Group members:

 Muhammad Arsal khan (19474)

 Mariam Zafar (18831)
 Saad Irfan (18618)
 NEED / PROBLEM:

 In today’s world make-up is not only a want but it has

become an important need of women outfit.
 There is high unavailability of original international
cosmetic brands in our local markets
 Replicas are being sold as originals on high price points in
the local market.
VISION:

 Our vision is to become Pakistan’s most authentic forum focusing to

provide 100% original imported make-up from over the globe, with the
ease of accessibility and prices never seen before.
 BUSINESS IDEA:

 Casa Glitz is a premium online store which aims to cater the

modern day lady by dropping their worries and radiating their
looks with the opulence of make-up offerings from the one-stop
online store to everything beautiful.
 Casa Glitz deals in all kinds of 100% original beauty and cosmetic
products to help accentuate its customer’s beauty, at prices
never seen before.
GIVING BACK TO SOCIETY:
 Reducing the use of plastic bags.
 Eliminate the factor of discrimination (racism) by promoting
tutorials made by all skin complexion models.
 Eliminate body shaming.
 Share weekly beauty facts on our forum.
 Cancer awareness campaigns.
 Donation of some portion of profit for noble cause.
MARKET GAP:

Unavailability of No advance Non-transparent

original latest customized order 100% originality
make-up volumes. bookings. assurance.
PRODUCT AND SERVICES:
Product Packaging Services

Our portfolio Price per

Particular unit Quantity Total cost Delivery charges
include wide
are Rs.150 and
variety of Paper
bags 17 100 1700 free delivery for
beauty brands
orders above
starting from Bubble
Rs.1500
Rs. 350 wrap 1 200 200
BRAND EXTENSION:

Outlets

Men’s Category

Salon/Make up Artist

Multiple Cities
MARKETING STRATEGY:

 Segmenting, Targeting and Positioning:

 Segment: Significantly beauty and status conscious
women.
Student,
Significantly working
female women,
housewives
Demographic

Middle class to Active on

upper class social media
 psychographics Behavioral Geographic

Add make-up to lifestyle

Make-up fanatic
Trust E-commerce Karachi:
Brand conscious Focus on market
Irritated from retail vendors space rather than
Trend followers market place
Make-up is a personal statement Style conscious
for them
 Target: Middle class and upper middle class women who
trust online forums and use social media

 Positioning: Affordable price, high quality and quick

deliver.
  3C’s:
 Company: SWOT analysis
Internal factors:

 Strength:  Weakness:
Strong Low
network engagement

Wide target
Convenient
audience Lack of Limited
product financial
exposure muscle

Low High lead time

Barcode
response in customize
scanning
time order
Opportunities: Threats:
Expansion in Government
men's
category regulation

Bridal sets Go into

with vanity opening
boxes outlets
Other
Fluctuation
established
in currency
competitors
Providing
limited
edition
  Competitors: Competitor profile matrix:

Factors Weight Bag Cosmetic Zosh Beauty Casa glitz

gallery planet beauty Broadway
Rate Score Rate Score Rate Score Rate Score Rate Score

Product 0.3 4 1.2 4 1.2 2 0.6 2 0.6 3 0.9

range
Product 0.2 3 0.6 3 0.6 1 0.2 2 0.4 3 0.6
quality
Customer 0.2 1 0.2 2 0.4 1 0.2 1 0.2 2 0.4
retention
Customer 0.1 1 0.1 2 0.2 1 0.1 2 0.2 2 0.2
service
Brand 0.2 2 0.4 3 0.6 1 0.2 2 0.4 1 0.2
reputation
Total 1 - 2.5 - 3 - 1.3 - 1.8 - 2.3
 4P’s:

 1.Product:

• 100% original product • Online selling

Feature: Feature:

• Non compromised • Wide target reach

Advantages quality Advantages

• High customer • High customer

Benefits perception Benefits awareness
 • Barcode scanning • Easily accessible
Feature: Feature:

• Quality assurance • Highly responsive

Advantages Advantages

• High product credibility • Healthy customer

Benefits Benefits relation

Low prices

2. Price Mass market

Market penetration
3.Place: geographical 4.Promotion:
location is only Karachi for • through E-WOM
startup stage but our expansion • Hype creation
will focus on other cities too. • Engagement
• Market place: Facebook,
Instagram and Whatsapp
1C’s: Communication

 Above the line:  Below the line:

1. Digital poster 1. Direct messages

2. Videos 2. QR code scanning
3. Facebook, Instagram 3. Word of mouth
and whatsapp stories
MARKETING PLAN:

Startup: Expansion:

Automate
Post Create
word of Use paid
compelling interactive
mouth with target ads
content content
social
frequently
reviews

Align posts Run

Be active
with Tutorials influencer
on right
trending campaigns
#hashtags
topics
MARKET RESEARCH:

 Demographics:
 Gender
Age:
Occupation:
Monthly income/Pocket money:
Need Fulfilment:
PRODUCT/SERVICES:
CONSIDERATION TO BE CHARGED:
SUSTAINABILITY:
PRE-ANALYSIS of MARKET RESEARCH:
Need fulfilment: Product/Services

Beauty
Need not blogger has
being met high
influence

Used Single units

multiple are sold
times in a more than
day pallets

Makeup is an Cannot
differentiate
important need between originals
of women v/s replicas
Consideration to be charged Sustainability

Combos • Personalized demand

are sold • Interested in loyalty
more than points
pallets
• Not sure of makeup
Low influence of
guides
delivery charges • More comfortable in
buying makeup from
outlets
SALES STRATEGY:

Accessibility
Visibility: • Easy to navigate the products
• Maximum share • Clear display and products
• Repost reviews
• Blogger/ Vlogger shout outs • Always answer shopper’s
concern

Availability
• Bulk Quantity
• Safe Delivery
SALES BOOST:

Discounts

Combo
Packs
Channel Strategy:
Pull Strategy based
on the response to
the customers’
orders

Own Web Online Our main

Suppliers
Page Customers’ channel will
be based on
online stores
focusing
social media
Push Strategy
based on flow of
information and
product awareness
towards
customers.
VALUE CHAIN:
Inbound Logistics:

Carrier
International
vendor

Local Vendor
International
vendor
 Operations:

Outbound logistics:

Dispatch order Delivery to customer feedback

Sales (costing of products/services):
Investment plan:

Investment Plan 6 months Annually

Product purchasing 100,000 200,000

Web Designing 0 50,000
Digital Marketing 15,000 30,000
Promotional Activities 10,000 20,000
Total 125,000 300,000
INVESTMENT GRAPH:
 3 years profit & loss statement:
PROFIT & LOSS STATEMENT
Projections 1000 units/ 1 year 2000 units/ 2 years 4000 units/ 3 years
Revenues
Sales (700 as avg price) 700,000 1,400,000 2,800,000
Less COGS (70% Of sales) 490,000 980,000 1,960,000
Gross Profit 210,000 420,000 840,000
Expenses:
Web Designing 100,000 20,000 20,000

Digital Marketing 40,000 80,000 120,000

Promotional Activities 60,000 120,000 180,000

Courier Expense 50,000 100,000 150,000
Packaging Expense 10,000 20,000 30,000

Fuel Expenses 15,000 30,000 45,000

Total Expenses 275,000 370,000 545,000

Operating Income (65,000) 50,000 295,000

less (Giveaways 1% of Sales) 7,000 14,000 28,000

Net Profit/ Loss (72,000) 36,000 267,000

ONLINE STORES:
VALUE ADDITIONS:
SCAN ME!!
Thank you