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    Video Games Audience and Appeal Unit 1

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    halimasaid1993
    The target audience for the racing game Pro-street is males aged 17-25 from socioeconomic groups E, D, and C2 who have an interest in cars, racing, and driving sports cars. The game appeals to this audience by providing entertainment through new driving skills, customizable vehicles, and competitive multiplayer modes. It also offers information and surveillance benefits by educating players on driving techniques and rules of the road. Finally, the game supports social relationships and personal identity by allowing players to practice skills relevant to careers in racing, driving instruction, and automotive media.

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    Attribution Non-Commercial (BY-NC)
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    Video Games Audience and Appeal Unit 1

    Uploaded by

    halimasaid1993
    21 views2 pages
    The target audience for the racing game Pro-street is males aged 17-25 from socioeconomic groups E, D, and C2 who have an interest in cars, racing, and driving sports cars. The game appeals to this audience by providing entertainment through new driving skills, customizable vehicles, and competitive multiplayer modes. It also offers information and surveillance benefits by educating players on driving techniques and rules of the road. Finally, the game supports social relationships and personal identity by allowing players to practice skills relevant to careers in racing, driving instruction, and automotive media.

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    The target audience for the racing game Pro-street is males aged 17-25 from socioeconomic groups E, D, and C2 who have an interest in cars, racing, and driving sports cars. The game appeals to this audience by providing entertainment through new driving skills, customizable vehicles, and competitive multiplayer modes. It also offers information and surveillance benefits by educating players on driving techniques and rules of the road. Finally, the game supports social relationships and personal identity by allowing players to practice skills relevant to careers in racing, driving instruction, and automotive media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views2 pages

    Video Games Audience and Appeal Unit 1

    Uploaded by

    halimasaid1993
    The target audience for the racing game Pro-street is males aged 17-25 from socioeconomic groups E, D, and C2 who have an interest in cars, racing, and driving sports cars. The game appeals to this audience by providing entertainment through new driving skills, customizable vehicles, and competitive multiplayer modes. It also offers information and surveillance benefits by educating players on driving techniques and rules of the road. Finally, the game supports social relationships and personal identity by allowing players to practice skills relevant to careers in racing, driving instruction, and automotive media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    DEFINING THE GAME AUDIENCE

    In each of these boxes define the target audience for your game GAME TITLE- Pro- street
    Hobbies/interests
    Likes to watch fifth and racing
    channel. Learns how to drive in Domestic Circumstances Education & ability
    their spare time. Keeps up with
    the current affairs. Likes to read a They live there family and friends they mostly Mechanic course and wants
    lot of car magazines. Wants to involved in driving large vehicles and like to to be an instructor and a
    buy a latest sports car worth over be driven in the town a lot. professional driver. They
    £20,000. In there spare time they work as a car sales person
    play car games and read auto and they advise cars in a
    trader magazine. car show.

    Gender

    Male because they


    more into cars and
    Existing media
    playing a lot of car
    consumption
    games also they love
    sports cars.
    They watch a lot of car
    films and they like to
    watch a lot of racings.
    They drive about in town
    Social Economic Group Race/ethnicity Spending Power in the weekends.
    Black, white and The spend quiet a lot
    E,D and C2 class because there other because because there class c2 they
    are more into driving and they mostly the don’t spend as much as an a Age
    llike to play car games. soundtracks in the class because they don’t get 17-25
    game are rap and as much paid. Because they are more
    r&b and gangsta outgoing and they are at
    type. the stage of driving and
    the language in the game
    is more strict and suitable
    for people at this age
    range.
    EXPLAINING THE GAME’S APPEAL
    Explain in the table below what it is that appeals about your game to the
    target audience.

    U+G EXPLANATION OF APPEAL


    Entertainment/Diversion The games appeals to aged 17-25years old because the front cover is colourful in the game you experience
    new driving skills. It enables you drive down the city and other locations this brings more entertainment in
    the game also the target audience. It allows you to paint design motorcycles and characters it has dynamic
    weather, day and night cycle and gameplay it also has online game modes there's so much in prostreet
    which makes the game more interesting and will get more people who are age 17-25 to buy it. It also allows
    you to drive sports cars which are driven in real life for example Acura Integra LS, Acura NSX, Lexus IS350,
    06 Audi RS4 and the Pontiac Solstic. You learn different skills and you can compete with a friend or
    computer.

    Information/Surveillance The use of information and surveillance appeals to the target audience because the game educates by improving
    there driving skills and it gives them a chance to learn how to drive. Also the racing will help educate because it will
    give them the opportunity to get them into racing competitions in real life and this would be very helpful.

    Social Relationships The use of social relationships appeals to the target audience because if they wanted to be a driving
    instructor this will give them an opportunity to learn how to drive and teach them new skills. In the game
    where they have traffic lights it is very useful because it tells them when to stop and drive this is important if
    you wanted to be a driving instructor because you will have to be aware with the traffic signs.

    Personal Identity The use of personal identity appeals to the target audience because if someone wanted to have a career in being on
    tv at a racing competition pro-street could increase there chances and it will expand there ideas. If someone's hope is
    to be the world’s best known racer it will also be the best choice of game.

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