Volkswagen Group

 To study and Know About the company
& its history.

 To study the Impact of WW II on
Volkswagen.
 To know the preference of consumer’s
and the comparison of the same among
other companies.
 To study the development of VW Electric
cars as the World of Technology
Changes.
 To study and impact and after effect of
WW II.
 To know about the VW Scandal
happened in 2015 and how it affected
the sales and Revenue of the company.
 This projects also aims at knowing How
Volkswagen Marketed Their Brand in
CHINA to grow at a Fast Pace.
 To Know about the company’s Rise in
Revenue after they Acquired Skoda.
 Volkswagen Group is a German
multinational automotive manufacturing
company headquartered in Wolfsburg,
Germany. It designs, manufactures and
distributes passenger and commercial
vehicles, motorcycles, engines, and turbo-
machinery.
 It also offers related services including
financing, leasing and fleet management.
In 2016, it was the world's largest automaker
by sales, overtaking Toyota and keeping
this title in 2017 and 2018, selling 10.8 million
vehicles. It has maintained the largest
market share in Europe for over two
decades.
 Volkswagen Group sells passenger cars
under
the Audi, Bentley, Bugatti, Lamborghini,
 Porsche, SEAT, Škoda and the
flagship Volkswagen marques; motorcycles
under the Ducati brand;
and TRATON (commercial vehicles, trucks,
and buses) under the
marques MAN, Scania, and Volkswagen
Commercial Vehicles.
 It is divided into two primary divisions, the

Automotive Division and the Financial
Services Division, and as of 2008 had
approximately 342 subsidiary companies.
 Volkswagen also has two major joint-
ventures in China (FAW-
Volkswagen and SAIC Volkswagen). The
company has operations in
approximately 150 countries and
operates 100 production facilities across
27 countries.
 Volkswagen was founded in 1937, to
manufacture the car which would
become known as the Beetle.
 The company's production grew rapidly
in the 1950s and 1960s, and in 1965 it
acquired Auto Union, which
subsequently produced the first post-war
Audi models.
 “PEOPLE’S CAR” in German or
Volkswagen, was Founded by the
‘German Labour Front’
or the Nazi Deutsche Arbeitsfront.
 Shortly after the factory
near Fallersleben was completed, World
War II started and the plant primarily
manufactured the military Kübelwagen
(Porsche Type 82) and the related
amphibious Schwimmwagen (Type 166),
both of which were derived from the
Volkswagen. Only a small number of
Type 60 Volkswagens were made during
this time. The Fallersleben plant also
manufactured the V-1 flying bomb,
making the plant a major bombing
target for the Allied forces.
Adolf Hitler & VW THE VOLKSWAGEN BEETLE
 Production in 62 plants across 21 countries.
 Volkswagen Sells its vehicles in 153
Countries.
 Volkswagen or VW indulges in Industry
driven R&D Technologies with a Massive
Budget for the same.
 Owns major Automotive Manufacturers in
the World
 VW Group strongly competes with Brands
like Mercedes Benz, BMW, Land Rover etc.
 Volkswagen logo Evolution-
Volkswagen, Working as a Brand
 Differentiated yet Innovative Brand

Promotion.
 Focus on Development on image of self
as a Brand.
 VW operates in all segments, i.e.
Commercial Vehicles, Passenger and
Luxury vehicles.
 Futuristic Brand Strategy
 Constantly focusing and investing on
Development to Increase Efficiency and
to increase Profitability.
Volkswagen – Company Profile
Sales & Marketing, and Sales Revenue
 Progressive increase in sales.
 Latest stats being 7.2million USD.
 VW Has high market share in
Western/Eastern Europe.
 VW developed a Fast Growing Market of
its Automobile in China and South
America.
 Volkswagen Strongly Recovered from
the recession of 2009 with more than
20% incremental revenue.
 Toyota and General Motors are the
Major Competitors of the VW Group
globally.
 Ford is also Considered to be one of the
Biggest Rival of Volkswagen Cars.
 VW Group’s major Competition in the

sector of Technology is said to be
Daimler AG or Mercedes Benz, BMW,
Land Rover, Rolls Royce, etc.
 1. Volkswagen Group 10,405,092
 2. Toyota 10,213,486
 3. Hyundai 7,889,538
 4. General Motors 7,793,066
 5. Ford 6,429,485
 1984: Shanghai Volkswagen Automotive
Co. (SVW) as a joint venture between
Volkswagen and Shanghai Automotive
Industrial Corporation (or SAIC) was
founded.
 Production milestone in November 2010
– 6 million cars.
 Volkswagen was the automotive pioneer
in the modern Chinese market. 1990:
FAW-Volkswagen Automotive Co. Ltd.
was set-up as second joint venture in
China.
 Volkswagen is also conducting in-depth
research into electrical solutions for the
drive system, a focal point of which is the
battery system.
 developers require a comprehensive
understanding of cellular chemistry to be
able to analyse issues such as service life,
intrinsic safety, energy density, power
density, response to temperature and
costs.

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Volkswagen Group

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 To study and Know About the company

& its history.

 It is divided into two primary divisions, the

 Differentiated yet Innovative Brand

 VW Group’s major Competition in the

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