages (later...see
    Chapter 6)
    Designing web sites (later)
    Your web site design (quarter-long
    evolution)
    What is Design?
    Many elements around us are designed
    Communities, buildings, landscapes, road
    systems, information systems, web pages, web
    sites, lectures
    The word design can be a noun (check out
    my design) or a verb (I need to design my
    web site)
    So what does the term design mean?
    Ever take the riverboat tour of Chicago?
    What is it like? What did you learn?
    Design Perspectives on the
    web
    Design is about creating something with a
    purpose.
    Design is that area of human experience,
    skill and knowledge which is concerned with
    mans ability to mould his environment to suit
    his material and spiritual needs.
    Design is more than just technology, it is a
    problem solving process in which the form of
    the final product must occupy a function.
    Is it possible to teach design?

    While
    basic sciences rely on the scientific method
    and testing of hypothesis, and
    the arts depend primarily on intuition,
    design is somewhere in between;
    it borrows from both disciplines, developing
    methods and predispositions for acquiring
    knowledge, skills and attitudes that respond to
    the complexity of real life situations.
    Design Talking Points
    Design is a process that produces some sort of
    solution.
    A design solution combines two things:
    A perception of the environment held by the designer, e.g.
    who the audience is, how they will use your site, and
    Features of the solution such as colors, page layout, fonts,
    animation, styles, etc.
    The designers goal is to match the features of the
    design to the environment.
    Note, designers all perceive the environment differently!
    Why we go through iterations of
    designs

    The quality of the design solution is a function


    of this fit between the environment and the
    designs features.
    It is difficult for people to describe good
    design.
    It is MUCH easier for people (e.g. users) to
    detect examples of POOR fit.
    The adequacy of a genuinely designed form
    can only be evaluated by noting its misfits
    with the context in which it is placed.
    (Alexander, 1964.)
    True or false
    Design can be taught.
    Different people can arrive at different
    solutions, all of which can be
    considered good design.
    Most DePaul students web sites will
    look similar as long as they follow
    good design principles.
    Good Design Principles
    Alignment
    Means that items on the page are lined
    up with each other.

    Key
    Choose one alignment and use it on the
    entire page
    Good Design Principles
    Proximity
    The principle of proximity refers to the
    relationships that item develop when they
    are close together, in close proximity.
    When two items are close, they appear to
    have a relationship, to belong together

    When items that belongs together are


    grouped closer together, the information is
    much more organized and easier to read
    Good Design Principles
    Repetition
    The concept of repetition is that
    throughout a project you repeat certain
    elements that tie all the disparate parts
    together.
    Each page in the web site should look like it
    belongs to the same web site, the same
    company, the same concept repetition
    makes it happen.
    Good Design Principles
    Contrast
    Contrast draws your eye into a page, it pulls you in.

    Contrasting elements guide your eyes around the page, create a


    hierarchy of information, and enable you to skim through the vast
    of information and pick out what you need.

    Colors, graphic signposts, or spatial arrangements

    To be effective, contrast must be strong dont be a wimp

    Exceptions
    No need for contrast when you want to present a continuous text,
    in a novel or article
    Good Design Principles
    Contrast
    Create a Focal Point
    On screen, package, paper, etc
    Dressing
    etc

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