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    Ankit Agrawal
    This document provides an analysis of Winstock, a financial services company facing challenges. It includes a table of contents, Porter's five forces analysis, root cause analysis of problems, current marketing mix, proposed marketing plan, and suggestions. The key issues are Winstock's relatively small product portfolio, low market penetration, lack of user interface, and low social media presence compared to competitors. Suggestions include expanding products and services, leveraging the parent organization's strengths, increasing online promotions and social media presence, and monetizing consumer behavior data.

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    Win Stock

    Uploaded by

    Ankit Agrawal
    1K views10 pages
    This document provides an analysis of Winstock, a financial services company facing challenges. It includes a table of contents, Porter's five forces analysis, root cause analysis of problems, current marketing mix, proposed marketing plan, and suggestions. The key issues are Winstock's relatively small product portfolio, low market penetration, lack of user interface, and low social media presence compared to competitors. Suggestions include expanding products and services, leveraging the parent organization's strengths, increasing online promotions and social media presence, and monetizing consumer behavior data.

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    Marketing strategy case

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    This document provides an analysis of Winstock, a financial services company facing challenges. It includes a table of contents, Porter's five forces analysis, root cause analysis of problems, current marketing mix, proposed marketing plan, and suggestions. The key issues are Winstock's relatively small product portfolio, low market penetration, lack of user interface, and low social media presence compared to competitors. Suggestions include expanding products and services, leveraging the parent organization's strengths, increasing online promotions and social media presence, and monetizing consumer behavior data.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views10 pages

    Win Stock

    Uploaded by

    Ankit Agrawal
    This document provides an analysis of Winstock, a financial services company facing challenges. It includes a table of contents, Porter's five forces analysis, root cause analysis of problems, current marketing mix, proposed marketing plan, and suggestions. The key issues are Winstock's relatively small product portfolio, low market penetration, lack of user interface, and low social media presence compared to competitors. Suggestions include expanding products and services, leveraging the parent organization's strengths, increasing online promotions and social media presence, and monetizing consumer behavior data.

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    You are on page 1of 10

    WINSTOCK:

    Losing the Battle

    Team:
    Ankit Agarwal
    Shardul Umrajkar
    Shobhit
    Snehal Mendhe
    1. Facts sheets
    2. Porter’s five forces
    Table of contents
    3. Root cause analysis for
    problems
    4. Marketing Mix
    5. Marketing Plan
    6. Suggestions

    2
    Business
    Overview of
    Pinaculo Tech.

    3
    Business
    Overview of
    Winstock

    4
    Customers’ bargaining Suppliers’ bargaining
    power power
    PORTER’S 5 • Strong brand image of • Only national suppliers
    competitors i.e. BVRJ & Bovespa
    Market • Engaging User • Common business
    Forces to interface by competitors news suppliers
    Analyse
    Competiton Potential of new Competition Threat of
    in the entrants among rivals substitutes

    Industry • High Capital • Distinctive • CVM’s


    requirements features by rivals requirement for
    • Highly regulated • Secondary listed companies
    economy of Brazil activities like to have IR
    • Significant scope webinar, services website
    of increase in educational
    internet users activities etc.
    • No cultural • Use of social
    biasness by the platforms by
    customers regional players
    5
    1) Relatively small product/service portfolio
    ▪ Restricted to just 6 products/services and that too are not unique
    Root Cause 2) Low market penetration
    Analysis for ▪ Evident from so poor rankings at global level
    3) Lack of sound user interface
    Problems ▪ Very high bounce rate of 65%
    4) Lack of awareness in regional markets
    ▪ Local competitors are leveraging regional language
    5) Low social media presence
    ▪ Other competitors capitalize through presence on Facebook,
    Twitter etc.
    6) Lack of dynamic promotional strategies
    7) Low implementation/utility of the data feed services
    ▪ The monetisation of consumer behaviour needs to be done to
    carry out data feed services on a massive scale

    6
    Product Price Place Product
    • Core: Financial • Penetrating • Channel: Pull • Online
    Advisory services pricing model Marketing (tax campaigns for
    & information (compensating consultancy, promotions and
    Marketing Mix • Formalization:
    Sound user
    loss in revenue
    by selling data)
    business
    consultancy &
    increasing
    social media
    interface, License • Differential certifications)
    presence
    acquisition from pricing for top • Online platform
    existing stock customers for business • Blogs, news
    exchanges, data • Bundled pricing operations, Brick articles by top
    from other global (basket of and mortar management,
    stock exchanges services Eg: stores for query research paper
    like NASDAQ, Business resolution publications,
    NYSE etc., consulting+ risk webinars
    auditing by sharing advisory) • Endorsements
    competent by renowned
    authority. people (Experts
    • Augmentation: in allied sectors,
    Tax consultancy,
    Certification
    economists,
    courses, professors,
    Business CFOs of
    consulting, reputed firms
    workshops, risk etc.)
    sharing model

    7
    Marketing Plan Targeting
    Small and medium
    business
    Segmentation firms(Finance
    advisory) Positioning
    New Risk sharing
    B2C:Surveys entrants(Business model(We consider
    B2B: Customer consulting) your money as ours)
    specific requirements Investors with non- Business Consulting
    finance background Tax Consulting
    (tax consulting)
    Educational institutes
    (Workshops/certificat
    ions)

    8
    1) Increase in product line depth by providing additional services
    ▪ Business financial feasibility study, derivatives, bonds market,
    trading account, commodities, risk sharing advisory services etc.
    Suggestions 2) Diversification in portfolio by leveraging the strengths of parent
    Organisation
    ▪ Healthcare, real estate, insurance services, referrals to investment
    banks
    3) Online campaigns for promotions and increasing social media
    presence
    ▪ Blogs, news articles by top management, research paper publication,
    webinars
    4) Endorsements by renowned people
    ▪ Experts in allied sectors, economists, professors, CFOs of reputed
    firms etc.
    5) Free online Certification courses for corporates/individuals
    6) Affiliations with educational institutes for workshops, certificate courses
    7) Monetizing consumer behaviour data collected through data
    feeds by furnishing to Mutual fund agencies
    9 8) Spill-over to the portal’s products by providing quarterly tax consultancy
    Thank you

    WE CONSIDER YOUR MONEY AS OURS

    10

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