Scribd Logo
Upload

Welcome to Scribd!

  • 144 views

    Patanjali

    Uploaded by

    Mansi Agrahari
    Patanjali Ayurved is an Indian consumer goods company founded by Baba Ramdev in 2006. It manufactures herbal and Ayurvedic products across categories like healthcare, food, medicines, and personal care. With 700+ products, Patanjali has become one of the fastest growing FMCG companies in India due to its affordable prices, strong distribution network, and Baba Ramdev's large following. While Patanjali dominates the herbal products market, competitors are launching their own natural ingredient lines to compete. Patanjali continues to expand its production capacity and product lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Patanjali

    Uploaded by

    Mansi Agrahari
    144 views35 pages
    Patanjali Ayurved is an Indian consumer goods company founded by Baba Ramdev in 2006. It manufactures herbal and Ayurvedic products across categories like healthcare, food, medicines, and personal care. With 700+ products, Patanjali has become one of the fastest growing FMCG companies in India due to its affordable prices, strong distribution network, and Baba Ramdev's large following. While Patanjali dominates the herbal products market, competitors are launching their own natural ingredient lines to compete. Patanjali continues to expand its production capacity and product lines.

    Original Description:

    Nice app

    Original Title

    Patanjali(1)(1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Patanjali Ayurved is an Indian consumer goods company founded by Baba Ramdev in 2006. It manufactures herbal and Ayurvedic products across categories like healthcare, food, medicines, and personal care. With 700+ products, Patanjali has become one of the fastest growing FMCG companies in India due to its affordable prices, strong distribution network, and Baba Ramdev's large following. While Patanjali dominates the herbal products market, competitors are launching their own natural ingredient lines to compete. Patanjali continues to expand its production capacity and product lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    144 views35 pages

    Patanjali

    Uploaded by

    Mansi Agrahari
    Patanjali Ayurved is an Indian consumer goods company founded by Baba Ramdev in 2006. It manufactures herbal and Ayurvedic products across categories like healthcare, food, medicines, and personal care. With 700+ products, Patanjali has become one of the fastest growing FMCG companies in India due to its affordable prices, strong distribution network, and Baba Ramdev's large following. While Patanjali dominates the herbal products market, competitors are launching their own natural ingredient lines to compete. Patanjali continues to expand its production capacity and product lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 35

    CONTENTS

    • INTRODUCTION TO PATANJALI AYURVED


    • COMPANY PROFILE
    • HISTORY OF PATANJALI
    • SUCCESS SAGA OF PATANJAL
    • PRODUCTS UNDER PATANJALI & PRODUCTION
    • SWOT Analysis of Patanjali
    • COMPETITORS
    • RECENT ADVANCEMENTS OF PATANJALI
    • ACHIEVEMENTS (Awards & honour)
    • VISION AND MISSION
    • FUTURE PLANS OF PATANJALI
    INTRODUCTION TO PATANJALI AYURVED

    PATANJALI AYURVED LTD. is an Indian consumer goods


    company. Manufacturing units are located in Haridwar while the
    registered office is located at Delhi. The company manufactures
    mineral and herbal products. It also has manufacturing units in
    Nepal under the trademark Nepal Gramudhyog and imports
    majority OF Herbs in India from Himalayas of Nepal. According
    to CLSA and HSBC, Patanjali is the fastest growing FMCG
    company in India. It is valued at 30 billion and some predict
    revenues of 5000 crore for the fiscal 2015-2016. Patanjali
    declared its annual turnover of the year 2016-2017 to be
    estimated 10216 cr. Baba Ramdev stated in an interview with
    CNN News18 that profit from Patanjali products goes to charity.
    PATANJALI GRAMUDHYOG, NEPAL
    HISTORY OF PATANJALI

    Patanjali Ayurved limited is the brainchild of Baba Ramdev


    who is known for his sermons and his devotee Acharya
    Balkrishna ji is the CEO of Patanjali..
    Baba Ramdev established the Patanjali Ayurved Limited in
    2006 along with Acharya Balkrishna with the objective of
    establishing science of Ayurved in accordance and
    coordination with the latest technologies and ancient
    wisdom.
    Balkrishna owns 98.6% of Patanjali Ayurved, and as of march
    2018, has a net worth of US$6.1 billion.
    Future group which has tied up with Patanjali sells about 30 cr
    worth of Patanjali products every month.
    PRODUCTS UNDER PATANJALI

    PATANJALI produces about 700 different types of products in the


    following categories:-

    • Natural Health Care


    • Natural Food Products
    • Ayurvedic Medicines
    • Herbal Home Care
    • Natural Personal Care

