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    Chap 1 - Creativity and Business

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    Muhammad Amir Zaki
    The document discusses the importance of creativity and creative thinking in business. It defines creativity and outlines several perspectives on how creativity can be defined. The document also discusses how creativity relates to business, noting that invention stems from creativity and can significantly change technology application. Creative thinking is important for business as it can help address problems with few precedents. Creative thinking may be used in management to improve various aspects of business such as product appeal, staff motivation, cost-cutting, and identifying new opportunities.

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    Chap 1 - Creativity and Business

    Uploaded by

    Muhammad Amir Zaki
    41 views13 pages
    The document discusses the importance of creativity and creative thinking in business. It defines creativity and outlines several perspectives on how creativity can be defined. The document also discusses how creativity relates to business, noting that invention stems from creativity and can significantly change technology application. Creative thinking is important for business as it can help address problems with few precedents. Creative thinking may be used in management to improve various aspects of business such as product appeal, staff motivation, cost-cutting, and identifying new opportunities.

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    Creativity Business

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    The document discusses the importance of creativity and creative thinking in business. It defines creativity and outlines several perspectives on how creativity can be defined. The document also discusses how creativity relates to business, noting that invention stems from creativity and can significantly change technology application. Creative thinking is important for business as it can help address problems with few precedents. Creative thinking may be used in management to improve various aspects of business such as product appeal, staff motivation, cost-cutting, and identifying new opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    41 views13 pages

    Chap 1 - Creativity and Business

    Uploaded by

    Muhammad Amir Zaki
    The document discusses the importance of creativity and creative thinking in business. It defines creativity and outlines several perspectives on how creativity can be defined. The document also discusses how creativity relates to business, noting that invention stems from creativity and can significantly change technology application. Creative thinking is important for business as it can help address problems with few precedents. Creative thinking may be used in management to improve various aspects of business such as product appeal, staff motivation, cost-cutting, and identifying new opportunities.

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    You are on page 1of 13

     INTRODUCTION

     CREATIVITY AND BUSINESS

     THE IMPORTANT OF CREATIVE THINKING

    MS. NORWANI MOHD NAZARI


    INTRODUCTION

    Sources : https://www.youtube.com/watch?v=tYbA_-mAtUY

    EIB10703 : CREATIVE PROBLEM SOLVING


     Definition: Creativity is an ability to come up with
    new and different viewpoints on a subject.

     It involves breaking down and restructuring our


    knowledge about a subject in order to gain new
    insights into its nature.

     Defining creativity is complicated because the


    concept has many dimensions.

    EIB10703 : CREATIVE PROBLEM SOLVING


     Wertheimer…’restructuring our knowledge’
     Kelly and Rogers…’understanding how we think’
     Maslow…’primary versus secondary’
     Rickards…’personal discovery process’
     Gilliam…’making new connections’
     Amabile…’novel and useful ideas

    EIB10703 : CREATIVE PROBLEM SOLVING


    Torrance(1965) defined creativity as:

    “ The process of becoming sensitive to problem,


    deficiencies, gaps in knowledge, missing elements,
    disharmonies, and so on; identifying the difficulty;
    searching for solutions, making guesses or formulating
    hypotheses about the deficiencies; testing and retesting
    them; and finally communicating the results”.

    EIB10703 : CREATIVE PROBLEM SOLVING


    CREATIVITY AND BUSINESS
    What is the Connection Between
    Creativity and Business?

     Invention is an act of creativity that results in a device, process or


    technique that is novel enough to produce a significant change in
    the application of technology.

    EIB10703 : CREATIVE PROBLEM SOLVING


    How Ideas Arise?
     Generating ideas is not a chance process.
     Ideas appear to arise when people are actually looking for them.
     It happens to people who are
     Curious or inquiring.
     Engaged in a search for opportunities, possibilities, answers or
    inventions.

    EIB10703 : CREATIVE PROBLEM SOLVING


    Successful Innovation

    Depends on the ability to mobilise :


     Technical resources
     Knowledge
     Other inputs needed in the innovation process; sources of
    knowledge, such as networks of firms, concentrations of R&D and
    business services.

    EIB10703 : CREATIVE PROBLEM SOLVING


    Innovation and Business Development

     Breakthrough innovation should not be the focus of attention since


    it may be too radical for some markets.

     Evidence points to over a 90 % failure rate among new products


    launched into the market place and that the majority of these are
    based on radical technologies.

     Such statistics seem to indicate that, in order to remain competitive,


    organizations should seek to develop new products via incremental
    technologies.

    EIB10703 : CREATIVE PROBLEM SOLVING


    THE IMPORTANT OF
    CREATIVITY THINKING
     Logical thinking is a series of steps that extend what we know
    already, rather than being truly new.

     The need for creative thinking arises from the inadequacies of


    logical thinking.

     It is a method for producing insights that might not be obtained


    through conventional or traditional methods of logical thinking.

    EIB10703 : CREATIVE PROBLEM SOLVING


    The Need For Creative Thinking In Business

     Increasing number of problems have few or no precedents


     Fewer tried and tested ways of approaching them
     Creativity is a vital asset for leadership
     Business problems are usually open-ended
     Planning, organising, leading, controlling

    EIB10703 : CREATIVE PROBLEM SOLVING


    How creative thinking may be used in
    management
     How to make more effective use of a manager’s time
     How to improve a product’s appeal to customers
     How to improve motivation amongst staff
     How to appeal to customers’ wants and needs
     How to cut costs through more efficient/effective production methods
     How to identify new and profitable product-market opportunities
     How to get skilled and experience staff to stay with the company
    without paying them excessively high salaries
    EIB10703 : CREATIVE PROBLEM SOLVING
    THE IMPORTANT OF
    CREATIVITY THINKING

    Souces: https://www.youtube.com/watch?v=tYbA_-mAtUY

    EIB10703 : CREATIVE PROBLEM SOLVING

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