    Some of the Popular Patanjali products are Patanjali Dant Kanti,


    Patanjali Kesh Kanti, Patanjali Chyawanprash, Patanjali Ghee,
    Patanjali Aata, Patanjali Honey, Patanjali Oats, Patanjali Aata
    Noodles, Patanjali Hand Wash….
    PRODUCTION

    PATANJALI Food and Herbal park at Haridwar is the main


    production facility operated by Patanjali Ayurved. The
    company has a production capacity of 350 billion and is in the
    process of expanding to the capacity of 600 billion through its
    new production units at several places, including Noida,
    Nagpur, and Indore. The company plans to establish further
    units in India and Nepal.
    In 2016, the Patanjali food and herbal park was given a full time
    security cover of 35 armed central industrial security force
    (CISF) commandos. The park will be the eighth private
    institute in India to be guarded by CISF parliamentary forces.
    Baba Ramdev is himself a “Z” category protectee of central
    parliamentary forces….
    STRENGTHS IN THE SWOT ANALYSIS OF
    PATANJALI
    • BABA RAMDEV: The exponential growth of patanjali can be
    credited to Baba Ramdev and his popularity. for a newly formed
    FMCG in india, it would have been impossible to show the kind
    of growth that patanjali has shown in such a short period of
    time. But the fan following and goodwill of Baba Ramdev
    guaranteed that Patanjali grows quickly and becomes a routine
    name in the india households

    • STRONG PATRIOTISM: Patanjali has used the India card to its


    advantage and has always marketed that it’s a brand made in
    India, For Indians. Most of the brands in India are international
    brand. Patanjali actively asked Indians to buy India made
    products to help the economy of the country. Beside this, the
    quality of the products have helped in the fantastic growth of
    Patanjali
    • AYURVEDA AND HERBAL: The products that Patanjali offers are
    made from Ayurveda and Herbals Natural components. The Swadeshi
    products also have played an important role in the success of Patanjali.

    • PENETRATION POLICY: Patanjali products are generally priced


    at 20-30% lower than the competitive brands and thus it becomes
    impossible for the competitive brands to compete with patanjali on
    price. The company sources the product directly from farmers and
    thus cuts on middleman. Hence, they are able to produce at lower
    costs.

    • STRONG DISTRIBUTION CHANNELS

    • E-COMMERCE ADVANTAGES

    • KEEPING UP WITH TRENDS

    • WORD-OF-MOUTH PROMOTION
    WEAKNESSES IN THE SWOT ANALYSIS OF
    PATANJALI

    OVERDEPENDENCY ON RAMDEV:
    For many of its consumers, Patanjali is still synonymous to
    Baba Ramdev and hence any action of baba ramdev will have
    repercussions on the brand itself. Bbaba ramdev’s political
    affiliations are also well known and hence if t all he is targeted
    for any political vendetta, patanjali will also suffer…
    Competitors innovative products to survive in
    competitive market
    • Companies like Colgate launched Vedshakti toothpaste and
    L’Oreal introduced a new product with the natural ingredients in
    haircare range under Garnier Ultra Blends.

    • Godrej consumer launched neem mosquito oil, a cream hair


    color that has coconut oil and new variants in natural soaps.

    • Hindustan Unilever (HUL) launched Haircare products like Ayush


    Anti-dandruff neem shampoo, Ayush anti-dandruff neem
    conditioner and skin care products like Ayush saffron face cream
    and pain balms on E-Commerce platforms under Ayush therapy.
    Patanjali is leading over its competitors due to
    following reasons
    • INNOVATION: Patanjali being a major competitor, FMCG
    companies are expected to introduce innovative herbal and
    Ayurvedic products over the forecast period.

    • PRICING: Patanjali sells its product at a lower price to meet


    consumer demands Patanjali is able to sell its best quality
    product at a price which is 10-30% less than its competitors who
    spend 12-18% on advertising and promotion.

    • BRAND MARKETING: Patanjali has given a tough competition to


    some of the FMCG majors in the area of haircare, oral care and
    OTC products. Across its brand potfolio through impressive brand
    marketing by Baba Ramdev.
    RECENT ADVANCEMENTS IN PATANJALI
    AYURVEDA
    • In April 2016, private sector banks such as ICICI and HDFC
    started providing loans to Patanjali Ayurvedic ltd. To increase
    its production facility in 2017 . it is expected that its day to day
    production will reach upto 2000 at the end of the financial year
    2017.

    • Many industries are showing their interest to sigh a marketing


    deal with Patanjali Ayurvedic ltd..

    • Patanjali tied with future group increase their product


    penetration, in addition to this, company also started selling
    their products through an E-Commerce website.
    THANK YOU…

    MADE BY:
    RITVIKA SACHAN
    MANSI AGRAHARI

    You might also like